What Evergage does

Evergage was a Boston-area (Somerville, MA) software company founded in 2010 that built an AI-powered real-time personalization platform for digital marketers, enabling 1:1 content personalization, experimentation, and analytics across web, email, and mobile channels. The core technology uses machine learning and deep learning to analyze behavioral data in real time and deliver personalized content, product recommendations, and offers at scale, with built-in A/B and multivariate testing capabilities and a decisioning engine for predictive offer selection.

The company was acquired by Salesforce in 2020 and has since been progressively rebranded and re-architected: from Evergage to Interaction Studio, to Marketing Cloud Personalization, and most recently to Salesforce Personalization, which is now built natively on the Salesforce Data 360 customer data platform. Product components include Adaptive Websites (real-time layout/content personalization), a Unified SDK for cross-platform adaptation, and Mobile App Personalization (general availability July 2026) extending coverage to native iOS and Android. The platform is also integrated with Salesforce Agentforce, where Agentforce Actions analyze customer conversations and feed intent signals into the personalization decisioning engine.

Evergage's go-to-market was historically enterprise SaaS sold direct, with pricing not publicly disclosed (quote-based, enterprise model). Following acquisition, distribution runs entirely through Salesforce's global enterprise sales organization, AppExchange marketplace, and implementation partner network. The company served horizontal segments — primarily e-commerce and retail, with secondary use cases in media/entertainment and healthcare — and is positioned as one of three major vendors in the AI-powered content personalization market alongside Optimizely and Dynamic Yield. Cumulative pre-acquisition venture funding totaled approximately $26.25 million across five rounds (2011–2017), with the 2018 acquisition of MyBuys (undisclosed amount) representing the company's only material M&A prior to its own exit to Salesforce.

Name

Evergage

Legal name

Evergage

Website

https://evergage.com

Company type

Private

Founded year

2010

Operating status

Acquired

Headcount range

51–100 employees

Short description

Evergage, founded in 2010 and acquired by Salesforce in 2020, provides an AI-powered real-time personalization platform that enables digital marketers to deliver 1:1 content, recommendations, and experimentation across web, email, and mobile channels for e-commerce, retail, and media customers.

Ownership category

akta.pro rank

Product category

Real-time Personalization Software

NAICS

Software Publishers (5132), Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Media & Content Personalization (News, Video, Music, Podcasts) (HDAAAGAB)

akta.pro secondary industry

Social, Community & Creator Platform Feeds (HDAAAGAD)

Keywords

• Real-time personalization platform
• AI personalization software
• Customer experience personalization
• A/B testing platform
• Behavioral marketing tools

Headquarters

HQ city

Somerville

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Distribution channels1 record

Marketing channels6 records

Core offering

Evergage provides an AI-powered real-time personalization platform that enables digital marketers to deliver 1:1 personalized content, offers, products, and CTAs across web, email, and mobile channels. The platform uses machine learning techniques to analyze behavioral data and adapt content autonomously in real time. Following Salesforce's 2020 acquisition, the technology is now delivered as Salesforce Personalization, built natively on Salesforce Data 360.

Product overview

Evergage evolved into Salesforce's Personalization portfolio through a series of product transformations: Evergage (original) -> Interaction Studio -> Marketing Cloud Personalization -> Salesforce Personalization. The current offering is Salesforce Personalization, a next-generation solution built natively on Data 360 that delivers adaptive 1:1 experiences at scale. Key product components include Adaptive Websites for real-time web personalization, Mobile App Personalization (GA July 2026) for native iOS/Android personalization, email personalization through real-time connected data, and Agentforce Actions that translate customer conversation intent into the decisioning engine. The Unified SDK enables cross-platform content adaptation.

Differentiator

Problem solved

Functional benefit

Products and services

• Salesforce Personalization Next-generation personalization solution built natively on Salesforce Data 360, delivering adaptive 1:1 experiences at scale across all customer touchpoints including web, email, mobile, and Agentforce interactions. Uses AI-driven recommendation engines, real-time decisioning, and A/B/multivariate testing.

Quantifiable outcome

• Significant improvements in engagement and conversion rates

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Partnerships

One partnership is on record.

• SalesforcecoreOEM/ Whitelabel/ Licensing PartnerEvergage was acquired by Salesforce and evolved into Marketing Cloud Personalization (formerly Interaction Studio). The product is now fully integrated into Salesforce's broader platform and Data 360 ecosystem.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dynamic Yield: AI-powered personalization platform acquired by Mastercard in 2019. Directly comparable to Evergage as it provides real-time content personalization, A/B testing, and recommendation engines for enterprise digital experiences, serving the same e-commerce and retail customers.
• Optimizely: Digital experience platform offering experimentation, content personalization, and feature experimentation. Cited alongside Evergage as a major vendor in the AI-powered content personalization market, serving overlapping enterprise customers with comparable real-time personalization capabilities.
• Monetate: Personalization platform specializing in 1:1 product recommendations, A/B testing, and dynamic content for e-commerce. Provides overlapping real-time personalization capabilities to similar enterprise retail and digital commerce customers.
• Certona: AI-powered personalization platform offering real-time product recommendations and individualized content. Competes directly with Evergage in the e-commerce personalization space with comparable machine learning-driven behavioral targeting.
• AB Tasty: Experimentation and personalization platform offering A/B testing, feature experimentation, and AI-driven personalization. Competes for the same mid-market and enterprise customers seeking to combine experimentation with content personalization.
• Qubit (now part of Coveo): Personalization platform acquired by Coveo, offering AI-driven product recommendations and personalization for e-commerce. Provides directly comparable personalization capabilities to similar enterprise retail customers as Evergage.
• Bloomreach: Digital experience platform offering personalization, search, and content management for e-commerce. Provides directly comparable real-time personalization capabilities to similar enterprise retail and commerce customers as Evergage.

Broad incumbents

• Adobe Target: Part of Adobe Experience Cloud, offering personalization, A/B testing, and AI-driven experience optimization. Competes with Evergage for enterprise personalization budgets but as part of a much broader marketing and analytics suite.
• Sitecore Personalize: Part of Sitecore's broader digital experience platform, offering personalization and experimentation capabilities. Competes with Evergage for enterprise personalization budgets as part of a wider content management and commerce suite.

Emerging players

• Persado: AI platform generating personalized marketing messages and content using natural language generation. Partial overlap with Evergage's personalization capabilities, focused specifically on messaging optimization across channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/evergage
• Facebookfacebook.com/Evergage
• LinkedInlinkedin.com/company/evergage

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds5 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Evergage