Fonteva
Fonteva is a Salesforce-native association management software (AMS) provider offering membership, events, payments, eCommerce, and community tools to trade associations, professional societies, and membership organizations, with $1.8B in annual platform transaction volume.
- Company typePrivate
- Founded2010
- HeadquartersArlington, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Fonteva does
Fonteva, LLC is a privately held software company founded in 2010 and headquartered in Arlington, Virginia, that provides a Salesforce-native association management platform serving trade associations, professional societies, membership organizations, fraternities and sororities, association management companies, and customer user groups. The platform is built 100% native to Salesforce CRM as a managed package, consisting of eight integrated modules that share a single database: Membership (core AMS with member CRM, engagement scoring, and certification tracking), Events (in-person/virtual/hybrid event lifecycle management), Payments (embedded Stripe-powered processing with AI fraud detection and multi-currency support), eCommerce (online storefront with revenue accounting), Communities (online collaboration and microsites), Mobile (Guidebook-powered event apps), Framework (patent-pending developer toolkit), and App Marketplace (extensibility via managed packages).
The company monetizes primarily through per-user annual subscription licensing, supplemented by one-time implementation and training services. Fonteva sells exclusively via direct enterprise field sales to association executives, membership directors, and IT leadership, with additional distribution through the Salesforce AppExchange marketplace and Salesforce consulting partner referrals. The platform is differentiated by its deep Salesforce integration (no middleware or APIs required), unified data architecture enabling AI-powered analytics through Einstein and Agentforce, and embedded payments solution, serving marquee customers including the American Dental Association, IAAPA, BIO, MOAA, the American Academy of Neurology, AVIXA, the American Psychological Association, and Sigma Chi. Platform scale includes $1.8B in annual transaction volume, 90M members served, and presence in 100+ countries.
Fonteva firmographics
Firmographics- Name
- Fonteva
- Legal name
- Fonteva, LLC
- Website
- https://fonteva.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Fonteva is a Salesforce-native association management software (AMS) provider offering membership, events, payments, eCommerce, and community tools to trade associations, professional societies, and membership organizations, with $1.8B in annual platform transaction volume.
- Ownership category
- akta.pro rank
Fonteva industry classification
Industry- Product category
- Association Management Software
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Marketing Automation & Campaign Management CRM (HDAEAFAB)
- akta.pro secondary industry
- Customer Data Platforms (CDP) & Identity Resolution (BPAFAFAD)
Keywords
Where Fonteva is headquartered
LocationHeadquarters
- HQ city
- Arlington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Fonteva business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription/SaaS Licensing: Annual subscription-based pricing model with a single predictable fee per user, per year. Includes software access, maintenance, support, and upgrades. Organizations pay based on number of users with embedded Salesforce platform license.
- Implementation & Training Services: One-time implementation cost for initial setup, configuration, data migration, and staff training. Ongoing training services available for onboarding new features and capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Per-user annual subscription with all-inclusive features |
| One time/ perpetual license | Multi-year contract | One-time implementation and training |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Fonteva product offering
Product offeringCore offering
Fonteva is a 100% Salesforce-native association management software (AMS) platform that unifies membership, events, payments, eCommerce, communities, and mobile experiences on a single CRM database. The platform is sold to trade associations, professional societies, and other membership-based organizations, and is distributed as a managed package on Salesforce AppExchange. It includes AI-powered analytics through Salesforce Einstein/Agentforce and an embedded payments solution powered by Stripe.
Product overview
Fonteva is a unified platform built 100% native on Salesforce CRM, offering a comprehensive suite of association management tools. The platform consists of eight integrated modules: Membership (core AMS with member CRM, engagement scoring, and certification tracking), Events (event lifecycle management with registration and webinar sync), Payments (embedded payments with AI fraud detection and multicurrency support), eCommerce (online storefront with revenue accounting), Communities (online collaboration with microsites and directories), Mobile (Guidebook-powered event apps), Framework (developer tools and API services), and App Marketplace (extensibility via managed packages). All modules share a single database on Salesforce, eliminating the need for middleware or third-party integrations.
Differentiator
Problem solved
Functional benefit
Products and services
- Fonteva Membership A Salesforce-native association management software (AMS) that provides comprehensive membership management, member CRM, engagement scoring, customizable join and renew workflows, member directories, and certification and accreditation tracking. Targeted at trade associations, professional societies, and other membership organizations.
- Fonteva Events Event management software built 100% native to Salesforce, supporting in-person, virtual, and hybrid events with event builder, advanced registration, attendee management, agenda builder, speaker and sponsor management, and webinar sync capabilities.
- Fonteva Payments Embedded global payments solution for associations and nonprofits built specifically for the Fonteva Platform, featuring real-time AI fraud detection, 3DS2 compliance, multilingual/multicurrency support, ACH, digital wallets (Apple Pay, Google Pay), Klarna Buy Now Pay Later, configurable surcharges, and automated reconciliation.
- Fonteva eCommerce Enterprise eCommerce solution 100% native to Salesforce featuring online storefront, fully integrated shopping cart, full revenue accounting, configurable pricing engine, discount/source codes, personalized pricing options, hierarchical business groups, and upsell/bundling opportunities.
- Fonteva Communities Branded, mobile-friendly, interactive online self-service communities platform with public and private microsites, searchable directories, message boards, file management, single sign-on (SSO), dynamic content, badging, and access permissions.
- Fonteva Mobile Mobile application platform powered by Guidebook that extends the Fonteva AMS experience, featuring drag-and-drop app builder, real-time updates, push notifications, social feed, sponsor ad monetization, and scalability from 100 to 50,000 attendees.
