Sicily by Car
Sicily by Car is an Italian car rental company founded in 1963, operating a fleet of approximately 20,000 vehicles and over 59 offices across Italy plus international sites in Croatia, Albania, Malta, Portugal, Spain, France, Austria, and Montenegro, serving leisure and business travellers through owned branches, online booking, the MySBC app, and corporate conventions, and listed on Euronext Growth Milan (ticker: SBC).
- Company typePublic
- Founded1963
- HeadquartersNizza Di Sicilia, Italy
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Sicily by Car does
Sicily by Car S.p.A. is an Italian passenger car rental company founded in 1963 by Tommaso Dragotto and headquartered in Sicily, publicly listed on Euronext Growth Milan (ticker: SBC) since 2023. The company provides short-term and multi-month rentals of cars, electric vehicles, and commercial vans through a proprietary online reservation platform and the MySBC mobile application (iOS and Android), supported by over 59 owned offices across Italian airports, city centres, and train stations. Its service portfolio includes differentiated offerings such as no-credit-card rentals, young-driver programmes (ages 19-26), one-way rentals, SBC Premium Class luxury vehicles, and SBC PLUS monthly/multi-month subscriptions, alongside a broad catalogue of optional coverage products (Super Gold Protection, Car Protection Plus, PAI, RAP).
The business generates revenue through transactional per-rental day fees, subscription-style monthly contracts with mileage tiers (1,500/2,500/4,000 km per month), corporate convention programmes (Business, Online, Discount Code, Travel Agency, Full Flat agreements including an exclusive Confindustria partnership through 2026), ancillary add-ons, and franchise fees. Distribution is omnichannel: owned airport and city offices, a digital self-serve booking flow, B2B corporate conventions, and a Franchising SBC programme. In 2024, Sicily by Car expanded internationally by acquiring Croatia's Nova Gratia d.o.o. (car rental) and Auto Dalmacija d.o.o. (authorized KIA dealer), and operates country-specific platforms in Albania, Malta, Portugal, Spain, France, Austria, and Montenegro. The company maintains a fleet of approximately 20,000 vehicles and a workforce of over 600 employees, and continues to invest in marketing partnerships (Palermo FC, Gigi D'Alessio tour) and brand-building initiatives.
Sicily by Car firmographics
Firmographics- Name
- Sicily by Car
- Legal name
- Sicily by Car S.p.A.
- Website
- https://sicilybycar.it
- Company type
- Public
- Founded year
- 1963
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sicily by Car is an Italian car rental company founded in 1963, operating a fleet of approximately 20,000 vehicles and over 59 offices across Italy plus international sites in Croatia, Albania, Malta, Portugal, Spain, France, Austria, and Montenegro, serving leisure and business travellers through owned branches, online booking, the MySBC app, and corporate conventions, and listed on Euronext Growth Milan (ticker: SBC).
- Ownership category
- akta.pro rank
Sicily by Car industry classification
Industry- Product category
- Car Rental Services
- NAICS
- Passenger Car Rental (532111), Automotive Equipment Rental and Leasing (5321)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Local City / In-Town Car Rental (THADAAAC)
- akta.pro secondary industries
- Corporate & Government Contract Car Rental (THADAAAJ), Long-Term Corporate Rentals (Monthly/Project-Based) (THADAOAH), One-Way / Intercity Car Rental (THADAAAD)
Keywords
Where Sicily by Car is headquartered
LocationHeadquarters
- HQ city
- Nizza Di Sicilia
- HQ country
- Italy
- HQ region
- Europe
Offices57 records
Markets served
Sicily by Car business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Short-term Car Rental: Core revenue stream from daily and short-term rentals of cars (city car, medium, SUV, station wagon, premium, minivan) and commercial vans to leisure and business travellers across Italy and abroad. Customers book online or at offices, paying per rental period. Unlimited kilometres included in some tariffs; mileage-limited options also available.
- Monthly and Multi-month Rental (SBC PLUS): Extended rental periods of 30 to 90 days with mileage-limited tariffs (1,500, 2,500, or 4,000 km/month). Revenue generated per rental contract, billed monthly, with excess kilometre charges applied above included limits. Also available for commercial vans.
- Corporate Conventions and Business Agreements: B2B revenue from dedicated corporate rate agreements (Business, Online, Discount Code, Travel Agency, Full Flat) offering discounted rental rates to companies, professionals, associations, and travel agencies, generating recurring rental volume from enrolled business customers.
