Hass Group
Hass Group is a Nairobi-based, privately held African oil marketing company operating 150+ retail fuel stations and integrated petroleum logistics across 9 African countries and the UAE, serving retail consumers, mining operators, governments, and aviation customers with fuels, LPG, lubricants, and storage services.
- Company typePrivate
- Founded1997
- HeadquartersNairobi, Kenya
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Hass Group does
Hass Group is a Nairobi-headquartered, privately held downstream petroleum marketing company founded in 1997 by Abdirizak Ali Hassan and Abdinasir Ali Hassan, operating across nine African countries (Kenya, Tanzania, Uganda, DRC, Rwanda, Zambia, South Sudan, Somalia, Malawi) and a Dubai office for trade financing. The company operates a vertically integrated energy platform spanning retail fuel stations (150+ across the network), branded lubricants (Hass Lubes plus distributed Oman Oil lubricants), LPG distribution (Hass Gas cylinders, bulk supply, and Gas On Tap piped systems), aviation fuel (Jet A-1 at airports in Kenya, South Sudan, and Somalia), autogas, and convenience retail via the 2GO Shop format launched in 2024. Supporting infrastructure includes 1 billion litres/year of storage throughput, a 200+ truck Fleet Logistics division, and an Automated Fuel Management System integrating Fuel Cards, POS, and tank gauging.
Hass is majority-owned by AAH Limited (founding family) with OQ Trading Limited, a Sultanate of Oman government entity, holding a 40% stake acquired in 2016. Revenue is generated through retail fuel transaction margins, LPG and lubricant sales, government bulk supply contracts (National Oil Company of Malawi, Rwanda Energy Group, Zambian government), enterprise mining fuel supply (Katanga copper and cobalt), aviation fuel into-plane fees, third-party storage facility leasing, fleet logistics services, and rental income from franchise tenants (Papa John's and Chicken Cottage via Express Kitchen subsidiary). The go-to-market blends company-owned stations, franchisees, sub-dealers, and direct enterprise sales. Certifications include ISO 9001, ISO 14001, ISO 45001/OHSAS 18001, JIG UK aviation fuel approval, and IATA international quality audit approval, and Hass holds Superbrand status in East Africa.
Hass Group firmographics
Firmographics- Name
- Hass Group
- Legal name
- Hass Petroleum (K) Ltd
- Website
- https://hasspetroleum.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Hass Group is a Nairobi-based, privately held African oil marketing company operating 150+ retail fuel stations and integrated petroleum logistics across 9 African countries and the UAE, serving retail consumers, mining operators, governments, and aviation customers with fuels, LPG, lubricants, and storage services.
- Ownership category
- akta.pro rank
Hass Group industry classification
Industry- Product category
- Oil Marketing and Petroleum Distribution
- NAICS
- Gasoline Stations (4571), Petroleum Bulk Stations and Terminals (424710), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Other Chemical and Allied Products Merchant Wholesalers (42469)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172), Miscellaneous Chemical Products (2890)
- akta.pro primary industry
- Convenience Retail & Foodservice at Forecourts (C-Store/QSR) (EUALAIAE)
- akta.pro secondary industries
- Branded Fuels Wholesaling & Jobber Distribution (EUALAIAB), Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD), Fuel Pricing, Loyalty & Payments Platforms (POS, Mobile Pay, Fleet Cards, Loyalty Programs) (EUALAIAK), Packaging, Filling & Private Label / Contract Manufacturing (EUALAJAD)
Keywords
Where Hass Group is headquartered
LocationHeadquarters
- HQ city
- Nairobi
- HQ country
- Kenya
- HQ region
- Africa
Offices9 records
Markets served
Hass Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Infrastructure, Personnel, Marketing or Sales
Revenue model
- Retail Fuel Sales: Sale of petroleum fuels (diesel, gasoline, kerosene, jet fuel) through company-owned and franchise retail stations across 9 African countries. Serves 6,000+ daily customers.
- Hass Gas (LPG): Sale and distribution of LPG in cylinders (6kg, 13kg, 50kg) and bulk supply to homes and businesses through Hass Gas branded network, distributors, and trade partnerships. Features tamper-proof regulators and composite cylinders.
