Jetty
Jetty is a New York-based financial services platform that provides deposit replacement, rent reporting, renters insurance, and rental loans to multifamily property managers and their renters, distributed exclusively through a partner property network covering 6M+ rental units after its 2024 merger with Rhino.
- Company typePrivate
- Founded2016
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Jetty does
Jetty is a New York-based financial services company founded in 2016 that operates a B2B2C platform serving both renters and multifamily property managers. Its core products include Jetty Deposit (a surety-bond-based security deposit replacement product issued through State National Insurance Company and National Specialty Insurance Company), Jetty Protect (renters insurance backed by Farmers Insurance), Jetty Credit (rent payment reporting to Equifax, Experian, and TransUnion, subsidized through Fannie Mae and Freddie Mac pilots), and Jetty Rent (renter loan products facilitated through Cross River Bank). Products are delivered exclusively through a network of partner properties integrated with the three dominant property management systems (Yardi, RealPage, Entrata), covering more than 6 million rental units after the 2024 merger with Rhino.
The company's technology stack combines automated electronic underwriting using credit-bureau data with PMS-level workflow integration, enabling self-serve renter enrollment at the leasing office or online. Jetty operates as a licensed insurance agency (Jetty Insurance Agency LLC, a wholly-owned subsidiary of Jetty National, Inc.) and holds approvals in every state Department of Insurance, with FCRA, GLBA, and CCPA compliance frameworks in place. The combined Jetty-Rhino entity is positioned as the largest security deposit insurance company in the U.S. market.
Jetty's revenue model is primarily recurring subscription- and premium-based: renters pay monthly fees such as $7/month for $1,000 of deposit protection or $5/month for renters insurance, while Jetty earns ancillary marketing and promotional fees from property manager partnerships and transaction fees on loan products facilitated through Cross River Bank. Its go-to-market is enterprise field sales targeting large multifamily property management companies combined with a partner-referral/PLG motion for renters at the point of lease signing. Major institutional backers include Citi, Khosla Ventures, Ribbit Capital, Valar Ventures, PayPal Ventures, Flourish Ventures, Experian Ventures, and Farmers Insurance Group, which also holds an equity stake.
Jetty firmographics
Firmographics- Name
- Jetty
- Legal name
- Jetty National, Inc.
- Website
- https://jetty.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Jetty is a New York-based financial services platform that provides deposit replacement, rent reporting, renters insurance, and rental loans to multifamily property managers and their renters, distributed exclusively through a partner property network covering 6M+ rental units after its 2024 merger with Rhino.
- Ownership category
- akta.pro rank
Where Jetty is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Jetty business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Jetty Deposit Premiums: Monthly or one-time non-refundable premium payments from renters for deposit replacement coverage. Pricing varies based on coverage amount and applicant credit score.
- Jetty Protect Insurance: Monthly renters insurance premiums starting at $5/month, backed by State National Insurance Company and Farmers Insurance.
- Jetty Credit: Rent reporting service available as free subscription for properties with Fannie Mae or Freddie Mac loans, or as paid subscription for other properties.
- Jetty Rent Loans: Loan products facilitated through partnership with Cross River Bank, Member FDIC. Loans for renters facilitated through the platform.
- Marketing and Promotional Fees: Ancillary revenue generated through marketing and promotional fees from offering Jetty products at partner properties.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Jetty Deposit - Coverage starting at $7/month for $1,000 protection |
| Subscription | Monthly | Jetty Protect - Renters insurance starting at $5/month |
| Freemium | Monthly | Jetty Credit - Free for eligible properties or low monthly subscription |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Jetty product offering
Product offeringCore offering
Jetty is a financial services platform for real estate that offers four core products sold exclusively through partner property managers and owners: Jetty Deposit (surety bond-based security deposit replacement for renters with monthly or one-time premiums), Jetty Credit (rent payment reporting to all three major credit bureaus to help renters build credit), Jetty Protect (renters insurance covering contents, liability, and loss-of-use), and Jetty Rent (rent loans facilitated through Cross River Bank). The platform integrates directly with major property management systems to automate onboarding, underwriting, and billing for residents.
