RIGHT CARS
Right Cars, a brand of TL International Group Ltd (Brighton, UK, founded 2011), operates 100+ vehicle rental locations across 30+ countries through direct bookings, travel agents, broker/aggregator partnerships, and a franchise network serving leisure and business travelers.
- Company typePrivate
- Founded2011
- HeadquartersBrighton, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
What RIGHT CARS does
Right Cars is a Brighton, UK-headquartered car rental brand operating under TL International Group Ltd, a private limited company incorporated in England and Wales in 2011. Its core business is renting vehicles — compact cars through SUVs and premium models — to individual travelers, corporate accounts, and travel-industry resellers across 100+ locations spanning Europe, North America, the Caribbean, Central/South America, the Middle East, Africa, and Asia. The customer base is dominated by leisure and business travelers needing airport- or city-pickup vehicles in foreign destinations, supplemented by corporate fleet clients and travel-agent/broker referrals; named distribution partners include Discover Car Hire, Enjoy Car Hire, CarTrawler, Rental Cars, Booking Group, and Expedia.
The technology stack centers on a Car Rental Cloud Platform adopted from Pulsant in November 2025, which powers a global booking engine and central reservation system shared across the entire network. Customer-facing product features include an Advanced Check-In service (online pre-check-in to shorten counter wait times), a WhatsApp reservation channel, and an AI-powered website chatbot assistant named "Samantha." Day-to-day operations (fleet ownership, local staffing, on-the-ground rental delivery) are largely executed by franchise and licensed operators, while the headquarters provides brand licensing, the booking platform, training, multilingual landing pages, and ongoing operational support.
Revenue is generated through two streams: (1) transaction-based vehicle rentals paid by customers via daily/weekly rates, and (2) franchise/license fees paid by independent operators for the right to use the Right Cars brand and centralized booking platform. The franchise model is the primary growth lever: it allows rapid geographic expansion without proportional fleet capex by the parent, transferring capital intensity, local labor, and country-specific compliance to franchisees. The company is privately held with no disclosed institutional investors, no funding rounds, and no public revenue disclosure.
RIGHT CARS firmographics
Firmographics- Name
- RIGHT CARS
- Legal name
- TL INTERNATIONAL GROUP LTD
- Website
- https://right-cars.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Right Cars, a brand of TL International Group Ltd (Brighton, UK, founded 2011), operates 100+ vehicle rental locations across 30+ countries through direct bookings, travel agents, broker/aggregator partnerships, and a franchise network serving leisure and business travelers.
- Ownership category
- akta.pro rank
RIGHT CARS industry classification
Industry- Product category
- Car Rental Services
- NAICS
- Passenger Car Rental (532111), Passenger Car Rental and Leasing (53211), Automotive Equipment Rental and Leasing (5321)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Car Rental & Car-Sharing Booking Platforms (BPAMAIAF)
- akta.pro secondary industry
- Auto & Vehicle Leasing (Personal Use) (FSAKANAA)
Keywords
Where RIGHT CARS is headquartered
LocationHeadquarters
- HQ city
- Brighton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices6 records
Markets served
RIGHT CARS business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Vehicle Rentals: Core revenue from renting vehicles to customers through daily and weekly rental rates. Customers pay based on rental duration, vehicle class, and additional services/insurance.
- Franchise Fees: Revenue from licensing the Right Cars brand to franchise operators who pay for the right to use the brand, booking platform access, training, and ongoing support.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels3 records
RIGHT CARS product offering
Product offeringCore offering
RIGHT CARS is a global car rental brand that rents vehicles to leisure and business travelers through a network of 100+ locations across 30+ countries, accessed via an online booking platform backed by a cloud-based central reservation system. The company supplements its direct-to-consumer rentals with a franchise licensing program, corporate account services, travel agent and broker partnerships, and value-added services such as advanced online check-in and WhatsApp-based reservations.
Product overview
Right Cars operates as a global car rental company with a network of 100+ locations across 30+ countries. The core offering is vehicle rental services ranging from compact cars to SUVs and premium models. The company offers a cloud-based platform (Pulsant) powering its online booking engine and central reservation system. Additional services include Advanced Check-In for streamlined counter experiences, an AI-powered assistant (Samantha), franchise opportunities with access to the global booking engine, corporate account services, broker programs, and travel agent portals.
Differentiator
Problem solved
Functional benefit
Products and services
- Global Car Rental Services Vehicle rental services offered at 100+ airport and city branches across Europe, Middle East, Caribbean, Africa, North America, and Asia. Fleet ranges from compact city cars to SUVs and premium models, with daily and weekly rental rates booked through the website.
- Corporate Account Services Dedicated business account services for corporate clients requiring vehicle fleets or ongoing rental arrangements for employees, offering streamlined corporate billing and dedicated booking management.
- Franchise Program Brand licensing program allowing independent operators to run car rental businesses under the Right Cars brand. Franchisees receive integration into the global booking engine, web support, multilingual landing pages, training, ongoing business coaching, documentation, and operations support.
