ClickLease
ClickLease is a US fintech equipment leasing platform serving small and mid-sized businesses. It offers instant approval decisions up to $30,000 via an 8-question no-hard-pull application, distributed through 7,000+ equipment seller partners and online auction integrations.
- Company typePrivate
- Founded2018
- HeadquartersWest Valley City, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What ClickLease does
ClickLease is a US-based fintech company that provides equipment leasing and financing solutions to small and mid-sized businesses (SMBs), founded in 2018 by Bart Longson, a former co-founder of Snap Finance with 20+ years in private lending and homebuilding. The company's core platform enables business owners to apply for commercial equipment financing through an 8-question online application, receiving instant automated approval decisions and approval amounts up to $30,000 without a hard credit pull. ClickLease serves customers across diverse verticals including automotive, food service, landscaping, manufacturing, janitorial, medical, and printing, and distributes its financing primarily through a network of 7,000+ equipment seller partners who integrate ClickLease into point-of-purchase workflows.
The platform's technology stack centers on a proprietary instant approval decisioning system that generates custom payment plans per applicant, an optional bank verification (VOD) step for fraud prevention, and a suite of portals including a customer application portal (app.clicklease.com), an account management portal (my.clicklease.com), a partner portal, and a dedicated apply portal. ClickLease generates revenue through two streams: recurring lease payments structured as a flat surcharge spread across the lease term (with three additional monthly payments transferring equipment ownership at end of term), and one-time documentation fees ranging from $79 to $499. The go-to-market combines a self-serve online application with a channel-partner model in which equipment sellers receive same-day payouts. The most recent strategic move was an October 2025 partnership with bidadoo enabling instant pre-approvals for buyers in online equipment and truck auctions on eBay.
As of 2025, the company employs approximately 294 people across the United States and Costa Rica, has served over 80,000 small businesses cumulatively, and operates from its West Valley City, Utah headquarters. The company has raised $63 million in Series A funding (2021) led by Sandlot Partners and is led by a nine-person executive team with backgrounds at Progressive Leasing, Wells Fargo, GMAC, Citigroup, GE Capital, and Pluralsight.
ClickLease firmographics
Firmographics- Name
- ClickLease
- Legal name
- ClickLease, LLC
- Website
- https://clicklease.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- ClickLease is a US fintech equipment leasing platform serving small and mid-sized businesses. It offers instant approval decisions up to $30,000 via an 8-question no-hard-pull application, distributed through 7,000+ equipment seller partners and online auction integrations.
- Ownership category
- akta.pro rank
ClickLease industry classification
Industry- Product category
- Equipment Leasing
- NAICS
- Sales Financing (52222)
- SIC
- Finance Lessors (6172)
- akta.pro primary industry
- Equipment & Asset Finance (SME) (FSAKAGAF)
- akta.pro secondary industry
- Vertical-Specific POS Financing (e.g., Healthcare, Auto, Home Improvement) (FSAGAIAK)
Keywords
Where ClickLease is headquartered
LocationHeadquarters
- HQ city
- West Valley City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ClickLease business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Equipment Lease Payments: Revenue generated from lease payments spread over the lease term. Instead of interest rates, a set surcharge is attached at the beginning of the lease and spread across payments. At end of lease term, customer makes three more monthly payments to own equipment outright.
- Documentation Fees: Documentation fee charged at signing, ranging from $79 to $499 depending on lease size. This is an underwriting tool, not a down payment and does not go toward the balance of the lease.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Lease financing with approval up to $30,000 |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
ClickLease product offering
Product offeringCore offering
ClickLease provides a fintech equipment leasing platform that lets small business owners finance commercial equipment (trailers, mowers, welders, manufacturing equipment, restaurant equipment, 3D printers, etc.) through an 8-question online application that delivers instant approval decisions without a hard credit pull, with approvals up to $30,000. The company distributes financing through a partner network of 7,000+ equipment sellers who embed ClickLease at point of sale and through a direct online application portal, with same-day payment to sellers and ownership of the equipment at end of lease term.
Product overview
ClickLease is a fintech company offering a unified equipment financing platform for small businesses. The core product is the Equipment Financing/Leasing Platform, which provides an 8-question application with instant approval decisions for amounts up to $30,000. The platform consists of customer-facing portals (Application Portal, Rose Portal for account management, and Apply Portal), a Partner Portal for equipment sellers, and supporting resources including a Blog, Case Studies, and Video Resources. Recent partnership features include a bidadoo integration enabling financing for online equipment auctions.
Differentiator
Problem solved
Functional benefit
Products and services
- Equipment Financing/Leasing Platform ClickLease's core platform enables small business owners to obtain equipment financing through an 8-question application with instant approval decisions, with approvals up to $30,000. The platform connects equipment buyers with financing across categories including trailers, mowers, welders, scrubbers, pizza ovens, bandsaws, 3D printers, drones, auto repair equipment, janitorial equipment, medical/spa equipment, restaurant/food service equipment and manufacturing equipment. Customers own the equipment outright at the end of the lease term.
