What Yanadoo does

Yanadoo (주식회사 야나두) is a South Korean consumer-facing online education company operating a platform-plus-marketplace architecture centered on short-form English learning and expanding into AI, career, finance, and hobby skills. The core Yanadoo platform delivers daily 10-minute video lessons built on its proprietary 'Known Words Expansion Method' (아는단어 확장 학습법), supplemented by the '100-Word AI English Tutor' conversational feature and 'Yanadoo English AI Shorts' content that has accumulated 27 million+ YouTube and Instagram views as of December 2025. The Yanadoo Class marketplace extends this base into adjacent categories — AI tool training (ChatGPT, Gemini, Suno, Midjourney, n8n, Runway/Veo3), foreign languages (English, Japanese, Chinese, Spanish), TOEIC preparation, business English, career and finance courses, and hobby classes — sold as individual classes or multi-class packages (KRW 119,000–KRW 599,000, typically with 12-month access and installment billing options).

The company also operates the Yafit connected-fitness sub-brand (Yafit Cycle indoor cycling and Yafit Move location-based outdoor fitness), acquired Coupit/Open Rider in 2022 to anchor a metaverse sports tech and 5-million-member super-app strategy, and absorbed PixelHub via small-scale merger in June 2024 to expand digital content capabilities. Infrastructure runs on AWS domestic cloud (via MegaZone Cloud) with integrations to Toss, KakaoPay, Naver Pay, and NHN Payco for payments, and Channel.io for customer support. Leadership is split between Co-CEOs Kim Jeong-soo and Kim Min-cheol, with Kim Yeon-su serving as privacy officer. The company is publicly listed in Korea, executed a stock split in April 2025, and reports an accumulated deficit of KRW 176.7 billion as of FY2025 against KRW 46.8 billion in consolidated assets and KRW 94.5 billion in liabilities — a negative-equity position that frames its monetization as still pre-profitability.

Name

Yanadoo

Legal name

주식회사 야나두

Website

https://yanadoo.co.kr

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Yanadoo is a South Korean online education company operating a platform and marketplace for short-form English learning, AI tool training, foreign languages, and career/finance/hobby courses, serving Korean adult consumers via web and mobile with supplementary B2B corporate training and a Yafit connected-fitness sub-brand.

Ownership category

akta.pro rank

Product category

Online Language Learning

NAICS

Educational Support Services (611710), Exam Preparation and Tutoring (611691), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Language Learning Apps & Self-Study Platforms (EDAFAOAA)

akta.pro secondary industries

Online Language Learning Platforms (Self-Paced) (EDAMAFAC), General Language Tutoring (Conversation & Fluency) (EDANACAA), Course Authoring, Hosting & Delivery Tools (LMS for Creators) (MPACALAJ)

Keywords

• Online language learning
• E-learning platform
• AI tutoring services
• Online course marketplace
• Corporate training programs

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Personnel, Technology or R&D, Operations, Infrastructure, Supply Chain

Revenue model

1. Online Course Subscriptions and Packages: Yanadoo generates primary revenue through the sale of individual online classes, bundled course packages, and subscription-based learning plans. Courses are sold at fixed price points (e.g., ₩119,000–₩549,000 per package) with subscription/membership tiers offering lifetime access (평생수강) and installment payment options (up to 12-month interest-free).
2. AI Classes and Bundled Packages: Sale of AI-themed courses (ChatGPT, Google AI, Suno AI, n8n automation, Midjourney, etc.) and bundled multi-class packages at premium price points (₩249,000–₩599,000), with 12-month access and installment billing options.
3. Corporate/B2B Training: Revenue from B2B enterprise training programs (기업교육/团体수강) where Yanadoo provides custom or standard course bundles to corporate clients for employee upskilling.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Yanadoo operates a cloud-based online learning platform and course marketplace (Yanadoo Class) that sells English language courses, AI/generative AI skill classes, foreign language courses, career and finance education, and hobby classes to Korean adult consumers. The platform delivers daily short-format (10-minute) video lessons using a proprietary "Known Words" expansion methodology and an AI-powered 100-Word English Tutor, with courses sold individually or in bundled packages. The company also offers B2B corporate training and operates the Yafit connected fitness brand including Yafit Cycle (indoor cycling) and Yafit Move (outdoor fitness).

Product overview

Yanadoo is a Korean online learning company offering a platform-plus-modules architecture centered on its core English learning service, supplemented by AI classes, foreign language courses, career development, financial education, and fitness services. The core offering includes the 야나두 platform (daily short-format English lessons, AI tutoring via the 100-Word AI English Tutor, and AI-generated English Shorts content), the 야나두 Class marketplace (offering AI/generative AI courses, foreign languages including English/Japanese/Chinese/Spanish, career, finance, and hobby classes), and the 야핏 (Yafit) connected fitness brand (indoor cycling via 야핏사이클 and outdoor movement via 야핏무브). The company also provides B2B corporate training, live streaming classes, and scholarship incentive programs. Yanadoo has expanded through acquisitions including Coupit/Open Rider (2022) for metaverse sports tech and PixelHub (2024) for digital content capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• 야나두 AI (Yanadoo AI): AI-powered English learning tutor and teaching assistant
• 야핏 (Yafit)
• Yafit Cycle