Quantifiable outcome
- Operates 100+ locations globally
- +1 more outcomes
Companies that use RIGHT CARS
Customer profileSegments4 records
Ideal customer profiles1 record
RIGHT CARS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature4 records
RIGHT CARS partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- PulsantcoreTL International Group Ltd adopted the new Car Rental Cloud Platform from Pulsant, marking a historic moment for the global car rental industry. This cloud platform enables centralized management of car rental operations across all Right Cars locations.
- Franchise PartnerscoreIndependent operators franchise under the Right Cars brand, receiving license to use brand, integration into global booking engine, web support, multilingual landing pages, ongoing business coaching, training, documentation, and legal assistance if required. Franchisees operate in their territories including airports, cities, and islands.
- Travel AgentscoreTravel agents partner with Right Cars to offer car rental options to their clients. Partners receive access to the booking platform and commission arrangements for bookings made through their services.
- Car Rental BrokersminorRight Cars partners with car rental broker aggregators including Discover Car Hire, Enjoy Car Hire, CarTrawler, Rental Cars, Booking Group, and Expedia to distribute inventory through their platforms.
- TL International Group LtdcoreParent company of Right Cars brand. Registered in England and Wales (Company number 07899212). Announces adoption of Car Rental Cloud Platform and manages the global Right Cars franchise network.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
RIGHT CARS competitors and assessment
Company assessmentDirect peers
- Green Motion: International car rental brand built around a franchise/license model serving airports across multiple continents — most structurally comparable peer to Right Cars' franchise-led global expansion.
- Goldcar: European leisure-focused low-cost car rental brand (part of Europcar group) — comparable airport-leisure positioning, online booking flow and multi-country presence as Right Cars.
- CarTrawler: B2B car rental and ground-transport aggregator powering OTA and airline distribution — one of Right Cars' named distribution partners, providing a directly comparable mobility-distribution model.
- Rentalcars.com (Booking Holdings): Largest dedicated car rental metasearch/aggregator distributing inventory across hundreds of suppliers globally — Right Cars is itself a listed supplier on this platform.
- Auto Europe: Car rental broker aggregating supplier inventory across Europe and globally — comparable broker-channel role and multi-country leisure-traveller focus as Right Cars.
Broad incumbents
- Europcar Mobility Group: European car rental incumbent with airport presence across the continent and a value-brand (Goldcar) — overlaps heavily with Right Cars' European country footprint.
- Hertz Global Holdings: Global car rental incumbent with airport-counter model, corporate accounts and online booking at hundreds of locations worldwide — competes with Right Cars for the same leisure and business travelers.
- Enterprise Mobility: World's largest car rental operator with airport, neighborhood and corporate fleet services — competes head-to-head with Right Cars across leisure, business and replacement-rental segments.
- Sixt SE: Major European-headquartered car rental incumbent with strong airport presence and a growing franchise/partner network — directly comparable international footprint and leisure-traveler focus to Right Cars.
- Avis Budget Group: Global car rental operator (Avis, Budget, Payless) with broad airport presence and corporate accounts — directly comparable product category and target customers as Right Cars.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
RIGHT CARS social profiles
Digital presenceRIGHT CARS financial estimates
Financial estimateRevenue estimate
Valuation estimate
RIGHT CARS leadership team
Management profileNumber of profiles
RIGHT CARS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RIGHT CARS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RIGHT CARS
What does RIGHT CARS do?
RIGHT CARS is a global car rental brand that rents vehicles to leisure and business travelers through a network of 100+ locations across 30+ countries, accessed via an online booking platform backed by a cloud-based central reservation system. The company supplements its direct-to-consumer rentals with a franchise licensing program, corporate account services, travel agent and broker partnerships, and value-added services such as advanced online check-in and WhatsApp-based reservations.
Is RIGHT CARS a public or private company?
RIGHT CARS is a private company. It is classified as corporate owned and is currently operating.
When was RIGHT CARS founded?
RIGHT CARS was founded in 2011. It employs 51 to 100 people.
Where is RIGHT CARS based?
RIGHT CARS is headquartered in Brighton, United Kingdom, in the Europe region.
How does RIGHT CARS make money?
Two revenue lines are on record. Vehicle Rentals are the primary driver. The others are franchise Fees.
Who are RIGHT CARS's main competitors?
Direct peers on record are Green Motion, Goldcar, CarTrawler, Rentalcars.com (Booking Holdings) and Auto Europe. Broad incumbents are Europcar Mobility Group, Hertz Global Holdings, Enterprise Mobility, Sixt SE and Avis Budget Group.
Does RIGHT CARS have an API?
No public API is recorded for RIGHT CARS.
What industry is RIGHT CARS in?
RIGHT CARS's product category is Car Rental Services. Its primary akta.pro industry code is BPAMAIAF, Car Rental & Car-Sharing Booking Platforms, with a secondary code of FSAKANAA, Auto & Vehicle Leasing (Personal Use). Its NAICS code is 532111 and its SIC code is 7510.