What Bird does

Bird designs, manufactures, and operates a shared micromobility platform offering electric scooters, e-bikes, and related vehicles through a mobile application to urban consumers, municipalities, universities, and housing authorities. Founded in 2017 by Travis VanderZanden as one of the original shared e-scooter operators, the company has facilitated over 175 million rides and currently operates more than 200,000 vehicles across 350+ cities in North America, Europe, the Middle East, and Oceania. Following a Chapter 11 filing in late 2023, Bird emerged in April 2024 as the global anchor brand of newly established private parent Third Lane Mobility Inc., which also encompasses the Spin brand acquired for $19 million in September 2023. The combined entity is the largest micromobility operator in North America.

Bird's technology stack includes proprietary in-house vehicle engineering (the IP68-rated battery with 14,000+ mile lifespan, automotive-grade battery management system with CAN Bus communication, and modular hardware designs), Bird VPS — a visual parking system powered by Google's ARCore Geospatial API that delivers centimeter-level geolocation by comparing rider images against Street View data — and an AI-powered Rider Score that assesses riding behavior for compliance incentives. The company also operates Bird Access, an equity pricing program partnered with housing authorities and youth organizations. The next-generation fleet launched in summer 2025 was co-developed with Segway (Bird Dash, Bird Explorer, Bird Journey), and in April 2026 Bird announced a partnership with Fastport (Honda's micromobility venture) to deploy eQuad cargo vehicles for fleet operations.

Bird's business model spans four revenue streams: usage-based per-minute fees for shared scooter and e-bike rentals through the Bird app, direct-to-consumer hardware sales of the Bird Air foldable personal scooter via e-commerce and Target retail, white-label platform licensing to independent operators (vehicles priced at $600-$700 each plus per-ride service fees), and Fleet Manager services for entrepreneur-run local operations. Distribution combines a self-serve product-led app with enterprise sales through competitive city procurements, exclusive university agreements, and housing-authority equity partnerships. Strategic channel integrations include Bird e-bikes available directly within the Lyft app (Denver, Nashville, Cleveland, December 2025) and Forest app integration in London. For 2024, Third Lane Mobility reported $220 million in gross receipts and nearly $20 million in adjusted EBITDA, with Q1 2026 revenue up 9% on a record backlog.

Name

Bird

Legal name

Blue Jay Transit Inc.

Website

https://www.bird.co

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

251–500 employees

Short description

Bird operates a shared electric scooter and e-bike platform serving urban consumers, municipalities, and universities across 350+ cities globally through its mobile app. Following its 2024 emergence from bankruptcy, the company operates under Third Lane Mobility alongside Spin as the largest North American micromobility provider, monetizing through usage-based rentals, hardware sales, and platform licensing.

Ownership category

akta.pro rank

Product category

Shared Micromobility Services

NAICS

Automotive Equipment Rental and Leasing (5321)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Scootershare (Dockless E-Scooters) (TLAFAMAG)

akta.pro secondary industry

E-Scooters (Stand-Up) (CRACASAB)

Keywords

• Shared micromobility
• Electric scooter rental
• E-bike sharing
• Micro-electric vehicles
• Fleet management platform

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Technology or R&D, Personnel, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Shared Scooter and E-Bike Rentals: Bird generates primary revenue through per-minute usage fees charged to riders for shared electric scooter and e-bike rentals via its mobile app. Riders pay for the duration of their ride, with pricing varying by city, vehicle type, and promotional offers.
2. Personal Vehicle Sales: Bird sells personal electric scooters (Bird Air) directly to consumers through its e-commerce platform and retail partners like Target, offering one-time purchase of owned vehicles.
3. Platform Licensing to Operators: Bird provides its technology platform, vehicle designs, and brand to independent operators through its Platform program. Operators can launch their own fleets using Bird vehicles ($600-$700 per vehicle) and pay service fees per ride.
4. Fleet Management Services: Bird offers Fleet Manager program enabling independent entrepreneurs to operate Bird fleets in specific territories, providing vehicles, software, support, and operational frameworks.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels7 records

Core offering

Bird operates shared electric scooter and e-bike rental fleets in 350+ cities worldwide via its mobile app, charging riders per-minute usage fees. Beyond shared fleets, Bird sells its Bird Air personal foldable scooter direct-to-consumer through e-commerce and Target, and licenses its vehicles, platform software, and brand to independent operators through its Platform business (vehicles at $600–$700 each, minimum 50-vehicle orders).

