deco.cx
deco.cx is a Brazil-based AI-powered digital experience platform that helps e-commerce brands build and continuously evolve high-performance storefronts through a hybrid visual editor and TypeScript code-level control, serving enterprise retailers such as Zeedog, Osklen, and Granado.
- Company typePrivate
- Founded2022
- HeadquartersRio De Janeiro, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What deco.cx does
deco.cx is a Rio de Janeiro-based, private digital experience platform founded in 2022 that sells an AI-powered e-commerce builder to online retailers and brands. The product combines a no-code visual CMS and natural-language content editing with full TypeScript code-level control via an in-browser IDE and GitHub-based workflows, allowing both business users and developers to operate on the same site. Architectural differentiators include edge deployment with automatic image optimization, Core Web Vitals compliance, real-time collaboration, A/B testing and segmentation, role-based permissions, instant rollback, and an enterprise module called deco.records. The company's go-to-market is hybrid: a self-serve PLG funnel at decocms.com layered with an enterprise 'Talk to Sales' motion for deployments requiring managed infrastructure or self-hosted options; pricing is quote-based and not publicly disclosed. Reported customers are concentrated in Brazilian fashion, beauty, and pet brands (Zeedog, Osklen, Miess, Granado, Farm, CVLB, BAW), and the integration ecosystem spans 16+ platforms including Shopify, VTEX, Nuvemshop, VNDA, Salesforce, HubSpot, GitHub, and Adobe. The company has raised approximately $2.7M across three rounds in 2022-2024, with the most recent $2.2M round in January 2024 led by MAYA Capital and joined by FJ Labs, Lanx Capital, and Crivo Ventures. Headcount sits in the 11-50 range and revenue is undisclosed.
deco.cx firmographics
Firmographics- Name
- deco.cx
- Legal name
- deco.cx
- Website
- http://deco.cx
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- deco.cx is a Brazil-based AI-powered digital experience platform that helps e-commerce brands build and continuously evolve high-performance storefronts through a hybrid visual editor and TypeScript code-level control, serving enterprise retailers such as Zeedog, Osklen, and Granado.
- Ownership category
- akta.pro rank
deco.cx industry classification
Industry- Product category
- Headless E-commerce Platform
- NAICS
- Software Publishers (5132), Computer Systems Design Services (541512)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Customer Experience (CX) & Digital Experience (BPAHAEAC)
- akta.pro secondary industry
- Brand Experience (BX) & Service Design (BPAFAEAI)
Keywords
Where deco.cx is headquartered
LocationHeadquarters
- HQ city
- Rio De Janeiro
- HQ country
- Brazil
- HQ region
- Latin America
Markets served
deco.cx business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Platform Subscription: deco.cx operates as a SaaS platform providing subscription-based access to their AI-powered e-commerce builder with various tiers for different business sizes. The platform offers both self-serve and enterprise options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Not publicly disclosed - quote-based pricing through sales team |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
deco.cx product offering
Product offeringCore offering
deco.cx is a SaaS digital experience platform that enables e-commerce businesses to build, edit, and continuously evolve high-performance storefronts. The platform combines a no-code visual editor and natural language prompts with full TypeScript code-level control, AI Agents that autonomously build, test, and improve sites, edge deployment with automatic image optimization, real-time collaboration, A/B testing, segmentation, and 16+ native integrations with platforms such as Shopify, VTEX, Nuvemshop, Salesforce, HubSpot, and Stripe.
Product overview
deco.cx is an AI-powered e-commerce builder that functions as an integrated digital experience platform. The core offering combines the deco.cx platform itself (an AI-ready platform with visual editing and agent workflows), the CMS with Visual Editor for no-code content management, and deco.records for structured data handling. Users can also access deco.cx Studio for broader digital experience management. All components are built on a modern TypeScript stack with full code control, real-time collaboration features, and enterprise-grade performance optimization including Core Web Vitals compliance.
Differentiator
Problem solved
Functional benefit
Products and services
- deco.cx AI-powered e-commerce builder platform that combines a no-code visual editor with full TypeScript code control, AI Agents for autonomous site evolution, edge deployment, real-time collaboration, A/B testing, and 16+ native integrations for building and continuously optimizing high-performance e-commerce storefronts.
- CMS with Visual Editor No-code visual content management system with natural language prompts that lets business users create and edit storefront content without coding, automatically generating TypeScript schemas and code in the background.
- Studio Digital experience management platform from deco.cx for building and evolving high-performing sites and storefronts, accessible via the /studio URL.
- deco.records Enterprise-grade data management and records system within deco.cx that supports structured data handling, compliance, and large-scale business operations.