- bidadoo Auction Pre-Approval Integration
Quantifiable outcome
- 80,000+ small businesses helped
- +3 more outcomes
Companies that use ClickLease
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles2 records
ClickLease technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
ClickLease partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- bidadoocoreStrategic partnership with bidadoo, a used equipment and truck auction provider on eBay. The integration enables instant pre-approvals for buyers in bidadoo's weekly no-reserve online auctions. Customers can get pre-qualified without a hard credit pull and can include freight and handling costs in their lease. The partnership enabled customers to secure financing up to $25,000 during its pilot phase.
- BaileighminorEquipment manufacturer partner offering industrial machinery including metalworking and woodworking equipment through ClickLease financing options.
- Beaver Industrial SupplyminorIndustrial supply partner offering tools and equipment through ClickLease financing options.
- Grizzly IndustrialminorIndustrial equipment manufacturer partner offering woodworking and metalworking machinery through ClickLease financing options.
Scale indicators9 records
Recent moves4 records
Expansion highlights5 records
ClickLease competitors and assessment
Company assessmentDirect peers
- Snap Finance: Lease-to-own and financing provider for subprime consumers and SMBs across retail and equipment verticals. Co-founded by ClickLease CEO Bart Longson, making it the closest precedent and most direct competitive analogue in product, customer, and underwriting approach.
- Progressive Leasing: Lease-to-own fintech owned by Vivint Smart Home that finances retail and durable goods purchases for underbanked customers. Two ClickLease C-suite executives previously worked at Progressive Leasing, and it targets the same subprime approval-and-finance-at-point-of-sale niche.
- Acima Credit: Lease-to-own provider (owned by Rent-A-Center) offering point-of-sale financing for furniture, appliances, electronics, tires, and equipment to subprime customers. Direct competitor in the lease-based alternative-financing space with national retail and dealer distribution.
- Katapult: Public e-commerce and omnichannel lease-to-own fintech (KPLT) serving subprime consumers at point of sale. Overlaps with ClickLease on subprime lease underwriting and same-day merchant payouts, with a comparable verticalized approach to retail and durable goods.
- Lendio: SMB loan marketplace that connects small business owners with multiple lenders across equipment, working capital, and term loans. Comparable target customer (underserved SMBs) and broker-style origination model that ClickLease could be seen as a vertically specialized alternative to.
- Currency Finance: Equipment finance marketplace lending up to $250K to SMBs via a network of lenders, with similar small-ticket equipment focus and online instant-decision UX. Closely overlaps ClickLease's positioning for borrowers rejected by banks seeking fast equipment financing.
- Balboa Capital: Direct digital lender providing equipment financing, working capital, and SBA loans to SMBs across verticals. Comparable online application and instant decisioning experience, with a broader ticket range but similar SMB equipment-financing core.
Broad incumbents
- Citizens Equipment Finance: Bank-affiliated equipment finance arm offering leases and loans across a wide range of asset classes and ticket sizes. Incumbent that competes in the broader SMB equipment-financing market with deeper capital but slower, more traditional underwriting.
- Affirm: Public BNPL fintech (AFRM) extending point-of-sale financing across consumer and select SMB merchants. While primarily consumer-focused, Affirm's merchant integrations and instant-decision technology make it a thematic competitor to ClickLease's POS financing model.
- Bread Financial: Public payments and lending company (BFH) providing private-label credit, BNPL, and financing solutions to retailers and merchants. Operates at much larger scale than ClickLease but overlaps on embedding credit products into merchant checkout flows for higher-ticket purchases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
ClickLease social profiles
Digital presenceClickLease financial estimates
Financial estimateRevenue estimate
Valuation estimate
ClickLease leadership team
Management profileNumber of profiles
Profiles9 records
ClickLease funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ClickLease M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ClickLease
What does ClickLease do?
ClickLease provides a fintech equipment leasing platform that lets small business owners finance commercial equipment (trailers, mowers, welders, manufacturing equipment, restaurant equipment, 3D printers, etc.) through an 8-question online application that delivers instant approval decisions without a hard credit pull, with approvals up to $30,000. The company distributes financing through a partner network of 7,000+ equipment sellers who embed ClickLease at point of sale and through a direct online application portal, with same-day payment to sellers and ownership of the equipment at end of lease term.
Is ClickLease a public or private company?
ClickLease is a private company. It is classified as venture growth investor backed and is currently operating.
When was ClickLease founded?
ClickLease was founded in 2018. It employs 251 to 500 people.
Where is ClickLease based?
ClickLease is headquartered in West Valley City, United States, in the North America region.
How does ClickLease make money?
Two revenue lines are on record. Equipment Lease Payments are the primary driver. The others are documentation Fees.
Who are ClickLease's main competitors?
Direct peers on record are Snap Finance, Progressive Leasing, Acima Credit, Katapult, Lendio, Currency Finance and Balboa Capital. Broad incumbents are Citizens Equipment Finance, Affirm and Bread Financial.
Does ClickLease have an API?
No public API is recorded for ClickLease.
What industry is ClickLease in?
ClickLease's product category is Equipment Leasing. Its primary akta.pro industry code is FSAKAGAF, Equipment & Asset Finance (SME), with a secondary code of FSAGAIAK, Vertical-Specific POS Financing (e.g., Healthcare, Auto, Home Improvement). Its NAICS code is 52222 and its SIC code is 6172.