IQONIQ
IQONIQ operates a multi-sided mobile fan engagement platform for the sports and entertainment industry, connecting fans, clubs, athletes, and brand sponsors via a single app combining social content, e-commerce, gamification, loyalty, and AR/VR broadcasting.
- Company typePrivate
- Founded2019
- HeadquartersMontecarlo, Italy
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What IQONIQ does
IQONIQ Group SARL, founded in 2019 and headquartered in Monaco, operates a multi-sided mobile fan engagement platform exclusively targeting the sports and entertainment industry. The application combines content discovery, e-commerce, gamification, loyalty programs, ticketing, AR/VR broadcasting, and a prepaid debit card into a single consumer product, while serving sports clubs, athletes, and brand sponsors on the enterprise side. The platform architecture includes social login (Facebook), live scores and statistics integration, gamification and loyalty engines, an e-commerce and ticketing module, and a blockchain-based payment tracking layer used by the IQONIQ Foundation for charitable donations.
IQONIQ firmographics
Firmographics- Name
- IQONIQ
- Legal name
- IQONIQ Group SARL
- Website
- https://iqoniq.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- IQONIQ operates a multi-sided mobile fan engagement platform for the sports and entertainment industry, connecting fans, clubs, athletes, and brand sponsors via a single app combining social content, e-commerce, gamification, loyalty, and AR/VR broadcasting.
- Ownership category
- akta.pro rank
IQONIQ industry classification
Industry- Product category
- Sports & Entertainment Fan Engagement Software
- NAICS
- Amusement Parks and Arcades (7131)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Fan Engagement & Onsite Technology (RFID, Cashless, Apps) (MPAGAAAL)
- akta.pro secondary industry
- Gaming & Interactive Entertainment Personalization (HDAAAGAF)
Keywords
Where IQONIQ is headquartered
LocationHeadquarters
- HQ city
- Montecarlo
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
IQONIQ business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Premium Membership Subscription: Fans can upgrade from free to premium membership at €6.95 per month, gaining access to digital card, physical debit card, 3x higher loyalty rewards, exclusive prizes, AR/VR broadcast access, and gamification features.
- Brand Sponsorship and Advertising: Brands can virtually sponsor Idols/Clubs, select from standard IAB display properties, utilize premium ads such as takeovers or backgrounds, or create custom actions. The ad-serving platform enables targeting by geographic region, sport, entertainment interests, and context.
- E-commerce and Ticketing: The platform operates a webshop for merchandise from Idols and Clubs, sells tickets for upcoming events, and offers memorabilia. Fans can earn loyalty points on purchases and receive cashback and discounts.
- Prepaid Card Transaction Fees: The IQONIQ prepaid debit card generates transaction fees when users make purchases worldwide or buy cryptocurrencies.
- IQQ Token Ecosystem: The IQQ utility token creates a loyalty program measurement and exchange mechanism. Token holders receive discounts, loyalty point multipliers, and exclusive access benefits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free membership with basic digital card access |
| Subscription | Monthly | Premium membership at €6.95 with full platform benefits |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
IQONIQ product offering
Product offeringCore offering
IQONIQ operates a mobile fan engagement platform for sports and entertainment that combines social networking, gamification, loyalty programs, e-commerce, ticketing, and AR/VR broadcasting in one app. The platform connects Fans, Clubs, Idols, and Brands and monetizes engagement through a freemium premium subscription, an in-app webshop, ticket sales, branded debit-card products, advertising, and a utility token economy.
Product overview
IQONIQ is a unified fan engagement platform for sports and entertainment, offering a mobile app as its core product. The platform integrates multiple modules including Explore (content discovery), Store (e-commerce with tickets and merchandise), Engage (gamification and social features), Membership (premium subscriptions with debit cards), Idols & Clubs (profiles and live statistics), VR/AR Broadcasting (immersive viewing), IQQ Token (utility cryptocurrency), IQONIQ Foundation (charitable blockchain), and Brand Advertising Solutions for sponsors. The ecosystem connects fans with idols and clubs through personalized content, loyalty programs, exclusive experiences, and e-commerce in a single all-in-one solution.
Differentiator
Problem solved
Functional benefit
Products and services
- IQONIQ Mobile App The core IQONIQ mobile application is a free fan engagement platform for sports and entertainment that lets individual fans follow more than 3,500 clubs, 35,000 athletes, and 1,000+ sports, interact socially, earn loyalty rewards, shop merchandise, buy tickets, and consume live scores, statistics, and AR/VR broadcasts.
