Oryx Energies
Oryx Energies SA is a Geneva-based integrated downstream energy platform serving 17 African countries with fuels, LPG, lubricants, and marine bunkering, distributed through 400+ retail stations, 24 affiliates, and direct B2B sales to mining, construction, transport, and maritime customers.
- Company typePrivate
- Founded2013
- HeadquartersGenève, Switzerland
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What Oryx Energies does
Oryx Energies SA is a Geneva-headquartered, privately held integrated downstream energy company majority-owned by the Addax and Oryx Group (AOG). Founded as an oil-trading division in 1987 and consolidated into its current form in 2013 through the merger of AOG's trading and downstream businesses, the company operates one of the most extensive downstream platforms in sub-Saharan Africa, serving 17 countries through 24 affiliates, 400+ owned retail service stations, two lubricants blending plants (Tanzania and Togo), and strategically located storage terminals including a 220,000 m3 facility in Las Palmas (Spain), a 300,000 m3 facility in Tanzania, and a 3,000 m3 LPG depot in Zanzibar.
The company's product portfolio spans fuels (petrol, diesel, jet fuel, heating oil) sourced and traded through its Addax Energy arm, LPG for domestic, commercial, industrial and agricultural use, and branded lubricants organized under AXCELLA (passenger vehicles and motorcycles) and ENDURO (heavy-duty diesel) sub-brands. Premium value-added offerings include EVERMAX additive-enriched fuels and a B2B services suite covering on-site equipment, oil condition monitoring, lubricant planning software, and Total Cost of Ownership analysis. The company also provides marine bunkering services across sub-Saharan African waters and, through a 2024 partnership with Yongeza Capital, has begun deploying e-mobility battery-swapping infrastructure at its Uganda stations.
Revenue is generated predominantly through transaction-based pricing on fuel, lubricant, and LPG sales distributed via three channels: owned retail stations (consumer/SMB), direct B2B sales to mining, construction, transport and maritime enterprise customers, and an affiliate/reseller network spanning 17 countries. Addax Energy, the trading arm, secures working capital through a consortium-backed revolving credit facility (USD 195M in 2024, renewed and upsized to USD 220M in 2025 with a USD 250M accordion). Operations are certified to ISO 9001, 14001, and 45001 standards under an integrated multi-site certificate, and the company holds Level 2 BBBEE contributor status in South Africa.
Oryx Energies firmographics
Firmographics- Name
- Oryx Energies
- Legal name
- Oryx Energies SA
- Website
- https://oryxenergies.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Oryx Energies SA is a Geneva-based integrated downstream energy platform serving 17 African countries with fuels, LPG, lubricants, and marine bunkering, distributed through 400+ retail stations, 24 affiliates, and direct B2B sales to mining, construction, transport, and maritime customers.
- Ownership category
- akta.pro rank
Where Oryx Energies is headquartered
LocationHeadquarters
- HQ city
- Genève
- HQ country
- Switzerland
- HQ region
- Europe
Offices4 records
Markets served
Oryx Energies business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Fuel, Lubricant and LPG Trading & Distribution: Primary revenue stream from trading and distributing refined petroleum products including fuels, lubricants, and LPG across Africa through owned retail stations, affiliate networks, and direct B2B sales. Revenue is generated through product sales with transaction-based pricing.
- Bunkering Services: Maritime bunkering services providing fuel to fishing fleets, offshore platforms, and maritime vessels. Revenue generated through volume-based fuel sales with competitive pricing for maritime customers.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Oryx Energies product offering
Product offeringCore offering
Oryx Energies is a pan-African downstream energy platform that sources, distributes, and markets refined petroleum products (fuels, lubricants, and LPG) across 17 African countries. It operates 400+ owned retail service stations, two lubricants blending plants (Tanzania and Togo), LPG storage terminals (notably 3,000 m3 in Zanzibar), and runs Addax Energy, its trading and bunkering arm that supplies crude and refined products from Africa, Asia, Europe and North America. The platform spans B2B bulk fuel and lubricant supply for mining, construction, transport and maritime customers alongside B2C retail at service stations.
