What Boost Mobile Australia does

Boost Mobile Australia is a prepaid mobile virtual network operator (MVNO) that operates as a wholly-owned brand of Telstra, Australia's largest telecommunications carrier. The company sells physical SIMs, eSIMs, and prepaid mobile plans with flexible expiry structures — 28-day, 6-month (186-day), and 12-month (365-day) — together with international roaming packs across 42 countries and add-on data packs. Its underlying technology is the full Telstra Prepaid Mobile Network, covering 99.7% of the Australian population across more than 1,600 towns and approximately 3 million square kilometres, with 4G/5G access included as standard and eSIM activation available across all plans. The My Boost Mobile app serves as the primary self-service surface, supporting biometric authentication, recharge, auto-recharge, usage tracking, and customer support messaging. Since the 28 October 2024 closure of the Telstra 3G network, Boost Mobile has transitioned its subscriber base to 4G/5G with Voice over LTE (VoLTE), in compliance with the ACMA Emergency Call Service Determination that requires blocking of devices unable to reach Triple Zero on 4G.

The company's revenue model is prepaid and usage-based, with no lock-in contracts and pricing tiered from a $2 entry-level starter SIM to monthly recharges priced $12–$49 (28-day, promotional and standard) and long-expiry plans priced $180–$365 for 6- and 12-month durations. All plans include unlimited national calls and texts, with 5G/4G data allowances ranging from 30GB to 365GB and international call inclusions on higher tiers. Distribution is hybrid: a direct digital channel (boost.com.au, recharge.boost.com.au, refurbished.boost.com.au, and the My Boost Mobile app) combined with broad physical retail distribution through Woolworths, Coles, Kmart, Officeworks, Australia Post, BP, Ampol, Big W, OTR, and IGA. The product portfolio has been extended into refurbished device resale through a separate storefront. Marketing combines a digital-first content and promotional strategy (including seasonal EOFY sales), public-relations momentum through WeMoney, Finder, and Mozo industry awards in 2025 and 2026, and a multi-year Supercars sponsorship through 2028 that has evolved from event naming rights into technology and connectivity services via Boost Mobile Race Radio and partnership with the Supercars Motorsport Technical Team.

The customer base is composed of individual Australian consumers — budget-conscious users, frequent travellers, and consumers preferring the flexibility of prepaid over postpaid plans — with no enterprise or SMB contracts. Customer support spans standard service lines, domestic and family violence support, multilingual assistance, and deaf/hard-of-hearing services, leveraging Telstra's specialist teams. Operationally, the business is treated as a brand rather than a separate company; no separate financials, headcount, or funding rounds are disclosed, and leadership is exercised through Telstra's parent infrastructure.

Name

Boost Mobile Australia

Legal name

Boost Mobile

Website

https://boost.com.au

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Boost Mobile Australia is a wholly-owned Telstra brand that sells prepaid SIM, eSIM, and 12-month mobile plans to Australian consumers via direct digital channels and major retail chains, leveraging the full Telstra 4G/5G network covering 99.7% of the population.

Ownership category

akta.pro rank

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Technology or R&D, Marketing or Sales, Personnel, Supply Chain

Revenue model

1. Prepaid SIM Sales and Airtime Recharge: Boost Mobile generates revenue through the sale of physical and eSIM prepaid SIM cards combined with airtime recharges. Customers purchase a SIM (starter at $2, or a plan SIM with first recharge included) and then recharge at intervals suited to their plan (28-day, 6-month, or 12-month expiry). All recharges include unlimited national calls and texts, with varying data allowances and international call inclusions.
2. International Roaming Packs: Customers travelling overseas can purchase international roaming packs ($20 for 2GB/3 days, $30 for 5GB/7 days, $40 for 7GB/14 days) providing data, calls, and texts across 42 countries.
3. Data Pack Extras: Customers can purchase additional data packs on top of their existing recharge: $5 for 1GB (7-day expiry) or $20 for 4GB (28-day expiry).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Boost Mobile Australia is a prepaid mobile virtual network operator (MVNO) that sells physical SIMs, eSIMs, and prepaid recharge plans operating exclusively on the full Telstra Prepaid Mobile Network. Its product portfolio centers on 28-day, 6-month, and 12-month prepaid plans offering unlimited national calls and texts, data allowances from 30GB to 365GB, 5G/4G access, data rollover, and international call inclusions, complemented by international roaming packs across 42 countries, data add-on packs, and a refurbished devices shop.

