Centric Brands
Centric Brands is a New York–based global lifestyle brand collective that designs, sources, and distributes apparel, accessories, sleepwear, and beauty products through 100+ licensed brands, owned brands, and joint ventures, serving consumers via mass-market, department-store, and e-commerce channels worldwide.
- Company typePrivate
- Founded2018
- HeadquartersNew York, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Centric Brands does
Centric Brands LLC is a New York–based global lifestyle brand collective that designs, sources, manufactures, markets, and distributes apparel, accessories, sleepwear, and beauty products across kids, men's, and women's categories. The company operates a three-pillar business model spanning owned brands (Hudson, Robert Graham, Avirex, Buffalo David Bitton, Fiorelli, Taste Beauty, Preston Lane), licensed brands (100+ iconic names including Calvin Klein, Tommy Hilfiger, Nautica, Under Armour, Coach, Kate Spade, Michael Kors, Disney, Marvel, Dockers, Merrell, Messi Brand, Vince, UGG, Timberland), and joint ventures (Favorite Daughter with Erin and Sara Foster, Jennifer Fisher, Palm Tree Crew with Kygo and Myles Shear). Distribution reaches consumers through major mass-market retailers (Walmart, Target, CVS, Kohl's, Amazon), department and specialty stores (Macy's, Saks, Neiman Marcus, Bloomingdale's), brand-owned e-commerce sites, and global wholesale partners across North America, Europe, Asia, and Latin America.
The company generates revenue through licensing royalties, direct product sales of owned and JV brands, and wholesale distribution to retail partners. Pricing spans unit-economics ranging from $12.50–$79.95 for Gap/GapBody sleepwear and intimates, $39–$129 for Buffalo David Bitton denim, $125–$595 for Vince accessories, and $35–$295 for Kleinfeld jewelry — indicating broad price-tier coverage rather than premium-only positioning. Centric's go-to-market is overwhelmingly B2B-driven through retail partnerships and licensing deals, with limited direct-to-consumer marketing beyond brand websites and influencer-driven social campaigns.
Recent strategic activity has been unusually intense, including the December 2025 acquisition of Netherlands-based Vingino Group, the January 2026 acquisition of Fownes Brothers & Co. cold-weather accessories assets, the January 2026 Palm Tree Crew joint venture, the May 2026 Claire's exclusive multi-category licensing deal adding 7,000+ retail touchpoints, the May 2025 Dockers operating partnership with Authentic Brands Group, the June 2024 Messi Brand global licensing agreement, and the April 2025 Game 7/Amazon exclusive apparel launch. The company holds industry certifications including C-TPAT, amfori BSCI, WRAP, Cascale membership, and Nirapon membership, indicating compliance infrastructure for global apparel sourcing.
Centric Brands firmographics
Firmographics- Name
- Centric Brands
- Legal name
- Centric Brands LLC
- Website
- https://centricbrands.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Centric Brands is a New York–based global lifestyle brand collective that designs, sources, and distributes apparel, accessories, sleepwear, and beauty products through 100+ licensed brands, owned brands, and joint ventures, serving consumers via mass-market, department-store, and e-commerce channels worldwide.
- Ownership category
- akta.pro rank
Centric Brands industry classification
Industry- Product category
- Apparel and Accessories
- NAICS
- Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Apparel Accessories and Other Apparel Manufacturing (3159)
- SIC
- Wholesale-Apparel, Piece Goods & Notions (5130), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Mass-Market & Lifestyle Apparel Brands (CRAAAAAA)
- akta.pro secondary industries
- Luxury Leather Goods & Handbags (CRAKAFAB), Luxury Streetwear & Contemporary Designer (CRAAAFAH), Luxury & Designer Apparel Retail (CRAAABAI)
Keywords
Where Centric Brands is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Centric Brands business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Licensing Royalties: Centric Brands generates revenue through licensing agreements with major brands, designing, manufacturing, and distributing products under licensed brand names including Calvin Klein, Tommy Hilfiger, Nautica, Coach, Kate Spade, Michael Kors, Disney, Marvel, and over 100 other iconic brands.
