Stoneco
StoneCo is a Brazilian fintech operating an integrated payments, banking, and credit platform serving approximately 4.8 million active merchant clients (primarily MSMBs) across Brazil, with deep PIX integration, distributed via Stone Agents and Stone Hubs following the 2026 Linx software divestiture.
- Company typePublic
- Founded2012
- HeadquartersSão Paulo, Brazil
- Headcount5,001–10,000
- GTM typeB2B
- OfferingServices
What Stoneco does
StoneCo Ltd. (NASDAQ: STNE) is a Brazilian financial technology company founded in 2012 that operates an integrated payments, banking, and credit platform serving approximately 4.7-4.8 million active merchant clients across Brazil, with a primary focus on micro, small, and medium businesses (MSMBs). The platform processes card transactions via Visa and Mastercard alongside Brazil's PIX instant payment system — StoneCo is deeply integrated with PIX, which represents 36%+ of Brazil's electronic payments market — and extends into digital banking (deposit accounts, financial management) and credit products (working capital loans, revolving credit). Following the February 2026 divestiture of its Linx software business to TOTVS for approximately R$3.08 billion, StoneCo has refocused exclusively on its core financial services franchise, with FY2025 revenue of R$14.15 billion, Q1 2026 revenue of R$3.58 billion (up 6.5% YoY), FY2025 net income of R$2.34 billion, and a Q1 2026 total payment volume of R$137 billion.
StoneCo monetizes primarily through merchant discount rate (MDR) fees on processed payment volume, supplemented by banking service fees, interest income and fees on its credit portfolio (R$3.2 billion in Q1 2026, more than doubled YoY), and discount income from prepayment of card receivables. Distribution is hybrid: a physical Stone Agent network and Stone Hubs provide hands-on sales and support across Brazil, complemented by digital self-serve channels and integrated partners. The Ton sub-brand extends digital banking to consumers and merchants. The company's technology stack integrates proprietary credit scoring using real-time transactional data, trade repository infrastructure (TAG, CERC, Nuclea, B3) for receivables registration, and AI capabilities deployed across fraud detection, credit underwriting, process automation, and customer engagement personalization.
Stoneco firmographics
Firmographics- Name
- Stoneco
- Legal name
- StoneCo Ltd.
- Website
- https://stone.co
- Company type
- Public
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- StoneCo is a Brazilian fintech operating an integrated payments, banking, and credit platform serving approximately 4.8 million active merchant clients (primarily MSMBs) across Brazil, with deep PIX integration, distributed via Stone Agents and Stone Hubs following the 2026 Linx software divestiture.
- Ownership category
- akta.pro rank
Stoneco industry classification
Industry- Product category
- Payment Processing and Merchant Financial Services
- NAICS
- Depository Credit Intermediation (5221)
- SIC
- Functions Related To Depository Banking, Nec (6099)
- akta.pro primary industry
- Merchant & Commercial Acquiring (POS/eCommerce acquiring for corporates) (FSABAIAH)
- akta.pro secondary industry
- Digital Wallet Platforms (Consumer & Merchant) (BPAMAFAC)
Keywords
Where Stoneco is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
Stoneco business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Payment Processing: Merchant discount rate (MDR) fees from processing card transactions including credit, debit, and prepaid cards. Revenue is generated as a percentage of transaction volume.
- Banking Services: Digital banking solutions providing deposit accounts, financial management tools, and banking services to merchants, generating revenue from banking operations and deposits.
- Credit Products: Working capital and revolving credit products offered to merchants. The credit portfolio doubled year-over-year to R$3.2 billion in Q1 2026, generating interest income and fee revenue. Cost of risk increased to 21.9% with NPL over 90 days at 6.98%.
- Prepayment Solutions: Early payment of card receivables to merchants, generating discount income based on time value of money and interest rates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Transaction-based pricing for payment processing services |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Stoneco product offering
Product offeringCore offering
StoneCo operates an integrated financial technology platform that enables Brazilian merchants to accept electronic payments (card acquiring via Visa and Mastercard plus PIX instant payments), access digital banking services such as deposit accounts, and obtain working capital and revolving credit products. The company distributes these offerings through its Stone Agent sales force, Stone Hub physical service points, integrated partners, and digital channels.
Product overview
StoneCo operates as a unified financial technology ecosystem offering integrated payments, banking, and credit solutions to Brazilian merchants of all sizes. The platform is organized around three core pillars: Stone Payments (card acquiring and PIX instant payments), Stone Banking (digital deposit accounts and financial services), and Stone Credit (working capital and revolving credit products). The company distributes through Stone Agents (direct sales force), Stone Hubs (physical service points), and integrated partners. Ton serves as a sub-brand for consumer-facing digital banking services. Following the 2026 divestment of Linx software assets, StoneCo is exclusively focused on its financial services franchise serving Brazil's small, medium, and micro businesses (SMB/MSMB).
Differentiator
Problem solved
Functional benefit
Brands
- Ton: Digital banking and financial services sub-brand operated by StoneCo for merchants.
Products and services
- Stone Payments Card acquiring and electronic payment acceptance platform enabling merchants and integrated partners to process transactions across in-store, online, and mobile channels. Supports Visa, Mastercard, and PIX instant payments.
- Stone Banking Digital banking solution providing deposit accounts, financial management tools, and banking services to merchants so entrepreneurs can manage their business finances within the Stone ecosystem.
- Stone Credit Working capital loans and revolving credit facilities for merchants, using AI-driven credit assessment models trained on transactional data to serve underserved SME borrowers in Brazil.
- Ton StoneCo's digital banking sub-brand offering financial services to consumers and merchants via the Ton platform accessible at ton.com.br.
