Liqui.do
Liqui.do is a Portuguese B2B digital platform that rents business equipment to small and medium enterprises across Portugal and Spain. Through proprietary automated approval algorithms and a network of 800+ certified suppliers, it delivers 100%-financed, tax-deductible fixed monthly rentals across 15+ equipment categories.
- Company typePrivate
- Founded2015
- HeadquartersLisbon, Portugal
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Liqui.do does
Liqui.do (legal entity Liqui.do, S.A., headquartered in Lisbon, Portugal) is a B2B digital platform that provides equipment renting solutions to small and medium enterprises (PMEs/SMEs) in Portugal and Spain. Founded in 2015 as Candor - Renting de Equipamentos S.A. and rebranded to Liqui.do in 2018, the company operates across 15+ equipment categories including IT, medical, dental, fitness, security, audiovisual, construction, agricultural, hospitality, and POS systems. The platform uses proprietary automated approval algorithms to deliver rental decisions in minutes without document submission, combined with a fully digital contracting workflow (e-signature, NIF-based instant approval) that differentiates it from traditional leasing processes.
The business model is subscription-recurring: customers receive 100% equipment financing with no initial entry payment, fixed monthly rentals over contracts ranging from 12 months to 7 years, and payments that are 100% tax-deductible in Portugal (IVA and IRC). Revenue is generated through the spread between equipment acquisition cost and total rental payments over the contract term, augmented by a Rent Back service that allows companies to sell existing equipment to Liqui.do and continue using it via rental. Distribution is multi-channel: a digital self-serve platform (app.liqui.do), a partner/reseller network of 800+ certified equipment suppliers, and inside sales/field sales teams across Portugal and Spain.
Liqui.do's go-to-market targets SMEs underserved by traditional bank credit, combining a self-serve digital front-end with channel partnerships. The company secured a €150 million debt facility from Goldman Sachs Private Capital in 2019 (€50M immediately available) to fund growth and international expansion, and reports approximately 6,000 customers with €30M in total assets as of 2018, representing 150% year-over-year growth. Headcount stands at 51–100 employees, with leadership including Founder/CEO Sérgio Nunes, Director of Operations José Capitão, and Financial Director João Chaves.
Liqui.do firmographics
Firmographics- Name
- Liqui.do
- Legal name
- Liqui.do, S.A.
- Website
- https://liqui.do
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Liqui.do is a Portuguese B2B digital platform that rents business equipment to small and medium enterprises across Portugal and Spain. Through proprietary automated approval algorithms and a network of 800+ certified suppliers, it delivers 100%-financed, tax-deductible fixed monthly rentals across 15+ equipment categories.
- Ownership category
- akta.pro rank
Liqui.do industry classification
Industry- Product category
- Equipment Leasing Services
- NAICS
- Commercial and Industrial Machinery and Equipment Rental and Leasing (5324), Office Machinery and Equipment Rental and Leasing (532420)
- SIC
- Services-Equipment Rental & Leasing, Nec (7359), Services-Computer Rental & Leasing (7377)
- akta.pro primary industry
- B2B / Invoice-Based BNPL (Trade Credit at Checkout) (FSAGAIAC)
- akta.pro secondary industries
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD), P2P Small Business / SME Marketplace Lending (FSAKAHAC)
Keywords
Where Liqui.do is headquartered
LocationHeadquarters
- HQ city
- Lisbon
- HQ country
- Portugal
- HQ region
- Europe
Offices4 records
Markets served
Liqui.do business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Equipment Rental Payments: Recurring monthly rental payments from SMEs for equipment leasing. Contracts typically range from 12 months to 7 years with fixed monthly payments. Revenue is generated through the spread between equipment acquisition cost and total rental payments over the contract term.
- Rent Back Services: Companies sell their existing equipment to Liqui.do and lease it back, paying monthly rentals. This provides immediate liquidity to customers while generating rental revenue.
- Partner Platform Services: Platform services for equipment resellers who channel rentals to end customers, with risk assumed by Liqui.do
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Fixed Monthly Rental Model |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Liqui.do product offering
Product offeringCore offering
Liqui.do operates a B2B equipment renting platform that enables small and medium enterprises (SMEs) in Portugal and Spain to access business equipment without upfront capital investment. Through a fully digital self-serve platform, customers receive automated approval decisions in minutes, finance 100% of equipment value with fixed monthly payments, and access a broad catalog spanning IT, medical, fitness, hospitality, construction, and other equipment categories. The company also offers a partner portal for equipment resellers and a rent-back service that allows SMEs to sell existing equipment to Liqui.do and lease it back for immediate liquidity.
Product overview
Liqui.do operates a B2B equipment renting platform for small and medium enterprises (SMEs/PMEs) across Portugal and Spain. The core platform enables businesses to access equipment without upfront investment through fixed monthly rentals that are 100% tax-deductible. The portfolio includes 15+ equipment categories spanning IT/technology, security, fitness, textile, audiovisual, medical, printing, POS systems, agricultural, construction, dental, hotel/hospitality, aesthetic, electric forklifts, energy efficiency, workshop, and software. The company also offers a Partner Portal for equipment resellers to submit customer applications and a Rent Back service for businesses to sell existing equipment for immediate liquidity. All transactions are fully digital with automated approval decisions.
Differentiator
Problem solved
Functional benefit
Products and services
- Equipment Renting Platform B2B equipment renting platform for SMEs offering fixed monthly rentals with 100% financing, no initial payment, and 100% tax deductibility across categories including IT, medical, fitness, hospitality, construction, agricultural, and security equipment.
