SWING
SWING is Asia's largest shared micro-mobility operator, providing kickboards, bicycles, and mopeds through a unified mobile app to urban commuters, tourists, and delivery workers across South Korea with expansion into Japan and airport van services.
- Company typePrivate
- Founded2019
- HeadquartersSeoul, South Korea
- Headcount51–100
- GTM typeB2C
- OfferingServices
What SWING does
SWING (The Swing Co. Ltd) is a South Korean shared micro-mobility operator founded in 2019 and headquartered in Seoul. The company operates Asia's largest micro-mobility fleet — over 100,000 vehicles spanning kickboards, bicycles, and mopeds — through a unified mobile app that lets users locate, unlock, and pay for rides via QR-code scanning, GPS-enabled navigation, and real-time availability mapping. As of 2023 the platform had accumulated 3.1 million+ subscribers and 62 million+ rides, and the company became the first Korean shared micro-mobility operator to surpass 55 billion KRW (~$40M USD) in annual revenue on a K-GAAP basis while maintaining three consecutive years of profitability.
The business operates multiple revenue streams: usage-based per-ride fees for consumer micro-mobility, tiered subscription/membership plans, B2B fleet solutions for delivery workers under the SWING BIKE brand, and premium airport van reservations under the SwingAir brand (launched in September 2023 after acquiring 100% of TagoGayo). SWING has also extended into taxi dispatch via the SWING TAXI brand, with cross-border expansion into Japan funded by a $24 million Series B in February 2022 led by White Star Capital, alongside Hashed, Humax Holdings, MC Credit Partners, Smilegate Investment, and TIER Mobility. Total cumulative funding since 2019 is approximately $33 million.
SWING's go-to-market is product-led through iOS and Android apps, supported by API-first B2B partnerships and government-level municipal engagement (including a senior employment program in Songpa-gu). The company's differentiators center on being Asia's only unified multi-vehicle micro-mobility platform, holding pre-unicorn designation from Korea's Ministry of SMEs and Startups and Hi-Seoul certification from the Seoul Business Agency. Acquisitions of TagoGayo (2023) and Reverse Lab (2025) and a cross-border B2B device-as-a-service partnership with Piero Company indicate active inorganic growth alongside organic fleet and geographic expansion.
SWING firmographics
Firmographics- Name
- SWING
- Legal name
- THE SWING Co. Ltd
- Website
- https://swingmobility.co
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- SWING is Asia's largest shared micro-mobility operator, providing kickboards, bicycles, and mopeds through a unified mobile app to urban commuters, tourists, and delivery workers across South Korea with expansion into Japan and airport van services.
- Ownership category
- akta.pro rank
SWING industry classification
Industry- Product category
- Shared Micro-Mobility Services
- NAICS
- Taxi and Ridesharing Services (48531), Taxi and Ridesharing Services (485310), Passenger Car Rental and Leasing (53211), Other Transit and Ground Passenger Transportation (48599)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510), Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)
- akta.pro primary industry
- Shared Mobility Operations & Fleet Services (Charging/Swapping, Rebalancing, Maintenance) (TLAFAMAJ)
- akta.pro secondary industries
- Shared Mopeds/Motorbike Share (TLAFAMAH), Self-Balancing Scooters & Hoverboards (CRACASAD), Micro-Mobility & Two-/Three-Wheeler Fleet Leasing/Subscription (E-bikes, E-scooters, E-motorcycles) (TLABAHAI), Ride-Hailing with Integrated Micromobility (Bikes/Scooters in App) (THADADAK)
Keywords
Where SWING is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
SWING business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Technology or R&D, Personnel, Marketing or Sales
Revenue model
- Pay-per-ride usage fees: Users pay per ride based on duration and distance traveled. The company offers multiple vehicle types (kickboards, bicycles, mopeds) with usage-based pricing. Users can select speed modes affecting pricing.
