STRIVE

What STRIVE does

STRIVE (operating as Strive Tech, Inc.) is a wearable sports technology company founded in 2016 and headquartered in Bothell, Washington. The company's product is intelligent compression apparel with embedded surface electromyography (sEMG) sensors that measure muscle activation in the quadriceps, hamstrings, and glutes, paired with a tri-axial accelerometer (IMU) that captures movement data and a detachable Bluetooth-enabled Pod sensor that streams to iOS applications. Proprietary algorithms combine internal muscle load with external load to produce a composite STRIVE Score, kinetic-event tracking across low/medium/high intensity zones, and predictive signatures intended to flag fatigue, asymmetric imbalances, and injury risk before they manifest clinically.

The commercial model operates two subscription tiers: STRIVE Pro ($184/month/user, billed annually) for team environments of two or more athletes, which includes compression shorts, onboarding, access to the company's Applied Science team, downloadable CSV insights, Power BI dashboards, and integrations with Kinexon and McLloyd GPS; and STRIVE Elite ($50/month, with a $52/month 18-month payment plan) launched in September 2022 for individual elite athletes and 1:1 trainers. Hardware (compression shorts and Pod sensors) is sold through the company's direct e-commerce storefront alongside subscriptions, and a separate professional-services line offers onboarding and Applied-Scientist data-review sessions. Strategic distribution channels include the Fairly Group partnership (which makes STRIVE a workers' compensation benefit across MLB, NFL, NHL, and MLS clubs and 1,000+ collegiate athletic departments) and direct enterprise field sales to professional sports organizations, NCAA programs, US Military, healthcare providers, and industrial enterprises.

Disclosed customers and ambassadors span the Indianapolis Colts (Jonathan Taylor), Baltimore Ravens (Mark Andrews), Milwaukee Bucks (Jrue Holiday), Dominican Republic National Team (Emilio Bonifacio), University of Alabama Football, University of Kentucky Men's Basketball, Hartford Healthcare, Spartan Race, and a US Paralympic cyclist, among others. The company is venture-capital-backed across a 2017 seed (~$0.85M), a 2019 round (~$2M), a 2020 US Military round (~$1.5M), and a 2022 Series A ($6M) led by Future Communities Capital with Rohit Gupta joining the board, for cumulative disclosed funding of roughly $10.35M. Marketing relies heavily on athlete-investors, earned media coverage in the New York Times, Wall Street Journal, ESPN, Forbes, and SportTechie, and peer-reviewed research validation. The company maintains 11–50 employees and ships to the United States, Canada, and Europe. A 2025 Nasdaq IPO under ticker 'SATA' is associated with a separately described 'Strive, Inc.' Bitcoin-treasury vehicle in the input data rather than with the operating company Strive Tech, Inc.

Name

STRIVE

Legal name

Strive Tech, Inc.

Website

https://strive.tech

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

STRIVE embeds surface EMG sensors in compression apparel to measure internal muscle load for performance and injury prevention. The Bothell, Washington firm sells subscription hardware-software plans to pro sports teams, collegiate programs, military, and healthcare customers.

Ownership category

akta.pro rank

Product category

Athletic Performance Wearables

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Consumer Health Wearables & Fitness Trackers (Wellness Monitoring) (HLAHACAJ)

akta.pro secondary industries

Fitness Wearables & Training Tech Retail (Heart-Rate Monitors, GPS Watches, Sensors) (CRAMADAH), Wearable-Integrated & Smart Performance Apparel (CRAAAEAL), Strength & Conditioning / Athletic Performance Training (HSADAEAB)

Keywords

• EMG wearable technology
• Muscle performance monitoring
• Athletic performance analytics
• Sports injury prevention
• Wearable compression apparel

Headquarters

HQ city

Bothell

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription (STRIVE Elite): Monthly and annual subscription plans for individual athletes and trainers accessing the STRIVE mobile app and data platform.
2. SaaS Subscription (STRIVE Pro): Per-user monthly subscription for team environments with multiple athletes, including access to Power BI dashboards and Applied Science team support.
3. Hardware Sales: Sale of wearable intelligent apparel (compression shorts with embedded EMG sensors) and data collection pods (hardware components).
4. Professional Services: Data review sessions with STRIVE's Applied Science team, including 1:1 onboarding and data breakdown sessions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