- Hass Lubricants: Branded lubricant products (Hass Lubes) and Oman Oil branded lubricants distributed across the network. Supports automotive and industrial machinery markets.
- Aviation Fuel: Jet A-1 fuel supply and aircraft refuelling at international airports in Kenya, South Sudan, and Somalia. Hass owns Jet A-1 storage tanks and dedicated airport depots.
- Non-Fuel Retail Franchises: Rental income from attracting consumer-focused businesses (restaurants, convenience stores) to Hass service station properties. Includes Papa John's and Chicken Cottage franchise outlets.
- Storage Facility Leasing: Petroleum storage facilities available to customers and partner oil marketing companies for lease. Throughput capacity of 1 Billion m3 per year across facilities in Kenya, Tanzania, Uganda, DRC, Somalia, Zambia, and South Sudan.
- Fleet Logistics: Transportation of petroleum products for own operations and third-party partners through 200+ truck fleet operating throughout East and Central Africa.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Hass Gas cylinder sizes and bulk supply |
| Other | Monthly | Hass Card loyalty/rewards program |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels9 records
Hass Group product offering
Product offeringCore offering
Hass Group is a transcontinental oil marketing company that sources, transports, stores, distributes, and markets petroleum products including diesel, gasoline, kerosene, jet fuel, LPG, and lubricants across 9 African countries and the UAE. It sells through a 150+ retail station network, serves 6,000+ daily customers, and supplies enterprise clients in mining, aviation, government, and industrial sectors with 1 billion litres annual throughput.
Product overview
Hass Group is a transcontinental energy company offering an integrated portfolio of petroleum products and services across Africa. The core product suite includes Hass Fuel (gasoline, diesel, kerosene), Hass Lubricants (engine oils), Hass Gas (LPG cylinders), Hass Aviation (jet fuel), and Hass AutoGas (vehicle LPG). Supporting services include Fleet Logistics (200+ truck transportation), Fuel Storage Facilities (1B m3/year throughput across 7 countries), Automated Fuel Management System (with Fuel Cards and loyalty programs), and Gas On Tap (piped gas systems). The company also offers convenience retail (2GO Shops) and EV charging stations. Hass operates over 150 retail stations serving 6,000+ daily customers across 9 African countries, with strategic partnerships for distributed brands like Oman Oil Lubricants.
Differentiator
Problem solved
Functional benefit
Brands
- Hass Fuel: Fuel retail network providing top-tier fuel services through 150+ retail stations across nine countries
- Hass Gas
- Hass Lubricants (Hass Lubes)
- Hass Aviation
- Hass Autogas
- Hass Safe Lite
- Fleet Logistics
- Express Kitchen
- 2GO Shop
Products and services
- Hass Fuel Sale and distribution of gasoline, diesel, and kerosene through a network of over 150 retail stations across 9 African countries, serving more than 6,000 customers daily. Includes jet fuel sales via Hass Aviation where applicable.
- Hass Lubricants (Hass Lubes) Branded engine oils and industrial lubricants designed to reduce friction, heat, and wear in engines and machinery, distributed through Hass's retail station network and service points, complemented by Oman Oil lubricants under partnership.
- Hass Gas (LPG) LPG energy solutions including 6kg, 13kg, 45kg, and 50kg cylinders with tamper-proof regulators and composite cylinders, plus bulk supply to homes and businesses via the Hass Gas branded network, distributors, and trade partnerships.
- Hass Aviation International aviation fuel services including Jet A-1 distribution and into-plane aircraft refuelling at international airports in Kenya, South Sudan, and Somalia, operating dedicated Jet A-1 storage tanks and airport depots and holding JIG UK and IATA quality approvals.
- Hass AutoGas LPG used as an alternative fuel for internal combustion vehicle engines and stationary applications such as generators, sold via dedicated autogas refuelling stations including the first all-autogas station in Rongai, Nairobi, approved by EPRA.
- Hass Fleet Logistics In-house transportation services with 200+ trucks for petroleum products across East and Central Africa, serving both Hass Group's own operations and third-party customers, recognised with awards and a Kenya Transport Association membership.