Product overview

Boost Mobile Australia is a prepaid mobile virtual operator (MVNO) operating on Telstra's full mobile network. The product portfolio centers on prepaid SIM and eSIM plans with flexible expiry periods (28-day, 6-month, and 12-month options), offering unlimited national calls and texts, data allowances ranging from 30GB to 365GB, and 5G/4G network access. Add-on services include international roaming packs (available in 42 countries), data extras for plan top-ups, and a refurbished devices shop. All plans are managed through the My Boost Mobile app, which provides account management, recharging, and customer support capabilities. Boost Mobile is positioned as the only Telstra reseller with access to the full Telstra network, covering 99.7% of the Australian population.

Differentiator

Problem solved

Functional benefit

Products and services

• Prepaid SIM Plans (28-Day)

Quantifiable outcome

• AU$17 promotional prepaid deal with 125GB of data for 28 days (65% off standard AU$49 price), available until April 20, 2026

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Supercars Championship (Repco)majorStrategic or Co-development Partner · 26 February 2026Boost Mobile and Supercars confirmed an expanded multi-year partnership through 2028. Boost retains naming rights to the Pole Award and Gold Coast 500 event, continues as Official Telecommunications Partner, and has deepened its role as a connectivity and technology partner. The refreshed agreement introduces Boost Mobile Race Radio and a new partnership with the Supercars Motorsport Technical Team, marking a major evolution beyond traditional branding into technology and connectivity services.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Optus Prepaid: Optus is Australia's second-largest mobile carrier with its own network and a substantial prepaid consumer business. It is a broad incumbent competing with Boost Mobile Australia on prepaid plans, network quality, and bundled entertainment offers (Optus Sport, SubHub).
• Vodafone Australia / TPG Telecom: Vodafone Australia (now part of TPG Telecom) is a major Australian mobile carrier with its own network and a prepaid consumer line. It is a broad incumbent competing with Boost Mobile Australia on prepaid plans, 5G coverage, and competitive pricing, particularly through TPG-aligned MVNOs.

Direct peers

• ALDI Mobile: ALDI Mobile is an Australian prepaid MVNO retailing SIM-only plans backed by Telstra's wholesale network. It is a direct competitor to Boost Mobile Australia in the prepaid consumer segment, competing on price, data inclusions, and no-lock-in flexibility, with overlapping distribution through ALDI stores.
• amaysim: amaysim is an Australian online-first prepaid MVNO operating on the Optus network, offering SIM-only data, call, and text plans with flexible expiry. It is a direct competitor to Boost Mobile Australia in the prepaid consumer segment, competing on data allowances, pricing, and digital-first convenience.
• Woolworths Mobile: Woolworths Mobile is a Telstra wholesale network prepaid/postpaid MVNO operated in partnership with TPG Telecom. It is a direct competitor to Boost Mobile Australia in the prepaid consumer segment, leveraging Woolworths supermarket distribution and Everyday Rewards loyalty integration.
• Belong: Belong is Telstra's own mass-market prepaid and SIM-only sub-brand operating on the Telstra network. It is a direct competitor to Boost Mobile Australia within Telstra's own portfolio, targeting similar value-conscious prepaid customers with SIMO and home broadband bundles.

Emerging players

• Circles.Life Australia: Circles.Life is a digital MVNO offering prepaid and postpaid plans on the Optus network in Australia. It is an emerging player that competes with Boost Mobile Australia in the prepaid space with app-driven self-service, customisable plans, and a focus on digital natives and switchers.
• Dodo Mobile: Dodo Mobile is an Australian MVNO offering prepaid SIM plans on the Optus network, often bundled with Dodo energy and broadband services. It is an emerging player that competes with Boost Mobile Australia in the value prepaid segment, particularly on price-driven SIMO deals.
• Lebara Mobile Australia: Lebara Mobile is a prepaid MVNO in Australia (operating on the Telstra wholesale network) targeting international calling and migrant customer segments. It is an emerging player with partial overlap with Boost Mobile Australia's international-call and international-roaming propositions, especially for $39+ Boost recharge tiers.
• Tangerine Telecom: Tangerine Telecom is an Australian MVNO operating on the Telstra wholesale network, offering prepaid and postpaid mobile, NBN, and energy bundles. It is an emerging player that overlaps with Boost Mobile Australia in prepaid SIM-only plans and competes on bundled value and customer-experience differentiation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/boostaus

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boost Mobile Australia