Coupit
Coupit is a Los Angeles-based blockchain company building an affiliate marketing and global e-commerce marketplace on the NEO blockchain, serving affiliates, e-commerce sellers, and underbanked consumers with the COUP utility token and Recoupit secondary token. It raised approximately $47.5 million via a 2018 ICO to fund wallet, marketplace, and shopping-cart integrations.
- Company typePrivate
- Founded2017
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Coupit does
Coupit is a Los Angeles-based blockchain company that operated an affiliate marketing and global e-commerce marketplace platform built on the NEO blockchain. Founded around 2017 and operating with a small team (5 named core members within an 11–50 employee range), the company launched a token sale in mid-2018 (May–July 2018) that raised approximately $47.5 million through the sale of 475 million COUP tokens at $0.05–$0.10 per token, with the COUP token issued as an NEP-5 standard utility token and a planned secondary Recoupit token designed to auto-generate inside COUP wallets in a manner analogous to NEO's GAS.
The company's product portfolio centers on the Coupit Wallet, the Coupit Marketplace (a mobile and web e-commerce marketplace), an affiliate platform, a seller-facing analytics dashboard, and a Digital Arbitration System for dispute resolution. Distribution was planned across dedicated iOS and Android apps (with pre-Alpha releases in early-to-mid 2019 and a stable release targeted for December 2019), a web platform, and embedded integrations with Magento, WooCommerce, and Shopify. Multi-currency payment support was planned for USD, NEO, COUP, Bitcoin, Ethereum, Ontology, and EOS, with PayPal fiat support added to the Android app as a May 2019 roadmap item.
Coupit's monetization model combines a one-time ICO capital raise with planned recurring streams from marketplace transaction commissions, affiliate referral commissions, and token-holder-funded advertising. Its target customer segments are affiliates and marketers seeking transparent commission tracking, e-commerce sellers wanting cryptocurrency payment acceptance and engagement analytics, and global consumers (particularly underbanked users) seeking access to crypto-denominated e-commerce. The customer base remains aspirational — the roadmap target of 250 substantial vendors and 10,000 products by mid-to-late 2019 has not been validated as achieved in the available source material, and no revenue figures have been disclosed.
Coupit firmographics
Firmographics- Name
- Coupit
- Legal name
- Coupit
- Website
- https://coupit.io
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Coupit is a Los Angeles-based blockchain company building an affiliate marketing and global e-commerce marketplace on the NEO blockchain, serving affiliates, e-commerce sellers, and underbanked consumers with the COUP utility token and Recoupit secondary token. It raised approximately $47.5 million via a 2018 ICO to fund wallet, marketplace, and shopping-cart integrations.
- Ownership category
- akta.pro rank
Coupit industry classification
Industry- Product category
- Blockchain E-commerce Marketplace
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- SIC
- Security Brokers, Dealers & Flotation Companies (6211), Finance Services (6199), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Enterprise Payments & Tokenized Money (stablecoins, tokenized deposits, CBDC rails) (FSAPAIAJ)
- akta.pro secondary industry
- Smart Contract Wallets & Account Abstraction (FSADACAF)
Keywords
Where Coupit is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
Coupit business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Operations, Others, Technology or R&D
Revenue model
- Token Sale (ICO): Initial Coin Offering conducted June 2018 with tokens sold at $0.05-$0.10 per token. 475 million tokens (47.5% of 1 billion total supply) offered for sale.
- Marketplace Transaction Fees: Commission from facilitating product sales between buyers and sellers on the Coupit marketplace platform.
- Affiliate Commission: Blockchain-based affiliate program where affiliates earn commission on referred sales through the platform.
- Ad Space Purchases: Coupit token holders can purchase advertising space within the platform ecosystem.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Presale Stage 1 - $0.05 per token |
| Other | Pay-as-you-go | Presale Stage 2 - $0.06 per token |
| Other | Pay-as-you-go | Presale Stage 3 - $0.07 per token |
| Other | Pay-as-you-go | Presale Stage 4 - $0.08 per token |
| Other | Pay-as-you-go | Presale Stage 5 - $0.09 per token |
| Other | Pay-as-you-go | ICO - $0.10 per token |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Coupit product offering
Product offeringCore offering
Coupit is a blockchain-driven incentive platform that combines an affiliate program with a global e-commerce marketplace, built on the NEO blockchain using the NEP-5 token standard. It enables affiliates to earn commission through blockchain-verified referrals and lets consumers and merchants buy and sell products using the COUP utility token, NEO, Bitcoin, Ethereum, Ontology, EOS, or fiat (USD/PayPal). Smart contracts drive exclusive deals, while a digital arbitration system provides dispute resolution between marketplace participants.
Product overview
Coupit is a blockchain-driven incentive platform combining an affiliate program with a global e-commerce marketplace, built on the NEO blockchain. The product portfolio consists of the COUP Token (NEP-5 utility token) and Recoupit (secondary token generating automatically in wallets), paired with the Coupit Wallet (standalone cryptocurrency wallet app), Coupit Marketplace (global e-commerce platform), Coupit Analytics Dashboard (seller tracking tool), and Digital Arbitration System (dispute resolution). The ecosystem enables seamless cryptocurrency payments, affiliate commission earnings, and product buying/selling through smart contracts on the NEO blockchain.
Differentiator
Problem solved
Functional benefit
Brands
- COUP Token: NEP-5 utility token on the NEO blockchain used for the Coupit platform ecosystem
- Recoupit
Products and services
- COUP Token NEP-5 utility token on the NEO blockchain used within the Coupit ecosystem for purchasing products, redeeming coupons, and buying ad space.
- Coupit Wallet Standalone wallet application for managing COUP and Recoupit tokens, cryptocurrency payments, and digital assets within the Coupit ecosystem.
