Azzurri Group
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
Azzurri Group firmographics
Firmographics- Name
- Azzurri Group
- Legal name
- Azzurri Holdco 2 Limited
- Website
- https://azzurrigroup.co.uk
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
Azzurri Group industry classification
Industry- Product category
- Multi-brand hospitality and casual dining
- NAICS
- Limited-Service Restaurants (722513), Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)
- SIC
- Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Multi-Concept / Global QSR Chains (Mixed Menus) (THAFAAAO)
- akta.pro secondary industries
- Chicken & Wings QSR (THAFAAAC), Pizza QSR (THAFAAAB)
Keywords
Where Azzurri Group is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Azzurri Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Restaurant Sales: Full-service and quick-service restaurant sales across owned locations including Bertarelli's Pizza, Zooma, Chick'n'Sours, and Boojum brands
- Delivery and Takeaway: Delivery and takeaway revenue through Deliveroo and Just Eat partnerships
- Retail Products: Retail products sold through Tesco and Sainsbury's supermarket chains
- Franchise Operations: Franchise and licensing fee revenue from franchise partners
Go-to-market motion2 records
Distribution channels7 records
Marketing channels7 records
Azzurri Group product offering
Product offeringCore offering
Azzurri Group operates a multi-brand UK hospitality platform with 240+ owned restaurants and stores under brands including Zizzi, ASK Italian, Coco di Mama, Boojum, and Dave's Hot Chicken, serving around 15 million meals annually across dining, takeaway, delivery, and supermarket retail channels. The group also owns and licenses Openr, a menu and pricing management platform used across 1,500+ hospitality venues. Revenue is generated through restaurant sales, delivery commissions, retail product sales, and franchise/licensing fees.
Product overview
Azzurri Group is a hospitality investment platform operating multiple restaurant brands alongside a technology product. The portfolio consists of six distinct brands: Zizzi and ASK Italian (full-service Italian dining), Coco di Mama (Italian-to-go/quick-service), Boojum (Irish fast-casual Mexican), and Dave's Hot Chicken (Nashville-style fried chicken). Additionally, the group owns Openr, a standalone data orchestration and menu management platform that was originally built to solve internal data fragmentation and now serves external customers including Stonegate and Burger King. The company's restaurant estate encompasses over 240 locations serving approximately 15 million meals annually.
Differentiator
Problem solved
Functional benefit
Brands
- ASK Italian: Italian restaurant chain with 59 restaurants across the UK, connected by a love of Italy with seasonal ingredients and everyday Italian cooking.
- Boojum
- Coco di Mama
- Dave's Hot Chicken
- Openr
- Zizzi
Products and services
- Zizzi
Quantifiable outcome
- 15 million meals served annually
Companies that use Azzurri Group
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles2 records
Azzurri Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Azzurri Group partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- DeliveroocoreDelivery partnership enabling takeaway and delivery orders from Azzurri Group restaurant brands across the UK.
- Just EatcoreDelivery partnership for takeaway and delivery orders across Azzurri Group restaurant brands.
- TescocoreRetail grocery partnership for Azzurri Group branded food products sold in Tesco stores.
- Sainsbury'scoreRetail grocery partnership for Azzurri Group branded food products sold in Sainsbury's stores.
- RoadchefcoreMotorway services partnership providing Azzurri Group restaurant brands at Roadchef locations across the MFG (Motor Fuel Group) motorway service network.
Scale indicators5 records
Recent moves11 records
Expansion highlights9 records
Azzurri Group competitors and assessment
Company assessmentDirect peers
- Mitchells & Butlers: UK-listed multi-brand pub and restaurant operator with estate of 1,700+ sites spanning casual dining, pubs, and bar formats. Directly comparable to Azzurri as a scaled UK hospitality platform with multiple food and beverage brands and similar geographic exposure.
- The Restaurant Group: UK multi-brand restaurant operator running Wagamama, Frankie & Benny's, and other casual dining concepts. Closely comparable portfolio strategy of operating multiple differentiated restaurant brands under one platform.
- PizzaExpress: UK pizza-focused casual dining chain with 200+ restaurants. Directly competes with Zizzi and ASK Italian in the sit-down Italian/pizza category with similar mid-market positioning.
- Nando's: UK chicken QSR leader with 350+ restaurants. Closest direct peer to Dave's Hot Chicken given shared chicken-focused menu, UK-wide presence, and similar demographic targeting.
- Tortilla Mexican Grill: UK fast-casual burrito chain with 60+ sites. Direct peer to Boojum in the Mexican fast-casual segment with comparable unit economics, price points, and target customer.
- Franco Manca: UK sourdough pizza chain operated by The Fulham Shore with 50+ sites. Competes directly with Zizzi and ASK Italian in the casual pizza dining category with a value-casual positioning.
Broad incumbents
- Stonegate Group: UK's largest pub and bar operator with 4,500+ sites. Comparable as both an Openr customer and a broad incumbent operating across multiple hospitality brands at greater scale than Azzurri.
- Compass Group: Global contract foodservice and hospitality services company with £40B+ revenue. Comparable as a large-scale multi-format hospitality operator, though focused on contract catering rather than owned consumer brands.
Emerging players
- Honest Burgers: UK fast-casual chain with 40+ sites focused on premium burgers. Adjacent peer in the UK casual dining QSR category with similar scale and growth-stage dynamics to Azzurri's emerging brands.
- Pret a Manger: UK-to-go and coffee chain with 400+ UK sites plus international expansion. Comparable to Coco di Mama given the shared Italian-to-go/coffee positioning, supermarket retail partnerships, and similar commuter-focused customer base.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Azzurri Group social profiles
Digital presenceAzzurri Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Azzurri Group leadership team
Management profileNumber of profiles
Profiles6 records
Azzurri Group subsidiaries and ownership
Company hierarchySubsidiaries6 records
Azzurri Group funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Azzurri Group M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Azzurri Group
What does Azzurri Group do?
Azzurri Group operates a multi-brand UK hospitality platform with 240+ owned restaurants and stores under brands including Zizzi, ASK Italian, Coco di Mama, Boojum, and Dave's Hot Chicken, serving around 15 million meals annually across dining, takeaway, delivery, and supermarket retail channels. The group also owns and licenses Openr, a menu and pricing management platform used across 1,500+ hospitality venues. Revenue is generated through restaurant sales, delivery commissions, retail product sales, and franchise/licensing fees.
Is Azzurri Group a public or private company?
Azzurri Group is a private company. It is classified as private equity controlled and is currently operating.
When was Azzurri Group founded?
Azzurri Group was founded in 2015. It employs 5,001 to 10,000 people.
Where is Azzurri Group based?
Azzurri Group is headquartered in London, United Kingdom, in the Europe region.
How does Azzurri Group make money?
Four revenue lines are on record. Restaurant Sales are the primary driver. The others are delivery and Takeaway, retail Products and franchise Operations.
Who are Azzurri Group's main competitors?
Direct peers on record are Mitchells & Butlers, The Restaurant Group, PizzaExpress, Nando's, Tortilla Mexican Grill and Franco Manca. Broad incumbents are Stonegate Group and Compass Group. Emerging players are Honest Burgers and Pret a Manger.
Does Azzurri Group have an API?
No public API is recorded for Azzurri Group.
What industry is Azzurri Group in?
Azzurri Group's product category is Multi-brand hospitality and casual dining. Its primary akta.pro industry code is THAFAAAO, Multi-Concept / Global QSR Chains (Mixed Menus), with a secondary code of THAFAAAC, Chicken & Wings QSR. Its NAICS code is 722513 and its SIC code is 5812.