Fonteva

What Fonteva does

Fonteva, LLC is a privately held software company founded in 2010 and headquartered in Arlington, Virginia, that provides a Salesforce-native association management platform serving trade associations, professional societies, membership organizations, fraternities and sororities, association management companies, and customer user groups. The platform is built 100% native to Salesforce CRM as a managed package, consisting of eight integrated modules that share a single database: Membership (core AMS with member CRM, engagement scoring, and certification tracking), Events (in-person/virtual/hybrid event lifecycle management), Payments (embedded Stripe-powered processing with AI fraud detection and multi-currency support), eCommerce (online storefront with revenue accounting), Communities (online collaboration and microsites), Mobile (Guidebook-powered event apps), Framework (patent-pending developer toolkit), and App Marketplace (extensibility via managed packages).

The company monetizes primarily through per-user annual subscription licensing, supplemented by one-time implementation and training services. Fonteva sells exclusively via direct enterprise field sales to association executives, membership directors, and IT leadership, with additional distribution through the Salesforce AppExchange marketplace and Salesforce consulting partner referrals. The platform is differentiated by its deep Salesforce integration (no middleware or APIs required), unified data architecture enabling AI-powered analytics through Einstein and Agentforce, and embedded payments solution, serving marquee customers including the American Dental Association, IAAPA, BIO, MOAA, the American Academy of Neurology, AVIXA, the American Psychological Association, and Sigma Chi. Platform scale includes $1.8B in annual transaction volume, 90M members served, and presence in 100+ countries.

Name

Fonteva

Legal name

Fonteva, LLC

Website

https://fonteva.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Fonteva is a Salesforce-native association management software (AMS) provider offering membership, events, payments, eCommerce, and community tools to trade associations, professional societies, and membership organizations, with $1.8B in annual platform transaction volume.

Ownership category

akta.pro rank

Product category

Association Management Software

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Marketing Automation & Campaign Management CRM (HDAEAFAB)

akta.pro secondary industry

Customer Data Platforms (CDP) & Identity Resolution (BPAFAFAD)

Keywords

• Association management software
• Membership management platform
• Event management software
• Payment processing solutions
• Ecommerce platform

Headquarters

HQ city

Arlington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription/SaaS Licensing: Annual subscription-based pricing model with a single predictable fee per user, per year. Includes software access, maintenance, support, and upgrades. Organizations pay based on number of users with embedded Salesforce platform license.
2. Implementation & Training Services: One-time implementation cost for initial setup, configuration, data migration, and staff training. Ongoing training services available for onboarding new features and capabilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Fonteva is a 100% Salesforce-native association management software (AMS) platform that unifies membership, events, payments, eCommerce, communities, and mobile experiences on a single CRM database. The platform is sold to trade associations, professional societies, and other membership-based organizations, and is distributed as a managed package on Salesforce AppExchange. It includes AI-powered analytics through Salesforce Einstein/Agentforce and an embedded payments solution powered by Stripe.

Product overview

Fonteva is a unified platform built 100% native on Salesforce CRM, offering a comprehensive suite of association management tools. The platform consists of eight integrated modules: Membership (core AMS with member CRM, engagement scoring, and certification tracking), Events (event lifecycle management with registration and webinar sync), Payments (embedded payments with AI fraud detection and multicurrency support), eCommerce (online storefront with revenue accounting), Communities (online collaboration with microsites and directories), Mobile (Guidebook-powered event apps), Framework (developer tools and API services), and App Marketplace (extensibility via managed packages). All modules share a single database on Salesforce, eliminating the need for middleware or third-party integrations.

