Huge
Huge is an AI-native design and technology consultancy serving global enterprise brands across brand strategy, digital products, composable commerce, customer experience, and AI activation, anchored by marquee clients including Google, McDonald's, and NBCU.
- Company typePrivate
- Founded1999
- HeadquartersBrooklyn, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What Huge does
Huge is an AI-native design and technology consultancy that delivers integrated brand, digital product, commerce, customer experience, and AI engagements for global enterprise clients. Founded in 1999 and headquartered in New York, the firm operates six defined service lines — Brand Strategy & Design, Marketing & Content, Products & Platforms, Composable Commerce, Customer Experience, and AI Activation — delivered through direct enterprise sales motions. It is acquired by AEA Investors and operates alongside the merged Hero Digital entity under private equity ownership.
The firm's technology stack centers on LIVE (Living Intelligence Value Engine), a proprietary AI platform that analyzes billions of data points to surface cultural signals for brand decision-making, and OLI, an AI assistant that supports AI activation engagements. Huge has expanded its AI and commerce capabilities through two recent acquisitions: Both&Yes in October 2025 for AI video generation and Rotate° in June 2026, a London-based commerce consultancy that brought composable commerce expertise across Shopify, commercetools, Commerce Layer, and Centra ecosystems. Marquee client work includes a 12-year Google partnership spanning 100+ engagements and approximately 1 billion monthly user interactions, plus the McDonald's digital transformation credited with creating a multi-billion-dollar digital sales channel.
Huge generates revenue through project-based and retainer professional services contracts with enterprise clients, with no public pricing disclosed. The firm is led by CEO Josh Campo (appointed January 2026), CGO Angela Yang, and CCO Lauren DeGeorge, and employs between 1,001 and 5,000 people across offices in New York, Chicago, and London. Geographic reach spans North America, the UK, and parts of continental Europe via the Rotate° acquisition.
Huge firmographics
Firmographics- Name
- Huge
- Legal name
- Huge
- Website
- https://hugeinc.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Huge is an AI-native design and technology consultancy serving global enterprise brands across brand strategy, digital products, composable commerce, customer experience, and AI activation, anchored by marquee clients including Google, McDonald's, and NBCU.
- Ownership category
- akta.pro rank
Huge industry classification
Industry- Product category
- Design and Technology Consulting
- NAICS
- Marketing Consulting Services (541613), Computer Systems Design and Related Services (54151), Computer Systems Design and Related Services (5415), Custom Computer Programming Services (541511)
- SIC
- Services-Management Consulting Services (8742), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Service Desk & ITSM Outsourcing (BPAEAMAF)
Keywords
Where Huge is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Huge business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Professional Design and Technology Services: Huge generates revenue through project-based consulting engagements and retainer contracts for design, technology implementation, and AI activation services. The company serves enterprise clients on large-scale digital transformation engagements.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Huge product offering
Product offeringCore offering
Huge is an AI-native design and technology consultancy that delivers six integrated service offerings to enterprise clients: brand strategy and design, marketing and content, products and platforms, composable commerce, customer experience, and AI activation. Engagements are delivered as project-based and retainer consulting contracts, anchored by proprietary AI tooling (LIVE and OLI) and supported by acquired capabilities in AI video generation (Both&Yes) and composable commerce (Rotate°).
Product overview
Huge is an AI-native design and technology company operating as a consultancy rather than a single software product. The company offers six core service offerings: Brand Strategy & Design (living brand systems), Marketing & Content (brand-to-demand engines), Products & Platforms (user-centric digital products), Composable Commerce (platform-agnostic ecommerce solutions), Customer Experience (channel and loyalty optimization), and AI Activation (AI adoption transformation). The portfolio is unified around AI-native capabilities and anchored by proprietary technology including LIVE (Living Intelligence Value Engine) for cultural insight analysis and OLI for AI-powered assistance. The company has expanded through acquisitions including Both&Yes (AI video generation) and Rotate° (composable commerce expertise).
Differentiator
Problem solved
Functional benefit
Brands
- LIVE (Living Intelligence Value Engine): AI-powered analysis system that analyzes billions of data points to uncover cultural signals and actionable insights
Products and services
- Brand Strategy & Design Builds living brand systems for enterprise clients that create long-term differentiation, including brand design and strategy services for global brands.
- Marketing & Content Builds brand-to-demand engines that push the boundaries of brand marketing and content strategy for enterprise clients.
- Products & Platforms Designs and builds user-centric, adaptive digital products for enterprise clients, structured for adoption and growth.
- Composable Commerce Builds ecommerce solutions designed around client business needs rather than platform constraints, with platform-agnostic expertise across Shopify, Centra, Commerce Layer, and commercetools ecosystems.
- Customer Experience Delivers exceptional experiences for businesses and customers that optimize channels, sales, and loyalty across enterprise client programs.
- AI Activation Amplifies AI adoption and transforms enterprise clients' operations through action-oriented AI activation, anchored by the OLI AI assistant, generating measurable results rather than theoretical roadmaps.
