Catalog
Catalog is a French B2B SaaS company that uses AI agents to automate email-based order processing and commercial operations for SMB and mid-market distributors and manufacturers across Europe.
- Company typePrivate
- Founded2023
- HeadquartersBordeaux, France
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Catalog does
Catalog is a French B2B SaaS company founded in 2023 and headquartered in Bordeaux, France. The company provides an AI-powered automation platform that digitizes commercial operations for small-to-medium B2B merchants, with a primary focus on replacing manual order processing workflows that originate in email. Its offering comprises three core products: Smart Order (automated order capture from emails, PDFs, and Excel attachments directly into client ERP systems), Smart Inbox (intelligent email triaging and routing), and Smart Agents (autonomous AI agents for Order Capture, Quote Follow-up, Shipping/Franco Optimization, and Cross-sell). The underlying technology leverages GPT foundation models accessed via Microsoft Azure OpenAI, augmented by a proprietary domain-specialized capability called Product Name© that learns to match free-text product designations to catalog SKUs, and configurable confidence thresholds with human-in-the-loop review for low-confidence actions.
The platform integrates natively with major European ERP systems (SAP, Sage, Cegid, Microsoft Dynamics) and email providers (Gmail via Google Workspace APIs, Microsoft 365 via Microsoft Graph), with all data processed in EU infrastructure under GDPR-compliant DPA terms. Catalog operates a sales-led go-to-market motion targeting SMBs through mid-market enterprises across European B2B distribution and manufacturing, beginning with a free diagnostic assessment and deploying a first agent within 2–3 business days. Pricing is volume-based, tied to operations processed and number of agents deployed, with no long-term commitment and a claimed 95% client retention rate after the first quarter. The company reports serving 100+ clients across Europe, processing 50,000+ B2B operations daily, with named customers spanning CF Group, Groupe Hedis, Nat&Form, Avril, AVF Biomedical, and Inter Inox. In March 2024, Catalog closed a $3.2 million seed round led by LocalGlobe with participation from Hexa, Hello World, Kima Ventures, Motier Ventures, and angel investors. The company is led by CEO Julien Bellemare and CTO Maxime Poitevineau-Millin.
Catalog firmographics
Firmographics- Name
- Catalog
- Legal name
- Catalog SAS
- Website
- https://startcatalog.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Catalog is a French B2B SaaS company that uses AI agents to automate email-based order processing and commercial operations for SMB and mid-market distributors and manufacturers across Europe.
- Ownership category
- akta.pro rank
Catalog industry classification
Industry- Product category
- Business Process Automation Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)
- akta.pro secondary industry
- B2B/EDI & Supply Chain Process Automation Platforms (HDAEAHAK)
Keywords
Where Catalog is headquartered
LocationHeadquarters
- HQ city
- Bordeaux
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Catalog business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- SaaS Subscription: Subscription-based SaaS pricing where the cost depends on the volume of operations processed and the number of AI agents deployed. Clients start with a free diagnostic to identify value creation opportunities. Most clients become profitable within the first month. No long-term commitment required.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom pricing based on volume and agents deployed |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Catalog product offering
Product offeringCore offering
Catalog sells an AI-powered SaaS platform that automates B2B commercial operations for distributors and manufacturers. Its products capture and process orders from incoming emails, organize shared inboxes, and orchestrate AI agents that integrate with ERP systems (SAP, Sage, Cegid, Microsoft Dynamics) to reduce manual entry and accelerate quote-to-order cycles.
Product overview
Catalog provides a SaaS B2B automation platform consisting of three core products: Smart Order (automated order capture from emails into ERP), Smart Inbox (intelligent email sorting and routing), and Smart Agents (AI agents for specific operations tasks including Order Capture, Quote Follow-up, Shipping Optimization, and Cross-sell). The platform is designed for quick deployment without heavy IT integration — most initial agents require only email access. The offering includes a free diagnostic to identify AI value opportunities, with first agents deployed within 2-3 business days. Pricing is volume-based with no long-term commitment and claims profitability for most clients from the first month.
Differentiator
Problem solved
Functional benefit
Products and services
- Smart Order AI agent that automatically captures B2B orders received by email and pushes them into the customer's ERP. Built for distributors and manufacturers processing high volumes of unstructured email orders with complex product catalogs.