Product overview
Jetty is a financial services platform for real estate offering an integrated suite of three core products: Jetty Deposit (security deposit replacement), Jetty Credit (rent payment credit reporting), and Jetty Protect (renters insurance). The company also offers Jetty Rent loans through partner Cross River Bank. Jetty positions itself as a 'solutions company' focused on solving financial problems for renters and property managers rather than being defined by product type. The products work together across the renting lifecycle—reducing move-in costs, building credit, providing insurance coverage, and offering flexible financing—serving both renters (lower costs, credit building, protection) and property managers (reduced bad debt, increased NOI, compliance).
Differentiator
Problem solved
Functional benefit
Products and services
- Jetty Deposit Security deposit replacement product that swaps expensive cash security deposits for a low monthly or one-time surety bond premium for renters, providing property managers financial protection against lost rent, unit damage, and unpaid fees. Coverage issued by State National Insurance Company / National Specialty Insurance Company (A.M. Best A or better).
- Jetty Credit Credit-building service that reports residents' monthly rent payments to all three major U.S. credit bureaus (Equifax, Experian, TransUnion). Free for renters at properties with existing Fannie Mae or Freddie Mac loans; paid subscription for other properties. Helps previously credit-invisible renters establish and improve credit scores.
- Jetty Protect Modern renters insurance policy providing liability coverage, contents coverage, and loss-of-use coverage, with monthly premiums starting at $5. Backed by Farmers Insurance and issued by State National Insurance Company / National Specialty Insurance Company. Designed for renters at partner properties and integrated into property management workflows.
- Jetty Rent Rent loan product offered to renters through Jetty's platform, with loans made by Cross River Bank (Member FDIC). Jetty provides the application platform and soft credit check; loan underwriting and issuance are handled by Cross River Bank.
Quantifiable outcome
- Jetty helped Flournoy increase NOI by $35 per unit
- +3 more outcomes
Companies that use Jetty
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
Jetty technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Jetty partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and flagship.
- Fannie MaecoreFannie Mae selected Jetty for their Equitable Housing Finance Plan. Through the Positive Rent Payment pilot, Fannie Mae subsidizes Jetty Credit for properties with existing Fannie Mae loans, offering free rent reporting for one year. Partnership extends to help renters establish and improve credit scores.
- Freddie MaccoreJetty participates in Freddie Mac's Renter Credit Building Initiative, helping hundreds of thousands of previously credit-invisible renters build and establish credit. Jetty Credit reports rent payments to all three credit bureaus through this partnership.
- State National Insurance CompanycoreState National Insurance Company, Inc. (NAIC No. 12831) issues Jetty Deposit and Jetty Protect coverage in all states except Florida. National Specialty Insurance Company (NAIC No. 22608) issues coverage in Florida. Both carry A.M. Best rating of A (Excellent) or better.
- National Specialty Insurance CompanycoreIssues Jetty Deposit and Jetty Protect coverage in Florida. Part of State National Group with A.M. Best rating of A (Excellent) or better.
- Farmers InsurancecoreFarmers Insurance backs Jetty Protect renters insurance policies. Farmers also made an equity investment in Jetty. Jetty's claims process is supported by Farmers Insurance.
- Cross River BankcoreCross River Bank, Member FDIC, provides Jetty Rent loan products. Jetty partners with Cross River Bank to offer loans to renters. Loans are subject to underwriting approval by Cross River Bank.
- YardicoreFull integration with Yardi property management system for seamless workflows with Jetty products.
- RealPagecoreFull integration with RealPage property management system for seamless workflows with Jetty products.
- EntratacoreFull integration with Entrata property management system for seamless workflows with Jetty products.
- RhinocoreJetty and Rhino merged to create the largest security deposit insurance company in the market, now serving over 6 million units. This merger combines Jetty's financial services platform with Rhino's deposit replacement capabilities.
- Morgan PropertiesflagshipMajor multifamily property operator offering Jetty products to residents across their portfolio.
- GreystarflagshipLeading real estate company partnered with Jetty to offer deposit replacement solutions.
- Trammell Crow ResidentialflagshipCEO Kevin Dinnie states Jetty Deposit keeps them compliant with security deposit legislation and is a great amenity for residents.
