Very Great

What Very Great does

Very Great is a privately held, digitally-native consumer product company headquartered in New York City that operates a portfolio of next-generation consumer brands — W&P (kitchen and home), Wild One (pet accessories), and Courant (home fragrance and lifestyle essentials). The company is structured around an AI-enabled growth platform that spans supply chain, creative, marketing, and sales, designed to rapidly identify macro consumer trends, prototype and test brand concepts, and scale winners using a global supply chain. Its proprietary systems include an AI-driven launch engine that uses social listening and data analysis to surface emerging opportunities, and an AI-powered brand engine that rapidly prototypes and validates concepts with real consumers.

The company makes money through direct-to-consumer e-commerce sales across its three brand-specific storefronts (wandp.com, wildone.com, staycourant.com). It serves a new generation of consumers seeking modern, digitally-native lifestyle products and has accumulated a customer community of more than one million members across approximately 350 SKUs. Brands in the portfolio have received recognition including TIME Best Invention, Oprah's Favorite Things, Red Dot Award, CES Innovation, and Forbes 30 Under 30.

Very Great was founded in 2012 by Eric Prum and Josh Williams, who serve as Co-Chief Executive Officers. The company has 51–100 employees, operates a hybrid/remote-first model with NYC coworking space, and offers an Employee Stock Ownership Plan. Its last disclosed institutional funding was a $13.75 million round in September 2018 from Eastward Capital Partners and LeFrak; no subsequent funding rounds, acquisitions, or revenue figures are publicly disclosed, and no parent company or institutional investor is named beyond the 2018 round.

Name

Very Great

Legal name

Very Great Brands LLC

Website

https://verygreat.nyc

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Very Great is a New York–based, digitally-native consumer products company that uses an AI-enabled growth platform to build and scale a portfolio of modern lifestyle brands — W&P, Wild One, and Courant — selling direct-to-consumer through brand-specific e-commerce storefronts to a community of over one million customers.

Ownership category

akta.pro rank

Product category

Multi-Brand Consumer Products

NAICS

All Other General Merchandise Retailers (455219)

SIC

Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

General Merchandise Online Retailers (CRAFADAA)

Keywords

• Consumer product brands
• AI brand platform
• Multi-brand portfolio
• Direct-to-consumer e-commerce
• Pet lifestyle products

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations

Revenue model

1. Consumer Product Sales: Revenue generated from selling consumer products under portfolio brands (W&P, Wild One, Courant) directly to consumers through e-commerce channels. The company builds and scales crave-worthy brands for a new generation of consumers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Very Great is a digitally-native consumer product company that builds and scales a family of crave-worthy consumer brands — W&P, Wild One, and Courant — directly to consumers through e-commerce storefronts. The company is powered by an AI-enabled growth platform that spans supply chain, creative, marketing, and sales to rapidly develop, launch, and scale modern consumer product brands.

Product overview

Very Great is a digitally-native consumer product company operating as a multi-brand portfolio. The company manages a family of consumer brands including W&P (kitchen and home products), Wild One (pet products), and Courant (home essentials and fragrance), all unified under an AI-enabled growth platform that spans supply chain, creative, marketing, and sales. The company has launched 3 brands with over 350 products and a customer community exceeding 1 million.

Differentiator

Problem solved

Functional benefit

Brands

• W&P: Consumer brand under Very Great portfolio, featured on verygreat.nyc with product imagery showing StretchWrap holiday campaign items.
• Wild One
• Courant

Products and services

• W&P A consumer product brand under the Very Great portfolio offering innovative kitchen and home products designed for modern consumers.
• Wild One A digitally-native pet brand offering premium pet accessories and gear, including harnesses and walking kits, for a new generation of pet owners.
• Courant A lifestyle brand offering home essentials including candles, fragrance, and lifestyle accessories designed for modern living.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• The Sill: The Sill is a digitally-native plant and home lifestyle brand. Comparable as an emerging peer to Very Great's Courant brand in DTC lifestyle/home positioning.

Direct peers

• Pattern Brands: Pattern Brands operates a house-of-brands DTC consumer goods portfolio (Equal Parts, Haus, Pattern, etc.) — the closest structural peer to Very Great's multi-brand, digitally-native model across home and lifestyle categories.
• Maesa: Maesa is a multi-brand consumer products platform that creates, launches, and scales beauty and wellness brands. Comparable to Very Great in building a portfolio of consumer brands under a shared operating platform.
• Beach House Group: Beach House Group is a consumer brand builder that develops and scales a portfolio of lifestyle brands. Directly comparable to Very Great in operating a multi-brand consumer products portfolio with shared infrastructure.
• Bark: Bark operates DTC pet brands (BarkBox, Super Chewer, Bark Dental). The closest direct peer to Very Great's Wild One brand in the digitally-native pet products category.
• Boll & Branch: Boll & Branch is a premium DTC home goods brand (bedding, linens, bath). Comparable to Very Great's W&P brand in digitally-native, design-forward home products.
• Public Goods: Public Goods is a DTC multi-category consumer essentials retailer with its own product lines. Comparable to Very Great's multi-brand, multi-category direct-to-consumer model.

Broad incumbents

• Harry's Inc. Originally a DTC razor brand, Harry's has expanded into a multi-brand consumer platform (Harry's, Flamingo, Lume). Comparable as a broader incumbent in the multi-brand DTC consumer goods space where Very Great operates.
• Grove Collaborative: Grove Collaborative is a multi-category DTC consumer essentials retailer with private-label and branded products. Comparable as a broader incumbent operating a multi-category online consumer model similar to Very Great.
• Centric Brands: Centric Brands licenses, designs, and distributes a portfolio of consumer brands across apparel, beauty, and home. Comparable as a broader incumbent in the multi-brand consumer products operating model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Very Great