High Brew Coffee
High Brew Coffee is a privately held Austin-based ready-to-drink cold brew coffee company that produces 15+ canned beverages across core, nitro, triple-shot, and protein lines, selling direct-to-consumer, via Amazon, and through retail and wholesale channels.
- Company typePrivate
- Founded2013
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What High Brew Coffee does
High Brew Coffee is a privately held, ready-to-drink cold brew coffee company headquartered in Austin, Texas, founded in 2013 by David Smith — who previously co-founded and sold an iced tea company — and his wife Elizabeth. The company produces a portfolio of 15+ canned and packaged beverages spanning core cold brew flavors (Black & Bold, Mexican Vanilla, Double Espresso, Dark Chocolate Mocha), an expanding Nitro line featuring nitrogen-infused widget technology (Nitro Cold Brew, Nitro Sweet Cream, Nitro Caramel, Nitro Blueberry, Nitro Mexican Chocolate, Nitro Pumpkin Spice), high-caffeine Triple Shot variants (Espresso, Vanilla Bean, Black), and a protein-fortified Creamy Cappuccino + Protein SKU. Production relies on three core technical pillars: cold-brewing Colombian 100% Arabica beans sourced via direct-trade partnership with the De los Andes Cooperative using ambient-temperature filtered water (no heat); retort processing for 12-month shelf stability without refrigeration; and nitro widget technology that releases nitrogen bubbles to create a draft-latte texture in-can.
High Brew Coffee firmographics
Firmographics- Name
- High Brew Coffee
- Legal name
- HighBrewCoffee
- Website
- https://highbrewcoffee.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- High Brew Coffee is a privately held Austin-based ready-to-drink cold brew coffee company that produces 15+ canned beverages across core, nitro, triple-shot, and protein lines, selling direct-to-consumer, via Amazon, and through retail and wholesale channels.
- Ownership category
- akta.pro rank
High Brew Coffee industry classification
Industry- Product category
- Ready-to-Drink Cold Brew Coffee
- NAICS
- Coffee and Tea Manufacturing (31192)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Ready-to-Drink (RTD) Coffee (CRADAHAF)
- akta.pro secondary industry
- Ready-to-Drink (RTD) Coffee Manufacturing (AFAFADAE)
Keywords
Where High Brew Coffee is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
High Brew Coffee business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Ready-to-Drink Cold Brew Coffee Sales: Direct product sales of canned cold brew coffee through e-commerce website and Amazon marketplace. Products sold in 12-pack and 24-pack configurations with one-time purchase or subscription options. Subscription model provides 10% discount plus free shipping with automatic renewals.
- Wholesale/Retail Distribution: Bulk product sales to retail stores, convenience stores, and coffee shops through wholesale partnerships. The 'Bring High Brew to your Space' program targets B2B relationships with retailers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard 12-pack pricing |
| Subscription | Monthly | Subscribe & Save Program |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
High Brew Coffee product offering
Product offeringCore offering
High Brew Coffee produces and sells ready-to-drink (RTD) cold brew coffee beverages in canned format under its own brand. The portfolio includes classic cold brews (Black & Bold, Mexican Vanilla, Double Espresso, Dark Chocolate Mocha), a nitro-infused line using widget technology for creamy draft-latte texture, protein-fortified options, and high-caffeine Triple Shot variants. Products are sold direct-to-consumer via the company website with subscription options, through Amazon, and through wholesale/retail partnerships.
Product overview
High Brew Coffee is a ready-to-drink cold brew coffee company offering a portfolio of 15 distinct canned and packaged beverages. The core product line consists of traditional cold brew flavors (Black & Bold, Mexican Vanilla, Double Espresso, Dark Chocolate Mocha) positioned as everyday coffee alternatives, complemented by an innovative Nitro line (Nitro Cold Brew, Nitro Sweet Cream, Nitro Caramel, Nitro Blueberry, Nitro Mexican Chocolate, Nitro Pumpkin Spice) featuring nitrogen-infused technology for creamy draft-latte texture. High-caffeine Triple Shot variants (Espresso, Vanilla Bean, Black) serve consumers needing three times traditional coffee caffeine. A protein-fortified option (Creamy Cappuccino + Protein) targets fitness-focused consumers. The portfolio is unified by cold-brewing methodology using 100% Colombian Arabica beans, 12-month shelf stability via retort processing, and portable 8oz/12oz aluminum can packaging.
Differentiator
Problem solved
Functional benefit
Products and services
- Black & Bold
- Mexican Vanilla
- Double Espresso
- Dark Chocolate Mocha
- Coffee Forward Sampler 12 Pack
- Nitro Cold Brew Sugar-free, dairy-free nitrogen-infused cold brew in 12oz cans featuring widget technology that creates creamy, frothy draft latte texture when opened.
- Nitro Sweet Cream Cold Brew
- Nitro Caramel Cold Brew
- Nitro Blueberry Cold Brew Limited-time seasonal nitro cold brew featuring blueberry cobbler-inspired flavor notes with dessert-like taste wrapped in velvety nitro finish.
- Nitro Mexican Chocolate Cold Brew Limited-time seasonal nitro cold brew combining rich dark chocolate and warm cinnamon with bold cold brew and creamy nitro texture.