- Hass Fuel Storage Facilities Petroleum storage facilities in 7 African countries with throughput capacity of 1 billion m3 per year, available to customers and partner oil marketing companies for lease, handling and strategic storage of fuels and LPG.
- Hass Gas On Tap Centralized piped gas system delivering cooking gas to residential flats and commercial properties including malls via pipelines connected to main cylinder storage systems, providing convenient uninterrupted supply.
- Hass Automated Fuel Management System Centralized automated fuel management system integrating modern Fuel Cards with loyalty programs, Point of Sale technology, automated pump functionalities, and automatic tank gauging for enterprise clients and smaller-scale customers.
- Hass Electric Vehicle Charging Stations EV charging stations deployed at Hass Kasarani and Hass Rongai retail stations, providing electric vehicle charging as part of Hass Kenya's sustainable mobility initiatives.
- Hass 2GO Shop Convenience retail format launched in 2024 to expand Hass Kenya's offerings beyond traditional fuel services into higher-footfall in-station retail.
- Oman Oil Lubricants (distributed by Hass) O.E.M.-certified lubricants manufactured in Oman and distributed by Hass Petroleum in Kenya, Uganda, and DR Congo under a strategic partnership with Oman Oil Marketing Company, targeting the $180 million Kenyan lubes market.
Quantifiable outcome
- 6,000+ daily customers served across the retail network
- +4 more outcomes
Companies that use Hass Group
Customer profileNamed customers5 records
Segments7 records
Ideal customer profiles4 records
Hass Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Hass Group partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Puma EnergycorePuma Energy and Hass Group announced a lubricant distribution partnership covering the Democratic Republic of Congo. The agreement was signed at the Investing in African Mining Indaba conference in Cape Town. Under the deal, Hass Group distributes and markets Puma Energy's high-performance lubricants supporting mining and industrial operations. This marks Puma Energy's first entry into the DRC lubricants market. The partnership expands Puma Energy's lubricants distribution to 11 African markets and is described by both parties as one of their most significant partnerships this year. Hass also indicated plans to expand into Mozambique and Angola as part of its regional growth strategy.
- Chicken Cottage LimitedminorUK-based fast food chain Chicken Cottage (Britain's largest halal fast-food chain, operating 75 restaurants across Europe, Africa, Asia, and Middle East) planned to open 50 outlets at Hass Petroleum's service stations in Kenya and East Africa. The first four restaurants were earmarked to launch with the first in Nairobi in April 2022. The deal gives Chicken Cottage access to captive customers at Hass stations.
- Papa John's International Inc.minorPapa John's International Inc., the third-largest pizza delivery restaurant globally, planned to open 60 fast food outlets at Hass's service stations in Kenya and Uganda through a franchise deal with Express Kitchen (subsidiary of AAH Limited, majority shareholder of Hass Petroleum Group). The deal helps Hass grow its non-fuel business through rental income and increased foot traffic at stations.
- Oman Oil Marketing CompanycoreOman Oil signed a deal with Hass Petroleum for distribution of its lubricants in the Kenyan and Eastern Africa market. Oman Oil (wholly owned by the Oman government) manufactures lubricants for the Middle East, North Africa, Ethiopia, Bangladesh, Yemen, and Bahrain markets. Under the deal, Oman Oil funded the distribution and marketing of its products through Hass Petroleum. The partnership boosted Hass's efforts in the local lubes market, valued at $180 million. Launched in Kenya, Uganda, and DR Congo in 2018.
- Somali Fuel CompanyminorLargest depot in Mogadishu, constructed in partnership with various private petroleum partners. Hass Somalia imports refined petroleum products from the UAE, offloaded at the Somali Fuel Company depot for central distribution to consumers and retail stations.
Scale indicators10 records
Recent moves14 records
Expansion highlights5 records
Hass Group competitors and assessment
Company assessmentDirect peers
- Vivo Energy: Pan-African fuel retail and distribution company operating Shell-branded stations across more than 20 African countries. Closest comparable to Hass in business model, geography (East/Central Africa overlap), and product mix (retail fuels, lubricants, aviation, LPG).