Quantifiable outcome
- Sites built for Core Web Vitals compliance and superior SEO performance
- +1 more outcomes
Companies that use deco.cx
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
deco.cx technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability2 records
Feature9 records
deco.cx partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- GitHubcoreDeep integration with GitHub for version control, code management, and developer workflows - critical for the TypeScript code control aspect of deco.cx.
- NuvemshopcoreNative integration with Nuvemshop, a major e-commerce platform in Latin America - strategically important for deco.cx's focus on the Brazilian e-commerce market.
- ShopifycoreNative integration with Shopify, one of the world's leading e-commerce platforms, enabling seamless storefront connectivity.
- VTEXcoreNative integration with VTEX, a major commerce cloud platform in Latin America - strategically significant for deco.cx's Brazilian e-commerce focus.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
deco.cx competitors and assessment
Company assessmentDirect peers
- Builder.io: Visual headless CMS with code-level extensibility for composable commerce. Most direct functional comparable to deco.cx's hybrid visual editor + developer-first approach.
- Sanity: Composable content platform used for commerce and digital experiences, with structured content and a customizable Studio. Competes in the same headless CMS category as deco.cx, particularly for developer-led teams.
- Contentful: Enterprise headless CMS competing for the same content infrastructure layer that deco.cx's visual editor + TypeScript stack targets, with a comparable enterprise digital experience use case.
- VTEX: Leading LATAM commerce cloud and a 'core' integration partner for deco.cx. Both target Brazilian enterprise brands; VTEX provides full-stack commerce while deco.cx positions as the experience/storefront layer on top.
- Storyblok: Headless CMS with a visual editor for marketers and an API for developers. Targets the same enterprise digital experience use cases as deco.cx, with comparable no-code/code parity.
Broad incumbents
- BigCommerce: Headless-friendly commerce platform with enterprise APIs. Comparable to deco.cx in targeting mid-market and enterprise merchants that want composable storefront architectures.
- Shopify: The dominant global commerce platform with its own storefront builder, theme editor, and app ecosystem. deco.cx integrates with Shopify but also competes for the storefront/headless experience layer via its hybrid no-code/TypeScript model.
- Adobe Commerce (Magento): Enterprise commerce platform with deep customization and a developer ecosystem. Competes for the same large enterprise digital experience budgets that deco.cx targets in fashion and beauty.
- Salesforce Commerce Cloud: Enterprise commerce and CRM suite, and a listed integration partner for deco.cx. Overlaps at the high end of the enterprise commerce stack deco.cx serves.
Regional players
- Nuvemshop: Major LATAM SMB e-commerce platform and a 'core' integration partner. Closely comparable on regional focus and customer base, though Nuvemshop is more SMB-oriented while deco.cx leans enterprise.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
deco.cx social profiles
Digital presencedeco.cx financial estimates
Financial estimateRevenue estimate
Valuation estimate
deco.cx leadership team
Management profileNumber of profiles
deco.cx funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
deco.cx M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about deco.cx
What does deco.cx do?
deco.cx is a SaaS digital experience platform that enables e-commerce businesses to build, edit, and continuously evolve high-performance storefronts. The platform combines a no-code visual editor and natural language prompts with full TypeScript code-level control, AI Agents that autonomously build, test, and improve sites, edge deployment with automatic image optimization, real-time collaboration, A/B testing, segmentation, and 16+ native integrations with platforms such as Shopify, VTEX, Nuvemshop, Salesforce, HubSpot, and Stripe.
Is deco.cx a public or private company?
deco.cx is a private company. It is classified as venture growth investor backed and is currently operating.
When was deco.cx founded?
deco.cx was founded in 2022. It employs 11 to 50 people.
Where is deco.cx based?
deco.cx is headquartered in Rio De Janeiro, Brazil, in the Latin America region.
How does deco.cx make money?
One revenue line is on record: saaS Platform Subscription.
Who are deco.cx's main competitors?
Direct peers on record are Builder.io, Sanity, Contentful, VTEX and Storyblok. Broad incumbents are BigCommerce, Shopify, Adobe Commerce (Magento) and Salesforce Commerce Cloud. Nuvemshop is listed as a regional player.
Does deco.cx have an API?
No public API is recorded for deco.cx.
What industry is deco.cx in?
deco.cx's product category is Headless E-commerce Platform. Its primary akta.pro industry code is BPAHAEAC, Customer Experience (CX) & Digital Experience, with a secondary code of BPAFAEAI, Brand Experience (BX) & Service Design. Its NAICS code is 5132 and its SIC code is 7372.