Petkit
PETKIT Network Technology Co. Ltd., founded in 2013 and headquartered in Wuxi, China, designs and sells AI-powered automatic litter boxes, smart feeders, and connected water fountains for cat owners and multi-pet households, distributed through direct-to-consumer e-commerce, Amazon, and a California retail store.
- Company typePrivate
- Founded2013
- HeadquartersShanghai, China
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What Petkit does
PETKIT Network Technology Co. Ltd., founded in 2013 and headquartered in Wuxi, China, designs and sells an integrated ecosystem of AI-powered smart pet care devices under the PETKIT brand. The company's product portfolio spans three core categories—automatic self-cleaning litter boxes (Purobot Crystal Duo, Purobot Ultra, Purobot Max Pro 2, PuraMax 2), AI-equipped smart feeders (YumShare Dual-hopper 2, YumShare Solo 2, Fresh Element Solo), and connected water fountains (EverSweet Ultra, EverSweet Max 2 UVC, EverSweet 3 Pro, EverSweet Solo 2 and SE)—complemented by cat carriers (Breezy 2), grooming dryers (AirSalon Max Pro/Max), and proprietary consumables including pH-activated urine-monitor cat litter and crystal litter sets. Devices are built around proprietary technologies such as multi-cat AI facial recognition (capable of identifying 15–20 individual pets and creating per-pet health profiles), the xSecure 20-sensor safety architecture, touch-free auto waste packing, and a filterless OneWay water mechanism that separates clean and waste streams.
Underlying the products is an AI camera and sensor stack that converts daily pet behavior—litter usage, feeding, drinking, stool consistency—into structured time-series data, with computer vision models flagging anomalies such as urinary pH changes (via color-changing litter), stool irregularities, and irregular drinking patterns, all surfaced through the unified PETKIT mobile app. The company generates revenue primarily through direct-to-consumer hardware sales across its own e-commerce storefronts (petkit.com, petkit.co.uk), Amazon, and a physical retail and grooming store in Walnut, California; pricing ranges from $29.99 for entry-level fountains to $899.99 for the flagship Purobot Ultra. Recurring revenue derives from proprietary consumables (litter trays, replacement bags, filters) and an optional PETKIT Care+ subscription that provides extended cloud video history on top of otherwise free AI monitoring. The company is privately held, employs 251–500 people, has raised approximately $95 million across disclosed funding rounds led by GGV Capital, Qiming Venture Partners, CDH Investments, and Sofina, and operates across China, the UK, and the US, serving a claimed base of more than 6 million pet parents.
Petkit firmographics
Firmographics- Name
- Petkit
- Legal name
- PETKIT Network Technology Co. Ltd.
- Website
- https://petkit.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- PETKIT Network Technology Co. Ltd., founded in 2013 and headquartered in Wuxi, China, designs and sells AI-powered automatic litter boxes, smart feeders, and connected water fountains for cat owners and multi-pet households, distributed through direct-to-consumer e-commerce, Amazon, and a California retail store.
- Ownership category
- akta.pro rank
Petkit industry classification
Industry- Product category
- Smart Pet Care Products
- NAICS
- Pet and Pet Supplies Retailers (459910)
- SIC
- Household Appliances (3630)
- akta.pro primary industry
- Pet Care & Consumer Tracking IoT (Feeders, Pet Doors, GPS Trackers) (HSAPAQAL)
Keywords
Where Petkit is headquartered
LocationHeadquarters
- HQ city
- Shanghai
- HQ country
- China
- HQ region
- Asia
Offices2 records
Markets served
Petkit business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Marketing or Sales, Operations, Personnel
Revenue model
- Smart Pet Hardware Sales: Primary revenue stream from selling connected pet care devices including automatic litter boxes, smart feeders, and water fountains. Products range from $29.99 to $899.99, with 2-year warranties. Revenue is one-time with no mandatory subscription required for core features.
- Accessories and Consumables: Ongoing revenue from replacement parts including refill rings ($35.99), trash bags, odor eliminators, cat litter, litter trays, filters, and Fountain Cube C. Consumables like litter bags and filters require regular replacement, creating recurring purchase opportunities.
