What Money Walkie does

Money Walkie (operated by QIIP, RCS Paris 879 135 879) is a Paris-based French fintech founded in 2020 by Cl\u00e9mence and Rapha\u00ebl that builds a contactless payment ecosystem purpose-built for children and teenagers. The core product is the Walkie, a customizable NFC key fob that enables contactless payments up to \u20ac50 per transaction at any contactless terminal, with e-money issued via Treezor under ACPR supervision. The Walkie pairs with a dual-interface parent/child mobile application (iOS and Android) that enables instant recharging, spending limits, real-time transaction notifications, card blocking, savings vaults, task-based 'missions', group pots, Apple Pay/Google Pay integration, and (in the premium Family+ tier) GPS location tracking and SOS alerts.

The company monetizes through a combination of hardware sales (Walkies priced \u20ac24.90-\u20ac29.90 plus themed coques, bracelets, lanyards, and charms) and a four-tier monthly subscription stack: Ponctuelle (pay-per-reload), Basique (\u20ac2.99/mo), Ultime (\u20ac5.99/mo), and Family+ (\u20ac9.99/mo). Additional revenue derives from interchange fees on transactions, a 1% cashback loyalty mechanic, and a referral program (\u20ac10/\u20ac5). Distribution is dual-channel: direct-to-consumer e-commerce via moneywalkie.com plus 1,000+ physical retail points of sale across France and Overseas territories including Fnac, Darty, E.Leclerc, Cultura, Printemps, Monoprix, Jou\u00e9Club, KingJouet, and Bureau Vall\u00e9e. Walkies are assembled by ESAT Paul Lebreton (a sheltered workshop employing people with disabilities) with chips designed in Brittany and packaging in Mont\u00e9limar, reflecting a deliberate Made-in-France supply chain.

Money Walkie reports 300,000+ families using the product daily, a 4.6/5 Trustpilot rating, 10,000+ Family+ adopters, and media coverage across TF1, BFM TV, Europe 1, and Le Parisien. It has raised approximately \u20ac6.7M to date across two rounds (\u20ac2.4M from The Moon Venture in March 2022, and \u20ac4.2M from Caisse d'Epargne Ile-de-France, Groupe BPCE, and Groupe M6 in November 2024). The company operates as a horizontal consumer fintech with primary segments in children (ages 6-10) and teenagers (ages 11+), and secondary segments in adults and individuals under guardianship (tutelle/curatelle).

Name

Money Walkie

Legal name

QIIP

Website

https://moneywalkie.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Money Walkie is a Paris-based French fintech that issues NFC contactless payment cards (Walkies) for children and teenagers, paired with a parental-control mobile app, four-tier monthly subscriptions, and physical retail distribution across more than 1,000 French points of sale.

Ownership category

akta.pro rank

Product category

Youth Prepaid Contactless Payments

akta.pro primary industry

Youth / Family Wallets & Allowance Payments (FSAMAEAK)

akta.pro secondary industries

Carrier Billing & Telco Mobile Money (FSAMAEAD), In-Store Contactless & NFC Acceptance (Tap-to-Pay, EMV Contactless) (FSAMADAF)

Keywords

• Contactless payment cards
• Youth payment solutions
• Parental control apps
• Financial education tools
• Prepaid NFC wallets

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Supply Chain, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Hardware Sales (Walkie Device): One-time sale of the Walkie contactless payment card, sold with an included themed case. Individual Walkies priced from €24.90 to €29.90. Pack bundles (Walkie + cord, Walkie + bracelet) available at discounts.
2. Monthly Subscription Tiers: Recurring monthly subscription revenue from four tiers: Ponctuelle (€1 per rechargement, no monthly fee), Basique (€2.99/month), Ultime (€5.99/month), and Family+ (€9.99/month). Multi-Walkie family discounts available. All plans are without commitment.
3. Interchange and Transaction Fees: Revenue generated from transaction interchange fees on every contactless payment made with the Walkie card. International payments may also generate foreign exchange margins.
4. Cashback Program: 1% cashback on purchases up to €1 per month, returned directly to the Walkie balance. This drives usage frequency while creating a loyalty mechanism.
5. Referral Program Credits: The referral (parrainage) program offers €10 credited to the referrer and €5 to the new customer. This drives customer acquisition at low cost while incentivizing existing users to recruit new families.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

Money Walkie sells the Walkie, a customizable NFC contactless payment device that lets children and teenagers make purchases up to €50 at any contactless terminal, paired with a parent-facing mobile application for instant recharging, spending limits, remote card blocking, and real-time notifications. The company monetizes the hardware through one-time device sales (€24.90-€29.90) and recurring monthly subscriptions (Ponctuelle, Basique €2.99, Ultime €5.99, Family+ €9.99) that unlock virtual cards, Apple Pay/Google Pay, cashback, co-parent access, and GPS child location tracking. E-money is issued by ACPR-licensed Treezor, with the product distributed via the company's own e-commerce site, mobile apps, and 1,000+ physical retail points across France and Overseas territories.