- Optional Services and Coverage: Ancillary revenue from optional extras and coverage products including Young Driver supplement, additional driver, priority check-in, child seats, snow chains, Super Gold Protection, Car Protection Plus, PAI, and RAP — charged as add-ons to the base rental.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Short-term daily rental with unlimited kilometres |
| Subscription | Monthly | Monthly rental with limited kilometres (30-90 days) |
| Usage-based | Pay-as-you-go | Confindustria Corporate Convention (20% discount) |
| Usage-based | Pay-as-you-go | Business Convention - 20% discount + no credit card required |
| Subscription | Multi-year contract | Full Flat - Fixed daily rate for high-volume businesses (30+ rentals/year) |
| Unit Pricing | Pay-as-you-go | Young Driver Supplement (19-26 years old) |
| Usage-based | Pay-as-you-go | Gigi D'Alessio Tour Fan Promotion - 15% discount |
| Usage-based | Pay-as-you-go | Palermo FC Fan Promotion - up to 20% discount |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
Sicily by Car product offering
Product offeringCore offering
Sicily by Car provides short-term and long-term passenger car and commercial van rental services across Italy and internationally, with a fleet of approximately 20,000 vehicles accessible through 59+ owned offices at airports, train stations, and city centres, plus online booking via the sicilybycar.it website and the proprietary MySBC mobile app. The offering spans daily rentals, monthly/multi-month subscriptions (SBC PLUS), premium vehicles (SBC First Class), and ancillary coverage products. The company also serves corporate clients through dedicated Business, Full Flat, and Online conventions, and operates in Albania, Malta, Portugal, Croatia, Spain, France, Austria, and Montenegro.
Product overview
Sicily by Car is an Italian car rental company offering a comprehensive portfolio of mobility services. The core offerings include short-term and monthly car rentals (Noleggio Auto) and commercial vehicle rentals (Noleggio Furgoni), supplemented by premium services like SBC First Class for luxury vehicles. The company provides flexible options including rentals without credit cards, young driver programs, and one-way rentals, supported by a proprietary mobile app (MySBC) for digital booking and management. Business services include corporate agreements with exclusive tariffs and priority services. The company operates over 59 offices across Italy and expands internationally to Albania, Croatia, Malta, Portugal, Spain, France, Austria, and Montenegro.
Differentiator
Problem solved
Functional benefit
Brands
- MySBC: Mobile application for booking and managing car rentals digitally
- SBC First Class
- SBC PLUS
- SBC Premium Class
Products and services
- Noleggio Auto (Car Rental) Short-term and medium-term passenger vehicle rental covering cars, electric vehicles, convertibles, SUVs, station wagons, and minivans up to 9 seats across Italy and international destinations. Targeted at leisure and business travellers needing flexible mobility.
- Noleggio Furgoni (Van/Commercial Vehicle Rental) Commercial vehicle rental services including light commercial vans and 100% electric vans (MAXUS eDeliver) for transport needs, available in both unlimited and limited mileage options.
- SBC PLUS (Plurimensile/Multi-Month Rental) Long-term rental service for periods from 30 days up to 12 months, with mileage tiers of 1,500, 2,500, or 4,000 km/month. Designed for extended mobility needs for cars and commercial vans.
- SBC First Class (Premium Class)
Quantifiable outcome
- Fleet of ~20,000 vehicles
- +2 more outcomes
Companies that use Sicily by Car
Customer profileNamed customers4 records
Ideal customer profiles3 records
Sicily by Car technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Sicily by Car partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship, core and minor.
- Gigi D'AlessioflagshipSicily by Car is Main Sponsor and Exclusive Car Rental Partner of Gigi D'Alessio's 2026-2027 Live Tour. A new TV commercial featuring D'Alessio and Chairman Tommaso Dragotto began airing on 19 April 2026 across Sky, La7, and Mediaset. Fan promotions offer 15% discounts on rentals for concert ticket holders.
- Palermo FCflagshipSicily by Car is the Main Partner of Palermo FC for the 2025-2026 season. The partnership features Sicily by Car's logo on all team jerseys starting July 2025 and exclusive fan discount codes for subscribers and ticket holders. It aligns both entities around a shared vision of promoting Sicilian regional excellence while supporting Sicily by Car's international expansion ambitions across Europe.
- Nova Gratia d.o.o.coreSicily by Car acquired 100% of Nova Gratia d.o.o., a Croatian car rental company founded in 2009 and a market leader in Croatia with 850+ vehicles in summer 2023. Operations span major airports (Zagreb, Split, Dubrovnik, Zadar, Pula) and city centres (Zagreb, Split, Trogir, Opatija). Nova Gratia also holds the Right Cars franchise for Croatia, covering 35 countries including the USA.
- Auto Dalmacija d.o.o.coreSicily by Car acquired 100% of Auto Dalmacija d.o.o., an authorised KIA dealership for Split and the Dalmatia region. The company offers vehicle sales, repair, maintenance, and consultancy services, providing vehicle replacement at no additional cost for the duration of any repair.