- IQONIQ Card The IQONIQ Card is a branded prepaid debit card product that connects IQONIQ's fan wallet and IQQ token economy to real-world spending for individual sports and entertainment fans.
- IQQ Token The IQQ token is IQONIQ's utility token, used within the IQONIQ ecosystem to power loyalty rewards, fan engagement incentives, and blockchain-based payment tracking linked to the IQONIQ Card.
- IQONIQ Foundation The IQONIQ Foundation is the charitable arm of IQONIQ, allowing fans, clubs, idols, and brands to contribute to and participate in social and environmental initiatives through the platform.
- IQONIQ Brand Advertising Platform IQONIQ's brand advertising platform is a dedicated solution for brands, sponsors, and advertisers to run advertising, sponsorship, and immersive AR/VR campaigns against IQONIQ's global sports and entertainment fan base.
- IQONIQ Webshop The IQONIQ Webshop is an online commerce destination that lets individual fans and brand partners purchase merchandise and IQONIQ-branded products integrated with the platform's loyalty ecosystem.
- IQONIQ Ticket Shop The IQONIQ Ticket Shop is an in-app ticketing channel that allows fans to discover and purchase tickets for sports and entertainment events through the IQONIQ platform.
Quantifiable outcome
- Mahindra Racing partnership brings access to over 2 million fans and followers, 1.6 billion content impressions, and over 260 million video views
- +1 more outcomes
Companies that use IQONIQ
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
IQONIQ technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
IQONIQ partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and flagship.
- St Helens R.F.C.coreThree-year Platinum and exclusive engagement partnership. IQONIQ appears on the back of the Club's 2021 playing shirts. Saints fans benefit from exclusive content, prizes, rewards, in-app games, special merchandise, and ticketing offers following a detailed engagement loyalty program.
- KONAMI / eFootball.ProflagshipTitle and exclusive fan engagement and loyalty partner for eFootball.Pro 2020-21 season, rebranded as eFootball.Pro IQONIQ. KONAMI holds in-game campaigns for eFootball PES 2021 users. The partnership involves 10 major European football clubs including FC Barcelona, Manchester United FC, FC Bayern München, and Juventus.
- Essex CricketcoreThree-year partnership making IQONIQ the Official Fan Engagement Partner and Platinum Club Partner of Essex Cricket, the first cricket club to join the IQONIQ family. The partnership brings fans personalized experiences, exclusive access, player interaction opportunities, money-can't-buy prizes, games, and more.
- Dragon / Penske AutosportcoreMulti-year strategic partnership making IQONIQ the team's official fan engagement partner. The platform revolutionizes how motorsports fans follow and connect with the team, offering live results, gamification, messaging, merchandise, prizes, and experiences.
- Mahindra RacingcoreMulti-year partnership making IQONIQ Mahindra Racing's exclusive global fan engagement and loyalty platform. With over 2 million fans and followers, 1.6 billion content impressions, and over 260 million video views, the partnership gives fans unprecedented access to the team, exclusive experiences, and connection to the team's racing and sustainability journeys.
- Envision Virgin RacingcoreMulti-year partnership making IQONIQ the official fan engagement platform of Envision Virgin Racing. The partnership integrates the team's digital ecosystem, giving fans personalized content, behind-the-scenes access, exclusive prizes, and unique experiences on one platform.
- Alfa Romeo Racing ORLEN (Sauber Motorsport)coreIQONIQ became Alfa Romeo Racing ORLEN's exclusive Fan Engagement Partner for 2021 and beyond. IQONIQ brand appears on pit crew helmets and sidepod on cars. The app provides fans with customized content, behind-the-scenes access, and opportunities to interact with Kimi Räikkönen and Antonio Giovinazzi.
- DS TECHEETAHcoreReigning double-champions DS TECHEETAH partnered with IQONIQ as an exclusive fan engagement partner ahead of the 2020/2021 ABB FIA Formula E World Championship. IQONIQ brand appears on front wheel arches and throughout the team environment. The partnership provides fans with exclusive content, behind-the-scenes access, and unique interaction opportunities with the team.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
IQONIQ competitors and assessment
Company assessmentDirect peers
- Socios.com (Chiliz): Socios.com is the most directly comparable fan engagement platform, offering utility token-based rewards and voting rights to sports fans through partnerships with FC Barcelona, Paris Saint-Germain, Juventus, and similar clubs. Both IQONIQ and Socios pursue a tokenized loyalty model and multi-sided platform connecting fans, clubs, and brands.