- Owned Brands: The company owns and operates brands including Zac Posen, Hudson, Robert Graham, Avirex, Fiorelli, and Taste Beauty, generating direct revenue from product sales.
- Joint Ventures: Centric operates joint venture brands including Favorite Daughter (with Erin and Sara Foster), Jennifer Fisher, and Palm Tree Crew, sharing profits and losses with partners while leveraging Centric's design, manufacturing, and distribution capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Kleinfeld fashion jewelry line available on Amazon |
| Unit Pricing | Pay-as-you-go | Vince branded accessories |
| Unit Pricing | Pay-as-you-go | Gap and GapBody sleepwear and intimates at Macy's |
| Unit Pricing | Pay-as-you-go | Buffalo David Bitton denim and apparel |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels3 records
Centric Brands product offering
Product offeringCore offering
Centric Brands is a global lifestyle brand collective that designs, develops, sources, manufactures, markets, and distributes apparel, accessories, beauty, and sleepwear products through a portfolio of owned brands (Hudson, Buffalo David Bitton, Avirex, Robert Graham, Taste Beauty, Fiorelli), licensed brands (Calvin Klein, Tommy Hilfiger, Nautica, Coach, Kate Spade, Michael Kors, Disney, Dockers, Merrell, Messi, Quiksilver, Billabong), and joint ventures (Favorite Daughter, Jennifer Fisher, Palm Tree Crew). The company holds licenses for more than 100 iconic brands and operates end-to-end from design through global distribution across kids, men's & women's, accessories, and sleepwear & beauty categories.
Product overview
Centric Brands is a global leading lifestyle brand collective operating as a multi-brand portfolio platform with three main categories: Kids (apparel, accessories, sleepwear), Men's & Women's (lifestyle, premium, luxury apparel and accessories), and Sleepwear & Beauty (character sleepwear, bath and beauty products). The company manages owned brands (Hudson Jeans, Buffalo David Bitton, Avirex, Robert Graham, Fiorelli, Taste Beauty), joint ventures (Favorite Daughter, Jennifer Fisher, Palm Tree Crew), and licensed brands (Calvin Klein Kids, Tommy Hilfiger Kids, Quiksilver Kids, Dockers, Vince, Coach, Under Armour, Messi Brand), totaling over 100 iconic brands. Recent acquisitions include Vingino (international children's fashion) and Fownes Brothers cold-weather accessories licenses (UGG, Timberland, Cole Haan, The North Face, lululemon).
Differentiator
Problem solved
Functional benefit
Brands
- Hudson: Premium denim lifestyle brand founded in 2002, designing quality jeans and apparel for women, men, and kids.
- Robert Graham
- Avirex
- Favorite Daughter
- Taste Beauty
- Fiorelli
- Jennifer Fisher
- Vingino
- Preston Lane
- Palm Tree Crew
Products and services
- Buffalo David Bitton Iconic premium denim and lifestyle apparel brand rooted in quality craftsmanship, offering denim and apparel for men and women.
- Hudson Jeans Premium denim lifestyle brand designing quality jeans and apparel for women, men, and kids, featuring signature flap pocket design.
- Avirex Luxury streetwear brand rooted in 1970s military apparel and 1980s-90s hip-hop culture, known for leather craftsmanship.
- Favorite Daughter Womenswear lifestyle brand created by Erin and Sara Foster, offering women's apparel and footwear through Caleres partnership.
- Jennifer Fisher New York-based jewelry brand founded in 2006, known for fine and fashion jewelry including signature 'Queen of Hoops' pieces and lab-grown diamonds.
- Vingino International children's fashion lifestyle brand founded in 2001, denim-focused multi-category global brand offering fashion from baby to adult.
- Robert Graham Premium men's apparel brand known for distinctive patterns, bold prints, and craftsmanship in shirts and tailored clothing.
- Fiorelli Contemporary handbag and accessories brand offering stylish bags and small leather goods for women.
