What Clensta does

Clensta is a New Delhi-headquartered direct-to-consumer personal and home care brand founded in 2016, selling waterless and science-backed skin, hair, body, fragrance, and baby care products through its own Shopify storefront (clensta.com), online marketplaces, and, via a strategic partnership with Cipla, hospital and pharmacy channels across more than 50 Indian cities. The company's product formulation rests on two proprietary technology platforms — STAR (Stress-Free skin with Transdermal and Aromatherapy-based Reagents) and CRAN (Complete Release of Active Nutrients) — developed with an in-house R&D lab partnered with IIT-Delhi, and combines these with natural ingredients such as Red Aloe Vera and egg protein alongside imported actives like France-sourced Danderase. The portfolio is organized under sub-brands including Homesta (home care), Eggstreme and Hairsta (hair care), Skinsta (skin care), and IIT SILK (baby diapers), with most SKUs priced between Rs 149 and Rs 1,049 and supported by promotional bundles such as "Buy 5 @ Rs 999".

Clensta monetizes through one-time D2C product sales, with pricing on a pay-as-you-go unit basis and a stated target of Rs 1,000 crore in revenue within five years from a base of an unstated current run-rate. Its customer base is fragmented across individual consumers addressing skin (dullness, acne, dryness, hyperpigmentation), hair (fall, dandruff, greying), body (odor, sun protection), fragrance, and baby care needs, with no enterprise or B2B anchor accounts disclosed. Marketing combines celebrity endorsement — Bollywood actress Parineeti Chopra joined as investor, partner, and brand ambassador in July 2023 — with content, influencer, and digital channels, and the brand carries FDA approval, ISO 9001-2015, GMP, and dermatologically tested credentials.

The company has raised over Rs 105 crore across multiple rounds — Rs 5 crore debt from N+1 Capital (May 2021), Rs 20+ crore Series A led by Venture Catalysts and Inflection Point Ventures (December 2021), Rs 3 crore debt from Caspian (July 2022), and Rs 75 crore pre-Series B co-led by TradeCred and the Royal Family of the UAE (July 2023) — and as of October 2024 was in discussions to raise an additional $10 million with participation from Amazon, TradeCred, Arrow Capital, and Jafco Asia.

Name

Clensta

Legal name

Clensta

Website

https://clensta.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Clensta is a New Delhi-based D2C personal and home care brand selling waterless skin, hair, body, fragrance, and baby care products through its own e-commerce site and pharmacy channels across 50+ Indian cities, backed by IIT-Delhi R&D and proprietary STAR and CRAN technologies.

Ownership category

akta.pro rank

Product category

Personal Care Products

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Deodorants & Antiperspirants (CRADANAA)

akta.pro secondary industries

Personal Care Wipes & On-the-Go Hygiene (Non-medical) (CRADANAJ), Sleep, Stress & Mood OTC (Sleep Aids, Melatonin OTC, Calm/Stress Relief) (CRADAMAJ)

Keywords

• Waterless personal care
• Direct-to-consumer beauty
• Skincare formulations
• Hair care products
• Home care solutions

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. D2C Product Sales: Direct-to-consumer sales of personal care products including skin care, hair care, body care, and fragrance products through the company's e-commerce platform and online marketplaces.
2. E-commerce Sales: Sales through the company's own Shopify-based online store and potentially other online retail channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Clensta is a direct-to-consumer personal and home care startup that develops, manufactures, and sells waterless personal care products including skincare, hair care, body care, fragrance, and baby care items. Products are formulated using proprietary STAR Technology and CRAN Technology developed in partnership with IIT-Delhi, combining natural ingredients (Red Aloe Vera, egg protein, rosemary) with scientific actives. The company sells through its own e-commerce platform (clensta.com) and online marketplaces, with prices ranging from ₹149 to ₹1,049, primarily targeting Indian consumers seeking eco-friendly, cruelty-free, paraben-free personal care.

Product overview

Clensta is a direct-to-consumer personal care brand offering waterless and sustainable personal care, hair care, body care, fragrance, and baby care products. The company operates a unified product portfolio organized across skin care, hair care, body care, fragrance, and baby care categories, all developed with proprietary STAR Technology and CRAN Technology. Core product lines include the Red Aloe Vera skin care range, Eggstreme and Rosemary hair care ranges, underarm care products, sunscreens, fragrances (perfumes and deodorants), IIT SILK diapers, and wellness products. The brand emphasizes natural ingredients combined with scientific technology, with R&D conducted in partnership with IIT-Delhi. Products are cruelty-free, paraben-free, and primarily positioned in the mid-premium Indian market segment.

Differentiator

Problem solved

Functional benefit

Brands

• IIT SILK: Sub-brand for diaper products, including IIT SILK Diaper Pants for babies in various sizes
• Homesta
• Eggstreme
• Hairsta
• Skinsta

