OVO
OVO was an Australian hybrid digital broadcaster and MVNO that bundled mobile telco with the OVOPlay streaming service for consumers; the company has since discontinued operations.
- Company typePrivate
- Founded2015
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What OVO does
OVO is an Australian hybrid digital broadcaster and Mobile Virtual Network Operator (MVNO) founded in 2015 and headquartered in Sydney. The company operated OVOPlay, a streaming and media service bundled with mobile telco offerings, targeting Australian consumers seeking an integrated content-and-connectivity proposition. OVO raised approximately A$4 million in January 2018 from a syndicate led by Southern Cross Austereo, with participation from Warner Music Group, Citrix, Intel Capital, and OneVentures, indicating a content-and-media-aligned investor base. In March 2018 the company acquired Incoming Media, an Australian IPTV business, to strengthen its content delivery infrastructure. As of approximately April 2026, OVO has discontinued both the OVO telco service and the OVOPlay streaming platform; the company website (ovo.com.au) displays a farewell message to fans, and the operating entity is in wind-down. No revenue, employee count beyond the 11-50 band, or post-shutdown trajectory data is disclosed in the available sources.
OVO firmographics
Firmographics- Name
- OVO
- Legal name
- OVO Energy
- Website
- https://ovo.com.au
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- OVO was an Australian hybrid digital broadcaster and MVNO that bundled mobile telco with the OVOPlay streaming service for consumers; the company has since discontinued operations.
- Ownership category
- akta.pro rank
OVO industry classification
Industry- Product category
- Mobile Virtual Network Operator / Digital Broadcasting
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Radiotelephone Communications (4812), Cable & Other Pay Television Services (4841)
- akta.pro primary industry
- Mobile Virtual Network Enablers & Full MVNO Operators (HDAIAAAC)
- akta.pro secondary industry
- SVOD Streaming Channels (Subscription OTT) (MPABAHAB)
Keywords
Where OVO is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Markets served
OVO business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Solar Installation Services: Revenue generated from providing solar installation services to SME customers through partnerships with regional installers, enabling businesses to reduce energy bills by deploying on-site renewable energy systems.
- Women's Health Products: E-commerce sales of sustainable menstrual care products including bamboo-based menstrual items, with plans to expand into smart pads and diagnostic tools.
- Apparel and Merchandise: Sales of branded apparel including graphic shirts, hoodies, accessories, and cold-weather items through online and physical retail channels.
- Energy Retail: UK energy supply operations potentially being divested, with the retail arm valued at over £400 million according to Financial Times sources.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Solar installation service for SMEs |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels4 records
OVO product offering
Product offeringCore offering
OVO operated as a hybrid digital broadcaster and Mobile Virtual Network Operator (MVNO) in Australia, delivering streaming/media services under the OVOPlay brand alongside mobile telecommunications services targeted at sports and entertainment fans. The OVOPlay streaming service and OVO operations were discontinued as of approximately April 2026.
Product overview
OVO operates multiple distinct business units across different markets: (1) OVO Australia - formerly an energy company that offered OVOPlay streaming service, now discontinued; (2) OVO Energy (UK) - an energy supplier offering solar installation services for SMEs and heat pump trials; (3) OVO Women's Health (US/Global) - a sustainable menstrual care brand offering bamboo-based products, the OhmBody neurostimulation device, and a tree-planting loyalty program via EcoMatcher; (4) OVO (Drake's October's Very Own) - a streetwear/lifestyle brand with merchandise collaborations.
Differentiator
Problem solved
Functional benefit
Products and services
- OVOPlay Streaming/media service offered by OVO Australia targeted at fans of sports and entertainment content. The service has been discontinued along with OVO's Australian operations.
Quantifiable outcome
- SME customers can reduce energy bills by up to 50% through OVO's solar installation service
- +1 more outcomes
Companies that use OVO
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles1 record
OVO technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
OVO partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Regional InstallerscoreOVO Energy partnered with regional installers to deliver solar installation services for SMEs, enabling businesses to deploy on-site renewables through a distributed service model.
- McDonald's CanadacoreMcDonald's Canada launched a late-night meal collaboration with Drake's OVO brand, representing a cross-industry marketing partnership leveraging celebrity brand association.