- Subscription/membership plans: SWING offers tiered membership benefits including unlimited ride passes, grade-based perks, and transfer discounts. The company mentions subscription service terms on their website.
- B2B fleet solutions (SWING BIKE): Business solutions for delivery industry workers with two-wheeled vehicle solutions under SWING BIKE brand.
- Swing Air van reservation service: Premium airport van reservation service with bidding mechanism for user-selected premium vans with multilingual drivers.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
SWING product offering
Product offeringCore offering
SWING operates a shared micro-mobility platform that rents electric kickboards, bicycles, and mopeds/scooters to individual riders through a single mobile app, with QR-code unlocking, GPS vehicle location, and usage-based pricing. Beyond personal mobility, it provides a B2B fleet subscription (SWING BIKE) for delivery workers, an airport van reservation service (SwingAir), and a taxi booking service (SWING TAXI), positioning itself as a multi-modal urban mobility operator with Asia's largest fleet of 100,000+ vehicles.
Product overview
SWING operates as a unified multi-modal mobility platform offering shared micro-mobility (kickboards, bicycles, scooters) through its core SWING app, alongside four-wheel vehicle services (SWING Air airport van reservations) and taxi services (SWING TAXI). The company expanded into commercial delivery solutions with SWING BIKE for business users. The product portfolio spans personal mobility devices, van transportation, and taxi services, unified under a single mobile application that supports various vehicle types and use cases.
Differentiator
Problem solved
Functional benefit
Brands
- SWING BIKE: Business two-wheeled vehicle solution for delivery industry workers.
- SWING TAXI
- SwingAir
Products and services
- SWING Shared Micro-Mobility Service Main shared micro-mobility rental service offering electric kickboards, bicycles, and mopeds/scooters to individual riders in South Korea. Users locate nearby vehicles via the SWING mobile app, scan QR codes to unlock, select speed modes, navigate routes, and submit parking photos. Operates with 100,000+ vehicles and serves 3.1 million+ subscribers.
- SWING Mobile App (iOS/Android) Mobile application available on the Apple App Store and Google Play that enables users to locate nearby vehicles, scan QR codes to unlock devices, select speed modes, navigate routes, manage payments, and access membership benefits and discounts.
- SWING BIKE (B2B Delivery Fleet) B2B fleet subscription service under the SWING BIKE brand providing two-wheeled vehicle solutions to delivery industry workers and delivery platforms. Offers commercial-grade mobility with fleet management capabilities for food and package delivery operations.
- SwingAir (Airport Van Reservation) Premium airport van reservation service offering user-selected premium vans with bidding options, flight-aware timing synchronization, and multilingual driver support for airport transportation in Seoul.
- SWING TAXI Taxi booking service integrated into SWING's mobility platform, extending the company's offering beyond micro-mobility and van reservations into traditional taxi transportation.
Quantifiable outcome
- 5-10km/h safer riding compared to competitors with speed mode adoption
- +4 more outcomes
Companies that use SWING
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
SWING technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
SWING partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Piero CompanycorePiero Company signed a B2B subscription contract with SWING (The Swing Co., Ltd.) to expand its device-as-a-service model across Asia. This partnership enables cross-border trading of refurbished mobility devices, leveraging Korea's inspection standards and tax benefits to connect supply from developed markets with demand in Southeast Asia.
Scale indicators10 records
Recent moves9 records
Expansion highlights6 records
SWING competitors and assessment
Company assessmentDirect peers
- TIER Mobility: TIER is one of Europe's largest shared micro-mobility operators and is also a SWING investor, making it both a peer and shareholder. TIER operates e-scooters and e-bikes across multiple European cities, sharing SWING's fleet-based, multi-vehicle shared-mobility model.
- Lime: Lime, owned by Uber, operates shared e-scooters and e-bikes globally and is a leading global micro-mobility peer. Its multi-vehicle fleet and app-based access model directly mirror SWING's consumer offering.