- Taste Beauty Pop culture-inspired beauty brand creating makeup, nail, and body care products featuring collaborations with Caboodles, Hershey, Sour Patch Kids, and Fruity PEBBLES.
- Character Sleepwear Market leader in character sleepwear with partnerships with all major studios including Disney, Marvel, Nickelodeon, Warner Brothers, Nintendo, Peanuts, Pokémon, and more.
- Dockers Apparel American heritage brand of khakis and casualwear; Centric operates sportswear, activewear, kids apparel, dress shirts, workwear, and performance golf categories.
- Messi Brand Lifestyle Products Global licensing partnership for Messi-branded lifestyle products including apparel, outerwear, sleepwear, loungewear, underwear, hosiery, swim, accessories, and home textiles for men, women, and kids.
- Game 7 Apparel Collection Multi-platform sports and entertainment brand apparel collection featuring NBA team products and sports-inspired apparel, available exclusively on Amazon.
- Palm Tree Crew Apparel Global lifestyle platform spanning live events, hospitality, experiences, and elevated apparel; joint venture for men's and women's apparel and accessories.
- Claire's Kids Collection Tween-focused jewelry, cosmetics, hair accessories, stationery, and bags expanding into apparel and home goods through 7,000+ retail locations including CVS, Kohl's, and Walmart.
- Juicy Couture Beauty Cruelty-free hair, bath, nail, and cosmetic products expanding from successful Juicy Couture fragrance line through Authentic Brands Group licensing partnership.
- UGG and Timberland Cold-Weather Accessories Cold-weather accessories including gloves and handbags from UGG, Timberland, and Cole Haan brands following Fownes Brothers acquisition.
- Calvin Klein Kids and Tommy Hilfiger Kids Children's apparel lines from iconic American fashion brands Calvin Klein and Tommy Hilfiger, part of Centric's Kids portfolio.
Quantifiable outcome
- Expanded Claire's from 900 standalone stores to 7,000+ additional retail locations
- +1 more outcomes
Companies that use Centric Brands
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Centric Brands technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Centric Brands partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and minor.
- Claire'scoreExclusive multi-category licensing agreement where Centric Brands will develop and distribute Claire's products including Cosmetics, Jewelry, Hair Accessories, Stationery, Bags, and Novelty Items through major retailers including Walmart, Kohl's, and CVS. Partnership expands Claire's from ~900 standalone stores to 7,000+ additional retail touch points in North America.
- Ames WatsoncorePrivate equity firm that acquired Claire's for $140 million after its second bankruptcy filing in August 2025. Partnered with Centric Brands for the licensing agreement to expand Claire's retail presence.
- Palm Tree CrewcoreJoint venture with global lifestyle platform founded by musician Kygo and Myles Shear. Centric Brands leads design, development, manufacturing, and global expansion for Palm Tree Crew's men's and women's apparel lines, leveraging its scale and distribution infrastructure.
- Fownes Brothers & Co.minorAcquisition of select assets including operations, assets, and IP for design, development, sourcing, production, sales, and distribution of cold-weather accessories. Centric assumed key licenses including Ugg, Timberland, Cole Haan, and private label agreements with The North Face and lululemon.
- VinginocoreAcquisition of Vingino Group, an international children's fashion lifestyle brand based in the Netherlands. Founded in 2001, Vingino is a denim-focused multi-category global brand offering fashion for all ages. Acquisition leverages Vingino's operational and design infrastructure, retail relationships across Europe, Central America, and South America.
- Juicy CoutureminorLicensing partnership with Authentic Brands Group for new line of cruelty-free hair, bath, nail and cosmetic products. Expands Juicy Couture's beauty footprint building on their longstanding connection to beauty and success in fragrance.
- DockerscoreOperating partner for Dockers across key lifestyle and performance categories in the US and Canada. Centric takes on sportswear, activewear, kids apparel, dress shirts, workwear and performance golf.
- Game 7minorPartnership to launch Game 7's first apparel collection available exclusively in Amazon Stores in the US. Collection features NBA team products and is part of a licensing deal expanding into other leagues. Multi-platform sports and entertainment brand founded by Mark Messier, Danny DeVito, and others.