Product overview
Oryx Energies is a pan-African energy company operating as one of the most extensive integrated downstream platforms in sub-Saharan Africa. The company offers a unified portfolio of energy products and services spanning fuels (petrol, diesel, jet fuel), LPG (in cylinders from 3kg to 48kg and bulk), and lubricants. The lubricant portfolio is organized under two main sub-brands: AXCELLA for passenger vehicles and motorcycles, and ENDURO for heavy-duty diesel engines. These products are manufactured at company blending plants in Tanzania and Togo, with formulations developed at headquarters in Geneva. The company also operates Addax Energy, its trading and bunkering arm established in 1987, which handles sourcing and supply of crude oil and refined products across Africa, Asia, Europe, and North America, while also providing offshore bunkering services. Additional offerings include EVERMAX premium additive-enriched fuels, value-adding B2B services (equipment, technical services, waste management, TCO analysis), and e-mobility charging infrastructure through partnerships. The integrated model ensures reliability from product sourcing through storage, blending, distribution, and on-site management.
Differentiator
Problem solved
Functional benefit
Brands
- EVERMAX™: Advanced additive-enriched fuel brand launched in Uganda, available in both petrol and diesel versions, providing engine protection, increased mileage, and reduced CO2 emissions.
- AXCELLA
- ENDURO
- Oasis Stores
Products and services
- EVERMAX Fuel Premium additive-enriched fuel brand available in petrol and diesel variants that protects and enhances engine performance, increases mileage per tank, extends engine life with lower maintenance costs, and reduces CO2 emissions compared to conventional fuel. Sold at Oryx Energies retail service stations in Uganda.
- AXCELLA Lubricants Premium lubricants range for passenger vehicles and motorcycles formulated in Switzerland and approved by major OEMs (e.g., Ford WSS-M2C-913C/D, ACEA A5/B5, API SL, Renault RN 700). Includes AXCELLA A3, A5, A7, A9, A10 (5W-30 synthetic), A11 (5W-30 for Ford engines), and AXCELLA 2T, 2T SX, 4T Premium, 4T Super for motorcycles.
- ENDURO Heavy-Duty Lubricants Heavy-duty diesel engine oils for trucking, mining, construction and agricultural industries. Range includes ENDURO D4 (multipurpose), D5 TURBO (high-performance), D6 (EGR-supporting), DX7 (synthetic-blend for latest-generation engines), and ENDURO 600 (CAT ECF-2 specification).
- LPG (Liquefied Petroleum Gas) LPG for domestic, commercial, industrial, and agricultural use, available in cylinder sizes from 3 kg to 48 kg and bulk solutions. Applications include cooking, heating, metal processing, crop drying, poultry rearing, and industrial processes. Backed by 3,000 m3 storage capacity in Zanzibar and a leading position in the South African LPG market.
- Liquid Hydrocarbon Fuels (Petrol, Diesel, Jet Fuel, Heating Oil) Complete range of liquid hydrocarbon fuels sourced through the Addax Energy trading arm and supplied to coastal and landlocked nations across Africa. Includes petrol, diesel, jet fuel, and heating oil for B2B customers in mining, construction, transport and other industrial sectors.
- Addax Energy Trading & Bunkering Services Trading and bunkering services via Addax Energy (trading arm formed in 1987). Sources crude oil and refined products from Africa, Asia, Europe and North America, and provides offshore and high-seas bunkering services supplying fuels and marine lubricants to fishing fleets and offshore platforms across sub-Saharan Africa using specialized barges.
- E-Mobility Charging Infrastructure (Yongeza Capital Partnership) Electric motorcycle battery-swapping service available at select Oryx service stations in Uganda, delivered in partnership with Yongeza Capital. Charging points available 24/7, locatable via a mobile app, supporting SDG 7 energy transition goals and offering emission-free transportation at lower fuel cost than ICE motorcycles.
- Value-Adding B2B Services Comprehensive services bundle for B2B clients including supply of equipment (storage tanks, pumps, lubrication equipment, waste tanks), plant and lubes survey, on-site distribution and stock management logistics, offshore bunkering, customer training, technical services (oil condition monitoring, equipment monitoring, lubricant planning software, filtration), waste management, and Total Cost of Ownership (TCO) analysis.
Quantifiable outcome
- Presence in 17 African countries through 24 affiliate companies
- +2 more outcomes
Companies that use Oryx Energies
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles5 records
Oryx Energies technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Oryx Energies partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and flagship.
- Yongeza CapitalcorePartnership for e-mobility initiatives in Uganda, representing Oryx Energies' expansion into electric vehicle charging and sustainable energy solutions in the African market.