- Flournoy Properties GroupflagshipPresident & CEO Joseph Renaud reports Jetty's claims process is super efficient and helps improve NOI and drive operational efficiency. Case study shows $35 per unit NOI improvement.
- AMLIflagshipDirector Kenda Hartmann reports Jetty Deposit enables compliance with deposit replacement legislation while increasing protection.
- GablesflagshipSenior Vice President Greg Gasior reports meaningful uptick in lease conversions while significantly increasing protection levels.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Jetty competitors and assessment
Company assessmentDirect peers
- Rhino: Direct deposit-replacement competitor that merged with Jetty in 2024. Both companies offered surety-style security deposit alternatives to renters and multifamily operators, making them nearly identical product substitutes prior to consolidation.
- TheGuarantors: Direct competitor offering security deposit alternatives and renter insurance products to landlords and property managers. Overlapping product suite (deposit replacement, lease guarantees) and similar B2B2C go-to-market through multifamily operators.
- Esusu: Rent reporting and financial health platform for renters and property managers. Directly competes with Jetty Credit on credit-building through rent payments and serves similar multifamily operators.
- LeaseTrack: Rent reporting service that helps renters build credit history and supports property manager delinquency reduction. Direct overlap with Jetty Credit's core credit-building capability.
Broad incumbents
- Assurant: Large incumbent insurance carrier with a renters insurance and connected-living business. Competes in renters insurance and adjacent lifestyle/device protection products, often embedded in multifamily and mobility partnerships.
- Lemonade: Public insurtech offering renters insurance directly to consumers and increasingly through embedded partnerships. Competes on renters insurance and has the capital base and brand to enter adjacent deposit-replacement offerings over time.
Emerging players
- Bilt Rewards: Rent payment and rewards platform enabling renters to pay rent via credit card and build credit history. Overlaps with Jetty Credit (rent reporting) and Jetty Rent (financing), and partners with large multifamily operators.
- Piñata: Renter rewards and rent reporting platform that helps renters build credit and earn incentives for on-time rent. Comparable to Jetty Credit with a more consumer/rewards-led value proposition.
- Snappt: Multifamily operator software vendor offering fraud detection, income verification, and rent reporting. Adjacent to Jetty's renter financial services suite with overlapping operator customers.
- Knock: Proptech offering a Home Swap and Trade-In product for residential real estate, with embedded financial services. Adjacent to Jetty's renter financial services focus, serving similar operator and renter personas.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks1 record
Key highlights7 records
Customer concentration
Jetty social profiles
Digital presenceJetty compliance and trust
Trust signalCompliance4 records
Jetty financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jetty leadership team
Management profileNumber of profiles
Profiles3 records
Jetty subsidiaries and ownership
Company hierarchySubsidiaries1 record
Jetty funding detail
Funding detailFunding overview
Funding rounds7 records
Investors35 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jetty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jetty
What does Jetty do?
Jetty is a financial services platform for real estate that offers four core products sold exclusively through partner property managers and owners: Jetty Deposit (surety bond-based security deposit replacement for renters with monthly or one-time premiums), Jetty Credit (rent payment reporting to all three major credit bureaus to help renters build credit), Jetty Protect (renters insurance covering contents, liability, and loss-of-use), and Jetty Rent (rent loans facilitated through Cross River Bank). The platform integrates directly with major property management systems to automate onboarding, underwriting, and billing for residents.
Is Jetty a public or private company?
Jetty is a private company. It is classified as venture growth investor backed and is currently operating.
When was Jetty founded?
Jetty was founded in 2016. It employs 101 to 250 people.
Where is Jetty based?
Jetty is headquartered in New York, United States, in the North America region.
How does Jetty make money?
Five revenue lines are on record. Jetty Deposit Premiums are the primary driver. The others are jetty Protect Insurance, jetty Credit, jetty Rent Loans and marketing and Promotional Fees.
Who are Jetty's main competitors?
Direct peers on record are Rhino, TheGuarantors, Esusu and LeaseTrack. Broad incumbents are Assurant and Lemonade. Emerging players are Bilt Rewards, Piñata, Snappt and Knock.
Does Jetty have an API?
No public API is recorded for Jetty.