- Nitro Pumpkin Spice Cold Brew (12-Pack)
- Creamy Cappuccino + Protein
- Espresso Triple Shot
- Vanilla Bean Triple Shot
Quantifiable outcome
- 12-month shelf stability without refrigeration
- +2 more outcomes
Companies that use High Brew Coffee
Customer profileSegments3 records
Ideal customer profiles3 records
High Brew Coffee technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
High Brew Coffee partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- De los Andes CooperativecoreDirect trade partnership with De los Andes Cooperative, a non-profit organization in Colombia. This partnership enables ethical sourcing, sustainable practices, and economic empowerment for coffee-growing communities. Provides traceability from crop to cup, ensuring highest quality beans while supporting farmer livelihoods and environmental protection.
- Raíz™ SustainabilitycoreSustainability partnership dedicated to supporting coffee-growing communities through ethical sourcing, environmental stewardship, and economic empowerment. Aligns with High Brew's mission to craft coffee that's as responsible as it is bold. Helps producers improve livelihoods while protecting land for future generations.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
High Brew Coffee competitors and assessment
Company assessmentDirect peers
- RISE Brewing Co. RISE is a direct DTC + wholesale nitro cold brew peer; explicitly listed alongside High Brew as a major Nitro Cold Brew Coffee market player with comparable craft-brand positioning and subscription DTC model.
- Stumptown Coffee Roasters: Stumptown is a pioneering craft coffee roaster with an established RTD cold brew line; named alongside High Brew as a North American pioneer in the sparkling/cold brew category, making it a closely comparable direct peer.
- La Colombe Coffee Roasters: La Colombe is a specialty coffee roaster with a strong RTD draft latte and cold brew canned line, competing for the same convenience-store, grocery, and DTC cold brew shopper as High Brew.
- Chameleon Cold-Brew: Chameleon is an organic-focused RTD cold brew brand distributed in mainstream grocery and natural channels, directly competing for the same shelf set and health-conscious cold brew consumer.
- Blue Bottle Coffee: Blue Bottle is a craft coffee brand with an RTD cold brew line sold through its cafés, grocery, and DTC channels, targeting a similar premium consumer segment with comparable canned offerings.
- Califia Farms: Califia Farms produces plant-based RTD coffee and dairy-free beverages including cold brew and lattes, competing head-to-head with High Brew's dairy-free and functional positioning in the same grocery and natural channel set.
- Cold Brew Labs (Wandering Bear): Wandering Bear is a cold brew specialist with multi-serve boxed cold brew and nitro SKUs in cans, directly overlapping with High Brew's nitro canned portfolio and DTC subscription model.
Broad incumbents
- Starbucks: Starbucks is the dominant broad incumbent in coffee with a major RTD nitro cold brew line explicitly named alongside High Brew as a major market player, vastly larger scale and distribution footprint.
- Nestlé USA (Starbucks at-home partnership): Nestlé holds the global licensing rights for Starbucks consumer and RTD products and competes in RTD coffee via Starbucks-branded ready-to-drink cans, representing a broad incumbent with massive CPG scale.
- Peet's Coffee: Peet's Coffee is a large specialty coffee incumbent with a growing RTD cold brew and bottled coffee line distributed through grocery, offering broader category scale rather than a pure cold-brew focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
High Brew Coffee social profiles
Digital presenceHigh Brew Coffee compliance and trust
Trust signalCompliance4 records
High Brew Coffee financial estimates
Financial estimateRevenue estimate
Valuation estimate
High Brew Coffee leadership team
Management profileNumber of profiles
Profiles1 record
High Brew Coffee funding detail
Funding detailFunding overview
Funding rounds3 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
High Brew Coffee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about High Brew Coffee
What does High Brew Coffee do?
High Brew Coffee produces and sells ready-to-drink (RTD) cold brew coffee beverages in canned format under its own brand. The portfolio includes classic cold brews (Black & Bold, Mexican Vanilla, Double Espresso, Dark Chocolate Mocha), a nitro-infused line using widget technology for creamy draft-latte texture, protein-fortified options, and high-caffeine Triple Shot variants. Products are sold direct-to-consumer via the company website with subscription options, through Amazon, and through wholesale/retail partnerships.
Is High Brew Coffee a public or private company?
High Brew Coffee is a private company. It is classified as venture growth investor backed and is currently operating.
When was High Brew Coffee founded?
High Brew Coffee was founded in 2013. It employs 11 to 50 people.
Where is High Brew Coffee based?
High Brew Coffee is headquartered in Austin, United States, in the North America region.
How does High Brew Coffee make money?
Two revenue lines are on record. Ready-to-Drink Cold Brew Coffee Sales are the primary driver. The others are wholesale/Retail Distribution.
Who are High Brew Coffee's main competitors?
Direct peers on record are RISE Brewing Co., Stumptown Coffee Roasters, La Colombe Coffee Roasters, Chameleon Cold-Brew, Blue Bottle Coffee, Califia Farms and Cold Brew Labs (Wandering Bear). Broad incumbents are Starbucks, Nestlé USA (Starbucks at-home partnership) and Peet's Coffee.
Does High Brew Coffee have an API?
No public API is recorded for High Brew Coffee.
What industry is High Brew Coffee in?
High Brew Coffee's product category is Ready-to-Drink Cold Brew Coffee. Its primary akta.pro industry code is CRADAHAF, Ready-to-Drink (RTD) Coffee, with a secondary code of AFAFADAE, Ready-to-Drink (RTD) Coffee Manufacturing. Its NAICS code is 31192 and its SIC code is 2080.