Yieldbot
- Company typePrivate
- Founded2010
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
Yieldbot firmographics
Firmographics- Name
- Yieldbot
- Legal name
- Yieldbot
- Website
- https://yieldbot.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Yieldbot industry classification
Industry- Product category
- Programmatic Advertising Technology
- NAICS
- Advertising Agencies (54181)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Programmatic Display & Retargeting (DSP) (MPAAACAE)
- akta.pro secondary industry
- Programmatic Display & Video (DSP/RTB) (BPAFACAC)
Keywords
Where Yieldbot is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Yieldbot business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Yieldbot product offering
Product offeringCore offering
Yieldbot built an intent-driven advertising technology platform that captured consumer intent signals in real time on publisher web pages and matched them to advertiser demand. The product enabled brands, agencies, and publishers to buy and sell media through a relevance- and performance-oriented channel distinct from traditional display or search advertising.
Differentiator
Problem solved
Functional benefit
Companies that use Yieldbot
Customer profileIdeal customer profiles2 records
Yieldbot technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Yieldbot partnerships and signals
Strategic signalRecent moves5 records
Yieldbot competitors and assessment
Company assessmentDirect peers
- The Trade Desk: Independent demand-side platform powering programmatic media buying across channels. Yieldbot's stated mission of building a performance-driven advertising channel places it in the same DSP/performance category, although The Trade Desk operates at much greater scale.
- MediaMath: Enterprise DSP focused on data-driven, programmatic ad buying for brands and agencies. Direct overlap with Yieldbot's stated 'relevant advertising and performance' positioning and audience-targeting orientation.
- Quantcast: Audience-intelligence and programmatic platform using real-time signals to power targeting and measurement. Highly comparable to Yieldbot's relevance-and-performance thesis, particularly on the real-time intent signal layer.
- Criteo: Performance retargeting and commerce-media platform operating at the intersection of display, retargeting, and product-led ad units — directly comparable to Yieldbot's programmatic display and performance focus.
- AdRoll: Performance-focused retargeting and multi-channel ad platform for SMB and mid-market advertisers. Comparable product surface (display retargeting, performance optimization) and similar performance-marketing DNA.
Broad incumbents
- DoubleVerify: Ad verification, fraud prevention, and performance-measurement incumbent across the programmatic ecosystem. Adjacent and enabling to Yieldbot's performance/value proposition, sitting in the broader programmatic stack.
- Magnite: Largest independent sell-side platform after the Rubicon Project/Telaria merger, operating CTV and digital header bidding. A counterpart rather than direct competitor, but operates in the same programmatic channel Yieldbot would buy from.
- PubMatic: Independent supply-side platform offering programmatic monetization across CTV, display, and mobile. Comparable in being an independent, technology-driven player in the open programmatic ecosystem where Yieldbot historically operated.
- Index Exchange: Global ad exchange and header-bidding infrastructure provider. Comparable as an independent programmatic infrastructure player, though on the supply side rather than the demand side where Yieldbot operated.
Emerging players
- Sovrn: Publisher monetization and demand platform with emphasis on commerce and intent-based advertising. Comparable mid-sized independent competing in similar relevance/performance segments.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Yieldbot social profiles
Digital presenceYieldbot financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yieldbot leadership team
Management profileNumber of profiles
Profiles3 records
Yieldbot funding detail
Funding detailFunding overview
Funding rounds5 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yieldbot M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yieldbot
What does Yieldbot do?
Yieldbot built an intent-driven advertising technology platform that captured consumer intent signals in real time on publisher web pages and matched them to advertiser demand. The product enabled brands, agencies, and publishers to buy and sell media through a relevance- and performance-oriented channel distinct from traditional display or search advertising.
Is Yieldbot a public or private company?
Yieldbot is a private company. It is classified as venture growth investor backed and is currently operating.
When was Yieldbot founded?
Yieldbot was founded in 2010. It employs 51 to 100 people.
Where is Yieldbot based?
Yieldbot is headquartered in New York, United States, in the North America region.
Who are Yieldbot's main competitors?
Direct peers on record are The Trade Desk, MediaMath, Quantcast, Criteo and AdRoll. Broad incumbents are DoubleVerify, Magnite, PubMatic and Index Exchange. Sovrn is listed as an emerging player.
Does Yieldbot have an API?
No public API is recorded for Yieldbot.
What industry is Yieldbot in?
Yieldbot's product category is Programmatic Advertising Technology. Its primary akta.pro industry code is MPAAACAE, Programmatic Display & Retargeting (DSP), with a secondary code of BPAFACAC, Programmatic Display & Video (DSP/RTB). Its NAICS code is 54181 and its SIC code is 7310.