- Spark BiomedicalcoreOVO expanded its menstrual wellness ecosystem by offering OhmBody, a non-hormonal wellness device developed by Spark Biomedical using Transcutaneous Auricular Neurostimulation technology, through its online store.
- MarvelcoreOVO launched a collaboration capsule with Marvel featuring graphic shirts, hoodies, and accessories inspired by comic book characters including Venom, Wolverine, Ghost Rider, and Doctor Doom, using 90s-era comic panel designs.
- HavenwisecoreOVO and Havenwise collaborated to launch a 'greener' heat pump trial, representing a mutual technology partnership focused on developing and testing innovative heat pump solutions for residential and commercial energy efficiency.
Scale indicators2 records
Recent moves4 records
Expansion highlights2 records
OVO competitors and assessment
Company assessmentDirect peers
- Boost Mobile Australia: Australian MVNO operating on the Telstra network, targeting prepaid and value-conscious mobile customers. Directly comparable to OVO as a domestic MVNO competitor with similar scale constraints.
- amaysim: Australian MVNO brand historically focused on SIM-only mobile plans, later acquired by Optus. Directly comparable to OVO's MVNO positioning and small-scale challenger posture.
- ALDI Mobile: Australian MVNO leveraging Telstra's network, sold through ALDI stores. Comparable to OVO as another domestic MVNO pursuing a niche, non-telco-branded go-to-market.
- Belong (Telstra): Telstra-owned MVNO offering simplified mobile and broadband plans. Directly comparable as a domestic MVNO with a parent-network advantage that OVO lacked.
- Stan Entertainment: Australian SVOD streaming service backed by Nine Entertainment. Comparable to OVOPlay as a domestic subscription streaming competitor in the same Australian market.
- Binge: Foxtel-owned SVOD service targeting entertainment content in Australia. Directly comparable to OVOPlay in streaming category, with materially stronger content licensing and parent backing.
- Kayo Sports: Australian sports-focused streaming service owned by Foxtel. Comparable to OVO's sports/live-streaming direction following the Incoming Media acquisition.
- Fetch TV: Australian streaming and set-top box service bundled through telco partners. Comparable to OVO as a hybrid content/distribution play in the Australian market.
Broad incumbents
- Foxtel: Australia's dominant pay TV and streaming operator (parent of Binge and Kayo). Comparable to OVO as a broader incumbent in the pay TV/streaming space that dwarfs OVO's footprint.
- Telstra: Australia's largest telco and host network for multiple MVNOs including Boost, ALDI Mobile, and Belong. Comparable to OVO as the dominant MNO whose network access underpins OVO's MVNO operations.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat2 records
Key risks4 records
Key highlights4 records
Customer concentration
OVO social profiles
Digital presenceOVO financial estimates
Financial estimateRevenue estimate
Valuation estimate
OVO leadership team
Management profileNumber of profiles
Profiles1 record
OVO funding detail
Funding detailFunding overview
Funding rounds1 record
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OVO M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OVO
What does OVO do?
OVO operated as a hybrid digital broadcaster and Mobile Virtual Network Operator (MVNO) in Australia, delivering streaming/media services under the OVOPlay brand alongside mobile telecommunications services targeted at sports and entertainment fans. The OVOPlay streaming service and OVO operations were discontinued as of approximately April 2026.
Is OVO a public or private company?
OVO is a private company. It is classified as venture growth investor backed and is currently operating.
When was OVO founded?
OVO was founded in 2015. It employs 11 to 50 people.
Where is OVO based?
OVO is headquartered in Sydney, Australia, in the Oceania region.
How does OVO make money?
Four revenue lines are on record. Solar Installation Services are the primary driver. The others are women's Health Products, apparel and Merchandise and energy Retail.
Who are OVO's main competitors?
Direct peers on record are Boost Mobile Australia, amaysim, ALDI Mobile, Belong (Telstra), Stan Entertainment, Binge, Kayo Sports and Fetch TV. Broad incumbents are Foxtel and Telstra.
Does OVO have an API?
No public API is recorded for OVO.
What industry is OVO in?
OVO's product category is Mobile Virtual Network Operator / Digital Broadcasting. Its primary akta.pro industry code is HDAIAAAC, Mobile Virtual Network Enablers & Full MVNO Operators, with a secondary code of MPABAHAB, SVOD Streaming Channels (Subscription OTT). Its NAICS code is 516210 and its SIC code is 4812.