- Rubis Energie: Independent mid/downstream operator with significant African fuel retail and distribution footprint, particularly in East Africa (Kenya, Uganda, Tanzania) under the Rubis brand. Direct competitor for retail fuel share, LPG, and lubricants.
- Puma Energy: Global mid- and downstream petroleum marketer active across Africa with retail stations, bulk fuels, lubricants, and aviation operations. Newly partnered with Hass in DRC lubricants (Feb 2026) and competes in many of the same emerging African markets.
- Ola Energy (formerly BP Africa downstream): African downstream fuel retailer operating branded service stations across multiple East and West African markets following the BP downstream rebranding. Competes with Hass in retail fuels, lubricants, and LPG across overlapping geographies.
Broad incumbents
- TotalEnergies Marketing Africa (TotalEnergies EP subsidiaries): TotalEnergies' African downstream operations operate thousands of branded service stations, lubricants distribution, and aviation fuelling across the continent — including strong East/Central Africa presence. Comparable product portfolio and customer segments but with global IOC scale and integrated upstream.
- Engen: South African-headquartered downstream petroleum company with retail, commercial, lubricants, and LPG operations across sub-Saharan Africa. Comparable product portfolio with deeper South African presence and significant lubricants business.
- Mitsui & Co. Energy Trading (Africa operations): Global trading house with African downstream and trading investments, including partnerships and product supply relationships. Comparable to Hass's Dubai-based trading office and OQ Trading partnership in providing upstream-linked supply to African downstream operators.
Regional players
- Lake Oil Group: Tanzania-focused petroleum marketing and distribution company with storage terminals, retail stations, and lubricants operations. Most direct comparable within Hass's southern corridor geography (Tanzania, Rwanda, Burundi, Eastern DRC).
- Galana Oil Kenya: Kenyan petroleum marketing company with retail stations, bulk supply, and LPG operations. Domestic Kenya competitor for retail fuel, lubricants, and gas share.
- Hashi Energy: East African oil marketing company with operations in Kenya, Uganda, and Somalia. Comparable regional footprint and product mix, especially in frontier markets such as Somalia where both companies have established networks.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Hass Group social profiles
Digital presenceHass Group compliance and trust
Trust signalCompliance5 records
Hass Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hass Group leadership team
Management profileNumber of profiles
Profiles10 records
Hass Group subsidiaries and ownership
Company hierarchySubsidiaries18 records
Hass Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hass Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hass Group
What does Hass Group do?
Hass Group is a transcontinental oil marketing company that sources, transports, stores, distributes, and markets petroleum products including diesel, gasoline, kerosene, jet fuel, LPG, and lubricants across 9 African countries and the UAE. It sells through a 150+ retail station network, serves 6,000+ daily customers, and supplies enterprise clients in mining, aviation, government, and industrial sectors with 1 billion litres annual throughput.
Is Hass Group a public or private company?
Hass Group is a private company. It is classified as family owned and is currently operating.
When was Hass Group founded?
Hass Group was founded in 1997. It employs 1 to 10 people.
Where is Hass Group based?
Hass Group is headquartered in Nairobi, Kenya, in the Africa region.
How does Hass Group make money?
Seven revenue lines are on record. Retail Fuel Sales are the primary driver. The others are hass Gas (LPG), hass Lubricants, aviation Fuel, non-Fuel Retail Franchises, storage Facility Leasing and fleet Logistics.
Who are Hass Group's main competitors?
Direct peers on record are Vivo Energy, Rubis Energie, Puma Energy and Ola Energy (formerly BP Africa downstream). Broad incumbents are TotalEnergies Marketing Africa (TotalEnergies EP subsidiaries), Engen and Mitsui & Co. Energy Trading (Africa operations). Regional players are Lake Oil Group, Galana Oil Kenya and Hashi Energy.
Does Hass Group have an API?
No public API is recorded for Hass Group.
What industry is Hass Group in?
Hass Group's product category is Oil Marketing and Petroleum Distribution. Its primary akta.pro industry code is EUALAIAE, Convenience Retail & Foodservice at Forecourts (C-Store/QSR), with a secondary code of EUALAIAB, Branded Fuels Wholesaling & Jobber Distribution. Its NAICS code is 4571 and its SIC code is 5500.