St.Helens
- Company typePrivate
- Founded1890
- HeadquartersSt. Helens, United Kingdom
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
St.Helens firmographics
Firmographics- Name
- St.Helens
- Legal name
- St.Helens R.F.C.
- Website
- https://saintsrlfc.com
- Company type
- Private
- Founded year
- 1890
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
St.Helens industry classification
Industry- Product category
- Professional Rugby League Club
- NAICS
- Sports Teams and Clubs (711211), Sporting Goods Retailers (459110), Spectator Sports (71121)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Team Sports Matches (Club & National) (MPAGAMAB)
- akta.pro secondary industries
- Live Sports Pay-Per-View (PPV) & Event Streaming (MPAKAOAE), Full-Line Sporting Goods Superstores (CRAMABAA)
Keywords
Where St.Helens is headquartered
LocationHeadquarters
- HQ city
- St. Helens
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
St.Helens business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Ticket Sales: Revenue from individual match tickets and season memberships for Betfred Super League fixtures and Challenge Cup matches.
- Merchandise Sales: Sale of club merchandise including kits, training wear, and accessories through the official Superstore.
- Saints TV Subscription: Subscription-based streaming service offering match replays, behind-the-scenes content, and player interviews. Available from £5.99/month or £69.99 annually.
- Hospitality: VIP matchday hospitality packages including premium seating, catering, and exclusive experiences at the BrewDog Stadium.
- Sponsorship & Partnerships: Revenue from principal, platinum, associate, and official club partners across various categories including beverages, retail, and professional services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Saints TV Monthly Subscription |
| Subscription | Annual | Saints TV Annual Subscription |
| Unit Pricing | Pay-as-you-go | Merchandise - Training Gear |
| Unit Pricing | Pay-as-you-go | Merchandise - Playing Kits |
| Transaction based/ take rate | Pay-as-you-go | Match Tickets |
| Subscription | Pay-as-you-go | Hospitality Packages |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels9 records
St.Helens product offering
Product offeringCore offering
St.Helens R.F.C. is a professional rugby league football club competing in the Betfred Super League. The club sells live match tickets, season memberships, official merchandise through its Superstore, subscription-based video streaming via Saints TV, and VIP hospitality packages at the BrewDog Stadium, alongside operating the multi-purpose stadium venue for conferences and events.
Product overview
St.Helens R.F.C. operates a unified digital ecosystem comprising its official website as the central hub, supported by Saints TV (a subscription video streaming service), the Saints Superstore (e-commerce merchandise platform), and hospitality/venue services at the BrewDog Stadium. The club offers matchday memberships and VIP experiences as premium add-ons to its core rugby league content offerings. These products are interconnected: the website drives ticket sales and memberships, Saints TV provides behind-the-scenes content to deepen fan engagement, and the Superstore monetizes the supporter relationship through merchandise.
Differentiator
Problem solved
Functional benefit
Products and services
- Saints TV A video streaming subscription service for rugby league fans offering full match replays, behind-the-scenes content, player interviews, and exclusive club documentaries.
- Saints Superstore Official online merchandise store selling club home, away, and third kits, training wear, apparel, accessories, and collectibles for supporters.
- Hospitality & VIP Matchday Experiences Premium matchday hospitality offerings with premium seating, catering, and exclusive experiences at the BrewDog Stadium for corporate and individual fans.
- BrewDog Stadium Venue Multi-purpose home stadium venue hosting Super League matches and hireable for conferences, exhibitions, weddings, and private functions.
- 2026 Memberships Season membership packages providing access to home Betfred Super League and Challenge Cup matches, exclusive content, Superstore discounts, and priority access to playoff and cup fixtures.
Quantifiable outcome
- Multiple Super League championships and Challenge Cup victories
- +2 more outcomes
Companies that use St.Helens
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
St.Helens technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
St.Helens partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered principal club partner - stadium naming rights and venue partnership, principal club partner, league competition partner, platinum club partner, matchday sponsor, associate club partner, official club partner, sustainable travel partner and community partner.
- BrewDogprincipal club partner - stadium naming rights and venue partnershipBrewDog holds naming rights to St.Helens R.F.C.'s home stadium (BrewDog Stadium) and serves as Principal Club Partner. The venue hosts Super League matches, hospitality events, conferences, and private functions. BrewDog branding is prominent throughout the stadium facilities.
- Home Bargainsprincipal club partnerHome Bargains operates as a Principal Club Partner, with branding featured prominently on the club's official website and matchday materials.
- O'Neillsprincipal club partnerO'Neills is the kit supplier for St.Helens R.F.C., providing official playing kits, training wear, and merchandise for players and fans.
- Betfred Super Leagueleague competition partnerBetfred is the title sponsor of the Super League competition in which St.Helens R.F.C. competes. The league provides broadcast rights, match scheduling, and official competition branding.
- Elconsplatinum club partnerElcons provides employment law advice services and operates as a Platinum Club Partner with branding on the official website footer.
- Gorilla Glueplatinum club partnerGorilla Glue Company is a Platinum Club Partner with branding featured on the club's official website.