- AmazonminorExclusive retail partner for Game 7 apparel launch. Amazon brand store hosts the collection with fast, free Prime delivery.
- Brandon WilliamsminorCreative architect for Hudson Jeans, previously had dedicated partnership to create collaborations. Leads brand's visual content creation and forward-facing representation, working to amplify the foundation of the brand and build on the legacy.
- Brooks NaderminorPartnership and collaboration with supermodel and actress Brooks Nader for Hudson Jeans. 17-piece collection launched Spring 2025, with Nader featuring in campaign including outdoor advertising and extensive digital program.
- Messi BrandminorExclusive global licensing agreement to design, manufacture, and distribute Messi branded lifestyle products. Launch includes men's, women's, and kids categories including apparel, outerwear, sleepwear, accessories, and home textiles.
- Wolverine WorldwideminorLicensing agreement for global rights to Merrell apparel and accessories including packs, bags, and hats. Centric Brands serves as the apparel and accessories partner with deep licensing experience.
- Jennifer FishercoreJoint venture with renowned New York-based jewelry designer. Leverages expertise of both companies to expand the Jennifer Fisher brand into new categories while accelerating domestic and international growth of the core jewelry business.
- Authentic Brands GroupcoreExclusive licensing agreement for kids apparel for Quiksilver, Billabong, and ROXY in the US and Canada. Partnership expanded to include Dockers operating partner across key categories, Vince accessories, and management of licenses including Frye, Hervé Léger, Izod, Nautica, and Hunter.
- GapminorPartnership to launch Gap sleepwear and intimates collection exclusively at Macy's. Centric Brands designs, produces, and distributes the assortment through a partnership facilitated by Gap's licensing agency IMG.
- Macy'sminorExclusive retail partner for Gap and GapBody sleepwear and intimates collection. Products available on Macys.com, Macy's mobile app and in select stores nationwide.
- The Land Trust AllianceminorCampaign partnership with Buffalo David Bitton's 'Where Buffalo Roams' campaign celebrating the brand's 50th anniversary. Partnership includes donation to support land conservation mission.
- Favorite DaughtercoreJoint venture brand with Erin and Sara Foster. Centric launched the women's label in 2020 and has supported the brand's growth, including a footwear line launched with Caleres and Footwear News's Launch of the Year Award.
Scale indicators6 records
Recent moves9 records
Expansion highlights6 records
Centric Brands competitors and assessment
Company assessmentBroad incumbents
- Authentic Brands Group: Authentic Brands Group is a major brand owner and licensor that owns Reebok, Brooks Brothers, Forever 21, Nautica, Juicy Couture, Vince, and others — and is Centric's single largest licensor. While ABG sits upstream as a licensor rather than a competing operator, it competes indirectly by choosing which apparel partner (G-III, Centric, etc.) gets exclusive rights to specific brands.
- PVH Corp. PVH Corp. owns Calvin Klein and Tommy Hilfiger, two of Centric's largest licensed brands. While PVH competes as a vertically integrated brand owner, its wholesale licensing of CK and Tommy Kids to Centric makes it both a key partner and adjacent competitor in the same apparel categories.
- Tapestry, Inc. Tapestry owns Coach and Kate Spade, both of which Centric licenses for accessories including handbags, small leather goods, and belts. Tapestry competes in the accessible luxury handbag and accessories space that overlaps with Centric's Fiorelli, Vince, and Jennifer Fisher product lines.
- Capri Holdings: Capri Holdings owns Michael Kors, Versace, and Jimmy Choo — Michael Kors accessories are licensed to Centric. Capri competes in the same accessible luxury accessories category as several of Centric's portfolio brands and is a counterparty on the licensing side.
Direct peers
- Delta Galil Industries: Delta Galil Industries is a global manufacturer and licensor of intimate apparel, activewear, and socks for brands including Calvin Klein, Tommy Hilfiger, Nike, and DKNY. It mirrors Centric's model of designing, sourcing, and distributing branded apparel and accessories globally under major licenses.
