EthicHub
EthicHub is a Madrid-based blockchain crowdlending platform that connects global lenders with smallholder coffee farmers across six Latin American countries via smart contracts and the ETHIX token, complemented by specialty green coffee e-commerce.
- Company typePrivate
- Founded2018
- HeadquartersMadrid, Spain
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What EthicHub does
EthicHub (legally LENDINGDEV, S.L.) is a Madrid-headquartered Regenerative Finance (ReFi) platform that operates a blockchain-based crowdlending system connecting global lenders with smallholder coffee farmers in Latin America. The platform is built on Ethereum, Celo, and Gnosis blockchains using smart contracts and the native ETHIX token to collateralize loans, align incentives, and enable community governance; a collective collateral system requires borrowers and auditors to stake ETHIX before community funding, with automatic liquidation on default. The company's core product is a self-serve lending platform that has financed over 500 projects and disbursed more than $5M across six countries (Mexico, Colombia, Brazil, Honduras, Ecuador, Peru) through 16 on-the-ground originator partners, maintaining a near-0% historical default rate. Lenders choose their own interest rates (campaigns have offered 8-10% returns) and earn additional yield when excess platform liquidity is deployed into DeFi protocols such as Aave, Uniswap, Curve, and Ethena.
Complementing the lending platform, EthicHub runs two specialty coffee commerce operations: Café Verde Shop, an online marketplace selling 5kg units of green specialty coffee (all lots scoring above 82 SCA points) to small European roasters, and CryptoCafé Madrid, a physical crypto-ethical coffee shop. The company earns revenue from a transaction fee spread on lending, from coffee product sales, and from treasury management of excess liquidity. Its customer base spans three primary segments: smallholder farmer borrowers (2-5 hectare farms), impact-oriented crypto/DeFi lenders, and downstream specialty coffee roasters and cafés. Key partnerships include Heifer International (auditor and impact investor), Bybit and the Blockchain for Good Alliance (impact investor), Toucan (carbon credits), and Celo (blockchain infrastructure). The company is a private, for-profit firm with 1-10 employees and has raised approximately $4.0-4.4M cumulatively across multiple impact and venture rounds since 2018.
EthicHub firmographics
Firmographics- Name
- EthicHub
- Legal name
- LENDINGDEV, S.L.
- Website
- https://ethichub.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- EthicHub is a Madrid-based blockchain crowdlending platform that connects global lenders with smallholder coffee farmers across six Latin American countries via smart contracts and the ETHIX token, complemented by specialty green coffee e-commerce.
- Ownership category
- akta.pro rank
EthicHub industry classification
Industry- Product category
- Agricultural Lending Platform
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Decentralized Lending Protocols (DeFi Money Markets) (FSADAFAB)
- akta.pro secondary industry
- Crypto Payments & Stablecoin Settlement Platforms (BPAMAFAL)
Keywords
Where EthicHub is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
EthicHub business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D
Revenue model
- Collaborative Lending Fees: Platform facilitates peer-to-peer lending between investors and smallholder farmers. The platform earns from the spread between lender returns and borrower costs, managed through smart contracts. Investors choose their own interest rates and terms.
- Specialty Coffee Sales: EthicHub operates green coffee and roasted coffee marketplace platforms (Green Coffee Shop and CryptoCafé Madrid) selling specialty coffee sourced directly from smallholder farmers they finance, creating a closed-loop ecosystem.
- DeFi Investment Returns: Excess liquidity not required by credit lines is invested in low-risk DeFi protocols (Aave, Uniswap, Curve, Ethena) to generate sustainable returns for promised profitability.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Self-directed investment with investor-determined terms |
| Unit Pricing | Pay-as-you-go | Specialty green coffee 5kg units |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
EthicHub product offering
Product offeringCore offering
EthicHub operates a blockchain-based ReFi crowdlending platform that connects individual and institutional lenders with smallholder coffee farmers in Latin America (Mexico, Colombia, Brazil, Honduras, Ecuador, Peru) using smart contracts on Ethereum, Celo, and Gnosis. The platform uses the native ETHIX token for collective collateral and community governance, and has disbursed over $5M across 500+ projects with a near 0% default rate. Complementing the lending platform, EthicHub sells specialty green coffee via its Café Verde Shop and operates the CryptoCafé physical store in Madrid, creating a closed-loop ecosystem from farmer financing to consumer-facing commerce.
