VitalFluid
VitalFluid is a Dutch agtech company that sells the Vidar plasma activation machine, which produces residue-free Plasma Activated Water on-site as a chemical fungicide alternative for greenhouse, orchard, and open field growers combating fungal diseases.
- Company typePrivate
- Founded2014
- HeadquartersEindhoven, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What VitalFluid does
VitalFluid is a Dutch agricultural technology company that develops and commercializes Plasma Activated Water (PAW) systems as a residue-free alternative to chemical fungicides for crop protection. Founded in 2014 by Paul Leenders and Polo van Ooij based on plasma research at Eindhoven University, the company is headquartered at the High Tech Campus in Eindhoven, Netherlands, and has grown to a team of 25 specialists. The company's core product is the Vidar machine, a hardware system that transforms water, air, and electricity into plasma activated water on-site by mimicking natural lightning processes, isolating and stabilizing reactive nitrogen and oxygen components that combat fungal diseases such as mildew, fusarium, and venturia.
VitalFluid has validated its technology across 30+ successful trials on diverse crops including strawberries, cucumbers, and apples, with independent monitoring by UK research organization NIAB confirming strong control of powdery mildew. The company targets three primary customer segments: commercial greenhouse growers, orchard growers, and open field growers, addressing pain points around chemical residues, soil and water pollution, biodiversity harm, and tightening regulatory restrictions on conventional fungicides. Its go-to-market is enterprise field sales with dedicated sales and service teams, trial programs for grower adoption, and quote-based pricing. The next-generation Vidar machine was launched in 2025 with regulatory approvals secured in certain countries and additional approvals underway.
The company executed its first commercial launch in the UK market in February 2026, delivering five PAW machines to leading strawberry growers. VitalFluid has raised approximately €9.1 million in total disclosed funding across multiple rounds since 2018, including a €5 million seed round in 2024 from Future Food Fund, Graduate Entrepreneur, Horticoop, and Innovation Industries, with prior rounds from BOM and VDL Groep in 2022. The company expanded its executive team with two senior leaders in early 2025 to support commercial scaling and international expansion.
VitalFluid firmographics
Firmographics- Name
- VitalFluid
- Legal name
- VitalFluid
- Website
- https://vitalfluid.nl
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- VitalFluid is a Dutch agtech company that sells the Vidar plasma activation machine, which produces residue-free Plasma Activated Water on-site as a chemical fungicide alternative for greenhouse, orchard, and open field growers combating fungal diseases.
- Ownership category
- akta.pro rank
VitalFluid industry classification
Industry- Product category
- Agricultural Equipment
- NAICS
- Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914)
- SIC
- Pumps & Pumping Equipment (3561)
- akta.pro primary industry
- Biological Pest Control (Beneficial Insects, Nematodes, Microbials) (AFABAKAB)
- akta.pro secondary industry
- Chemigation/Fertigation Injection Systems (Injectors, Dosing Pumps, Venturi Systems) (AFABAHAL)
Keywords
Where VitalFluid is headquartered
LocationHeadquarters
- HQ city
- Eindhoven
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
VitalFluid business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- PAW Machine Sales: Sale of Plasma Activated Water machines (Vidar system) to greenhouse, orchard, and open field growers for on-site production of plasma activated water.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
VitalFluid product offering
Product offeringCore offering
VitalFluid engineers, manufactures and sells the Vidar plasma activation machine, which on-site transforms water, air and electricity into Plasma Activated Water (PAW). The resulting PAW is sold as a residue-free, chemical-free alternative to chemical fungicides for fungal disease control on greenhouse, orchard and open field crops.
Product overview
VitalFluid offers a single unified product system consisting of the Vidar plasma activation machine and its output, Plasma Activated Water (PAW). The Vidar machine is the core hardware product that transforms water, air, and electricity into Plasma Activated Water on-site, which serves as a natural, residue-free alternative to chemical fungicides for crop protection.
Differentiator
Problem solved
Functional benefit
Brands
- Vidar: The best system for greenhouse, orchard and open field growers. A robust machine capable of isolating and stabilizing the reactive nitrogen and oxygen components in Plasma Activated Water, effectively defending plants against fungal diseases while leaving no harmful residues.
Products and services
- Vidar Plasma Activation Machine A robust plasma activation machine that transforms water, air, and electricity into Plasma Activated Water (PAW) on-site, defending crops against fungal diseases without harmful residues. Designed for greenhouse, orchard, and open field growers.
- Plasma Activated Water (PAW) Residue-free, chemical-free crop protection solution produced on-site using the Vidar machine, generated by mimicking natural lightning to create reactive nitrogen and oxygen components that combat fungal diseases including mildew, fusarium, and venturia.
