Azzurri Group

Name

Azzurri Group

Legal name

Azzurri Holdco 2 Limited

Website

https://azzurrigroup.co.uk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Product category

Multi-brand hospitality and casual dining

NAICS

Limited-Service Restaurants (722513), Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Multi-Concept / Global QSR Chains (Mixed Menus) (THAFAAAO)

akta.pro secondary industries

Chicken & Wings QSR (THAFAAAC), Pizza QSR (THAFAAAB)

Keywords

• Multi-brand restaurants
• Italian dining chains
• Casual dining
• Quick service food
• Hospitality technology platform

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Restaurant Sales: Full-service and quick-service restaurant sales across owned locations including Bertarelli's Pizza, Zooma, Chick'n'Sours, and Boojum brands
2. Delivery and Takeaway: Delivery and takeaway revenue through Deliveroo and Just Eat partnerships
3. Retail Products: Retail products sold through Tesco and Sainsbury's supermarket chains
4. Franchise Operations: Franchise and licensing fee revenue from franchise partners

Go-to-market motion2 records

Distribution channels7 records

Marketing channels7 records

Core offering

Azzurri Group operates a multi-brand UK hospitality platform with 240+ owned restaurants and stores under brands including Zizzi, ASK Italian, Coco di Mama, Boojum, and Dave's Hot Chicken, serving around 15 million meals annually across dining, takeaway, delivery, and supermarket retail channels. The group also owns and licenses Openr, a menu and pricing management platform used across 1,500+ hospitality venues. Revenue is generated through restaurant sales, delivery commissions, retail product sales, and franchise/licensing fees.

Product overview

Azzurri Group is a hospitality investment platform operating multiple restaurant brands alongside a technology product. The portfolio consists of six distinct brands: Zizzi and ASK Italian (full-service Italian dining), Coco di Mama (Italian-to-go/quick-service), Boojum (Irish fast-casual Mexican), and Dave's Hot Chicken (Nashville-style fried chicken). Additionally, the group owns Openr, a standalone data orchestration and menu management platform that was originally built to solve internal data fragmentation and now serves external customers including Stonegate and Burger King. The company's restaurant estate encompasses over 240 locations serving approximately 15 million meals annually.

Differentiator

Problem solved

Functional benefit

Brands

• ASK Italian: Italian restaurant chain with 59 restaurants across the UK, connected by a love of Italy with seasonal ingredients and everyday Italian cooking.
• Boojum
• Coco di Mama
• Dave's Hot Chicken
• Openr
• Zizzi

Products and services

• Zizzi

Quantifiable outcome

• 15 million meals served annually

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• DeliveroocoreChannel Partner/ Reseller/ DistributorDelivery partnership enabling takeaway and delivery orders from Azzurri Group restaurant brands across the UK.
• Just EatcoreChannel Partner/ Reseller/ DistributorDelivery partnership for takeaway and delivery orders across Azzurri Group restaurant brands.
• TescocoreChannel Partner/ Reseller/ DistributorRetail grocery partnership for Azzurri Group branded food products sold in Tesco stores.
• Sainsbury'scoreChannel Partner/ Reseller/ DistributorRetail grocery partnership for Azzurri Group branded food products sold in Sainsbury's stores.
• RoadchefcoreChannel Partner/ Reseller/ DistributorMotorway services partnership providing Azzurri Group restaurant brands at Roadchef locations across the MFG (Motor Fuel Group) motorway service network.

Scale indicators5 records

Recent moves11 records

Expansion highlights9 records

Direct peers

• Mitchells & Butlers: UK-listed multi-brand pub and restaurant operator with estate of 1,700+ sites spanning casual dining, pubs, and bar formats. Directly comparable to Azzurri as a scaled UK hospitality platform with multiple food and beverage brands and similar geographic exposure.
• The Restaurant Group: UK multi-brand restaurant operator running Wagamama, Frankie & Benny's, and other casual dining concepts. Closely comparable portfolio strategy of operating multiple differentiated restaurant brands under one platform.
• PizzaExpress: UK pizza-focused casual dining chain with 200+ restaurants. Directly competes with Zizzi and ASK Italian in the sit-down Italian/pizza category with similar mid-market positioning.
• Nando's: UK chicken QSR leader with 350+ restaurants. Closest direct peer to Dave's Hot Chicken given shared chicken-focused menu, UK-wide presence, and similar demographic targeting.
• Tortilla Mexican Grill: UK fast-casual burrito chain with 60+ sites. Direct peer to Boojum in the Mexican fast-casual segment with comparable unit economics, price points, and target customer.
• Franco Manca: UK sourdough pizza chain operated by The Fulham Shore with 50+ sites. Competes directly with Zizzi and ASK Italian in the casual pizza dining category with a value-casual positioning.

Broad incumbents

• Stonegate Group: UK's largest pub and bar operator with 4,500+ sites. Comparable as both an Openr customer and a broad incumbent operating across multiple hospitality brands at greater scale than Azzurri.
• Compass Group: Global contract foodservice and hospitality services company with £40B+ revenue. Comparable as a large-scale multi-format hospitality operator, though focused on contract catering rather than owned consumer brands.

Emerging players

• Honest Burgers: UK fast-casual chain with 40+ sites focused on premium burgers. Adjacent peer in the UK casual dining QSR category with similar scale and growth-stage dynamics to Azzurri's emerging brands.
• Pret a Manger: UK-to-go and coffee chain with 400+ UK sites plus international expansion. Comparable to Coco di Mama given the shared Italian-to-go/coffee positioning, supermarket retail partnerships, and similar commuter-focused customer base.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/azzurri-group-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries6 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Azzurri Group