STRIVE builds a wearable intelligent apparel platform that embeds surface electromyography (sEMG) sensors inside compression shorts to measure real-time muscle activation of the quadriceps, hamstrings, and glutes, paired with a tri-axial accelerometer Pod that syncs via Bluetooth to iOS applications. The system is sold as STRIVE Elite for individual athletes and 1:1 trainers, and STRIVE Pro for team use (2+ users) with Applied Science support and Power BI dashboards, generating recurring subscription, hardware, and professional services revenue.

Product overview

STRIVE offers a wearable intelligent apparel platform built around EMG (electromyography) technology embedded in compression shorts. The core product is the STRIVE Performance System, which consists of specialized compression shorts with embedded surface EMG sensors, a detachable Pod sensor device, and companion iOS mobile applications. The platform comes in two tiers: STRIVE Pro for team use (monitoring 2+ athletes simultaneously with Power BI dashboard access) and STRIVE Elite for individual athletes/trainers (1:1 use). The system measures muscle activation of quadriceps, hamstrings, and glutes, combined with accelerometer data, to provide insights into muscle load, symmetry, fatigue, and injury risk. The platform is designed for elite athletes, collegiate and professional sports teams, military customers, and industrial applications.

Differentiator

Problem solved

Functional benefit

Brands

• STRIVE Elite: Individual athlete and trainer performance optimization system using wearable EMG technology in compression shorts.
• STRIVE Pro

Products and services

• STRIVE Performance System The flagship wearable platform: compression shorts with embedded surface EMG sensors plus a detachable Pod with a tri-axial accelerometer, syncing via Bluetooth to iOS apps to deliver real-time muscle activation, fatigue, and asymmetry data for professional teams, individual athletes, trainers, military, and healthcare users.
• STRIVE Elite Individual-focused tier of the STRIVE Performance System for solo athletes or 1:1 training sessions. Includes 1 Pod, 1+ pairs of compression shorts, monthly app subscription at $50/month, with optional 1:1 onboarding ($50/half hour) and Applied Scientist data review ($100/half hour) add-ons, and an installment plan of $52/month for 18 months.
• STRIVE Pro Team-focused tier of the STRIVE Performance System for monitoring 2+ athletes simultaneously. Includes 2 pairs of compression shorts, 1-year app subscription, 1:1 onboarding, access to STRIVE's Applied Science Team with data breakdown and review sessions, downloadable CSV of insights, and Power BI Dashboard access. Billed annually at $184/month/user.
• STRIVE Compression Shorts Intelligent apparel with embedded surface EMG sensors that measure muscle activation of the quadriceps, hamstrings, and glutes. Sensors are integrated in sticker-like material inside the shorts so athletes do not notice them during motion.
• STRIVE Pod Detachable sensor device that clips into STRIVE compression shorts and contains the tri-axial accelerometer plus EMG electronics, connecting via Bluetooth LE to the iOS app. Removable for charging with an LED indicator light.
• STRIVE App (iOS) iOS mobile application that connects to the STRIVE Pod via Bluetooth for team users. Provides live data viewing, session logging, movement evaluations, and insight dashboards for STRIVE Pro team customers.
• STRIVE Elite App Dedicated iOS app for individual athletes and trainers using STRIVE Elite. Provides live activity tracking, session logging, movement evaluations, and insights into effort, action, distribution, and asymmetry.