- PETKIT Care+ Subscription: Optional subscription service for cloud video history and advanced playback features. Core AI monitoring features remain free without subscription, with cloud storage for video playback available as a paid upgrade.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Purobot Crystal Duo - Entry-level AI litter box |
| One time/ perpetual license | Pay-as-you-go | Purobot Ultra - Premium flagship litter box |
| One time/ perpetual license | Pay-as-you-go | Purobot Max Pro 2 - Popular AI litter box |
| One time/ perpetual license | Pay-as-you-go | PuraMax 2 - Mid-range litter box |
| One time/ perpetual license | Pay-as-you-go | YumShare Solo 2 - Smart feeder |
| One time/ perpetual license | Pay-as-you-go | YumShare Dual-hopper 2 - Multi-food feeder |
| One time/ perpetual license | Pay-as-you-go | Fresh Element Solo - Basic feeder |
| One time/ perpetual license | Pay-as-you-go | EverSweet Ultra - Premium water fountain |
| One time/ perpetual license | Pay-as-you-go | EverSweet Max 2 (UVC) - UVC disinfection fountain |
| One time/ perpetual license | Pay-as-you-go | EverSweet 3 Pro (UVC) - Compact UVC fountain |
| One time/ perpetual license | Pay-as-you-go | EverSweet Solo 2 - App-connected fountain |
| One time/ perpetual license | Pay-as-you-go | EverSweet Solo SE - Entry fountain |
| One time/ perpetual license | Pay-as-you-go | AirSalon Max Pro - Premium dryer |
| One time/ perpetual license | Pay-as-you-go | AirSalon Max - Standard dryer |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Petkit product offering
Product offeringCore offering
Petkit designs, manufactures, and sells AI-powered smart pet care hardware including automatic self-cleaning litter boxes, smart feeders, and connected water fountains for cats and dogs. All devices connect via Wi-Fi through the proprietary PETKIT app, which uses computer vision and facial recognition to monitor individual pet health, detect anomalies, and provide unified insights across the product ecosystem.
Product overview
PETKIT is a smart pet care technology company offering an integrated AI-powered ecosystem of pet care products designed around feeding, hydration, litter care, and health insights. The core product portfolio spans automatic litter boxes (Purobot series: Crystal Duo, Ultra, Max Pro 2, PuraMax 2), smart feeders (YumShare series with Dual-hopper 2 and Solo 2, Fresh Element Solo), and intelligent water fountains (EverSweet series including Ultra, Max 2 UVC, 3 Pro UVC, Solo 2, Solo SE). All devices connect through the PETKIT App, which consolidates health data across devices to provide unified pet health monitoring. The ecosystem uses AI cameras and facial recognition to identify individual pets, track behaviors (litter usage, eating, drinking), detect health anomalies (stool issues, urine pH, yowling), and alert owners to potential health concerns early. Products are complemented by proprietary cat litter formulations (including health-monitoring urine monitor litter) and accessories. The company also offers pet grooming products (AirSalon dryer boxes), cat carriers (Breezy 2), and an optional PETKIT Care+ subscription for extended video storage.
Differentiator
Problem solved
Functional benefit
Products and services
- Purobot Crystal Duo Automatic Cat Litter Box World's first open-top automatic cat litter box with built-in AI camera and crystal litter disposable tray system. Designed for cat owners seeking hands-free litter maintenance with AI-powered urinary health monitoring, multi-sensor safety (4 sensors), dual waste traps, and odor control for single or multi-cat homes.
- Purobot Ultra Automatic Cat Litter Box Premium flagship automatic litter box with 180-degree rotating AI camera (1080p HD), auto waste packing/sealing/bagging, xSecure safety with 20 high-precision sensors, 10L waste bin supporting up to 20 days no-scooping, 4-stage odor control, and AI-driven stool checkup with disease pre-screening. Built for cat owners wanting the highest-end automated litter care with comprehensive health monitoring.