Quantifiable outcome
- Over 30 successful trials across diverse crops confirming PAW's ability to kill multiple fungi types without harmful residue
- +2 more outcomes
Companies that use VitalFluid
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
VitalFluid technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
VitalFluid partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
VitalFluid competitors and assessment
Company assessmentBroad incumbents
- Koppert: Global leader in biological crop protection and pollination, offering beneficial insects, microbials, and integrated pest management solutions for greenhouse and open-field growers. Directly comparable to VitalFluid as an alternative to chemical fungicides in protected agriculture, but operates a much broader portfolio and global distribution network.
- Certis Biologicals: Major manufacturer of biological pesticides, biofungicides, and inoculants serving specialty crop and row crop markets. Comparable to VitalFluid as a residue-free disease-control alternative for growers, but offers an established multi-product biocontrol portfolio versus VitalFluid's single plasma-based platform.
- Marrone Bio Innovations: Developer of biopesticides and plant health products derived from natural microorganisms, now part of Bioceres Crop Solutions. Comparable to VitalFluid in targeting fungal and pest control with biological, residue-free alternatives for specialty crops.
Direct peers
- BioWorks: North American biological crop protection company offering biofungicides, biopesticides, and integrated pest management products for specialty horticulture and greenhouse growers. Comparable to VitalFluid in offering residue-free fungal disease control alternatives, though using microbial rather than plasma-based chemistry.
- Bioline Agrosciences: European specialist in biological pest control using beneficial insects and mites for greenhouse and soft fruit growers. Comparable to VitalFluid as a European supplier of non-chemical crop protection solutions targeted at the same greenhouse and strawberry/soft fruit customer base.
Emerging players
- AgBiome: US-based ag biologicals company developing microbial crop protection products from a proprietary microbial strain collection. Comparable to VitalFluid in offering sustainable disease-control inputs, though its modality is microbial rather than plasma-based.
- Biotalys: Belgian agricultural biotech developing protein-based biocontrol products for fungal and pest control in fruits and vegetables. Directly comparable to VitalFluid as a European emerging player providing residue-free crop protection alternatives to soft fruit and greenhouse growers.
- GreenLight Biosciences: RNA-based crop protection company developing sustainable alternatives to chemical pesticides. Comparable to VitalFluid as a technology-driven sustainable crop protection platform targeting fungal and pest challenges in horticulture.
- Sound Agriculture: US sustainable agriculture company offering on-demand crop inputs (including disease control and nutrient efficiency products) for specialty and row crops. Comparable to VitalFluid in offering sustainable, residue-conscious alternatives and a technology-forward approach to input production.
- Pivot Bio: Agricultural biotech company producing microbial nitrogen fertilizers that replace synthetic inputs for row crop farmers. Comparable to VitalFluid in the broader theme of replacing chemical agricultural inputs with biologically or technologically enabled sustainable alternatives.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
VitalFluid social profiles
Digital presenceVitalFluid financial estimates
Financial estimateRevenue estimate
Valuation estimate
VitalFluid leadership team
Management profileNumber of profiles
Profiles2 records
VitalFluid funding detail
Funding detailFunding overview
Funding rounds6 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VitalFluid M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VitalFluid
What does VitalFluid do?
VitalFluid engineers, manufactures and sells the Vidar plasma activation machine, which on-site transforms water, air and electricity into Plasma Activated Water (PAW). The resulting PAW is sold as a residue-free, chemical-free alternative to chemical fungicides for fungal disease control on greenhouse, orchard and open field crops.
Is VitalFluid a public or private company?
VitalFluid is a private company. It is classified as venture growth investor backed and is currently operating.
When was VitalFluid founded?
VitalFluid was founded in 2014. It employs 11 to 50 people.
Where is VitalFluid based?
VitalFluid is headquartered in Eindhoven, Netherlands, in the Europe region.
How does VitalFluid make money?
One revenue line is on record: PAW Machine Sales.
Who are VitalFluid's main competitors?
Broad incumbents on record are Koppert, Certis Biologicals and Marrone Bio Innovations. Direct peers are BioWorks and Bioline Agrosciences. Emerging players are AgBiome, Biotalys, GreenLight Biosciences, Sound Agriculture and Pivot Bio.
Does VitalFluid have an API?
No public API is recorded for VitalFluid.
What industry is VitalFluid in?
VitalFluid's product category is Agricultural Equipment. Its primary akta.pro industry code is AFABAKAB, Biological Pest Control (Beneficial Insects, Nematodes, Microbials), with a secondary code of AFABAHAL, Chemigation/Fertigation Injection Systems (Injectors, Dosing Pumps, Venturi Systems). Its NAICS code is 333914 and its SIC code is 3561.