R/GA

Name

R/GA

Legal name

R/GA Media Group, Inc.

Website

https://rga.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Creative & Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Custom Computer Programming Services (541511)

SIC

Services-Management Consulting Services (8742), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

CRM Strategy & Consulting (BPAFAFAA)

akta.pro secondary industry

Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)

Keywords

• Creative innovation agency
• Brand design services
• Digital experience design
• AI-powered marketing
• Campaign content production

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Creative Agency Services: R/GA generates revenue through creative and innovation consulting fees, project-based engagements, and retainer arrangements for brand design, product & experience design, campaign & content design, CRM & relationship design, and AI-enabled services across global enterprise clients.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

R/GA is a global creative innovation agency that designs intelligent brand systems by combining brand design, product and experience design, campaign and content design, CRM and relationship design, commerce design, and AI-enabled services. Revenue is generated through professional creative and innovation consulting fees, project-based engagements, and retainer arrangements for major global enterprise clients. The firm also operates R/GA Ventures for innovation acceleration and Addition, an acquired AI System Design and Development studio, to deliver proprietary AI tools and applications.

Product overview

R/GA is a global independent creative innovation company organized around six core service practices: Brand Design (brand identity, systems, architecture, and AI tools), Product & Experience Design (digital products, commerce, design systems, mobile), Campaign & Content Design (omnichannel campaigns, social, content production), CRM & Relationship Design (customer engagement, loyalty, personalization), AI Design (multi-modal AI applications, content studio, strategy consulting), and R/GA Ventures (innovation, emerging tech, product incubation). The company also operates Addition (acquired July 2025), an AI System Design studio providing generative AI, design, and engineering capabilities. Key client projects include Android Brand Redesign, Androidify (AI-powered bot generator), Founderland PAM (AI pitch mentor), TADA Delivery (AI storytelling engine), Samsung CRM, Moncler commerce, and Nike ACG All Conditions World. R/GA's approach combines these services to deliver intelligent brand systems across the full customer ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Design Codifying brand identity, foundation, systems, architecture, and AI-enabled Brand AI Tools across every interaction to drive growth and enable scalable delivery of brand systems for global enterprise clients.
• Product & Experience Design Reimagining how people interact with brands through digital products and experiences, including AI product strategy and development (LLM integrations, custom models, agents), commerce design, experience design and development, web and platform solutions, design systems, and mobile product development.
• Campaign & Content Design Creating connections and cultural relevance through innovative storytelling that integrates technology, media, and design. Includes omnichannel marketing strategy, social & influencer activation, campaign design systems, global content production, integrated campaigns & platform development, and custom research & creative optimization.
• CRM & Relationship Design Transforming one-time buyers into lifelong advocates with meaningful customer experiences through CRM strategy & execution, customer journey mapping, segmentation & insights, engagement programs, loyalty strategy & programs, personalization, lifecycle marketing, and design systems for CRM.
• AI Design Systematically leveraging AI technologies under the hood in creative and technology work to design new brand experiences. Includes AI Application Design (assistants, multi-modal and agentic AI applications on Google Gemini, OpenAI, Anthropic), AI Content Studio (model selection, content automation, tools like Runway, Veo 2, ElevenLabs), Brand AI Tools (custom model finetuning with Flux, Adobe Firefly, ComfyUI), and AI Strategy & Consulting.
• R/GA Ventures Advancing innovation through access to emerging solutions and capabilities. Includes venture consulting, innovation exchanges, emerging tech scouting, pilot development, innovation studios, and product incubation services helping brands design, build, and launch new products, services, and customer experiences.
• Commerce Design Digital commerce experience design integrating brand storytelling and customer relationships into commerce strategy to drive transactional engagement, elevate brand design, and build customer loyalty. Announced in partnership with IPG at Cannes Lions.
• Addition (AI System Design & Development Studio) AI System Design and Development studio acquired by R/GA in July 2025. Founded in 2021 by Paul Aaron and Rick Barber, Addition partners with brands to design and build AI-powered tools, experiences, and content for clients including Google, NBCU, Unilever, Prudential, Amazon, and The New York Times.