- BIFFAplatinum club partnerBIFFA is a Platinum Club Partner and waste management company serving the UK market.
- Critical Business Solutions (CBS)platinum club partnerCritical Business Solutions operates as a Platinum Club Partner providing business solutions services.
- ASW Legalplatinum club partnerASW Legal is a law firm and Platinum Club Partner with branding on the squad number graphics for Harry Robertson and Jack Welsby.
- EFT Groupplatinum club partnerEFT Group is a DTF printing company and Platinum Club Partner with branding on the official website.
- Acorn Motor Groupmatchday sponsorAcorn Motor Group sponsors the Live Match Centre coverage, bringing fans live updates and matchday content through the official website.
- St Helens Collegeassociate club partnerSt Helens College is an Associate Club Partner providing educational pathway opportunities for young players and community engagement.
- Gallagherofficial club partnerGallagher is an insurance broker and Official Club Partner with prominent branding on player imagery and official communications.
- Northernsustainable travel partnerNorthern is Super League's sustainable travel partner, providing travel guide information for fans attending Magic Weekend and other fixtures.
- Saints Foundationcommunity partnerThe Saints Foundation is the club's community arm (saintsrlfccommunity.com) engaging in social impact programs and youth development beyond professional rugby.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
St.Helens competitors and assessment
Company assessmentDirect peers
- Wigan Warriors: Wigan Warriors are St.Helens' fiercest rival in the Betfred Super League, sharing the same league, north-west England catchment, and comparable commercial model spanning tickets, merchandise, streaming and hospitality.
- Warrington Wolves: Warrington Wolves compete in the Betfred Super League with parallel revenue streams including stadium hospitality, merchandise, and partnerships; comparable as a mid-to-large northern English rugby league franchise.
- Leeds Rhinos: Leeds Rhinos are a fellow Betfred Super League club with a similarly diversified commercial mix of tickets, hospitality, retail and digital content, making them a close structural and revenue-model comparable.
- Catalans Dragons: Catalans Dragons are a Betfred Super League club based in Perpignan, France; they compete in the same competition with a similar broadcast, ticketing, and sponsorship structure, providing a peer for international franchise economics.
- Castleford Tigers: Castleford Tigers compete in the Betfred Super League with a similar revenue mix of ticketing, hospitality, and sponsorship; relevant peer as another northern English franchise with overlapping commercial dynamics.
- Salford Red Devils: Salford Red Devils are a Betfred Super League club operating a similar matchday, membership, and sponsorship-driven commercial model, comparable as a UK rugby league franchise peer.
- Huddersfield Giants: Huddersfield Giants compete in the Betfred Super League with the same fundamentals of ticket sales, hospitality and sponsorship; relevant peer for northern English rugby league franchise economics.
- Hull FC: Hull FC is a Betfred Super League rival operating a similar ticket, membership, merchandise and stadium-event model from the MKM Stadium, making them a structurally comparable UK rugby league franchise.
- Hull Kingston Rovers: Hull KR competes in the Betfred Super League out of Hull with a comparable mix of tickets, memberships, retail and venue hire; a direct peer in scale and product offering.
- Wakefield Trinity: Wakefield Trinity is a Betfred Super League club operating a comparable mix of matchday, membership and partnership revenue streams; a direct peer in the same competition.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
St.Helens social profiles
Digital presenceSt.Helens financial estimates
Financial estimateRevenue estimate
Valuation estimate
St.Helens leadership team
Management profileNumber of profiles
Profiles2 records
St.Helens funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
St.Helens M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about St.Helens
What does St.Helens do?
St.Helens R.F.C. is a professional rugby league football club competing in the Betfred Super League. The club sells live match tickets, season memberships, official merchandise through its Superstore, subscription-based video streaming via Saints TV, and VIP hospitality packages at the BrewDog Stadium, alongside operating the multi-purpose stadium venue for conferences and events.
Is St.Helens a public or private company?
St.Helens is a private company. It is classified as unknown and is currently operating.
When was St.Helens founded?
St.Helens was founded in 1890. It employs 501 to 1,000 people.
Where is St.Helens based?
St.Helens is headquartered in St. Helens, United Kingdom, in the Europe region.
How does St.Helens make money?
Five revenue lines are on record. Ticket Sales are the primary driver. The others are merchandise Sales, saints TV Subscription, hospitality and sponsorship & Partnerships.
Who are St.Helens's main competitors?
Direct peers on record are Wigan Warriors, Warrington Wolves, Leeds Rhinos, Catalans Dragons, Castleford Tigers, Salford Red Devils, Huddersfield Giants, Hull FC, Hull Kingston Rovers and Wakefield Trinity.
Does St.Helens have an API?
No public API is recorded for St.Helens.
What industry is St.Helens in?
St.Helens's product category is Professional Rugby League Club. Its primary akta.pro industry code is MPAGAMAB, Team Sports Matches (Club & National), with a secondary code of MPAKAOAE, Live Sports Pay-Per-View (PPV) & Event Streaming. Its NAICS code is 711211 and its SIC code is 7997.