- Purobot Max Pro 2 Automatic Cat Litter Box Award-winning AI Health ecosystem litter box with 43% larger entry, AI-powered camera and precision weight sensors, multi-cat facial recognition, urinary health tracking, stool monitoring, yowling detection, 12 safety sensors, contactless drawstring waste packing, and 17 days hands-free cleaning. Aimed at multi-cat households seeking proactive health monitoring.
- PuraMax 2 Automatic Cat Litter Box Mid-range automatic litter box with app control, multi-cat comfort and acceptance, 11 safety sensors with anti-pinch structure, multi-layer odor control, and compatibility with clumping clay, tofu, and mixed litter. Targeted at cat owners in smaller living spaces.
- YumShare Dual-Hopper 2 Automatic Pet Feeder AI-powered automatic feeder with dual hoppers holding two different food types, 5L/21-cup capacity, AI facial recognition for multi-pet identification, 24/7 camera monitoring, two-way audio, and up to 60-day battery backup. Built for multi-pet households needing per-pet feeding tracking and remote monitoring.
- YumShare Solo 2 Automatic Pet Feeder Compact AI-powered automatic feeder with 3L (12-cup) capacity, facial recognition for up to 15 pets, built-in day/night camera, smart bowl monitoring that auto-pauses dispensing, 14-day battery backup, and anti-blockage fresh-lock system. Designed for cat owners wanting scheduled, portion-controlled feeding with remote monitoring.
- Fresh Element Solo Automatic Pet Feeder Entry-level compact automatic feeder with enhanced sealed ring, built-in desiccant box, enclosed food dispense exit for freshness, app-connected scheduled feeding, and up to 7-day battery backup. Compatible with dry kibble and freeze-dried food.
- EverSweet Ultra Smart Pet Water Fountain Premium smart water fountain with patented OneWay filterless mechanism keeping fresh and waste water separate, 5L clean tank and 1.8L waste tank, 140-degree AI camera for multi-pet facial recognition (up to 15 pets), SpringFlow technology with three flow modes, auto-refill at 220ml threshold, and quiet 26dB operation.
- EverSweet Max 2 (UVC) Cordless Pet Water Fountain Cordless battery-operated water fountain with UVC pump for continuous chemical-free disinfection, 3L capacity, multi-layer filtration, app-connected hydration tracking, dishwasher-safe design, and 304 stainless steel water tray.
- EverSweet 3 Pro (UVC) Pet Water Fountain Compact UVC-enabled water fountain with wireless pump, 304 stainless steel water tank, app control for hydration tracking, and UVC light water sterilization for bacteria prevention.
- EverSweet Solo 2 Pet Water Fountain App-connected pet water fountain with visible water level window, continuous and intermittent water flow modes, and hydration frequency tracking via the PETKIT app.
- AirSalon Max Pro Pet Dryer Box Premium smart pet dryer box with 360-degree fur drying, ozone disinfection, 60L spacious interior, and smart app control for monitoring usage. Designed for multi-pet households needing professional at-home drying.
- AirSalon Max Pet Dryer Box Standard smart pet dryer box with 360-degree fur drying, multi-pet friendly 60L interior, and app control for usage monitoring.
- Breezy 2 Cat Carrier Ventilated dome-style cat carrier with built-in fan and lighting system, adjustable ventilation, and breathable design for comfortable outdoor travel. Available in multiple colors including Gradient Pink Blue and Cream White.
- PETKIT Mobile App Central all-in-one iOS and Android application for managing all Petkit devices. Features real-time tracking of pet bathroom habits, feeding management, hydration tracking, sleep and activity monitoring, and unified health insights across multiple devices with cloud connectivity.
- PETKIT Care+ Subscription Service Optional subscription service providing 30-day video history, extended cloud storage, and advanced playback options for AI health monitoring features on Petkit devices. Core AI monitoring features remain available without subscription.