- Coupit Marketplace Global e-commerce marketplace built on the NEO blockchain enabling affiliates to earn commission and users to buy and sell products with cryptocurrency and fiat payments integration.
- Coupit Affiliate Platform Blockchain-based affiliate program enabling participants to earn commission through referrals, integrated with the broader Coupit marketplace ecosystem.
- Recoupit Token Secondary token designed to generate automatically within wallets holding Coupit tokens, similar to how GAS functions on NEO, usable to promote products or participate in special offers.
Companies that use Coupit
Customer profileSegments3 records
Ideal customer profiles3 records
Coupit technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature5 records
Coupit partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, flagship and minor.
- SwitcheocoreCryptocurrency exchange listing for COUP token trading. Coupit ICO ended on July 16th, 2018 with listing on Switcheo.
- LATOKENcoreCryptocurrency exchange listing for COUP token trading. Listed alongside Switcheo upon ICO completion.
- John McAfeeflagshipHigh-profile cybersecurity entrepreneur and crypto personality who endorsed Coupit, referring to it as 'the Amazon of blockchain'. Provides significant credibility and audience reach.
- David Johnson (CEO of Latium)coreAdded as advisor to provide strategic guidance. As CEO of Latium, brings blockchain platform experience to Coupit's advisory board.
- LenostubeminorPartner logo displayed on Coupit website partnerships section.
- TravalaminorPartner logo displayed on Coupit website partnerships section. Both operate in travel/blockchain space.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Coupit competitors and assessment
Company assessmentDirect peers
- Origin Protocol: Origin Protocol is a blockchain-based marketplace and commerce platform enabling peer-to-peer e-commerce with crypto payments. Comparable to Coupit in combining decentralized marketplace infrastructure with tokenized commerce rails.
- OpenBazaar: OpenBazaar is a decentralized peer-to-peer e-commerce marketplace built on blockchain, directly comparable to Coupit's blockchain-based global marketplace with dispute resolution. Both target crypto-native buyers and sellers seeking censorship-resistant commerce.
- Particl: Particl is a privacy-focused blockchain marketplace with its own native token and decentralized escrow, closely paralleling Coupit's marketplace + arbitration model. Both aim to combine e-commerce with on-chain trust mechanisms.
- Travala: Travala is a blockchain-based travel marketplace that accepts multiple cryptocurrencies and was a publicly listed Coupit partner. Both are NEP-5-era crypto commerce platforms targeting global users with multi-currency payment support.
Broad incumbents
- Shopify: Shopify is the dominant SMB e-commerce platform and a planned Coupit integration partner. Comparable as the underlying commerce stack Coupit plugs into, and a competitive substitute for sellers evaluating standalone marketplaces vs. Shopify-native crypto plugins.
- eBay: eBay is a global C2C/B2C marketplace with deep network effects in escrow and dispute resolution. Comparable as the incumbent marketplace model Coupit's digital arbitration and affiliate layer attempt to disrupt with crypto-native rails.
- CJ Affiliate: CJ Affiliate (formerly Commission Junction) is a leading global affiliate marketing platform. Comparable to the affiliate commission layer of Coupit's offering and serves as a benchmark for what Coupit would need to displace in the affiliate space.
- Rakuten (Affiliate): Rakuten operates one of the world's largest affiliate and cashback networks plus a global marketplace, the closest large-scale analog to Coupit's combined affiliate + marketplace model. It represents the entrenched incumbent Coupit would compete against for affiliate share.
Emerging players
- Shopin: Shopin built a tokenized shopping profile and rewards ecosystem for retailers, comparable to Coupit's affiliate-and-commerce approach. Both attempted to combine affiliate data, retailer integrations, and crypto incentives into a unified buyer experience.
- Lolli: Lolli is a Bitcoin rewards and shopping platform letting users earn crypto on everyday purchases, intersecting Coupit's affiliate-and-commerce thesis. Both target the same emerging crypto-commerce buyer segment though Lolli focuses on rewards rather than a marketplace.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Coupit social profiles
Digital presenceCoupit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coupit leadership team
Management profileNumber of profiles
Profiles6 records
Coupit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coupit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coupit
What does Coupit do?
Coupit is a blockchain-driven incentive platform that combines an affiliate program with a global e-commerce marketplace, built on the NEO blockchain using the NEP-5 token standard. It enables affiliates to earn commission through blockchain-verified referrals and lets consumers and merchants buy and sell products using the COUP utility token, NEO, Bitcoin, Ethereum, Ontology, EOS, or fiat (USD/PayPal). Smart contracts drive exclusive deals, while a digital arbitration system provides dispute resolution between marketplace participants.
Is Coupit a public or private company?
Coupit is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Coupit founded?
Coupit was founded in 2017. It employs 11 to 50 people.
Where is Coupit based?
Coupit is headquartered in Los Angeles, United States, in the North America region.
How does Coupit make money?
Four revenue lines are on record. Token Sale (ICO) is the primary driver. The others are marketplace Transaction Fees, affiliate Commission and ad Space Purchases.
Who are Coupit's main competitors?
Direct peers on record are Origin Protocol, OpenBazaar, Particl and Travala. Broad incumbents are Shopify, eBay, CJ Affiliate and Rakuten (Affiliate). Emerging players are Shopin and Lolli.
Does Coupit have an API?
No public API is recorded for Coupit.
What industry is Coupit in?
Coupit's product category is Blockchain E-commerce Marketplace. Its primary akta.pro industry code is FSAPAIAJ, Enterprise Payments & Tokenized Money (stablecoins, tokenized deposits, CBDC rails), with a secondary code of FSADACAF, Smart Contract Wallets & Account Abstraction. Its NAICS code is 522320 and its SIC code is 6211.