- Sequential Brands Group: Sequential Brands Group was a brand management company that owned and licensed lifestyle, fashion, and active brands (Avia, William Rast, Heelys, etc.) across apparel and accessories. While it ultimately went through restructuring, its core business model — owning/licensing brands and distributing through mass and specialty retail — closely mirrors Centric's approach.
- Xcel Brands: Xcel Brands is a brand management and licensing company that owns and licenses brands including Isaac Mizrahi, Halston, and Liz Claiborne. Like Centric, Xcel acquires or creates brands and licenses them across apparel, accessories, and home categories through wholesale and e-commerce channels.
- Iconix Brand Group: Iconix Brand Group is a brand management company that historically owned and licensed brands such as Candie's, Joe Boxer, Lee Cooper, and Umbro across apparel, footwear, and accessories. Like Centric, Iconix monetizes its brand portfolio through licensing to retailers and manufacturers globally.
- G-III Apparel Group: G-III Apparel Group is one of the closest direct comparables to Centric Brands, operating as a global apparel manufacturer and licensor for brands including Calvin Klein, Tommy Hilfiger, DKNY, Karl Lagerfeld, Donna Karan, and Levi's. Both companies license major brands, manufacture apparel and accessories, and distribute through department stores and mass retailers.
Emerging players
- Vince Holding Corp. Vince Holding operates the Vince contemporary fashion brand that Centric now licenses for accessories including handbags, small leather goods, and belts. The two companies have a direct operational licensing partnership and overlap in the contemporary apparel and accessories consumer segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Centric Brands social profiles
Digital presenceCentric Brands compliance and trust
Trust signalCompliance6 records
Centric Brands financial estimates
Financial estimateRevenue estimate
Valuation estimate
Centric Brands leadership team
Management profileNumber of profiles
Profiles10 records
Centric Brands subsidiaries and ownership
Company hierarchySubsidiaries10 records
Centric Brands funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Centric Brands M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Centric Brands
What does Centric Brands do?
Centric Brands is a global lifestyle brand collective that designs, develops, sources, manufactures, markets, and distributes apparel, accessories, beauty, and sleepwear products through a portfolio of owned brands (Hudson, Buffalo David Bitton, Avirex, Robert Graham, Taste Beauty, Fiorelli), licensed brands (Calvin Klein, Tommy Hilfiger, Nautica, Coach, Kate Spade, Michael Kors, Disney, Dockers, Merrell, Messi, Quiksilver, Billabong), and joint ventures (Favorite Daughter, Jennifer Fisher, Palm Tree Crew). The company holds licenses for more than 100 iconic brands and operates end-to-end from design through global distribution across kids, men's & women's, accessories, and sleepwear & beauty categories.
Is Centric Brands a public or private company?
Centric Brands is a private company. It is classified as unknown and is currently operating.
When was Centric Brands founded?
Centric Brands was founded in 2018. It employs 1,001 to 5,000 people.
Where is Centric Brands based?
Centric Brands is headquartered in New York, United States, in the North America region.
How does Centric Brands make money?
Three revenue lines are on record. Licensing Royalties are the primary driver. The others are owned Brands and joint Ventures.
Who are Centric Brands's main competitors?
Broad incumbents on record are Authentic Brands Group, PVH Corp., Tapestry, Inc. and Capri Holdings. Direct peers are Delta Galil Industries, Sequential Brands Group, Xcel Brands, Iconix Brand Group and G-III Apparel Group. Vince Holding Corp. is listed as an emerging player.
Does Centric Brands have an API?
No public API is recorded for Centric Brands.
What industry is Centric Brands in?
Centric Brands's product category is Apparel and Accessories. Its primary akta.pro industry code is CRAAAAAA, Mass-Market & Lifestyle Apparel Brands, with a secondary code of CRAKAFAB, Luxury Leather Goods & Handbags. Its NAICS code is 458 and its SIC code is 5130.