- Partner Portal
- Rent Back Service Service that enables businesses to sell existing equipment to Liqui.do and continue using it via a rental agreement, providing immediate liquidity while preserving operations.
Quantifiable outcome
- Equipment financing approval in minutes vs. traditional leasing processes taking days/weeks
- +3 more outcomes
Companies that use Liqui.do
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles2 records
Liqui.do technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Liqui.do partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- WHITEminorWHITE, a consulting and analysis company founded in 2000, created their own renting offering in 2005 and partnered with Liqui.do to expand their SME customer base. The partnership allows WHITE to offer equipment renting to their customers through Liqui.do's platform and financing capabilities.
- 800+ Certified Equipment SupplierscoreExtensive network of 800+ certified equipment suppliers across various categories including IT, security, fitness, textile, audiovisual, medical, printing, agricultural, construction, hospitality, esthetics, dental, and warehouse equipment. These suppliers provide equipment to Liqui.do which then leases to end customers.
Scale indicators6 records
Recent moves8 records
Expansion highlights6 records
Liqui.do competitors and assessment
Company assessmentEmerging players
- Iwoca: European digital lender serving SMEs with fast, flexible credit lines and term loans. Comparable to Liqui.do in targeting underserved European SMEs with faster, more flexible financing than traditional banks, though focused on general working capital rather than equipment.
- Hokodo: European B2B trade credit and BNPL platform offering invoice-based financing at checkout for SMBs, including equipment purchases. Overlaps with Liqui.do's B2B point-of-sale financing model and SME target segment, though broader in use case.
- Billie: Berlin-based B2B BNPL provider offering invoice-based financing to SMBs at checkout through partners. Comparable to Liqui.do's B2B trade credit and partner-channel model, with similar fast-approval digital UX aimed at European SMEs.
Broad incumbents
- BNP Paribas Leasing Solutions: Large European equipment finance arm of BNP Paribas, offering leasing and rental solutions across multiple asset classes to businesses. A scaled incumbent in the same equipment leasing space Liqui.do targets, with stronger funding access and broader geographic coverage.
- Société Générale Equipment Finance: Equipment finance subsidiary of Société Générale providing leasing solutions across Europe. Competes in the same Iberian and broader European equipment leasing market as Liqui.do but with bank balance-sheet funding and full-service offering.
- DLL (De Lage Landen): Global B2B equipment finance vendor with deep vendor and reseller partnerships across multiple asset categories. Operates the same B2B equipment leasing model as Liqui.do but at vastly greater scale, with established supplier network economics that Liqui.do is seeking to replicate.
- Siemens Financial Services: Captive equipment financier for Siemens and third-party equipment vendors. Operates in the same equipment leasing category as Liqui.do with deep vendor partnerships and balance-sheet scale, though focused primarily on industrial and technology assets.
Others
- Caterpillar Financial Services: Captive equipment financier supporting Caterpillar dealers and customers with leases and loans on construction and industrial equipment. Touches the construction/industrial equipment vertical that Liqui.do also serves, though with a vendor-tied and globally scaled model.
Direct peers
- Clicklease: US-based digital B2B equipment financing platform providing fast lease/loan approvals to small businesses through a partner and direct channel. Closely mirrors Liqui.do's combination of digital self-serve approval and equipment reseller partnerships.
- Grenke AG: German-listed specialist in B2B equipment leasing for SMEs, with a digital-first origination model and a broad equipment category portfolio. Closest direct comparable to Liqui.do's SME equipment rental model, with greater geographic reach but a similar customer profile and contract structure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Liqui.do financial estimates
Financial estimateRevenue estimate
Valuation estimate
Liqui.do leadership team
Management profileNumber of profiles
Profiles3 records
Liqui.do funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Liqui.do M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Liqui.do
What does Liqui.do do?
Liqui.do operates a B2B equipment renting platform that enables small and medium enterprises (SMEs) in Portugal and Spain to access business equipment without upfront capital investment. Through a fully digital self-serve platform, customers receive automated approval decisions in minutes, finance 100% of equipment value with fixed monthly payments, and access a broad catalog spanning IT, medical, fitness, hospitality, construction, and other equipment categories. The company also offers a partner portal for equipment resellers and a rent-back service that allows SMEs to sell existing equipment to Liqui.do and lease it back for immediate liquidity.
Is Liqui.do a public or private company?
Liqui.do is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Liqui.do founded?
Liqui.do was founded in 2015. It employs 51 to 100 people.
Where is Liqui.do based?
Liqui.do is headquartered in Lisbon, Portugal, in the Europe region.
How does Liqui.do make money?
Three revenue lines are on record. Equipment Rental Payments are the primary driver. The others are rent Back Services and partner Platform Services.
Who are Liqui.do's main competitors?
Emerging players on record are Iwoca, Hokodo and Billie. Broad incumbents are BNP Paribas Leasing Solutions, Société Générale Equipment Finance, DLL (De Lage Landen) and Siemens Financial Services. Caterpillar Financial Services is listed as an others. Direct peers are Clicklease and Grenke AG.
Does Liqui.do have an API?
No public API is recorded for Liqui.do.
What industry is Liqui.do in?
Liqui.do's product category is Equipment Leasing Services. Its primary akta.pro industry code is FSAGAIAC, B2B / Invoice-Based BNPL (Trade Credit at Checkout), with a secondary code of BPAMAGAD, B2B Marketplaces & Wholesale Platforms. Its NAICS code is 5324 and its SIC code is 7359.