What NEOH USA does

NEOH is an Austrian food technology company that develops and sells zero-added-sugar confectionery products built around its proprietary ZERO+ (scientifically named ENSO 16) sugar replacement formula. Founded in Vienna in 2012 with first commercial products in 2017, the company developed ZERO+ over more than four years as a plant-based fiber blend of over 90% fibers sourced from agave, chicory, corn, and wheat, combined with erythrit and minimal sucralose. ZERO+ enables 1:1 sugar replacement in recipes, reduces calories by 60% versus sugar, and produces minimal blood glucose response (+20 mg/dl vs +117 mg/dl for glucose), as validated in a randomized, double-blind, crossover clinical study at the Medical University of Vienna published in Scientific Reports (Nature, June 2024). The product line spans filled waffles (CRISP N CREAM, Hazelnut Crunch, CRISPY CREAM WHITE), chocolate bars (MILKY CHOC, Milch Schoko, Haselnuss Schoko), nutrition bars (Berry, Coconut, Caramel Nuts, Crunch, Peanut Riegel), and the ZERO+ standalone sugar substitute.

The business operates a hybrid go-to-market: direct-to-consumer e-commerce via a Shopify storefront at neoh.com, a dedicated B2B corporate portal (€50 minimum order), and broad retail distribution across 25+ DACH chains including REWE, BILLA, Penny, METRO, Müller Drogerie, SPAR, Tchibo, and Albert Heijn in the Netherlands, plus travel retail (Autogrill) and corporate catering (Eurest). Revenue mechanics include transactional D2C sales, a €3/month NEOH PRIME subscription with 25% discount and free shipping, B2B wholesale, and an emerging B2B ingredient licensing business supplying ZERO+ to food and beverage manufacturers under SVP B2B Stefan Kotynek. Strategic corporate investors include Ferrero (2025, double-digit million euros) and Rewe Group (March 2026, several million euros alongside Zintinus and Teseo Capital).

NEOH reported €14M in consolidated 2025 revenues and projects sales exceeding €20M in 2026, with the B2B ingredient business positioned as the primary growth lever. Target customers span health-conscious consumers, diabetics and blood-sugar-conscious individuals, athletes (endorsed by Jonathan Tah, Dominic Thiem, Gabriel Wibmer, Markus Salcher), low-carb/keto dieters, and offices. The brand maintains a 4.71-star rating across 4,947 verified reviews on its storefront, supporting credibility in the DACH functional confectionery category.

Name

NEOH USA

Legal name

NEOH

Website

https://neoh.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

NEOH is an Austrian food technology company that develops and sells zero-added-sugar confectionery products using its proprietary ZERO+ plant-fiber sugar replacement formula, distributed direct-to-consumer, through DACH retail, and as a B2B ingredient to food manufacturers.

Ownership category

akta.pro rank

Product category

Sugar-free confectionery

NAICS

Sugar and Confectionery Product Manufacturing (3113), Bread and Bakery Product Manufacturing (31181)

SIC

Sugar & Confectionery Products (2060), Cookies & Crackers (2052)

akta.pro primary industry

Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG)

akta.pro secondary industry

Sweeteners (Sugar, HFCS, Alternative Sweeteners) (CRADAOAB)

Keywords

• Sugar-free confectionery
• Plant-based sweetener
• Sugar replacement formula
• Low-glycemic chocolate bars
• Functional snack bars

Headquarters

HQ city

Kirkland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct-to-Consumer (D2C) E-commerce: NEOH sells its complete product line directly to consumers through its Shopify-powered online store (neoh.com), offering single items, multi-packs, and subscription options via NEOH PRIME. This is the primary revenue stream.
2. B2B Wholesale / Corporate Sales: NEOH sells to businesses (offices, fitness studios, retailers) at wholesale/corporate pricing through a dedicated B2B store portal. B2B channel supports both resale and internal corporate consumption (employee benefits, office snacks). Minimum order value of €50.
3. Retail / CPG Distribution: NEOH products are sold through major retail chains across DACH region including REWE, BILLA, Penny, METRO, Müller Drogerie, Albert Heijn, Tchibo, Autogrill, and many others. This represents offline brick-and-mortar distribution revenue.
4. B2B Ingredient / Licensing (ZERO+): NEOH is expanding into supplying food and beverage manufacturers with its ZERO+ sugar reduction formula as a B2B ingredient. Stefan Kotynek was appointed as Senior Vice President B2B to drive this new strategic business unit. Projected to be a major growth driver with sales expected to exceed €20M in 2026.
5. NEOH PRIME Subscription: Monthly subscription program (€3.00/month) offering 25% discount and free shipping on all orders. Provides recurring revenue and customer loyalty. Minimum commitment of 3 months.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

