What Peblla does

Peblla, Inc. is a US-based restaurant technology company headquartered in Rockville, Maryland, that provides an integrated cloud-based point-of-sale and restaurant management platform for SMB and mid-market restaurants. The platform unifies a core POS terminal, self-service kiosks, mobile ordering via a branded app ("Peblla My Restaurant App"), commission-free direct online ordering (powered by DoorDash integration), table-side tablets and QR-code ordering (including specialized features for all-you-can-eat concepts), handheld POS devices, a Kitchen Display System, and a branded customer-facing app — supported by separate Store and Enterprise portals for single-location and multi-location/franchise operators respectively. Underlying the suite is an AI-enabled layer that includes an AI Phone Attendant capable of converting a reported 70% of phone orders into online self-orders, AI-powered marketing campaign recommendations based on customer purchase behavior, AI-generated SMS marketing content, and a customer-oriented automation layer that includes kiosk gamification and loyalty automation.

The business model is a hybrid of subscription-based POS software fees, hardware sales (kiosks, tablets, handheld devices), and transaction-fee revenue on the DoorDash-powered delivery network, with "no hardware purchase required" positioning for the core online ordering platform. Go-to-market is dual: a consultative direct-sales motion (Free Demo / Contact Sales CTAs, Enterprise Portal) targets franchise and chain accounts, while a product-led self-serve motion (Peblla Portal, app-store downloads) addresses long-tail SMBs. The company also runs a dedicated bilingual (English/Spanish) sales motion aimed at the Spanish-speaking restaurant market. Peblla is privately held with no public listing; disclosed funding totals approximately $1.37M from TSVC across 2021-2022 rounds, and the company operates with an estimated 11-50 employees.

Name

Peblla

Legal name

Peblla, Inc.

Website

https://peblla.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Peblla is a US-based cloud restaurant technology platform providing POS, self-service kiosks, mobile and online ordering, KDS, and AI-powered marketing and phone-ordering tools to SMB and mid-market restaurant operators.

Ownership category

akta.pro rank

Product category

Restaurant Point-of-Sale Software

NAICS

Software Publishers (5132)

SIC

Services-Computer Integrated Systems Design (7373), Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

POS Terminals & All-in-One Retail Computers (HDACAKAA)

akta.pro secondary industries

Restaurant Technology Supplies (POS Hardware, Kiosks) Wholesale (AFAIALAM), Mobile Ordering, POS & Campus Dining Technology (EDALADAN)

Keywords

• Restaurant point-of-sale
• Cloud-based POS software
• Online ordering platform
• Self-service kiosk
• Restaurant marketing automation

Headquarters

HQ city

Rockville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. POS System Subscription: Ongoing subscription fees for POS system access, likely tiered based on features and number of terminals.
2. Online Ordering Platform: Commission-free direct ordering platform. No hardware purchase required. Revenue from subscription/transaction fees rather than commission cuts on delivery orders.
3. Branded App: 5-star restaurant app for customer engagement, likely included in subscription tiers.
4. Hardware Sales: Self-Service Kiosks, Mobile Tablets, Handheld POS devices, Table-side tablets sold to restaurants.
5. DoorDash Delivery Integration: Commission-free delivery powered by DoorDash network. May include revenue share with DoorDash or service fees.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Peblla sells a cloud-based, all-in-one restaurant technology platform combining a point-of-sale terminal, self-service kiosks, mobile ordering apps, online direct ordering, table-side tablets, handheld POS devices, and a kitchen display system, with AI-powered marketing, an AI phone ordering attendant, loyalty, gift card, employee, and reporting modules. The platform is offered primarily on a subscription basis with optional hardware sales, targeting SMB and mid-market full-service restaurants, AYCE concepts, delivery operators, and franchise chains, with bilingual English/Spanish sales coverage.

Product overview

Peblla is a unified restaurant technology platform offering an integrated suite of Point-of-Sale and restaurant management solutions. The platform comprises a core POS system for in-store operations, supplemented by Self-Service Kiosk, Mobile Ordering (Branded App), Online/Direct Ordering, Ordering Tablet & QR Code, Handheld POS, and Kitchen Display System (KDS). Beyond front-of-house operations, the platform includes Peblla Store Portal for individual store management and Peblla Enterprise Portal for multi-location franchise operations. Additional capabilities include AI Phone Attendant for automated phone ordering, Loyalty & Membership Program, Gift Card System, Marketing Suite with AI-powered campaigns and SMS marketing, Waitlist & Reservation System, Tip Management, Employee Management, and comprehensive Reporting & Analytics. The products are designed to work together as a connected ecosystem, eliminating complex software integration and fragmented customer data.