- Smart Inbox AI-driven inbox management tool that sorts, categorizes, and prioritizes incoming emails for sales and customer service teams. Designed for B2B companies whose commercial teams share mailboxes and need automated triage.
- Smart Agents Suite of autonomous AI agents that orchestrate B2B commercial workflows beyond order capture, including quote follow-up, shipping optimization, and cross-sell. Targets operations leaders seeking to automate end-to-end back-office processes.
Quantifiable outcome
- Clients capture 120k€ additional revenue on average in the first month
- +7 more outcomes
Companies that use Catalog
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles1 record
Catalog technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability5 records
Feature6 records
Catalog partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
Catalog competitors and assessment
Company assessmentDirect peers
- Rossum: AI-native document processing platform purpose-built for B2B documents (orders, invoices, shipping notices) extracted from email inboxes and routed into ERP systems — the closest functional twin to Catalog's Smart Order and Smart Agents.
- Hypatos (Nintex): Deep-learning platform that automates document-heavy back-office workflows (order entry, invoice capture, AP). Competes directly with Catalog's email-to-ERP automation thesis for B2B operations teams.
- WorkFusion: Provides AI agents pre-trained for business operations, especially order-to-cash and customer onboarding workflows. Closely comparable in using autonomous agents to automate B2B commercial operations.
- Tonkean: AI orchestration platform that automates procurement and operations workflows between buyers, suppliers, and internal teams. Comparable horizontal approach to B2B operations automation via autonomous AI workflows.
- Klippa: AI-powered document and data extraction platform used by B2B finance and operations teams to automate order, invoice, and receipt processing — overlapping with Catalog's email-to-ERP capture flow.
Broad incumbents
- Celonis: Process mining and execution platform that identifies and automates enterprise workflows across ERP systems. Larger incumbent that increasingly overlaps with Catalog's "AI agents for operations" positioning.
- UiPath: Market-leading RPA platform with expanding document understanding and agentic AI capabilities. Represents the broader incumbent alternative for buyers evaluating AI-driven B2B operations automation.
- ABBYY: Long-standing document AI and process automation vendor serving B2B operations teams for invoice, order, and contract processing — competing on similar use cases from a much broader portfolio.
Emerging players
- Stampli: AI-driven AP automation platform with collaborative invoice processing. Adjacent in automating B2B operations documents but more narrowly focused on accounts payable.
- Pactum AI: Autonomous AI agents for B2B procurement negotiations and supplier interactions. Emerging player pursuing a comparable "AI agent for B2B commercial operations" wedge from the procurement side.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Catalog social profiles
Digital presenceCatalog financial estimates
Financial estimateRevenue estimate
Valuation estimate
Catalog leadership team
Management profileNumber of profiles
Profiles2 records
Catalog funding detail
Funding detailFunding overview
Funding rounds1 record
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Catalog M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Catalog
What does Catalog do?
Catalog sells an AI-powered SaaS platform that automates B2B commercial operations for distributors and manufacturers. Its products capture and process orders from incoming emails, organize shared inboxes, and orchestrate AI agents that integrate with ERP systems (SAP, Sage, Cegid, Microsoft Dynamics) to reduce manual entry and accelerate quote-to-order cycles.
Is Catalog a public or private company?
Catalog is a private company. It is classified as venture growth investor backed and is currently operating.
When was Catalog founded?
Catalog was founded in 2023. It employs 11 to 50 people.
Where is Catalog based?
Catalog is headquartered in Bordeaux, France, in the Europe region.
How does Catalog make money?
One revenue line is on record: saaS Subscription.
Who are Catalog's main competitors?
Direct peers on record are Rossum, Hypatos (Nintex), WorkFusion, Tonkean and Klippa. Broad incumbents are Celonis, UiPath and ABBYY. Emerging players are Stampli and Pactum AI.
Does Catalog have an API?
No public API is recorded for Catalog.
What industry is Catalog in?
Catalog's product category is Business Process Automation Software. Its primary akta.pro industry code is HDAEAHAG, iBPMS (Intelligent BPM Suites) & Process Automation Suites, with a secondary code of HDAEAHAK, B2B/EDI & Supply Chain Process Automation Platforms. Its NAICS code is 513210 and its SIC code is 7372.