- Fonteva Framework
- Fonteva App Marketplace (App Advantage) A marketplace of managed packages and apps that extend Fonteva functionality, allowing customers to add capabilities without custom code while staying on the upgrade path with separate managed packages that can be updated like smartphone apps.
Quantifiable outcome
- $1.8B transacted annually through the platform
- +2 more outcomes
Companies that use Fonteva
Customer profileNamed customers15 records
Segments6 records
Ideal customer profiles5 records
Fonteva technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability10 records
Feature4 records
Fonteva partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- SalesforcecoreSalesforce is the underlying platform for Fonteva's entire product suite. Fonteva is 100% native to Salesforce CRM, built as a managed package on the Salesforce platform. This is a foundational platform partnership enabling all Fonteva products.
- ASAE (American Society of Association Executives)coreFonteva is a corporate sponsor of ASAE, the premier professional association for association executives. This partnership provides marketing visibility and credibility within the association community.
- StripecoreStripe powers Fonteva Payments, providing the payment processing infrastructure for the embedded payments solution. Stripe enables global payments, fraud detection, and payment method support including ACH, digital wallets, and Buy Now Pay Later through Klarna.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Fonteva competitors and assessment
Company assessmentDirect peers
- GrowthZone: Association management software primarily targeting chambers of commerce and trade associations. Competes on membership CRM, event management, and member engagement — overlapping with Fonteva's core AMS.
- YourMembership (by Personify): Association management software serving trade associations, professional societies, and chambers. Operates within the same Personify portfolio as Wild Apricot and Aptify — meaningful competitive threat to Fonteva in mid-market deals.
- iMIS (by Advanced Solutions International): Long-established association management platform serving trade associations, professional societies, and unions with membership, events, and e-commerce functionality. Competes head-to-head with Fonteva in mid-market and enterprise associations.
- MemberClicks: All-in-one membership management platform built specifically for small-staff associations. Direct overlap in target buyer and core feature set (membership, events, communications).
- MemberPlanet: Membership management and engagement platform for associations, groups, and clubs. Competes in the same SMB-to-mid-market segment with similar feature scope (membership dues, events, communications).
- Nimble AMS: Also a 100% Salesforce-native association management software vendor targeting trade associations and professional societies. Direct competitor in the same niche with the same platform dependency.
- Wild Apricot (by Personify): Cloud-based membership management software popular with small-to-mid-sized associations and nonprofits. Targets the lower end of the same vertical Fonteva serves, often the incumbent Fonteva displaces in upgrades.
- Aptify (by Community Brands/Personify): Enterprise-grade AMS designed for large associations and member-based organizations. Directly competes with Fonteva for enterprise association deals with similar feature breadth around membership, events, and commerce.
Broad incumbents
- Salesforce.org Nonprofit Cloud: Salesforce's nonprofit/association vertical offering built on the core CRM platform. Represents both an upstream dependency and a competitive threat as Salesforce deepens native association/membership capabilities.
- Microsoft Dynamics 365 Customer Insights: Microsoft's enterprise CRM platform with customer data platform and marketing automation capabilities. Represents a cross-platform alternative buyers evaluate when choosing an AMS underlying platform versus Salesforce-native Fonteva.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Fonteva social profiles
Digital presenceFonteva financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fonteva leadership team
Management profileNumber of profiles
Profiles2 records
Fonteva funding detail
Funding detailFunding overview
Funding rounds4 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fonteva M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fonteva
What does Fonteva do?
Fonteva is a 100% Salesforce-native association management software (AMS) platform that unifies membership, events, payments, eCommerce, communities, and mobile experiences on a single CRM database. The platform is sold to trade associations, professional societies, and other membership-based organizations, and is distributed as a managed package on Salesforce AppExchange. It includes AI-powered analytics through Salesforce Einstein/Agentforce and an embedded payments solution powered by Stripe.
When was Fonteva founded?
Fonteva was founded in 2010. It employs 51 to 100 people.
Where is Fonteva based?
Fonteva is headquartered in Arlington, United States, in the North America region.
How does Fonteva make money?
Two revenue lines are on record. Subscription/SaaS Licensing is the primary driver. The others are implementation & Training Services.
Who are Fonteva's main competitors?
Direct peers on record are GrowthZone, YourMembership (by Personify), iMIS (by Advanced Solutions International), MemberClicks, MemberPlanet, Nimble AMS, Wild Apricot (by Personify) and Aptify (by Community Brands/Personify). Broad incumbents are Salesforce.org Nonprofit Cloud and Microsoft Dynamics 365 Customer Insights.
Does Fonteva have an API?
Yes. Fonteva Framework provides a Developer Framework with API Library and Classes, Built-In Helper Classes, Configurable Service Dispatcher, Configurable Triggers, Framework Settings & Light-Switch, Rollup Summary Fields, Dependency Injection Manager, and Advanced Configuration Layer. It also offers API Services for configuring REST API End Points, creating Custom REST API End Points, and receiving and processing data from third-party systems into Salesforce. Developer documentation is at fun.fonteva.com/s/topiccatalog.
What industry is Fonteva in?
Fonteva's product category is Association Management Software. Its primary akta.pro industry code is HDAEAFAB, Marketing Automation & Campaign Management CRM, with a secondary code of BPAFAFAD, Customer Data Platforms (CDP) & Identity Resolution. Its NAICS code is 541511 and its SIC code is 7373.