NEOH develops, manufactures and sells zero-added-sugar chocolate bars, waffles and snack bars formulated with its proprietary ZERO+ (ENSO 16) plant-fiber sugar-replacement blend. Beyond finished consumer products sold direct-to-consumer and through European retail partners, NEOH also operates a B2B platform supplying the ZERO+ ingredient to food and beverage manufacturers and a corporate B2B store for office/wholesale bulk orders.

Product overview

NEOH is a sugar-reduction food company offering a portfolio of chocolate snacks and waffles using their proprietary ZERO+ sugar replacement technology. The product line consists of filled waffles (CRISPY CREAM WHITE, CRISP N CREAM, Hazelnut Crunch), chocolate bars (MILKY CHOC, Milch Schoko, Haselnuss Schoko), and nutrition bars (Berry Riegel, Coconut Riegel, Crunch Riegel, Caramel Nuts Riegel, Peanut Riegel). ZERO+ is their key technology ingredient - a sugar substitute made from over 90% plant-based fibers that replaces 100% of added sugar across all products. Products are sold direct-to-consumer via their online shop and through retail partners in Germany and Austria. The company also operates a B2B platform for wholesale and corporate customers, and offers NEOH PRIME subscription service for recurring discounts.

Differentiator

Problem solved

Functional benefit

Brands

• NEOH PRIME: A monthly subscription program offering 25% discount on all orders plus free shipping for €3.00 per month, cancellable monthly with a 3-month minimum commitment.
• ZERO+

Products and services

• MILKY CHOC Zero-added-sugar chocolate bar in NEOH's chocolate range, formulated with the proprietary ZERO+ (ENSO 16) plant-fiber sweetener blend and targeted at sugar-conscious consumers seeking classic milk-chocolate taste without blood-glucose impact.
• CRISPY CREAM WHITE Zero-added-sugar white chocolate bar with crispy inclusions, part of NEOH's chocolate range built on the ZERO+ sweetener system, aimed at consumers who want indulgent white chocolate without added sugar.
• CRISP N CREAM Zero-added-sugar crispy-cream chocolate bar in NEOH's core chocolate-bar range, formulated with ZERO+ to deliver a creamy, crispy texture without added sugar.
• Hazelnut Crunch Waffel Zero-added-sugar hazelnut-filled waffle in NEOH's wafer range, combining hazelnut crunch with the ZERO+ sweetener system as a low-glycemic snack option.
• Berry Riegel Berry-flavored zero-added-sugar snack bar in NEOH's "Riegel" (bar) range, using the ZERO+ sweetener system to deliver fruity sweetness with low glycemic impact.
• Coconut Riegel Coconut-flavored zero-added-sugar snack bar in NEOH's Riegel range, formulated with ZERO+ and targeted at consumers seeking tropical, low-glycemic snack options.
• Caramel Nuts Riegel Caramel-and-nut zero-added-sugar snack bar in NEOH's Riegel range, built on the ZERO+ sweetener system to deliver caramel sweetness without added sugar.
• Crunch Riegel Crunch-textured zero-added-sugar snack bar in NEOH's Riegel range, using ZERO+ to deliver sweetness and crunch without added sugar.
• Peanut Riegel Peanut-flavored zero-added-sugar snack bar in NEOH's Riegel range, using ZERO+ to provide a high-protein, low-glycemic peanut snack.
• Crunch Bites Zero-added-sugar crunchy snack bites from NEOH, positioned as portion-controlled, low-glycemic snacks built on the ZERO+ sweetener system.
• Drageelinos Zero-added-sugar dragée-style chocolate pieces ("Drageelinos") from NEOH, formulated with ZERO+ as a small-format sugar-free confection.
• Milch Schoko Zero-added-sugar milk chocolate bar ("Milch Schoko") in NEOH's German-language chocolate range, formulated with ZERO+ for the German-speaking DACH market.
• Haselnuss Schoko Zero-added-sugar hazelnut chocolate bar ("Haselnuss Schoko") in NEOH's German-language chocolate range, built on ZERO+ to deliver hazelnut chocolate taste without added sugar.
• ZERO+ Sugar Replacement Standalone ZERO+ (ENSO 16) sugar-replacement product, sold as a sweetener ingredient for home and professional use; the same formulation underpins NEOH's finished confectionery range and its B2B ingredient offering to food and beverage manufacturers.
• Bestseller Box Curated multi-pack bundle of NEOH's bestselling chocolate bars, waffles and snack bars, sold as a single SKU on the D2C store for sampling and gifting.
• Riegel Mix - Alle 5 Sorten Multi-pack bundle containing all five varieties of NEOH's Riegel snack-bar range, sold as a single SKU for variety sampling on the D2C store.
• NEOH PRIME Subscription Paid subscription/membership program that provides NEOH customers with recurring delivery, exclusive product access, free shipping on orders over a threshold, surprise gifts, and 10% credit-back on every order, designed to drive D2C retention.