Product overview

Money Walkie is a French fintech company offering a contactless payment ecosystem for children (ages 6+), teenagers, and adults. The core product is the Walkie—a customizable key fob-style payment device that works at any contactless terminal (up to €50 per transaction). The ecosystem consists of the Walkie hardware device with interchangeable themed cases (over 40 designs), accessories (bracelets and lanyards), a dual-interface mobile app (parent management and child access), and subscription-based service plans (Ponctuelle, Basique, Ultime, Family+). Additional financial features include virtual cards for online payments, savings vaults, task-based earning missions, and group funding pots. The company also offers Money Talks, a financial education media platform. Products are designed and manufactured in France with partnerships for assembly via ESAT (sheltered workshops).

Differentiator

Problem solved

Functional benefit

Brands

• Money Talks: A financial education media platform launched by Money Walkie in December 2024, targeting teenagers and young adults with fun, simple, and practical content about money management, published via TikTok and a monthly newsletter.

Products and services

• Walkie Customizable NFC contactless payment device (key fob/wallet) for children and teenagers, enabling purchases up to €50 per transaction at any contactless terminal. Connected to a parent management app for remote control, spending limits, and real-time notifications. Functions without a traditional bank account via Treezor e-money.
• Money Walkie Mobile Application Dual-interface mobile application providing parents with recharging, card blocking, spending limit controls, real-time notifications, and child location tracking, while children can check their balance, manage savings vaults, and access financial education content. Available on iOS App Store and Google Play.
• Walkie Coques (Protective Cases) Customizable silicone protective cases for the Walkie device, available in over 40 themed designs including Panda, Licorne, Foot, Naruto, Bubble Tea, Koala, and licensed characters like Minion James and Skull de Luffy (One Piece). Sold individually at €8.90 each.
• Le Bracelet (Wristband) Adjustable wristband accessory (10-20cm) designed to help children keep their Walkie, keys, or phone visible and secure. Available in four colors: Rose, Noir, Marron, and Lilas. Priced at €13.90.
• Le Cordon (Lanyard) Adjustable cord (60-120cm) with a zinc alloy carabiner for wearing the Walkie around the neck. Available in Lilas and Kaki colors.
• Pack du Supporter Bundled package combining a Walkie device with included case plus a lanyard at 20% discount (€36.60 instead of €45.80), designed as an ideal starter pack.
• Pack Walkie + bracelet Bundled package combining a Walkie device with a wristband accessory at a discounted price (€35.00 instead of €43.80).
• Walkie Charms Fully customizable Walkie featuring a case with 4 slots for clip-on charm accessories. Available in Rose and Black versions, with packs of 5 themed charms (Feel Good, Food Addict, Sport & Game) sold separately.
• Walkie Minion James Exclusive edition Walkie featuring the Minion James character with an exclusive case design, launched in collaboration with the film 'Des Minions et des Monstres' (Minions 3). Priced at €29.90.
• Walkie Léopard Leopard print themed Walkie contactless payment device designed for children and teens. Priced at €29.90.
• Walkie Foot Football-themed Walkie payment device developed in exclusive partnership with PSG Academy and Urban Soccer, marketed as the preferred Walkie of football fans.
• Money Talks Financial education media platform by Money Walkie, providing fun and accessible content about money management, budgeting, and financial concepts targeted at teenagers via TikTok (@moneywalkie) and a monthly newsletter. Includes a financial lexicon explaining concepts like inflation, SMIC, savings, and cryptocurrency.

Quantifiable outcome

• 300,000+ families using Money Walkie as their primary pocket money payment solution
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature7 records

Partnerships

Ten partnerships are on record, tiered minor, flagship and core.

