The Felix Project

What The Felix Project does

The Felix Project is a London-headquartered UK registered charity (England & Wales 1100051, Scotland SC052672) that rescues surplus food from supermarkets and food suppliers and redistributes it to a network of 8,000+ charities and community organisations, ultimately supporting around 1.5 million people annually across every local authority area in England, Scotland, Wales, and Northern Ireland. The charity was formed through the 2025 acquisition of FareShare and now operates as the UK's largest food redistribution charity, relying on a workforce of 18,000 volunteers to run collection vans and downstream logistics at a scale that paid-staff operators would struggle to match economically.

Its core service is operational rather than technology-product based: Felix collects surplus edible food from major retailers such as Sainsbury's and Tesco, and since April 2026 has participated in the Alliance Food Sourcing (AFS) collaboration using spare supermarket lorry capacity - a Sainsbury's leg alone is estimated to save over £150,000 in transport costs. On the technology side, Felix has begun building a data and analytics capability through a 2025 partnership with Simpson Associates, developing machine-learning models for donor propensity, churn prediction, and intelligent donor segmentation (currently at proof-of-concept stage), with a stated roadmap into supply-demand forecasting and volunteer coordination.

The revenue model is donations- and grant-based: Felix receives funding from individuals, corporate partners (e.g., Vitabiotics Wellkid's 110,000-meal funding commitment, a 2026 Hilton Global Foundation grant, a 2021 OneTrust £25,000 grant), and institutional funders, with no fees charged to beneficiary charities for redistributed food. Customer-facing services are free at point of use; the charity's "customers" in supply terms are major grocery retailers (concentrated supplier side) and a highly diversified base of 8,000+ recipient charities (fragmented demand side). The organisation is led by CEO Charlotte Hill with founder Justin Byam Shaw and Chairman Gavin Darby.

Name

The Felix Project

Legal name

Felix

Website

https://thefelixproject.org

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

The Felix Project is a London-based UK charity that rescues surplus food from supermarkets and redistributes it through a volunteer-driven network of 8,000+ charities, supporting around 1.5 million people annually across all four UK nations.

Ownership category

akta.pro rank

Product category

Food Redistribution Services

NAICS

Community Food and Housing, and Emergency and Other Relief Services (6242), Community Food Services (624210), Emergency and Other Relief Services (624230)

SIC

Services-Social Services (8300)

akta.pro primary industry

Food Assistance & Nutrition Relief (Emergency Feeding) (BPAGAAAD)

akta.pro secondary industry

Emergency Food Assistance & Nutrition Response (BPADADAE)

Keywords

• Food waste reduction
• Surplus food redistribution
• Charity food rescue
• Community food support
• Food bank supply

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Donations and Charitable Funding: The Felix Project operates as a registered charity (1100051 in England & Wales, SC052672 in Scotland) relying on donations from individuals, corporations, and institutional funders to support its food redistribution operations.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

The Felix Project is a UK-registered charity that rescues surplus food from supermarkets and food suppliers and redistributes it at no cost to more than 8,000 charities and community organisations across all four nations of the United Kingdom, supporting 1.5 million people annually. Operations are powered by an 18,000-strong volunteer logistics network and funded through individual donations, corporate partnerships, and grants.

Product overview

The Felix Project is a food redistribution charity, not a technology product company. As a charitable organization formed from the merger of FareShare and The Felix Project, it operates as a service-focused entity that rescues surplus food from suppliers and redistributes it to charities, community organizations, and individuals in need across the UK. The organization does not offer software products, platforms, or modules for external use.

Differentiator

Problem solved

Functional benefit

Products and services

• Food Redistribution Service Collection and free redistribution of surplus food from supermarkets and food suppliers to more than 8,000 UK charities and community organisations, supporting 1.5 million people annually across all four UK nations.
• Food Donation Programme Programme that enables major UK supermarkets and food suppliers, including Sainsbury's and Tesco, to donate surplus food to The Felix Project for redistribution, using collaborative logistics such as spare delivery vehicle capacity under the Alliance Food Sourcing (AFS) trial.