Product overview

Bird is a shared micromobility operator offering electric scooters, e-bikes, and related services through a portfolio of proprietary vehicles and a white-label platform. The core shared vehicle lineup includes the Bird Two (high-end scooter with automotive-grade battery management), Bird Three (most sustainable scooter), Bird One (shared-industry-first custom scooter), and Bird Cruiser (two-seat electric vehicle), along with the BirdBikeshare shared e-bike service. On the consumer side, Bird sells the Bird Air personal foldable e-scooter through retail and online channels. The next-generation fleet launched in 2025 with Segway includes Bird Dash (scooter), Bird Explorer (compact e-bike), and Bird Journey (commuter e-bike). Bird also operates a Platform business offering white-label fleet management tools and city dashboards to independent operators and municipalities. Key technology features include Bird VPS (visual parking system using Google ARCore), AI-powered Rider Score for safety compliance, and a proprietary Battery Management System. The company operates as the anchor brand of Third Lane Mobility Inc., which also encompasses the Spin brand.

Differentiator

Problem solved

Functional benefit

Brands

• Bird Three: Electric scooter model designed as the most eco-conscious scooter in Bird's fleet
• Bird One
• Bird Two
• Bird Cruiser
• Bird Bike
• Bird Bikeshare
• Bird Air
• Bird Explorer
• Bird Journey
• Bird Dash

Products and services

• Shared Electric Scooter Rentals Per-minute shared electric scooter rental service operated via the Bird mobile app across 350+ cities worldwide. Riders use the app to locate, unlock, ride, and park vehicles. Pricing varies by city and vehicle type. Serves urban residents, commuters, students, and tourists seeking affordable last-mile transportation.
• BirdBikeshare (Shared E-Bike Rentals) Shared step-through electric bike rental service accessed through the Bird mobile app, providing an eco-friendly micro-electric mobility alternative within Bird's shared fleet portfolio across global cities.
• Bird Air (Personal Foldable Electric Scooter) Personal high-tech foldable electric scooter sold direct-to-consumer via www.bird.co and Target retail. Features aircraft-grade aluminum framing, 16 mph top speed, up to 16-mile range, regenerative braking, never-flat tires, Bluetooth connectivity with OTA updates, and 30+ US/international safety certifications.
• Bird Platform (White-label Fleet Licensing) White-label fleet management and operations platform that enables independent operators and cities to launch and manage shared micromobility fleets using Bird vehicles and brand. Operators purchase Bird vehicles at $600–$700 per vehicle (minimum 50-vehicle order, case-by-case) and pay per-ride service fees. Includes custom-branded vehicles, fleet management software with real-time dashboards, city API integrations, and operational support.
• Bird Fleet Manager Program Entrepreneur-run local fleet operations under the Bird brand. Bird provides vehicles, software, and operational support to independent Fleet Managers who run micromobility operations in specific territories. Geared toward owner-operators seeking turnkey access to Bird's vehicles and operational framework.
• Bird Next-Gen Vehicle Fleet (Dash, Explorer, Journey) Co-developed with Segway, this next-generation shared fleet includes the Bird Dash e-scooter (quick trips, first-and-last-mile), Bird Explorer e-bike (casual riders, shorter trips), and Bird Journey e-bike (premium commuter, longer distances). Available through the shared rental service in North American cities.