Differentiator

Problem solved

Functional benefit

Products and services

• Peblla POS Full-featured cloud point-of-sale terminal for in-store restaurant operations including quick service, table service, and online order management, with comprehensive employee permissions, reporting, and an English/Spanish UI; designed for SMB and mid-market restaurants.
• Self-Service Kiosk Hospitality self-service kiosk for in-store ordering with cash and dual pricing support, spin wheel gamification, customer name entry, and table number entry for quick service restaurants with seating.
• Mobile Ordering (Branded App) White-label branded mobile app for restaurants enabling direct customer ordering, loyalty programs, a coupon center, group ordering, and AI-driven marketing insights via the Insight tab.
• Online Direct Ordering Commission-free online ordering platform with DoorDash-powered delivery integration, website pop-up customization, and direct order management, saving restaurants approximately 30% versus third-party delivery commissions.
• Ordering Tablet & QR Code Table-side tablet and QR code ordering system optimized for AYCE concepts, with tiered menus, limited order quantities per round/session, dining time restrictions, and seat number display on kitchen tickets.
• Handheld POS Handheld point-of-sale device for expediting table service and mobile order fulfillment within the restaurant floor.
• Kitchen Display System (KDS) Digital kitchen display system that streamlines order preparation with real-time order tracking, integration with the Live Order Tracker for TV screen display, and a free trial period for early adopters.
• Peblla My Restaurant App Manager-facing mobile app for restaurant operators to conduct real-time sales and operational analysis, access 24/7 support, turn off online sales channels, and view AI-driven marketing insights.
• Peblla Store Portal Cloud-based backend portal for individual store management covering menu management, orders, member management, promotions, reports, employee permissions, and device settings.
• Peblla Enterprise Portal Multi-location management portal for franchise and enterprise customers enabling corporate menu management with scheduled product launches, AI marketing, SMS marketing, and consolidated reporting across all locations.
• AI Phone Attendant AI-powered phone ordering system that handles incoming calls, takes orders automatically, and transforms up to 70% of phone orders into online self-orders, with performance metrics tracking of call resolution.
• SMS Marketing AI-driven SMS and MMS marketing product with toll-free number verification, automated and AI-generated campaign content, subscriber metrics, and campaign performance tracking, available via the Peblla Enterprise Portal.
• Gift Card System Complete gift card solution supporting both digital e-gift cards (searchable by phone number) and physical gift cards with pre-made and custom designs, secure PINs, order history tracking, and tip payment capability.
• Loyalty & Membership Program Integrated membership and loyalty system with tiered benefits, e-gift cards, digital wallet, customizable rewards, member-level recurring coupon benefits, and subscription plans bridging the Coupon Center and Member Center.
• Waitlist & Reservation System Waitlist and reservation management system for table service restaurants with in-store kiosk check-in, sign-up, instant updates, and smooth check-in experiences.
• Reporting & Analytics Comprehensive reporting suite with a new Report Center, sales reports, employee productivity reports, discount reports, tax overview, cash reports, end-of-day Z-Reports, and customizable Service Reports with time filters and export options.

Quantifiable outcome

• Save 30% on third-party delivery fees by using commission-free direct ordering
• +4 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability6 records

Feature18 records

Partnerships

Two partnerships are on record, tiered core.

• DoorDashcoreTechnology or IntegrationDoorDash integration enables commission-free delivery for Peblla restaurant customers. Restaurants can offer delivery through DoorDash's network without paying standard commission fees, saving approximately 30% on third-party delivery costs. The partnership makes Peblla's direct ordering platform a cost-effective alternative to traditional food delivery aggregators.
• Third-Party Payment ProcessorcoreTechnology or IntegrationCredit card and payment-related information is collected by Peblla's third-party payment processor on their behalf for secure transaction processing.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Square for Restaurants (Block):
• Toast: Leading cloud-based restaurant POS platform serving SMB and enterprise restaurants across the US. Directly competes with Peblla on POS, online ordering, kiosk, and marketing; significantly larger and better capitalized.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/peblla-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds4 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peblla