Product overview
EthicHub operates as a Regenerative Finance (ReFi) platform combining agricultural lending and specialty coffee commerce. The core offering consists of the EthicHub ReFi Platform, a blockchain-based crowdlending system connecting global lenders with smallholder coffee farmers across six countries. This platform is powered by the ETHIX token for collateral and governance. Complementing the financial platform, EthicHub operates Café Verde Shop for direct specialty green coffee sales to roasters, and CryptoCafé as a physical crypto-ethical coffee shop. Additional offerings include Social Impact NFTs supporting farming cooperatives and MiniMice Risk Yield Bonds for structured impact investments.
Differentiator
Problem solved
Functional benefit
Brands
- Café Verde Shop: Online marketplace for purchasing green specialty coffee from smallholder farmers in 5kg format, shipping across Europe.
- Café Tostado Shop
- Crypto Ethical Firm
- Ethix Token
Products and services
- EthicHub ReFi Platform Decentralized crowdlending platform that connects lenders globally with smallholder coffee farmers in Latin America through blockchain-based smart contracts. Enables collateral-free credit lines for agricultural communities, with governance via ETHIX token and 16 local originator partners across Mexico, Colombia, Brazil, Honduras, Ecuador, and Peru.
- Café Verde Shop
Quantifiable outcome
- Near 0% historical default rate through collective collateral model
- +4 more outcomes
Companies that use EthicHub
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
EthicHub technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature6 records
EthicHub partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- ToucanminorAgreement with Toucan enables small agroforestry farmers in EthicHub to earn additional income for carbon and ecological services they provide, extending revenue streams beyond coffee sales.
- Heifer InternationalcoreHeifer International joined the EthicHub ecosystem as a key partner, with Heifer Mexico serving as an auditor for communities like Sierra Azul. The partnership extends to supporting originators and providing social and environmental practice certification.
- CelocoreCollaboration with Celo enhanced crowdlending solutions, showcasing the power of decentralization in finance. EthicHub is live on Celo blockchain with Cryptopocket partnership for $Ethix distribution.
- Blockchain for Good Alliance (BGA)coreBGA partnered with EthicHub and Bybit to strengthen access to financing for smallholder coffee farmers through blockchain, providing marketing and network support for impact initiatives.
- CryptopocketminorPartnership with Cryptopocket enables fast, secure, and simple acquisition of $Ethix token on Celo blockchain, expanding token distribution channels.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
EthicHub competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks1 record
Key highlights6 records
Customer concentration
EthicHub social profiles
Digital presenceEthicHub compliance and trust
Trust signalCompliance2 records
EthicHub financial estimates
Financial estimateRevenue estimate
Valuation estimate
EthicHub leadership team
Management profileNumber of profiles
Profiles3 records
EthicHub funding detail
Funding detailFunding overview
Funding rounds8 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EthicHub M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EthicHub
What does EthicHub do?
EthicHub operates a blockchain-based ReFi crowdlending platform that connects individual and institutional lenders with smallholder coffee farmers in Latin America (Mexico, Colombia, Brazil, Honduras, Ecuador, Peru) using smart contracts on Ethereum, Celo, and Gnosis. The platform uses the native ETHIX token for collective collateral and community governance, and has disbursed over $5M across 500+ projects with a near 0% default rate. Complementing the lending platform, EthicHub sells specialty green coffee via its Café Verde Shop and operates the CryptoCafé physical store in Madrid, creating a closed-loop ecosystem from farmer financing to consumer-facing commerce.
Is EthicHub a public or private company?
EthicHub is a private company. It is classified as venture growth investor backed and is currently operating.
When was EthicHub founded?
EthicHub was founded in 2018. It employs 1 to 10 people.
Where is EthicHub based?
EthicHub is headquartered in Madrid, Spain, in the Europe region.
How does EthicHub make money?
Three revenue lines are on record. Collaborative Lending Fees are the primary driver. The others are specialty Coffee Sales and deFi Investment Returns.
Does EthicHub have an API?
No public API is recorded for EthicHub.
What industry is EthicHub in?
EthicHub's product category is Agricultural Lending Platform. Its primary akta.pro industry code is FSADAFAB, Decentralized Lending Protocols (DeFi Money Markets), with a secondary code of BPAMAFAL, Crypto Payments & Stablecoin Settlement Platforms. Its NAICS code is 522320 and its SIC code is 6199.