Differentiator

Problem solved

Functional benefit

Products and services

• Fonteva Membership A Salesforce-native association management software (AMS) that provides comprehensive membership management, member CRM, engagement scoring, customizable join and renew workflows, member directories, and certification and accreditation tracking. Targeted at trade associations, professional societies, and other membership organizations.
• Fonteva Events Event management software built 100% native to Salesforce, supporting in-person, virtual, and hybrid events with event builder, advanced registration, attendee management, agenda builder, speaker and sponsor management, and webinar sync capabilities.
• Fonteva Payments Embedded global payments solution for associations and nonprofits built specifically for the Fonteva Platform, featuring real-time AI fraud detection, 3DS2 compliance, multilingual/multicurrency support, ACH, digital wallets (Apple Pay, Google Pay), Klarna Buy Now Pay Later, configurable surcharges, and automated reconciliation.
• Fonteva eCommerce Enterprise eCommerce solution 100% native to Salesforce featuring online storefront, fully integrated shopping cart, full revenue accounting, configurable pricing engine, discount/source codes, personalized pricing options, hierarchical business groups, and upsell/bundling opportunities.
• Fonteva Communities Branded, mobile-friendly, interactive online self-service communities platform with public and private microsites, searchable directories, message boards, file management, single sign-on (SSO), dynamic content, badging, and access permissions.
• Fonteva Mobile Mobile application platform powered by Guidebook that extends the Fonteva AMS experience, featuring drag-and-drop app builder, real-time updates, push notifications, social feed, sponsor ad monetization, and scalability from 100 to 50,000 attendees.
• Fonteva Framework
• Fonteva App Marketplace (App Advantage) A marketplace of managed packages and apps that extend Fonteva functionality, allowing customers to add capabilities without custom code while staying on the upgrade path with separate managed packages that can be updated like smartphone apps.

Quantifiable outcome

• $1.8B transacted annually through the platform
• +2 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability10 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• SalesforcecoreTechnology or IntegrationSalesforce is the underlying platform for Fonteva's entire product suite. Fonteva is 100% native to Salesforce CRM, built as a managed package on the Salesforce platform. This is a foundational platform partnership enabling all Fonteva products.
• ASAE (American Society of Association Executives)coreGTM or Marketing PartnerFonteva is a corporate sponsor of ASAE, the premier professional association for association executives. This partnership provides marketing visibility and credibility within the association community.
• StripecoreTechnology or IntegrationStripe powers Fonteva Payments, providing the payment processing infrastructure for the embedded payments solution. Stripe enables global payments, fraud detection, and payment method support including ACH, digital wallets, and Buy Now Pay Later through Klarna.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• GrowthZone: Association management software primarily targeting chambers of commerce and trade associations. Competes on membership CRM, event management, and member engagement — overlapping with Fonteva's core AMS.
• YourMembership (by Personify): Association management software serving trade associations, professional societies, and chambers. Operates within the same Personify portfolio as Wild Apricot and Aptify — meaningful competitive threat to Fonteva in mid-market deals.
• iMIS (by Advanced Solutions International): Long-established association management platform serving trade associations, professional societies, and unions with membership, events, and e-commerce functionality. Competes head-to-head with Fonteva in mid-market and enterprise associations.
• MemberClicks: All-in-one membership management platform built specifically for small-staff associations. Direct overlap in target buyer and core feature set (membership, events, communications).
• MemberPlanet: Membership management and engagement platform for associations, groups, and clubs. Competes in the same SMB-to-mid-market segment with similar feature scope (membership dues, events, communications).
• Nimble AMS: Also a 100% Salesforce-native association management software vendor targeting trade associations and professional societies. Direct competitor in the same niche with the same platform dependency.
• Wild Apricot (by Personify): Cloud-based membership management software popular with small-to-mid-sized associations and nonprofits. Targets the lower end of the same vertical Fonteva serves, often the incumbent Fonteva displaces in upgrades.
• Aptify (by Community Brands/Personify): Enterprise-grade AMS designed for large associations and member-based organizations. Directly competes with Fonteva for enterprise association deals with similar feature breadth around membership, events, and commerce.

Broad incumbents

• Salesforce.org Nonprofit Cloud: Salesforce's nonprofit/association vertical offering built on the core CRM platform. Represents both an upstream dependency and a competitive threat as Salesforce deepens native association/membership capabilities.
• Microsoft Dynamics 365 Customer Insights: Microsoft's enterprise CRM platform with customer data platform and marketing automation capabilities. Represents a cross-platform alternative buyers evaluate when choosing an AMS underlying platform versus Salesforce-native Fonteva.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fonteva
• Facebookfacebook.com/fonteva
• LinkedInlinkedin.com/company/fonteva-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds4 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fonteva