VETRESKA

What VETRESKA does

VETRESKA is a Singapore-headquartered pet lifestyle brand that designs and sells design-forward physical goods for cats and dogs through a direct-to-consumer e-commerce model. The company originated in 2017 from a group of founders who met at the Fashion Institute of Technology in New York, and today operates under Chinese parent VGROUP-GLOBAL with a US-facing owned Shopify storefront (vetreskanyc.com) shipping from a California warehouse to the contiguous United States only. Its product portfolio spans cat climbers and trees, pet beds and sofas, harnesses and leashes, carriers, ceramic bowls, cat litter, toys, and accessories, organized into more than a dozen themed collections (Flora, Chroma, Daisy, Cactus, Santal Forest, Mist & Merlot, Coffee, Strawberry, Cherry, Cherry Blossom, Holiday, Tangerine) and a modular CONNECT system that allows customers to mix and match leashes, dispensers, charms, and accessories across collections.

The business runs on a one-time purchase model with no subscription component. Products are priced individually between roughly US$9.99 and US$399.99, with free shipping over US$99 (flat US$9.90 otherwise), a 10% first-order email capture discount, gift cards in US$100-$500 denominations, and sale discounting of 11%-50%. The technology stack is standard DTC commerce: Shopify, 17TRACK for shipment visibility, conventional payment integrations (PayPal, Shop Pay, Apple Pay, Google Pay), and Level 1 PCI DSS compliance. There is no proprietary AI/ML, no app, no public API, and no disclosed SDK or platform technology.

Revenue is generated entirely through direct product sales to individual pet owners in the US, supplemented by brand-driven marketing across Instagram, Facebook, YouTube, and email, plus a flagship 2026 partnership with Formula 1 driver Ollie Bearman as Global Brand Partner and an ongoing three-year partnership with Mandai Wildlife Group in Singapore. The company has raised roughly US$60M cumulatively across four disclosed rounds (PreAngel 2017, IDG/Hejun 2018, SIG China 2019, Quest FoF 2022), with the US$50M Quest FoF investment earmarked for splitting the pet supplies and pet food divisions and expanding global supply chain and R&D under the VETRESKA FUTURE PET FOOD Singapore subsidiary.

Name

VETRESKA

Website

https://vetreskanyc.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

VETRESKA is a Singapore-based pet lifestyle brand designing and selling design-forward cat and dog accessories, furniture, and walking gear via a US-focused direct-to-consumer e-commerce storefront under Chinese parent VGROUP-GLOBAL.

Ownership category

akta.pro rank

Product category

Pet Lifestyle Products

NAICS

Pet and Pet Supplies Retailers (459910), Dog and Cat Food Manufacturing (311111)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Pet Supplies Inventory-led Online Retailers (CRAFADAH)

akta.pro secondary industries

Pet Toys & Enrichment Retail (CRALAHAE), Pet Apparel & Accessories Retail (Leashes, Collars, Clothing) (CRALAHAM), Pet Bedding, Crates & Carriers Retail (CRALAHAF)

Keywords

• Pet lifestyle products
• Designer pet accessories
• Cat furniture
• Pet walking gear
• Pet home decor

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchase model for physical pet products sold through owned e-commerce storefront. Products include cat climbers, walk kits, pet beds, carriers, toys, bowls, litter, and accessories. Revenue generated from individual product transactions with no subscription component.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

VETRESKA designs and sells imaginative, design-forward pet lifestyle products for cats and dogs—including cat climbers, pet beds and sofas, harnesses and leashes, carriers, ceramic feeding bowls, cat litter, themed litter boxes, toys, and poop bags—through its own direct-to-consumer e-commerce store. The portfolio is organized into themed collections (Flora, Chroma, Daisy, Santal Forest, Mist & Merlot, Cactus, Coffee, etc.) and includes the proprietary CONNECT modular walking accessory system that allows customers to mix, match, and personalize components.

Product overview

VETRESKA is a Singapore-based global pet lifestyle brand that designs and sells imaginative pet supplies, toys, and accessories. The company's portfolio consists primarily of physical consumer products organized into themed collections and product lines, centered around the CONNECT modular walking system and various cat/dog essentials. Key product categories include cat climbers and trees (Flora, Heartpurr, Cactus, Cherry collections), pet sofas and beds, harnesses and hands-free leashes, pet carriers, bowls and feeding sets, cat litter, poop bags and dispensers, and pet toys. Products are sold under branded collections like Chroma, Flora, Santal Forest, Mist & Merlot, Daisy, and Oasis Cactus, with the CONNECT system providing a modular accessory ecosystem across these collections. The company also offers gift cards in various denominations.

Differentiator

Problem solved

Functional benefit

Brands

• VETRESKA CONNECT: A fully customizable and immersive modular system for pets and their humans, featuring leashes, dispensers, mini bags, charms, and accessories that can be mixed and matched
• Chroma Collection
• Daisy Collection
• Flora Collection
• Santal Forest Collection
• Mist & Merlot Collection
• Coffee Collection
• Strawberry Collection
• Cherry Collection
• Cherry Blossom Collection
• Holiday Collection
• Cactus Collection
• Tangerine Collection
• Ollie Bearman x VETRESKA