- ConfindustriacoreExclusive partnership agreement valid through 31 December 2026, offering a 20% discount on base rental rates and an additional 10% off extras and coverage for all Confindustria member companies. Booking via promo code CONFISBC26 or dedicated web portal. Sicily by Car is described as one of Italy's leading short-term car rental operators in the announcement.
- Right CarsminorNova Gratia d.o.o., acquired by Sicily by Car, is the franchisor of Right Cars in Croatia. Right Cars is a London-based car rental company with affiliated operations in 35 countries including the USA. This partnership gives Sicily by Car indirect access to the Right Cars global network through Croatia.
Scale indicators8 records
Recent moves8 records
Expansion highlights6 records
Sicily by Car competitors and assessment
Company assessmentDirect peers
- Hertz Italy: Operates one of the largest airport car rental networks in Italy with a global brand and loyalty programme. Directly competes with Sicily by Car at major Italian gateways (Malpensa, Fiumicino, Palermo, Catania) for both leisure and business travellers.
- Avis Budget Italy: Avis and Budget brands offer short- and long-term car rental across Italian airports and cities. Overlaps directly with Sicily by Car on corporate business conventions, leisure traveller bookings, and one-way rentals.
- Sixt Italy: German-headquartered premium and mainstream rental operator with strong Italian airport presence. Competes for the same business traveller and premium leisure customer as Sicily by Car's SBC First Class offering.
- Europcar Italy: Major pan-European rental brand with significant Italian airport counter share. Directly comparable in product mix (short-term, monthly, corporate) and target customers (leisure + SMEs).
- Enterprise Rent-A-Car Italy: Global rental giant with a strong neighbourhood and airport model in Italy. Comparable on fleet scale, corporate accounts, and integrated short-term / long-term rental propositions.
- Locauto: Italian domestic rental operator with airport and city presence. Closest Italian-headquartered scale competitor to Sicily by Car, serving overlapping leisure and corporate segments.
- Maggiore: Long-established Italian car rental brand with national airport coverage and a corporate/long-term rental focus. Overlaps with Sicily by Car's Business Convention and SBC PLUS programmes.
- Centauro Rent a Car: Spanish-headquartered off-airport and airport rental brand with strong Mediterranean beach/leisure focus. Comparable on leisure tourist demand patterns, fleet size, and Mediterranean airport coverage.
- Goldcar: European low-cost rental brand operating extensively across Mediterranean tourist destinations. Competes with Sicily by Car on price-sensitive leisure travellers at Italian and Mediterranean airports.
Regional players
- Right Cars: London-headquartered international rental franchise with affiliated operations in 35 countries; its Croatian franchise is held by Nova Gratia (acquired by Sicily by Car). Comparable franchise-led international expansion model and Mediterranean customer overlap.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Sicily by Car financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sicily by Car leadership team
Management profileNumber of profiles
Profiles1 record
Sicily by Car subsidiaries and ownership
Company hierarchySubsidiaries2 records
Sicily by Car funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sicily by Car M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sicily by Car
What does Sicily by Car do?
Sicily by Car provides short-term and long-term passenger car and commercial van rental services across Italy and internationally, with a fleet of approximately 20,000 vehicles accessible through 59+ owned offices at airports, train stations, and city centres, plus online booking via the sicilybycar.it website and the proprietary MySBC mobile app. The offering spans daily rentals, monthly/multi-month subscriptions (SBC PLUS), premium vehicles (SBC First Class), and ancillary coverage products. The company also serves corporate clients through dedicated Business, Full Flat, and Online conventions, and operates in Albania, Malta, Portugal, Croatia, Spain, France, Austria, and Montenegro.
Is Sicily by Car a public or private company?
Sicily by Car is a public company. It is classified as public and is currently operating.
When was Sicily by Car founded?
Sicily by Car was founded in 1963. It employs 1 to 10 people.
Where is Sicily by Car based?
Sicily by Car is headquartered in Nizza Di Sicilia, Italy, in the Europe region.
How does Sicily by Car make money?
Four revenue lines are on record. Short-term Car Rental is the primary driver. The others are monthly and Multi-month Rental (SBC PLUS), corporate Conventions and Business Agreements and optional Services and Coverage.
Who are Sicily by Car's main competitors?
Direct peers on record are Hertz Italy, Avis Budget Italy, Sixt Italy, Europcar Italy, Enterprise Rent-A-Car Italy, Locauto, Maggiore, Centauro Rent a Car and Goldcar. Right Cars is listed as a regional player.
Does Sicily by Car have an API?
No public API is recorded for Sicily by Car.
What industry is Sicily by Car in?
Sicily by Car's product category is Car Rental Services. Its primary akta.pro industry code is THADAAAC, Local City / In-Town Car Rental, with a secondary code of THADAAAJ, Corporate & Government Contract Car Rental. Its NAICS code is 532111 and its SIC code is 7510.