Quantifiable outcome

• 1.5 million people supported annually
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core, major and minor.

• Vitabiotics WellkidcoreGTM or Marketing Partner · 10 June 2026Partnership marking two years of collaboration, with Vitabiotics Wellkid funding 110,000 meals for families in need through The Felix Project's food redistribution network.
• Sainsbury'scoreStrategic or Co-development Partner · 2 April 2026Major UK supermarket participating in a trial under the Alliance Food Sourcing (AFS) collaboration to deliver surplus food to The Felix Project using spare capacity in delivery vehicles. The trial alone is estimated to save the charities over £150,000 in transport costs.
• TescocoreStrategic or Co-development Partner · 2 April 2026Major UK supermarket participating in a trial to deliver surplus food to The Felix Project using spare capacity in delivery vehicles, in partnership with GXO logistics and Baringa consultancy.
• GXOmajorStrategic or Co-development Partner · 2 April 2026Logistics firm collaborating with Sainsbury's and Tesco in the Alliance Food Sourcing (AFS) trial to transport surplus food to The Felix Project using spare capacity in delivery vehicles.
• BaringaminorImplementation/ SI/ Consulting Partner · 2 April 2026Consultancy partner in the Alliance Food Sourcing (AFS) collaboration providing expertise for the supermarket lorry trial to reduce logistics costs for food redistribution charities.
• Simpson AssociatescoreTechnology or Integration · 30 June 2025Data transformation consultancy partnership to implement advanced analytics and machine learning for fundraising optimization and donor engagement. Collaboration has produced two proof-of-concept prototypes covering donor propensity, churn prediction, and intelligent donor segmentation. Plans include expansion to volunteer coordination, supply-demand forecasting, and food redistribution efficiency modelling.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• City Harvest London: London-based food redistribution charity that rescues surplus food and delivers it to charities serving people in need. Closest direct UK peer to Felix, operating with a similar food-rescue and redistribution model though smaller in geographic scope.
• The Trussell Trust: UK-wide network of food banks providing emergency food parcels to people in crisis. Comparable as a major UK food insecurity charity, though operates a food bank model rather than pure surplus redistribution.
• Plan Zheroes: UK charity connecting businesses with surplus food to local charities and community groups. Comparable digital-matching approach to food redistribution serving a similar charity and community beneficiary base.
• FoodCycle: UK charity using surplus food to cook community meals for people facing food poverty. Comparable in mission and target beneficiary base, though delivers cooked meals rather than raw redistribution.

Emerging players

• Company Shop Group: UK social enterprise redistributing surplus food through membership-based discount stores. Comparable in surplus food handling and supply chain but operates a commercial/membership model rather than free charitable redistribution.
• Neighbourly: UK platform connecting surplus food from businesses to local charities and community groups. Comparable technology-enabled matching model serving similar charity beneficiaries.
• The Bread and Butter Thing: UK charity providing affordable groceries including surplus food to communities facing food insecurity. Comparable mission and UK-wide community distribution model.

Broad incumbents

• WRAP (Waste and Resources Action Programme): UK charity working with governments, businesses, and communities on food waste reduction and resource efficiency. Comparable broader mission around food waste, though operates as a policy and advisory body rather than direct redistribution.
• Feeding America: Largest US hunger-relief charity operating a national food distribution network. Comparable organisational structure and food redistribution model at vastly larger scale, useful for benchmarking strategic direction.

Regional players

• FoodCloud: Ireland-based social enterprise connecting surplus food from retailers to charities. Comparable digital platform approach to food redistribution though primarily serving Ireland and select international markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@wearefelix
• Facebookfacebook.com/thefelixproject
• LinkedInlinkedin.com/company/the-felix-project
• Instagraminstagram.com/we.are.felix
• Xx.com/felixprojectuk

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Felix Project