Products and services

• Cat Climbers and Cat Trees Multi-level cat furniture including Flora, Heartpurr, Blooming Cactus, Cherry, and Oasis Cactus lines with scratching posts, platforms, and hammocks for cats.
• Pet Beds and Pet Sofas Comfortable pet bedding including the Flora Pet Bed, Mist & Merlot Pet Sofa, Daisy Pet Sofa, Oasis Cactus Pet Bed, and Cherry Blossom Pet Bed.
• Pet Harnesses and Leashes Walking essentials including quick-fit harnesses, hands-free rope leashes, and walk kits available across Flora, Chroma, Mist & Merlot, Santal Forest, Daisy, Strawberry, and Coffee collections.
• VETRESKA CONNECT Modular System A fully customizable modular pet walking and accessory system with multifunction leashes, poop bag dispensers, mini wares, charms, and decorations that can be mixed, matched, and personalized across collections.
• Pet Carriers Pet travel carriers including Flora Car Seat Pet Carrier, Daisy Car Seat Pet Carrier, Bubble Pet Carrier, and Violet Pet Carrier.
• Pet Bowls and Feeding Sets Ceramic and elevated feeding bowls including Santal Forest, Chroma, Strawberry, Tangerine, and Cherry bowl and mat sets.
• Cat Litter and Litter Boxes Deodorant tofu cat litter in scents including Green Tea, Original, Cherry Blossom, and Oasis Cactus, plus themed litter boxes such as Tangerine Cat Litter Box, Grapefruit Kitty Kove, and Watermelon Kitty Kove.
• Pet Toys Interactive cat and dog toys including Meownooker Cat Toy Set, Festive Fluff-Nip Play Set, Knot Rope Toys, Furiends Buddy Bear, and Strawberry Pet Treat Dispensing Toy.
• Poop Bags and Dispensers Eco-friendly poop bag refills and matching dispensers across Flora, Coffee, Strawberry, Tangerine, Chroma, Daisy, Mist & Merlot, and Santal Forest collections.
• Gift Cards Digital gift cards available in denominations of $100, $200, $300, and $500 for purchase on the VETRESKA storefront.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

Three partnerships are on record, tiered supporting, flagship and core.

• Rakuten Capital and Rakuten SportssupportingGTM or Marketing Partner · 11 May 2026Facilitated the partnership between VETRESKA and Formula 1 driver Ollie Bearman. Rakuten Capital and Rakuten Sports arranged the collaboration that made Bearman the Official Luxury Pet Accessories Partner for the 2026 season.
• Ollie BearmanflagshipGTM or Marketing Partner · 11 May 2026Formula 1 driver Ollie Bearman became VETRESKA's Global Brand Partner, serving as Official Luxury Pet Accessories Partner for the 2026 season. Brand logo made first on-track appearance at Miami Grand Prix. Partnership includes global campaign 'Fast Life. Reimagined.' launching in June featuring Bearman with his dogs Freddie and Ruby, followed by dedicated F1-inspired product line.
• Mandai Wildlife GroupcoreStrategic or Co-development PartnerThree-year partnership with Mandai Wildlife Group (Singapore Zoo). VETRESKA sponsors care of rescued cats and dogs at Singapore Zoo's KidzWorld, including makeover of Kitty Corner and Canine Clubhouse. Spaces outfitted with VETRESKA products including Cactus Cat Trees, Flora Pet Beds, Daisy Sofas, leashes, and toys. Partnership driven by founders' commitment to pet well-being inspired by their own adopted dogs.

Scale indicators1 record

Recent moves7 records

Expansion highlights6 records

Direct peers

• Tuft + Paw: Design-forward DTC cat furniture and lifestyle brand selling cat trees, beds, and accessories through its own online storefront. Closely comparable to VETRESKA's cat climbers, pet sofas, and aesthetic-led positioning targeting design-conscious millennial pet parents.
• Wild One: Premium DTC pet brand offering harnesses, leashes, carriers, bowls, and toys through its owned e-commerce site. Comparable to VETRESKA on minimalist design DNA, modular walking accessories, and a millennial urban pet-parent target customer.
• Cat Person: DTC cat food and lifestyle brand with a design-led storefront selling both consumables and accessories to cat owners. Comparable to VETRESKA on aesthetic positioning and as a benchmark for how VETRESKA's pending pet food entry could expand into recurring cat-focused revenue.
• MiaCara: European design-led pet lifestyle brand selling designer beds, carriers, and accessories through its own online store. Comparable to VETRESKA on premium aesthetic positioning, themed collections, and price points, and a useful comp for VETRESKA's planned international expansion.

Broad incumbents

• BarkBox / Bark: Established DTC and now omnichannel pet brand with subscriptions, food, and accessories. Comparable to VETRESKA as a benchmark for scaling a design-led pet brand into recurring revenue and broader distribution, though operating at far greater scale.
• Chewy: Largest US online pet retailer offering food, supplies, and pharmacy across thousands of brands. Relevant incumbent comp that defines the competitive ceiling VETRESKA faces if it chooses to broaden distribution beyond its own Shopify storefront.
• Petco: National omnichannel pet retailer with stores, e-commerce, and vet services across mass and premium tiers. Comparable to VETRESKA as the broad incumbent whose private-label and marketplace assortment set the price-discovery baseline for premium DTC entrants.

Emerging players

• PETKIT: Smart pet products brand of Chinese origin offering connected feeders, litter boxes, and accessories globally. Comparable to VETRESKA as a fellow China-rooted pet brand expanding internationally, though differentiated by smart hardware rather than design-only positioning.
• Smalls: DTC fresh cat food subscription brand with design-led branding. Comparable to VETRESKA on premium positioning and aesthetic-driven brand building, and a useful proxy for what a VETRESKA FUTURE PET FOOD consumables launch might look like at scale.

Regional players

• Cloud7: Berlin-based design-led pet accessories brand selling beds, collars, jackets, and carriers primarily across Europe. Comparable to VETRESKA on aesthetic-led product design and price-point tier, with a relevant regional footprint for benchmarking VETRESKA's future EU rollout.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCuKD6YOChObHQkSbTPiJSnA
• Facebookfacebook.com/vetreskanyc
• Instagraminstagram.com/vetreska_official
• LinkedInlinkedin.com/company/vetreska

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds4 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VETRESKA