- Voi Technology: Voi is a European shared micro-mobility operator with e-scooter and e-bike fleets across dozens of cities. Comparable as a regional shared-mobility operator competing for the same urban rider use case.
- Dott: Dott operates shared e-scooters and e-bikes across European cities and is comparable to SWING as a multi-city, multi-vehicle shared-mobility operator with similar fleet size and urban focus.
- Beam: Beam is an Asia-Pacific shared micro-mobility operator with strong presence in Australia, New Zealand, and Southeast Asia. Directly comparable as a regional peer operating shared e-scooters and e-bikes across Asian-Pacific geographies that overlap with SWING's expansion markets.
- Neuron Mobility: Neuron operates shared e-scooters and e-bikes across Australia, New Zealand, Canada, the UK, and Southeast Asia. Comparable as an Asia-Pacific micro-mobility peer with shared multi-vehicle fleets.
- Bird: Bird is a global shared micro-mobility operator offering e-scooters and e-bikes across North America, Europe, and the Middle East. Comparable as a large-scale, multi-city shared micro-mobility peer.
Regional players
- Hellobike (Hello Inc.): Hellobike is a major Chinese shared bike and shared mobility platform. While it operates primarily in China rather than Korea/Japan, it is comparable as a large-scale Asian shared-mobility operator targeting the same use cases (commuting, last-mile, multi-vehicle).
Broad incumbents
- Kakao Mobility: Kakao Mobility is Korea's dominant ride-hailing and taxi-hailing app. SWING TAXI and SwingAir extend SWING into Kakao Mobility's territory, making it the most relevant incumbent comparison for SWING's four-wheel and taxi ambitions.
- Tada: Tada is a Korean ride-hailing and van service platform. Comparable to SWING's SwingAir airport van and SWING TAXI offerings as a Korean mobility-as-a-service competitor with similar four-wheel passenger use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SWING social profiles
Digital presenceSWING financial estimates
Financial estimateRevenue estimate
Valuation estimate
SWING leadership team
Management profileNumber of profiles
Profiles3 records
SWING subsidiaries and ownership
Company hierarchySubsidiaries1 record
SWING funding detail
Funding detailFunding overview
Funding rounds3 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SWING M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SWING
What does SWING do?
SWING operates a shared micro-mobility platform that rents electric kickboards, bicycles, and mopeds/scooters to individual riders through a single mobile app, with QR-code unlocking, GPS vehicle location, and usage-based pricing. Beyond personal mobility, it provides a B2B fleet subscription (SWING BIKE) for delivery workers, an airport van reservation service (SwingAir), and a taxi booking service (SWING TAXI), positioning itself as a multi-modal urban mobility operator with Asia's largest fleet of 100,000+ vehicles.
Is SWING a public or private company?
SWING is a private company. It is classified as venture growth investor backed and is currently operating.
When was SWING founded?
SWING was founded in 2019. It employs 51 to 100 people.
Where is SWING based?
SWING is headquartered in Seoul, South Korea, in the Asia region.
How does SWING make money?
Four revenue lines are on record. Pay-per-ride usage fees are the primary driver. The others are subscription/membership plans, B2B fleet solutions (SWING BIKE) and swing Air van reservation service.
Who are SWING's main competitors?
Direct peers on record are TIER Mobility, Lime, Voi Technology, Dott, Beam, Neuron Mobility and Bird. Hellobike (Hello Inc.) is listed as a regional player. Broad incumbents are Kakao Mobility and Tada.
Does SWING have an API?
No public API is recorded for SWING.
What industry is SWING in?
SWING's product category is Shared Micro-Mobility Services. Its primary akta.pro industry code is TLAFAMAJ, Shared Mobility Operations & Fleet Services (Charging/Swapping, Rebalancing, Maintenance), with a secondary code of TLAFAMAH, Shared Mopeds/Motorbike Share. Its NAICS code is 48531 and its SIC code is 7510.