Products and services

• Yanadoo Core Platform (하루 1장 야나두) A Korean-language online learning platform offering daily short-format video English lessons, AI-powered tutoring via the 100-Word AI English Tutor, and structured curricula for English and other foreign languages, designed for Korean adult learners seeking to build practical English speaking skills using only already-familiar vocabulary.
• Yanadoo Class (야나두 클래스) A comprehensive online course marketplace offering classes across five categories — AI (ChatGPT, Suno AI, Midjourney, Gemini, n8n automation), Foreign Languages (English, Japanese, Chinese), Career, Money/Finance, and Hobbies — sold individually or as bundled packages to Korean adult learners.
• Yanadoo B2B Corporate Training (기업교육/단체수강) Corporate and group training solutions for Korean enterprise clients, providing bundled English language, AI tools (ChatGPT, automation), and professional development courses for employee upskilling through dedicated group enrollment.
• Yafit Cycle (야핏사이클) An indoor cycling subscription service that integrates connected bike hardware with digital fitness content, part of Yanadoo's connected fitness brand strategy combining online and offline experiences.
• Yafit Move (야핏무브) An outdoor fitness and movement service using location-based technology, part of Yanadoo's connected fitness brand encompassing cycling and movement classes.
• 스르르 학습지 (Sreureu Learning Magazine) A physical and digital learning magazine product combining traditional workbooks with digital platform integration for a hybrid short-form daily English learning experience.

Quantifiable outcome

• 27 million+ combined content views on YouTube and Instagram as of December 2025

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability18 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• PixelHub (픽셀허브)coreStrategic or Co-development Partner · 21 June 2024Yanadoo merged with PixelHub (주식회사 픽셀허브) on June 21, 2024. Yanadou survived as the continuing entity; PixelHub was dissolved through the merger. The merger was executed as a small-scale merger (소규모합병) with a merger ratio of 1:0.6929187 (Yanadou : PixelHub), resulting in issuance of 107,007 new common shares. This merger supported Yanadoo's metaverse sports tech expansion strategy.
• Coupit (Open Rider)coreStrategic or Co-development Partner · 13 April 2022Yanadoo announced acquisition of Coupit, operator of the 'Open Rider' bicycle app, as part of its plan to develop a metaverse platform combining online and offline services. The company intended to combine Open Rider with existing services to create a super app targeting 5 million members and expand into the metaverse sports tech market with new services like Yafit Cycle.
• Korea Employment Information (한국고용정보)minorOthersCustomer center operations including general inquiry handling, identity verification, complaint processing, satisfaction surveys, and marketing/tuition notification services.
• SK Networks (SK네트웍스) / MCD Corporation (엠씨디코퍼레이션)minorOthersLogistics and delivery partners for shipping package products and course materials to customers.
• Seongsung Healthville (은성헬스빌)minorOthersLogistics partner handling product shipping and event prize delivery for the platform.
• InterChi (인터치)minorOthersLearning guidance, management, and telephone/video foreign language tutoring services for students.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Busuu: Busuu is a global self-paced language learning platform with structured curriculum and community features. Yanadoo's structured English curriculum (One Page a Day, 10-Minute English) competes in the same self-paced language learning category, particularly for Korean adult learners.
• Duolingo: Duolingo is the global leader in self-paced language learning apps with AI-powered features. Yanadoo competes directly for Korean English learners against Duolingo's free mobile-first experience, particularly in the self-study segment.
• Class101: Class101 is a Korean online course marketplace offering video classes across categories like illustration, finance, and lifestyle. Yanadoo's Yanadoo Class marketplace (AI, Foreign Languages, Career, Money, Hobby) follows a directly comparable marketplace model, serving Korean consumers with multi-category creator-led content.
• Cake (Cake Corp.): Cake is a Korean AI-powered English learning app offering short daily lessons and AI conversation practice. Yanadoo's 100-Word AI English Tutor and 10-minute daily format target the same Korean adult English learner segment with comparable AI-driven short-session pedagogy.
• Ringle: Ringle is a Korean premium 1:1 English tutoring platform connecting Korean learners with native English tutors. While Yanadoo is more self-paced, both compete for the same Korean adult professionals seeking English fluency and corporate training dollars.
• Speak: Speak is a Korean AI English learning app using speech recognition for conversational practice. Both Yanadoo and Speak target Korean adult learners seeking AI-powered speaking fluency through short, daily mobile sessions.
• Engoo: Engoo is an Asian-market online English conversation platform offering affordable 1:1 lessons with native tutors. Yanadoo's Business English and AI Travel English courses target the same Korean professional segment seeking practical English conversation at scale.

Emerging players

• iTalki: iTalki is a global marketplace for online language tutors. While Yanadoo is more self-paced, both serve Korean learners seeking English instruction, and Yanadoo's InterChi partnership for telephone/video foreign language tutoring shows partial overlap in service model.
• Elsa Speak: Elsa Speak is an AI pronunciation app focused on English learners globally. Yanadoo's 100-Word AI Tutor and AI Travel English class address a similar AI-driven speaking practice use case for adult learners, but Elsa's core focus is pronunciation scoring while Yanadoo emphasizes vocabulary-based conversation.

Broad incumbents

• Naver Clova / Naver Works Learning: Naver operates a broad Korean platform that includes content, payment, and education-adjacent services. As a BROAD_INCUMBENT, Naver's scale and Korean-language AI infrastructure represent a competitive threat to Yanadoo's niche if Naver expands its education offerings deeper into AI tutor / language learning territory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/yanadoo1/?fref=ts
• Instagraminstagram.com/yanadoo_official
• LinkedInlinkedin.com/company/yanadoo

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds7 records

Investors14 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yanadoo