- Government of KenyaflagshipGovernment-to-government framework where Oryx Energies serves as the private-sector execution layer for national energy initiatives and policy implementation in Kenya.
Scale indicators8 records
Recent moves12 records
Expansion highlights6 records
Oryx Energies competitors and assessment
Company assessmentDirect peers
- Puma Energy: Global mid/downstream energy marketer with significant African retail and storage presence. Puma Energy's Senegal subsidiary was acquired by Oryx Energies in 2023, making it one of the most directly comparable pan-African downstream peers.
- Vivo Energy: Pan-African downstream operator distributing Shell-branded fuels across more than 20 African countries with an extensive retail network. Directly comparable in scope, geography, and business model to Oryx Energies.
- Engen Petroleum: African-focused downstream fuel and lubricants company with operations in South Africa and sub-Saharan Africa. Its former Uganda subsidiary was acquired by Oryx in 2012, making Engen a close functional and geographic comparable.
Broad incumbents
- TotalEnergies Marketing Africa: Major international oil major with one of the largest African downstream footprints spanning retail, lubricants, and bunkering. A broad incumbent competitor with overlapping capabilities but a much wider global portfolio.
- Rubis Energie: Paris-listed downstream group operating retail networks, storage, and LPG distribution across Africa, the Caribbean, and Europe. Comparable to Oryx in its integrated downstream and LPG focus across African geographies.
- Statoil / Equinor Marketing: International integrated energy company selling fuels and lubricants globally. A broad incumbent with African downstream activities and overlapping lubricant and marine fuel offerings to Oryx's bunkering business.
Regional players
- Sahara Group: Nigerian-headquartered energy conglomerate active in trading, upstream, downstream, and power across sub-Saharan Africa. Comparable in its integrated African energy focus and trading-led model, particularly relevant for West African overlap.
- Galp Energia: Portuguese integrated energy company with significant African downstream and LPG exposure, particularly in Lusophone African markets. Comparable to Oryx's Las Palmas-anchored Atlantic trading and African LPG distribution.
- African Petroleum (Afriquia): Moroccan downstream operator with the largest fuel retail network in Morocco and African expansion ambitions. Comparable as an African-focused integrated downstream and LPG distributor, with similar B2B/B2C split.
Emerging players
- Hass Petroleum: East African downstream operator with retail and storage assets across Uganda, Kenya, Tanzania, Rwanda, and Burundi. Directly overlaps with Oryx's East African footprint, particularly in Uganda where Oryx operates under the Oryx Oil Uganda brand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Oryx Energies social profiles
Digital presenceOryx Energies compliance and trust
Trust signalCompliance6 records
Oryx Energies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Oryx Energies leadership team
Management profileNumber of profiles
Profiles5 records
Oryx Energies subsidiaries and ownership
Company hierarchySubsidiaries8 records
Oryx Energies funding detail
Funding detailFunding overview
Funding rounds1 record
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Oryx Energies M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Oryx Energies
What does Oryx Energies do?
Oryx Energies is a pan-African downstream energy platform that sources, distributes, and markets refined petroleum products (fuels, lubricants, and LPG) across 17 African countries. It operates 400+ owned retail service stations, two lubricants blending plants (Tanzania and Togo), LPG storage terminals (notably 3,000 m3 in Zanzibar), and runs Addax Energy, its trading and bunkering arm that supplies crude and refined products from Africa, Asia, Europe and North America. The platform spans B2B bulk fuel and lubricant supply for mining, construction, transport and maritime customers alongside B2C retail at service stations.
Is Oryx Energies a public or private company?
Oryx Energies is a private company. It is classified as private equity controlled and is currently operating.
When was Oryx Energies founded?
Oryx Energies was founded in 2013. It employs 1,001 to 5,000 people.
Where is Oryx Energies based?
Oryx Energies is headquartered in Genève, Switzerland, in the Europe region.
How does Oryx Energies make money?
Two revenue lines are on record. Fuel, Lubricant and LPG Trading & Distribution is the primary driver. The others are bunkering Services.
Who are Oryx Energies's main competitors?
Direct peers on record are Puma Energy, Vivo Energy and Engen Petroleum. Broad incumbents are TotalEnergies Marketing Africa, Rubis Energie and Statoil / Equinor Marketing. Regional players are Sahara Group, Galp Energia and African Petroleum (Afriquia). Hass Petroleum is listed as an emerging player.
Does Oryx Energies have an API?
No public API is recorded for Oryx Energies.