Quantifiable outcome

• 60% calorie reduction compared to regular sugar (per ZERO+ formulation)
• +4 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

17 partnerships are on record, tiered moderate, minor and core.

• Jonathan Tah (Brand Ambassador)moderateGTM or Marketing PartnerGerman national football player Jonathan Tah serves as a NEOH brand ambassador. Featured in marketing materials with quotes like 'Meine Verteidigung gegen Zucker' (My defense against sugar). Drives brand awareness among sports and fitness audiences.
• Dominic Thiem (Brand Ambassador)moderateGTM or Marketing PartnerFormer world #3 tennis player and 2020 US Open champion Dominic Thiem is a NEOH brand ambassador. Featured in podcast and marketing materials. Calls NEOH his 'Go-to Snack für unterwegs' (go-to snack for on the go).
• Gabriel Wibmer (Brand Ambassador)minorGTM or Marketing PartnerAustrian professional mountain biker and downhill/street trial athlete Gabriel Wibmer is a NEOH brand ambassador. Featured as Jonas's favorite snack and best reward after a day on the bike.
• Markus Salcher (Brand Ambassador)minorGTM or Marketing PartnerAustrian para-alpine skier Markus Salcher is a NEOH brand ambassador, calling NEOH the 'perfect snack on the mountain' (der perfekte Snack am Berg).
• Holly Wilkinson (Nutrition Expert)moderateGTM or Marketing PartnerBritish-Austrian nutrition expert, author, and TV host Holly Wilkinson co-hosts the NEOH podcast 'IM NAMEN DEINES KÖRPERS'. She provides scientific credibility around nutrition, blood sugar management, and sustainable eating. Author of 'Genug gefastet' and TV host on JOYN.
• Medical University of Vienna (MedUni Wien)coreStrategic or Co-development PartnerConducted a randomized, double-blind, crossover clinical study validating the health benefits of ZERO+ (ENSO 16) sugar replacement formula. Study published in Scientific Reports (Nature, June 2024). Found ZERO+ caused +20 mg/dl max blood glucose rise vs +117 mg/dl for glucose.
• REWE Group (Retail Distribution)coreChannel Partner/ Reseller/ DistributorREWE Group (Germany and Austria) is a key retail distribution partner, stocking NEOH products across its REWE and Penny supermarket chains in Germany and Austria. One of 25+ retail partners listed on neoh.com.
• BILLA / BILLA PLUS / BILLA Corso (Retail Distribution)coreChannel Partner/ Reseller/ DistributorAustrian supermarket chain BILLA (part of REWE International) is a key retail partner distributing NEOH products. Also available at BILLA PLUS and BILLA Corso formats.
• METRO Germany (Retail/Wholesale Distribution)moderateChannel Partner/ Reseller/ DistributorMETRO Germany wholesale retail chain distributes NEOH products, targeting both business customers and end consumers.
• Penny (Retail Distribution)moderateChannel Partner/ Reseller/ DistributorGerman discount supermarket chain Penny (REWE Group) distributes NEOH products, making them accessible to price-conscious consumers.
• Müller Drogerie (Retail Distribution)moderateChannel Partner/ Reseller/ DistributorDACH-region drogerie chain Müller Drogerie stocks NEOH products, leveraging the health-positioned brand positioning in the health/beauty retail channel.
• SPAR (Retail Distribution)moderateChannel Partner/ Reseller/ DistributorAustrian supermarket chain SPAR (including SPAR Gourmet) distributes NEOH products. Also Transgourmet (SPAR's wholesale arm) carries NEOH.
• Albert Heijn (Retail Distribution)minorChannel Partner/ Reseller/ DistributorDutch supermarket chain Albert Heijn (owned by Ahold Delhaize) distributes NEOH products, marking NEOH's entry into the Netherlands market.