Quantifiable outcome

• Identified that internal load increased 40% post-injury while external load remained consistent, demonstrating injury impact on efficiency
• +3 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature6 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Thorne HealthTechminorStrategic or Co-development Partner · 8 June 2022Research collaboration to monitor the effect of nicotinamide riboside malate (vitamin B3) on muscle activation under external load. Joint research initiative combining STRIVE's measurement technology with Thorne's nutritional supplement expertise.
• SpartancoreStrategic or Co-development Partner · 1 June 2022Partnership with Spartan (world's leading endurance sports brand) to help runners optimize performance. Spartan runners use STRIVE for comprehensive actionable insights during endurance races. Joe DeSena, Founder & CEO of Spartan, provided testimonial about technology's ability to deliver speed and acceleration data.
• Fairly GroupcoreChannel Partner/ Reseller/ Distributor · 21 August 2021STRIVE approved as standard workers compensation benefit across Fairly Group's client base including MLB, NFL, NHL, and MLS teams, and over 1,000 collegiate athletic departments. Enables teams and players to acquire STRIVE through insurance benefits for injury recovery and ongoing injury risk management.
• KinexoncoreTechnology or Integration · 22 June 2021Strategic partnership combining STRIVE's EMG muscle measurement technology with KineXon's advanced player tracking technology (UWB). The integration offers a first-of-its-kind complete performance optimization solution for sports teams. Data is seamlessly integrated into the Kinexon platform for user accessibility. Joint visibility at 2022 NBA Draft Combine.
• Driving Force PodcastminorGTM or Marketing Partner · 21 June 2021CEO Nikola Mrvaljevic appeared as Episode 74 guest discussing STRIVE's place in human performance, company founding story, and technology vision. Podcast focuses on high performers across sports, business, and wellness.

Scale indicators4 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Myontec: Myontec makes EMG-embedded smart shorts (Mbody) for athletes and clinical use, capturing muscle activation data from quadriceps, hamstrings, and glutes. It is the closest direct competitor to STRIVE in form factor (apparel-embedded EMG) and use case (muscle performance, rehab).
• Catapult Sports: Catapult provides GPS-based wearable athlete tracking and performance analytics to pro and collegiate teams. It competes with STRIVE for the same team's sports-science budget and is the dominant incumbent in pro-team wearables that STRIVE must displace or integrate with.
• STATSports: STATSports supplies GPS player tracking vests and Apex athlete monitoring devices to elite soccer, football, and other pro teams globally. It is a direct competitor for the wearable-performance analytics slot inside pro-team performance departments.
• Whoop: Whoop makes a strap-based wearable that tracks strain, recovery, sleep, and HRV for athletes and fitness consumers. It competes for the same individual-athlete wallet as STRIVE Elite and for the pro-team performance data stack with a more consumer-friendly form factor.
• Kinexon: Kinexon provides UWB-based player and ball tracking for pro sports and industrial use cases. It is both a STRIVE integration partner and a direct competitor for the team-monitoring budget, particularly given its broader tracking coverage.
• Fatigue Science: Fatigue Science builds fatigue-monitoring wearables (Readiband) for military, industrial safety, and elite sports applications. It overlaps with STRIVE's military and industrial verticals in measuring operator readiness and fatigue risk.
• Delsys: Delsys manufactures high-fidelity surface EMG sensors used in research, clinical, and sports science applications. It is a direct technical peer in EMG measurement and competes with STRIVE for biomechanics labs and clinical research customers.

Broad incumbents

• Polar Electro: Polar is a long-established incumbent in heart-rate monitors and fitness wearables (watches, straps) for endurance athletes, teams, and consumers. It does not offer EMG but competes broadly for the sports wearable budget at the team and individual level.
• Garmin: Garmin's fitness and sports watch portfolio (Forerunner, Fenix, etc.) is widely used by athletes and integrated into team sports workflows. It is a broad incumbent competitor for the individual-athlete wearable purchase and increasingly for team performance monitoring.
• Zepp Health: Zepp Health (Amazfit, Zepp brand) makes smartwatches and health-focused wearables globally. It is a broad incumbent in the consumer fitness wearable category where STRIVE Elite competes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/strivetechinc
• YouTubeyoutube.com/channel/UC66t-qB4FgqV_DTCCgG8H3A/featured
• Facebookfacebook.com/striveperformancesystem
• LinkedInlinkedin.com/company/strive-tech
• Instagraminstagram.com/strive.tech

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds4 records

Investors13 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STRIVE