Products and services

• Sleep Body Lotion with Melatonin & Magnesium India's first sleep lotion designed to help relax the body, calm the mind, and prepare for restful sleep. Powered by Melatonin, Magnesium, Chamomile Extract, and Lavender Oil. Targeted at adult consumers seeking nighttime body care.
• Underarm Roll-On Collection Multi-benefit underarm care roll-ons available in Vanilla Floral, Aqua, and Unscented variants. Features 48-hour odour control, hair reduction support, and brightening care with Glycolic Acid, Lactic Acid, and Narcissus Tazetta Extract. Priced at ₹399. Targeted at adult consumers seeking underarm care solutions.
• Anti-Dandruff Power Combo Next-generation scalp care routine combining an overnight serum and 2-in-1 shampoo + conditioner. Powered by Danderase (imported from France), Mangixyl, and Biotin to target dandruff at the root. Claims up to 100% dandruff removal in 3 washes. Priced at ₹1,049. Targeted at consumers with dandruff and scalp issues.
• Eggstreme Hair Care Range Hair care product line featuring Egg Protein, Redensyl, Capilia Longa, and WKPep Pro-Brow for hair growth, repair, and strengthening. Includes shampoos, conditioners, serums, and eyebrow serums. Targeted at consumers facing hair thinning, hair fall, and brow growth concerns.
• Rosemary Hair Care Range Hair care line featuring Rosemary extract, Biotin, and Redensyl for hair fall control and hair growth. Includes shampoos, conditioners, hair masks, and hair growth oils. Targeted at consumers experiencing hair fall and seeking natural ingredient-based solutions.
• Red Aloe Vera Skin Care Range Skin care collection featuring Red Aloe Vera as a key ingredient across face washes, scrubs, moisturizers, sunscreens, under-eye creams, and multipurpose gels with Niacinamide, Vitamin C, and Hyaluronic Acid. Targeted at consumers seeking skincare solutions for dullness, acne, dryness, hyperpigmentation, and dark circles.
• Sunscreen Products Sun protection products including SPF 50 PA++++ sunscreens in body lotion, gel, and stick formats with UVA/UVB protection, Niacinamide, and Hyaluronic Acid. FDA-approved, Non-Toxic, Paraben-Free, Cruelty-Free. Priced at ₹274-₹549. Targeted at consumers needing daily sun protection.
• Fragrance Collection Perfumes and deodorants including Eau De Parfum variants (Bleu, Ombre, Club, Oud, Founder) and no-gas deodorant collections (Milan, Rome, Barcelona, Madrid, Duke, Majesty, Noble, Emperor). Targeted at adult consumers seeking long-lasting fragrances.
• IIT SILK Diaper Pants Baby diapers with IIT SILK technology offering up to 12 hours of leak-lock protection, available in Small (5-8kg), Medium (7-12kg), and Large (9-14kg) sizes. Targeted at parents and caregivers of infants seeking safe, comfortable diaper solutions.
• Wellness Products (Homesta) Home care products including Pigeon Repellent spray, soy wax scented candles (12-18 hours burn time), and essential oils for aromatherapy and naturopathy. Targeted at consumers seeking home wellness and aromatherapy products.
• Beetroot Lip Balm Lip care product with SPF 30, Hyaluronic Acid, and Beetroot extract for hydrated, smooth, and naturally tinted lips. Priced at ₹219. Targeted at consumers seeking lip care with sun protection.

Quantifiable outcome

• 92% reported improved overnight sleep quality with Sleep Body Lotion
• +3 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• CiplacoreStrategic or Co-development Partner · 27 May 2021Strategic partnership with Cipla for distribution and growth in hospitals and pharmacies. Cipla is a leading pharmaceutical company in India.
• IIT DelhicoreStrategic or Co-development PartnerIIT Delhi-backed startup with in-house R&D team and laboratory in partnership with the institute for product development and innovation.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• mCaffeine: Caffeine-themed Indian D2C personal care brand covering skin, hair, and body care. Comparable D2C-led model targeting young Indian consumers with differentiated, ingredient-led formulations.
• Sugar Cosmetics: Indian D2C beauty brand with skin, body, and fragrance products. Comparable on the D2C-plus-offline omni-channel strategy and influencer-led brand building, though weighted more toward color cosmetics.
• Plum (Emami): India-based vegan and cruelty-free personal care brand spanning skin, hair, and body care. Highly comparable product mix and D2C roots, now operating at scale within Emami's distribution umbrella.
• WOW Skin Science: Indian D2C brand offering skin care, hair care, body care, and wellness products. Directly comparable on product breadth, D2C-led distribution, and natural-ingredient positioning aimed at similar Indian mass-premium consumers.
• Mamaearth (Honasa Consumer): India-based D2C personal care brand spanning hair, skin, body, and baby care. Closest direct peer given overlapping category mix, D2C-first model, and natural-ingredient positioning, though at significantly larger scale.

Broad incumbents

• Marico: Indian FMCG major with personal care brands in hair (Parachute, Livon), skin (Kaya), and male grooming (Set Wet, Beardo). Competes broadly with Clensta in hair care and personal care adjacencies through deeper distribution.
• Nykaa (FSN E-Commerce): India's largest beauty and personal care omni-channel retailer. Sells Clensta-like brands alongside hundreds of others; comparable as a D2C enabler and competitive omni-channel force, not a like-for-like brand.
• Hindustan Unilever: India's largest FMCG company with dominant personal care portfolio (Lifebuoy, Dove, Clinic Plus, Fair & Lovely-equivalents). Competes broadly with Clensta across mass personal care categories with vastly greater distribution and marketing budgets.

Emerging players

• Dot & Key: Indian D2C skincare brand focused on actives-led face care, serums, and sunscreens. Comparable D2C-led model and ingredient-led positioning, with partial overlap on Clensta's skin care category.
• Juicy Chemistry: Indian organic and certified-natural personal care brand. Comparable on the natural-ingredient and cruelty-free positioning, though focused specifically on the organic/clean beauty sub-segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Clensta_Intl
• Facebookfacebook.com/Clensta
• LinkedInlinkedin.com/company/clensta

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds7 records

Investors20 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clensta