• Tchibo (Retail Distribution)minorChannel Partner/ Reseller/ DistributorGerman retailer Tchibo stocks NEOH products, leveraging Tchibo's network of convenience and department store locations.
• Autogrill (Travel Retail)minorChannel Partner/ Reseller/ DistributorEuropean travel retail and hospitality company Autogrill stocks NEOH products at motorway service areas and travel locations across Europe.
• Eurest (Corporate Catering)minorChannel Partner/ Reseller/ DistributorCorporate catering company Eurest offers NEOH products in workplace dining and corporate cafeterias, supporting B2B and corporate wellness positioning.
• Stefan Kotynek (Senior Vice President B2B)coreOthersStefan Kotynek joined NEOH as Senior Vice President B2B to lead the newly structured ZERO+ business unit targeting food and beverage manufacturers. He brings 15+ years of experience in the food ingredients and flavors industry, specifically in baking ingredients and flavors distribution.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Lily's Sweets: US-based sugar-free chocolate brand owned by Hershey's. Closest direct competitor — stevia-sweetened chocolate bars marketed on the same low-sugar, no-compromise-on-taste value proposition that NEOH uses for ZERO+.
• ChocoRite: Sugar-free chocolate and protein bar brand competing head-to-head with NEOH in the low-net-carb, keto-friendly chocolate category.
• Quest Nutrition: Low-carb, high-protein bars and confectionery positioned at exactly the same low-net-carb, fitness-oriented consumer. Overlap on product format (bars) and consumer (athletes, low-carb dieters).
• Built Bar: Low-sugar, high-protein chocolate-coated bars; comparable D2C-led go-to-market and similar end-consumer targeting in the health-snacking segment.

Emerging players

• Swerve: Erythritol-based sugar replacement brand selling to consumers and home bakers. Closest direct analog to NEOH's ZERO+ ingredient/consumer-facing sweetener play in the US market.

Broad incumbents

• Russell Stover Chocolates (Sugar Free): Major US mass-market chocolate brand with a longstanding sugar-free product line. Illustrates how an established CPG player competes in the same sugar-free chocolate aisle NEOH is targeting.
• Hershey's: Owner of Lily's and a major sugar-free product portfolio. The most direct strategic incumbent; represents the scale competitor that can outspend NEOH on shelf fees, R&D, and international distribution.
• Ferrero: Global confectionery giant and NEOH strategic investor. Comparable through overlapping chocolate-product categories and as a potential acquirer/channel partner for low-calorie/sugar-reduced chocolate.
• Haribo: German-headquartered global confectionery incumbent with sugar-free product extensions. Comparable as a DACH-region category leader that NEOH must compete against for shelf space.

Regional players

• Manner: Iconic Austrian wafer and confectionery brand headquartered in Vienna. Comparable through overlapping DACH retail distribution, waffle/wafer product format, and Austrian cultural provenance — though positioned conventionally rather than sugar-free.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@neohcom
• Facebookfacebook.com/NEOHeurope
• LinkedInlinkedin.com/company/neohinternational
• Instagraminstagram.com/neohworld
• TikToktiktok.com/@neohworld
• Xx.com/neohbar

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds9 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NEOH USA