Quantifiable outcome

• 13% lift in Gen Z consideration for Android brand after global redesign
• +10 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability15 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core, flagship and strategic.

• AdditioncoreStrategic or Co-development Partner · 23 July 2025R/GA acquired Addition, an AI System Design and Development studio founded in 2021 by Paul Aaron and Rick Barber. Addition created AI solutions for brands including Google, NBCU, Unilever, Prudential, Amazon, and The New York Times. This marks R/GA's first acquisition since becoming independent. Paul Aaron reports to Robin Forbes, Global CEO of R/GA. The combination gives clients greater access to new AI-enabled processes, blueprints, and services.
• GoogleflagshipStrategic or Co-development Partner · 9 January 2025R/GA maintains a 16+ year strategic partnership with Google, providing creative and innovation services across multiple Google products and initiatives. Recent work includes Android global brand redesign, Androidify AI experience, Google Workspace with Gemini campaigns, and Google Play Pixel Hunt activations. R/GA announced significant expansion of its dedicated global leadership team for Google in January 2026.
• IPGstrategicStrategic or Co-development Partner · 1 January 2024R/GA announced its Commerce Design capability in partnership with IPG at Cannes Lions. This partnership combines R/GA's creative innovation expertise with IPG's network resources to deliver comprehensive commerce design services to clients.
• SephorastrategicStrategic or Co-development PartnerSephora and R/GA announced a strategic partnership to drive brand growth in Brazil. The partnership leverages R/GA's creative innovation capabilities with Sephora's beauty retail presence in the Brazilian market.
• L'Oréal GroupestrategicStrategic or Co-development PartnerR/GA EMEA was appointed as Digital Experience Partner by L'Oréal Groupe, a major beauty and cosmetics company. The partnership positions R/GA to lead digital transformation initiatives for L'Oréal across the EMEA region.

Scale indicators24 records

Recent moves2 records

Expansion highlights6 records

Broad incumbents

• Accenture Song: Consulting-led creative and experience practice that brings technology implementation alongside creative. Encroaches from the consulting side on enterprise transformation mandates where R/GA's Addition acquisition is also competing.
• Publicis: Global holding company with deep creative, media, data, and commerce capabilities. Competes through integrated offerings that R/GA cannot match alone, and is also a strategic partner via the IPG commerce design partnership.

Emerging players

• MediaMonks / Monks: S4 Capital-backed digital-first creative and production agency with strong AI production capabilities. Notable as a comparable AI-enabled creative competitor and as the prior employer of R/GA's new Group Creative Director, Vanessa Lai.
• Huge: Digital experience and commerce design agency with comparable product, experience, and CRM capabilities. Competes for the same digital transformation and D2C commerce engagements (e.g., luxury and fashion brands).

Direct peers

• Mother Design: Independent creative studio network offering brand identity, campaign, and experience design. Comparable in size and craft focus, competing for the same premium brand-design RFPs.
• Droga5 (Accenture Song): Creative agency now part of Accenture Song that competes for brand strategy, campaign, and experience design work at the same enterprise client tier that R/GA serves.
• AKQA: Global creative and innovation agency with a comparable mix of brand design, digital product, AI-enabled experiences, and enterprise client roster. Direct competitor for AI-led marketing engagements and flagship brand transformation work.
• Wieden+Kennedy: Independent creative agency with similar global ambition and enterprise brand focus. Competes for marquee creative engagements and has comparable culture-led positioning to R/GA's independence narrative.
• Ogilvy: WPP-owned global creative network with overlapping brand, CRM, and experience design practices. Competes directly for the same enterprise clients (e.g., Mondelez, Unilever-adjacent brands) on brand and relationship design.
• VML (VMLY&R): Large global creative and commerce agency within WPP, comparable in offering (brand, experience, CRM, commerce) and enterprise client mix. Direct competitor for integrated brand transformation mandates.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/RGA
• LinkedInlinkedin.com/company/r-ga
• Instagraminstagram.com/rgabydesign
• Facebookfacebook.com/RGA

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about R/GA