Quantifiable outcome

• 82% lower carbon emissions per passenger mile than ride-hailing vehicles (Uber/Lyft)
• +9 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Feature7 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Fastport (Honda)coreStrategic or Co-development Partner · 16 April 2026Fastport, Honda's micromobility venture established in 2023, partnered with Third Lane Mobility (parent of Bird and Spin) to supply Fastport eQuad four-wheel electric vehicles and Fleet-as-a-Service platform for urban fleet operations. The eQuad vehicles will be deployed across select U.S. university campuses and major metropolitan areas for battery swapping, vehicle rebalancing, and routine maintenance. The partnership aims to help cities achieve Vision Zero goals with zero-emissions fleet solutions.
• LyftcoreStrategic or Co-development Partner · 18 December 2025Bird deepened its partnership with Lyft by integrating Bird e-bikes directly into the Lyft app, with rollout live in Denver, Nashville, and Cleveland with additional markets planned for 2026. Early performance in Denver showed a 50% increase in e-bike rides within the first month. Companies are piloting a winter 'hibernation' strategy in Canada where Bird app users are redirected to Lyft when no local vehicles are available.
• Atlanta HousingcoreStrategic or Co-development Partner · 1 October 2025Partnership with Atlanta Housing to provide targeted micromobility initiative designed to close first- and last-mile gaps, reduce transportation costs, and expand access to employment and services. Since launch, the program achieved 42% increase in monthly trips, 162% ridership growth, and 387% increase in Bird Access Program ridership within housing-designated zones.
• WimoovcoreStrategic or Co-development Partner · 28 July 2025National partnership in France with Wimoov, an inclusive mobility organization accompanying people in precarious situations toward autonomous mobility for social and professional inclusion. Bird will be integrated into Wimoov's Win digital platform with solidarity pricing (€0 unlock + €0.10/min for 1 year) and awareness events for sustainable mobility.
• SegwaycoreTechnology or Integration · 22 July 2025Bird and Segway announced strategic alliance to deploy next-generation electric scooters and e-bikes across North American markets, beginning summer 2025. Partnership introduced three co-developed models—Bird Dash, Bird Explorer, and Bird Journey—featuring improved durability, safety systems, and sustainability attributes including IPX7 water resistance, enhanced braking, and up to 90km range on e-bikes. New fleet reportedly drove 40% increase in ridership.
• Carte Jeunes Européenne (European Youth Card)minorGTM or Marketing Partner · 11 April 2025Bird partnered with the European Youth Card in France, providing 20% discount on Bird rides for cardholders aged 18+ in participating cities. The card is available for €10/year to those aged 12-30, offering access to thousands of benefits across 38 European countries.
• Forest (London)minorStrategic or Co-development Partner · 12 December 2024Forest, London's sustainable shared e-bike company, and Bird announced partnership enabling Bird users to access Forest e-bikes in London through the Bird app. The integration aims to enhance urban mobility for visitors and residents, leveraging combined extensive fleet and customer base.
• SpincoreTechnology or Integration · 1 September 2023Bird acquired Spin for $19 million in September 2023, making Bird the largest micromobility operator in North America. Both Bird and Spin operate under Third Lane Mobility following Bird's emergence from bankruptcy in April 2024.
• NACTO Partnership (with Lime, Spin, Superpedestrian)minorStrategic or Co-development Partner · 15 May 2023Bird partnered with Lime, Spin, and Superpedestrian at the NACTO conference to unveil ten joint recommendations for regulating e-scooters and e-bikes in North American cities, sharing best practices for safe and well-integrated shared electric vehicles.
• Bird CanadacoreOthersBird Canada is the nation's leading micromobility company and only Canadian-owned and operated shared micromobility provider. Bird Global completed transaction to acquire Bird Canada's micromobility operations in January 2023, strengthening balance sheet and North American leadership position. Bird Canada achieved record-breaking 2025 with 1.75 million rides and expanded to Halifax as truly national coast-to-coast operator.
• 3DegreesminorOthersPartner for carbon offsetting and renewable energy credit procurement to neutralize Bird's greenhouse gas emissions, verified through Verra and CSA Group standards.
• HalifaxminorOthersHalifax expansion in 2025 made Bird Canada truly national. In just five months, Halifax grew into Bird Canada's second-largest market nationwide.

Scale indicators12 records

Recent moves8 records

Expansion highlights6 records

Emerging players

• Neuron Mobility: Neuron is an Asia-Pacific-focused shared e-scooter and e-bike operator that overlaps with Bird's Asia-Pacific ambitions and competes for similar municipal tenders in Australia and the Middle East.
• Beam Mobility: Beam operates shared e-scooters and e-bikes across Asia-Pacific (Australia, New Zealand, Malaysia, Korea, Taiwan), directly competing with Bird in markets like Australia and offering a similar dockless app-based rental experience.
• Wheels: Wheels is a North American shared e-bike and seated e-scooter operator focused on a more seated/lower-speed vehicle format, partially overlapping with Bird's urban shared-mobility use cases and competing in select U.S. campus and city programs.
• Superpedestrian: Superpedestrian is a shared e-scooter operator and vehicle technology provider that has co-partnered with Bird, Lime and Spin on regulatory best-practice initiatives, operating a comparable fleet in selected U.S. and European cities.

Direct peers

• Veo: Veo is a North American shared e-scooter and e-bike operator that directly displaced Bird in Denver's 2026 city tender, illustrating its emergence as a direct municipal-procurement competitor in the U.S.
• Dott: Dott (formed from the merger of Tier Mobility and Dott) is a leading European shared e-scooter and e-bike operator that competes head-to-head with Bird in major European cities, with a similar per-minute rental model and an integrated vehicle+platform offering.
• Voi Technology: Voi is a major European shared e-scooter and e-bike operator with overlapping markets to Bird in cities like Paris and across Scandinavia and Western Europe, using a similar usage-based rental model and competing for the same municipal contracts.
• Lime: Lime is Bird's closest direct competitor in shared e-scooters and e-bikes across North America, Europe and select global cities, operating a comparable dockless model and bidding against Bird in the same municipal RFPs (e.g., Denver, where Lime also lost out to Veo).
• Bolt (shared mobility): Bolt operates shared e-scooters and e-bikes across European cities in addition to its core ride-hail business, competing with Bird in shared micromobility RFPs and overlapping in target urban rider segments.

Broad incumbents

• Lyft: Lyft is both a distribution partner (Bird e-bikes integrated into the Lyft app in Denver, Nashville, Cleveland) and a broader mobility incumbent operating its own shared bikes and scooters, making it a partially competing but largely channel-amplifying peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/birdride
• LinkedInlinkedin.com/company/birdapp
• Instagraminstagram.com/bird
• Facebookfacebook.com/bird

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries3 records

Funding overview

Funding rounds13 records

Investors47 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bird