- Prepayment of Card Receivables Early payment of card receivables to merchants, improving cash flow management and generating discount income based on time value of money and interest rates.
Quantifiable outcome
- 13.5% year-over-year adjusted gross profit growth in FY2025
- +2 more outcomes
Companies that use Stoneco
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Stoneco technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature5 records
Stoneco partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Zurich Insurance GroupminorStoneCo and Zurich are collaborating on climate insurance products for small businesses in Brazil as part of the Global Innovation Lab for Climate Finance initiative. The partnership aims to develop financing mechanisms for climate adaptation and resilience in emerging markets.
- TOTVScoreStoneCo divested its Linx software business to TOTVS for R$3.41 billion (over R$3 billion). The transaction received unconditional regulatory approval from CADE on February 20, 2026 and closed on February 27, 2026. StoneCo will continue serving software clients through its partnership program and native horizontal business management solutions.
- TAG Tecnologia para o Sistema Financeiro S.A.coreTAG is a StoneCo subsidiary that registers merchants' receivables through trade repositories. Part of StoneCo's proprietary infrastructure for receivables registration as mandated by Central Bank rules.
- CERC Central de Recebíveis S.A.coreTrade repository partner for registering credit contracts, operating in conjunction with StoneCo's acquiring and financial institution operations.
- Nuclea/CIP S.A.coreTrade repository for card receivables registration, required for payment institution compliance with Central Bank regulations.
- B3 S.A. - Brasil, Bolsa, BalcãocoreB3 is a trade repository partner for registering receivables contracts. Interoperability between trade repositories (TAG, CERC, Nuclea, B3) was launched in June 2021 under Central Bank rules.
Scale indicators14 records
Recent moves8 records
Expansion highlights6 records
Stoneco competitors and assessment
Company assessmentDirect peers
- Rede (Itaú): Rede is the merchant acquiring arm of Itaú Unibanco and a direct StoneCo competitor, offering card acquiring, PIX and SMB financial services across Brazil with deep banking integration.
- Cielo: Cielo is Brazil's largest merchant acquirer and a direct competitor to StoneCo in card acquiring for SMB and large-account merchants, with extensive POS distribution and a multi-bank shareholder base.
- dLocal: dLocal is a LatAm-focused payments infrastructure provider that, like StoneCo, processes cross-border and domestic payments for merchants in Brazil and other emerging markets, with growing merchant acquiring and credit adjacencies.
- PagSeguro / PagBank: PagSeguro is one of StoneCo's closest direct competitors in Brazil, offering merchant acquiring, digital banking (PagBank) and credit to SMBs through both online and POS channels with a comparable diversified fintech model.
- EBANX: EBANX is a LatAm-focused payments processor for global merchants operating in Brazil and other emerging markets, competing with StoneCo in cross-border payment processing and SMB digital commerce enablement.
- GetNet (Santander): GetNet is the merchant acquiring unit of Santander and a direct StoneCo competitor in Brazilian POS acquiring, with comparable SMB focus and integrated banking distribution.
- MercadoPago: MercadoPago is the payments and credit arm of MercadoLibre, directly competing with StoneCo in Brazilian and broader LatAm merchant acquiring, digital wallets, and SMB credit/financing.
Broad incumbents
- XP Inc. XP is a leading Brazilian financial services platform offering brokerage, wealth, banking and credit products; while more investment-focused, it competes with StoneCo for SMB and entrepreneur financial relationships in Brazil.
- Nubank: Nubank is Brazil's largest digital bank, offering accounts, cards, payments and credit that overlap with StoneCo's Ton banking and credit products, though it is consumer-led rather than merchant-led.
- Inter & Co. Inter is a Brazilian digital bank and super-app offering accounts, payments, acquiring and credit, competing with StoneCo in digital banking and SMB financial services for Brazilian entrepreneurs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Stoneco social profiles
Digital presenceStoneco compliance and trust
Trust signalCompliance2 records
Stoneco financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stoneco leadership team
Management profileNumber of profiles
Profiles15 records
Stoneco funding detail
Funding detailFunding overview
Funding rounds4 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stoneco M&A and investment
M&A and investmentM&A3 records
Investments4 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stoneco
What does Stoneco do?
StoneCo operates an integrated financial technology platform that enables Brazilian merchants to accept electronic payments (card acquiring via Visa and Mastercard plus PIX instant payments), access digital banking services such as deposit accounts, and obtain working capital and revolving credit products. The company distributes these offerings through its Stone Agent sales force, Stone Hub physical service points, integrated partners, and digital channels.
Is Stoneco a public or private company?
Stoneco is a public company. It is classified as public and is currently operating.
When was Stoneco founded?
Stoneco was founded in 2012. It employs 5,001 to 10,000 people.
Where is Stoneco based?
Stoneco is headquartered in São Paulo, Brazil, in the Latin America region.
How does Stoneco make money?
Four revenue lines are on record. Payment Processing is the primary driver. The others are banking Services, credit Products and prepayment Solutions.
Who are Stoneco's main competitors?
Direct peers on record are Rede (Itaú), Cielo, dLocal, PagSeguro / PagBank, EBANX, GetNet (Santander) and MercadoPago. Broad incumbents are XP Inc., Nubank and Inter & Co..
Does Stoneco have an API?
No public API is recorded for Stoneco.
What industry is Stoneco in?
Stoneco's product category is Payment Processing and Merchant Financial Services. Its primary akta.pro industry code is FSABAIAH, Merchant & Commercial Acquiring (POS/eCommerce acquiring for corporates), with a secondary code of BPAMAFAC, Digital Wallet Platforms (Consumer & Merchant). Its NAICS code is 5221 and its SIC code is 6099.