- LIVE (Living Intelligence Value Engine) Proprietary AI-powered analytics platform that analyzes billions of data points to uncover cultural signals and actionable insights used by Huge to inform brand strategy and design decisions for enterprise clients.
Quantifiable outcome
- 1 billion monthly interactions with experiences designed for Google's portfolio
- +2 more outcomes
Companies that use Huge
Customer profileNamed customers8 records
Segments1 record
Ideal customer profiles1 record
Huge technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature2 records
Huge partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Rotate°coreHuge acquired Rotate°, a London-based commerce consultancy specializing in composable commerce architectures and enterprise Shopify implementations. The entire Rotate° team including founders Jim Tattersall, Andy Jackson, and Chris Harris joined Huge, establishing Composable Commerce as a core offering alongside existing services.
- Both&YescoreHuge acquired Both&Yes, a creative studio specializing in AI video generation capabilities. Co-founders Ken Frederick and Michael Lin became executive creative directors at Huge, bringing experience from Google and YouTube to expand AI creative capabilities.
- CoinTrackerminorHuge and CoinTracker introduced a new standard for end-to-end AI-driven production models for brand storytelling, combining technology and data approaches.
Scale indicators5 records
Recent moves8 records
Expansion highlights6 records
Huge competitors and assessment
Company assessmentDirect peers
- AKQA: AKQA is a design and innovation consultancy serving enterprise brands across strategy, design, technology, and commerce — direct competitor in the digital transformation consultancy space, particularly for sports, luxury, and tech clients similar to Huge's roster.
- IDEO: IDEO is a global design and innovation consultancy working at the intersection of strategy, design, and technology for enterprise clients. Comparable to Huge in brand-led design transformation engagements and human-centered design methodology.
- Frog Design (Capgemini Invent): Frog is a design and strategy consultancy owned by Capgemini, specializing in product design, brand systems, and digital transformation. Directly comparable to Huge's brand strategy & design and products & platforms offerings.
- R/GA: R/GA is a global digital agency offering brand design, product development, and marketing services to enterprise clients. Closely comparable to Huge across services (strategy, products, commerce, AI) and target customer profile (Fortune 500 enterprises).
Broad incumbents
- Accenture Song: Accenture Song (formerly Accenture Interactive) is the largest digital transformation arm of Accenture, competing for the same enterprise brand transformation budgets as Huge but with a much broader global delivery footprint.
- Deloitte Digital: Deloitte Digital combines management consulting with creative, technology, and commerce services for enterprise clients. Competes with Huge at the high end of digital transformation engagements, particularly with regulated industries.
- Publicis Sapient: Publicis Sapient is the digital transformation arm of Publicis Groupe, covering strategy, design, engineering, and AI at enterprise scale. Competes with Huge for large digital transformation programs and has deeper specialty benches.
- VMLY&R (VML): VML (merger of VMLY&R and Wunderman Thompson) is a WPP-owned creative, commerce, and customer experience agency. Broadly comparable to Huge across brand, commerce, and customer experience service lines, with a larger WPP-backed footprint.
Emerging players
- MediaMonks (S4 Capital / Monks): Monks (formerly MediaMonks) is a content, data, and technology services company competing in enterprise digital transformation. Strong overlap with Huge's marketing & content and AI activation offerings, with a more AI-forward public positioning.
Others
- Hero Digital: Hero Digital merged with Huge in 2024 as part of the AEA Investors deal, so it is now part of the same parent organization. Historically a direct competitor in customer experience and digital transformation consulting.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Huge social profiles
Digital presenceHuge financial estimates
Financial estimateRevenue estimate
Valuation estimate
Huge leadership team
Management profileNumber of profiles
Profiles8 records
Huge subsidiaries and ownership
Company hierarchySubsidiaries3 records
Huge funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Huge M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Huge
What does Huge do?
Huge is an AI-native design and technology consultancy that delivers six integrated service offerings to enterprise clients: brand strategy and design, marketing and content, products and platforms, composable commerce, customer experience, and AI activation. Engagements are delivered as project-based and retainer consulting contracts, anchored by proprietary AI tooling (LIVE and OLI) and supported by acquired capabilities in AI video generation (Both&Yes) and composable commerce (Rotate°).
Is Huge a public or private company?
Huge is a private company. It is classified as private equity controlled and is currently operating.
When was Huge founded?
Huge was founded in 1999. It employs 1,001 to 5,000 people.
Where is Huge based?
Huge is headquartered in Brooklyn, United States, in the North America region.
How does Huge make money?
One revenue line is on record: professional Design and Technology Services.
Who are Huge's main competitors?
Direct peers on record are AKQA, IDEO, Frog Design (Capgemini Invent) and R/GA. Broad incumbents are Accenture Song, Deloitte Digital, Publicis Sapient and VMLY&R (VML). MediaMonks (S4 Capital / Monks) is listed as an emerging player. Hero Digital is listed as an others.
Does Huge have an API?
No public API is recorded for Huge.
What industry is Huge in?
Huge's product category is Design and Technology Consulting. Its primary akta.pro industry code is BPAEAMAF, Service Desk & ITSM Outsourcing. Its NAICS code is 541613 and its SIC code is 8742.