• Red Bull Paret VousminorGTM or Marketing Partner · 1 February 2026Marketing partnership with Red Bull Paret Vous, a winter sports event. The collaboration connects Money Walkie with action sports culture and teenage audiences interested in skiing and extreme sports.
• Zootopie 2 (Disney)flagshipStrategic or Co-development Partner · 1 November 2025Licensed partnership with Disney for a 'Zootopie 2' themed collection to help children and teenagers 'se lancer dans leur propre aventure' (embark on their own adventure). Aimed at driving brand awareness and gifting purchases around the film's release.
• ONE PIECEflagshipStrategic or Co-development Partner · 1 October 2025Licensed 'ONE PIECE' themed Walkie and case design ('Walkie Skull de Luffy'). The partnership targets anime fans among the teen demographic, leveraging the popular franchise's appeal for back-to-school and gifting purchases.
• Des Minions et des MonstresflagshipStrategic or Co-development Partner · 1 June 2024Licensed partnership for the 'Walkie Minion James' exclusive edition, launched in collaboration with the film 'Des Minions et des Monstres' (Minions 3) in cinemas June 2024. The themed Walkie features the Minion James character with an exclusive case design. Part of Money Walkie's licensing strategy to drive excitement among children.
• Opération Pièces JaunesminorGTM or Marketing Partner · 1 January 2021Charitable partnership launched January 2021. Money Walkie donated to Opération Pièces Jaunes, collecting more than €6,000 in the first month. This aligns with the company's mission to integrate giving into the app experience.
• TaraOcéan, WWF, ELHAN, Croix-RougeminorGTM or Marketing Partner · 1 January 2021Charitable partnerships with environmental organizations (TaraOcéan, WWF), an education foundation (ELHAN), and humanitarian aid (Croix-Rouge). Giving is integrated into the Money Walkie app experience, allowing children to participate in charitable giving.
• ESAT Paul Lebreton (Orléans)coreStrategic or Co-development Partner · 1 November 2020Partnership with ESAT Paul Lebreton in Orléans, a medico-social establishment employing people with disabilities. Since November 2020, ESAT handles the assembly of all Walkie devices. This partnership reflects Money Walkie's social impact commitment and French manufacturing ethos.
• TreezorcoreTechnology or IntegrationTreezor is the licensed e-money institution (établissement de monnaie électronique) that issues the e-money used by Money Walkie. QIIP operates as a distributor of electronic money on behalf of Treezor, which is ACPR-licensed (authority number 16798). Treezor provides the underlying banking infrastructure, card issuance, and payment processing that enables the Walkie contactless card to function.
• PSG Academy & Urban SoccerflagshipStrategic or Co-development PartnerExclusive partnership for the 'Walkie Foot' product, themed around PSG Academy and Urban Soccer. The Walkie Foot is marketed as 'le Walkie préféré des fans de foot, en partenariat avec PSG Academy & Urban Soccer.' This branded edition targets sports-loving children and teenagers.
• Silicone Case Manufacturing Partner (Orléans-based)coreTechnology or IntegrationThe only component manufactured outside France is the silicone cases, which require specialized manufacturing expertise. The manufacturing partner is based in Orléans, maintaining geographic proximity to the French operations while acknowledging that some specialized production cannot yet be done domestically.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Others

• Treezor: ACPR-licensed e-money institution and Money Walkie's core infrastructure partner. While not a direct competitor, Treezor powers the underlying card issuance and payment processing, making it a critical ecosystem dependency and benchmark for B2B payment infrastructure providers.
• Lemonway: European e-money institution providing payment infrastructure for marketplaces and fintechs. Comparable as a regulated payment infrastructure provider in the French/European market that could potentially serve as alternative partner or competitor for the youth-payments niche.

Direct peers

• Current: US challenger bank offering teen accounts with parental controls and spending visibility. Competes in the same youth-payments category with mobile-first design and tiered subscription features.
• Kard: French fintech providing teen payment cards with parental oversight and spending controls. Operates in the same French market with a comparable target demographic (teens 12+) and similar feature set (instant notifications, spending limits, mobile app).
• Step: US fintech offering banking and payment products for teens and young adults. Comparable target demographic and parental oversight features, though operates as a full banking account rather than standalone prepaid card.
• Pixpay: French fintech offering prepaid payment cards and mobile app for teenagers with parental controls. Direct competitor serving the same French youth/teen payment segment with similar value proposition (managed spending, real-time notifications, savings goals).
• GoHenry: UK-based kids' prepaid debit card and financial education app with parental controls. Closest international direct competitor with the same business model (subscription + card), target customers (children/teens), and feature set (spending limits, missions, savings goals).
• Greenlight: US-based debit card for kids and teens with parental controls and financial education features. Similar offering across hardware card, parent app, tiered subscriptions, and educational content, though scaled to the US market.

Broad incumbents

• Revolut <18 / Revolut Junior: Global neobank offering children's payment cards as part of its broader consumer banking platform. Represents the threat of large digital incumbents extending into the youth-payments category with bundled offerings.
• NatWest Rooster Card: UK bank's prepaid card and app for children/teens offering parental controls. Established incumbent that competes with the same value proposition as part of a broader retail banking portfolio, demonstrating how banks are entering the category.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MoneyWalkie
• Instagraminstagram.com/moneywalkie
• TikToktiktok.com/@moneywalkie

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Money Walkie