- Bitci: Bitci operates a fan token ecosystem for sports clubs including McLaren, FC Barcelona, and national football federations. Its token-based fan engagement, B2B club partnership model, and exchange platform make it a close analogue to IQONIQ's IQQ utility token and exclusive partnership strategy.
- Two Circles: Two Circles is a sports fan engagement agency that helps rights holders monetize first-party fan data through owned CRM, ticketing, and content platforms. It is comparable to IQONIQ's B2B offering for sports organizations seeking unified fan engagement and loyalty infrastructure.
- RealFevr: RealFevr is a sports fan engagement platform combining NFTs, fantasy, and digital collectibles for football fans with licensed club partnerships. Its focus on tokenized fan experiences and licensed sports IP makes it a relevant niche peer to IQONIQ's Web3-enabled fan engagement model.
Broad incumbents
- Fanatics: Fanatics is the dominant global sports merchandise, licensing, and collectibles platform with growing investment in fan engagement, ticketing, and betting. It is broader than IQONIQ but competes for the same fan attention and team partnership dollars across e-commerce and engagement.
- Genius Sports: Genius Sports provides sports data, technology, and fan engagement solutions to leagues, sportsbooks, and media companies worldwide. Its enterprise B2B orientation and club/league-level partnerships overlap with IQONIQ's enterprise GTM motion targeting sports organizations.
- OneFootball: OneFootball is a leading football media platform aggregating scores, news, highlights, and live streaming to a global audience of fans. It is comparable to IQONIQ's content and live scores functionality and competes for football fan engagement time.
Emerging players
- YellowHeart: YellowHeart is an NFT-based ticketing and fan engagement platform serving live music and sports events. Its tokenized ticketing and event experience focus overlaps with IQONIQ's ticket shop and token-based loyalty mechanics.
Regional players
- Dream Sports (Dream11): Dream Sports operates India's largest fantasy sports and fan engagement ecosystem through Dream11, FanCode, and Sporta. It is a comparable multi-product sports fan engagement platform but is regionally focused on the Indian market rather than competing directly with IQONIQ in Europe.
Others
- Sportradar: Sportradar is a global sports data and technology provider serving leagues, media companies, and sportsbooks. While it operates upstream of consumer fan engagement, its data infrastructure and league-level relationships make it an adjacent technology enabler in the same ecosystem IQONIQ targets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights7 records
Customer concentration
IQONIQ social profiles
Digital presenceIQONIQ financial estimates
Financial estimateRevenue estimate
Valuation estimate
IQONIQ leadership team
Management profileNumber of profiles
Profiles7 records
IQONIQ funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IQONIQ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IQONIQ
What does IQONIQ do?
IQONIQ operates a mobile fan engagement platform for sports and entertainment that combines social networking, gamification, loyalty programs, e-commerce, ticketing, and AR/VR broadcasting in one app. The platform connects Fans, Clubs, Idols, and Brands and monetizes engagement through a freemium premium subscription, an in-app webshop, ticket sales, branded debit-card products, advertising, and a utility token economy.
Is IQONIQ a public or private company?
IQONIQ is a private company. It is classified as venture growth investor backed and is currently operating.
When was IQONIQ founded?
IQONIQ was founded in 2019. It employs 11 to 50 people.
Where is IQONIQ based?
IQONIQ is headquartered in Montecarlo, Italy, in the Europe region.
How does IQONIQ make money?
Five revenue lines are on record. Premium Membership Subscription is the primary driver. The others are brand Sponsorship and Advertising, E-commerce and Ticketing, prepaid Card Transaction Fees and IQQ Token Ecosystem.
Who are IQONIQ's main competitors?
Direct peers on record are Socios.com (Chiliz), Bitci, Two Circles and RealFevr. Broad incumbents are Fanatics, Genius Sports and OneFootball. YellowHeart is listed as an emerging player. Dream Sports (Dream11) is listed as a regional player. Sportradar is listed as an others.
Does IQONIQ have an API?
No public API is recorded for IQONIQ.
What industry is IQONIQ in?
IQONIQ's product category is Sports & Entertainment Fan Engagement Software. Its primary akta.pro industry code is MPAGAAAL, Fan Engagement & Onsite Technology (RFID, Cashless, Apps), with a secondary code of HDAAAGAF, Gaming & Interactive Entertainment Personalization. Its NAICS code is 7131 and its SIC code is 7900.