Companies that use Petkit
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Petkit technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature8 records
Petkit partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights6 records
Petkit competitors and assessment
Company assessmentDirect peers
- Whisker: Whisker makes the Litter-Robot, the category-leading automatic self-cleaning litter box in North America. It is the most direct competitor to Petkit's Purobot line and competes head-to-head in DTC, Amazon, and big-box retail.
- PETLIBRO: PETLIBRO designs and sells AI-enabled smart pet feeders, water fountains and litter boxes via DTC and Amazon. It is the closest like-for-like competitor in the connected pet-care hardware category, targeting the same cat-owner segment as Petkit.
- CatGenie: CatGenie makes self-flushing, washable self-cleaning cat litter boxes. It is a direct competitor in the automated litter-box category, though it competes on washable-granules technology rather than AI-camera health monitoring.
- Sure Petcare (Animo): Sure Petcare (a division of Antishant Group) produces connected microchip pet doors, feeders and activity monitors. It overlaps with Petkit on smart feeders and connected pet-care data and targets a similarly premium, tech-forward pet owner.
Broad incumbents
- PetSafe: PetSafe (Radio Systems) is a large, established pet products manufacturer offering automatic litter boxes (ScoopFree), smart feeders, pet doors and containment across a broad SKU portfolio. It competes with Petkit across multiple categories but with a wider, less AI-focused product set.
- Xiaomi (Smart Pet Products): Xiaomi offers smart pet feeders, water fountains and litter boxes under its consumer IoT ecosystem at competitive price points. It is a broad incumbent using scale and ecosystem integration to compete with Petkit in China and globally.
- Garmin (Dog Tracking): Garmin offers GPS dog tracking and training collars as part of its broader consumer electronics portfolio. It is a broad incumbent in connected pet devices, complementary rather than directly overlapping with Petkit's in-home focus.
Emerging players
- Pawport: Pawport makes an AI-enabled smart pet door that was named alongside Petkit in CNET's Best of CES 2026 coverage. It is an emerging adjacent connected-pet-device player rather than a direct litter-box competitor, but part of the same CES pet-tech cohort.
- FitBark: FitBark produces AI-driven pet activity and sleep monitors that compete on the pet-health data layer that Petkit also targets. It is a focused emerging player in pet-wearable health analytics rather than a hardware-line competitor.
- TUFT: TUFT is an emerging smart cat litter box brand competing in the same AI/self-cleaning litter category as Petkit's Purobot line, positioned as a newer premium entrant with health-monitoring features.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Petkit social profiles
Digital presencePetkit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Petkit leadership team
Management profileNumber of profiles
Profiles2 records
Petkit funding detail
Funding detailFunding overview
Funding rounds8 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Petkit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Petkit
What does Petkit do?
Petkit designs, manufactures, and sells AI-powered smart pet care hardware including automatic self-cleaning litter boxes, smart feeders, and connected water fountains for cats and dogs. All devices connect via Wi-Fi through the proprietary PETKIT app, which uses computer vision and facial recognition to monitor individual pet health, detect anomalies, and provide unified insights across the product ecosystem.
Is Petkit a public or private company?
Petkit is a private company. It is classified as venture growth investor backed and is currently operating.
When was Petkit founded?
Petkit was founded in 2013. It employs 251 to 500 people.
Where is Petkit based?
Petkit is headquartered in Shanghai, China, in the Asia region.
How does Petkit make money?
Three revenue lines are on record. Smart Pet Hardware Sales are the primary driver. The others are accessories and Consumables and PETKIT Care+ Subscription.
Who are Petkit's main competitors?
Direct peers on record are Whisker, PETLIBRO, CatGenie and Sure Petcare (Animo). Broad incumbents are PetSafe, Xiaomi (Smart Pet Products) and Garmin (Dog Tracking). Emerging players are Pawport, FitBark and TUFT.
Does Petkit have an API?
No public API is recorded for Petkit.
What industry is Petkit in?
Petkit's product category is Smart Pet Care Products. Its primary akta.pro industry code is HSAPAQAL, Pet Care & Consumer Tracking IoT (Feeders, Pet Doors, GPS Trackers). Its NAICS code is 459910 and its SIC code is 3630.