Built Bar
- Company typePrivate
- Founded2018
- HeadquartersSpanish Fork, United States
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
Built Bar firmographics
Firmographics- Name
- Built Bar
- Legal name
- BUILT Brands, LLC
- Website
- https://built.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Built Bar industry classification
Industry- Product category
- Protein Snacks
- NAICS
- Sugar and Confectionery Product Manufacturing (3113), Bakeries and Tortilla Manufacturing (3118)
- SIC
- Sugar & Confectionery Products (2060)
- akta.pro primary industry
- Snack Bars (Granola, Protein, Cereal Bars) (CRADABAG)
- akta.pro secondary industries
- Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified) (CRADABAM), Health/Protein Snack Bars Manufacturing (AFAKAIAN)
Keywords
Where Built Bar is headquartered
LocationHeadquarters
- HQ city
- Spanish Fork
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Built Bar business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Marketing or Sales, Personnel
Revenue model
- Direct Product Sales: Built Bar generates revenue through direct sales of protein puffs and bars to consumers via their e-commerce platform. Products are sold in 12-count and 4-count boxes at varying price points, with regular promotional sales and a loyalty rewards currency (Built Bucks) driving repeat purchases. The company also offers a one-time Taste Guarantee for unsatisfied customers, providing a gift card for a new box.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 12-Count Box (Original Flavors) |
| Unit Pricing | Pay-as-you-go | 12-Count Box (Sour Puff Varieties) |
| Unit Pricing | Pay-as-you-go | 4-Count Box |
| Unit Pricing | Pay-as-you-go | Build Your Own Box |
| Unit Pricing | Pay-as-you-go | Variety Packs |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Built Bar product offering
Product offeringCore offering
Built Bar (BUILT Brands, LLC) manufactures and sells BUILT Puffs, a line of soft, marshmallowy-textured protein snack puffs positioned as a high-protein, low-calorie alternative to indulgent desserts. The company offers its snacks in single-serve, multi-count boxes, variety packs, and a custom "Build Your Own Box" configuration through direct-to-consumer e-commerce and third-party retail channels.
Product overview
BUILT is a direct-to-consumer protein snack company offering BUILT Puff as its primary product line. BUILT Puff is described as having a soft, marshmallowy texture with a protein-packed formula featuring 15-17 grams of protein per serving and 140 calories. The product line consists of three main categories: Original BUILT Puffs (classic flavors like Cookie Dough Chunk, Brownie Batter, Coconut, etc.), BUILT Sour Puffs (sour-coated variations with flavors like Watermelon Splash, Blue Razz Blast, Green Apple Crush), and specialty/variety packs. Products are sold in 4-count ($10.99) and 12-count ($26.99-$29.99) boxes. The company also offers a Build Your Own Box customization option, a Rewards program with Built Bucks incentives, and a gluten-free product line. All products are manufactured and shipped from the company's own facilities in American Fork, UT.
Differentiator
Problem solved
Functional benefit
Brands
- BUILT Puff: The company's flagship product - a soft, marshmallowy protein snack available in multiple flavors.
- Sour Puff
Products and services
- BUILT Puff (Original) Soft, marshmallowy-textured protein snack puff in the brand's original flavor profile, sold as a single-serve unit for individual consumption.
- BUILT Puff 4CT Four-count box of BUILT Puff protein snacks intended for short-term personal consumption or trial purchases.
- BUILT Puff 12CT Twelve-count box of BUILT Puff protein snacks packaged for repeat or household consumption.
- BUILT Sour Puff Variant of the BUILT Puff protein snack in sour flavor profiles, offering a tangy take on the marshmallowy puff format.
- BUILT Gluten Free Puffs Gluten-free version of the BUILT Puff protein snack, targeting consumers with gluten-sensitivity or preference for gluten-free diets.
- 12ct Mixed Box Twelve-count assorted box mixing multiple BUILT Puff flavors, designed for variety-seeking consumers and gifting.
- Minions and Monsters 12ct Variety Pack Licensed-character themed twelve-count variety pack of BUILT Puffs targeting family and kid-friendly snack occasions.
- Build Your Own Box Customizable assortment configurator that lets consumers select BUILT Puff flavors and quantities to create a personalized multi-pack box.
Quantifiable outcome
- 15-17 grams of protein per puff serving
- +2 more outcomes
Companies that use Built Bar
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles1 record
Built Bar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature3 records
Built Bar partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FandangominorFandango partnership offering customers a $15 Fandango Reward through the Activaterewards program. This cross-promotional deal provides movie-related rewards to Built Bar customers, adding value to purchases and reaching Fandango's entertainment-focused audience.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Built Bar competitors and assessment
Company assessmentDirect peers
- Quest Nutrition: Quest Nutrition is the leading mass-market protein bar brand in the US, selling chewy protein bars, cookies, and chips through DTC, retail, and Amazon. It is a direct competitor to Built Bar in the protein snack bar category with overlapping customers, channel strategy, and positioning around high-protein, low-sugar formulations.
- RXBAR: RXBAR (owned by Mars) sells simple-ingredient protein bars nationally via DTC, grocery, and club channels. It is a direct competitor to Built Bar in the protein bar category, competing for similar health-conscious and fitness-oriented consumers, though RXBAR leans on whole-food/clean-label positioning rather than confection-inspired flavors.
- ONE Brands: ONE Brands produces protein bars with indulgent, candy-inspired flavors (Birthday Cake, Maple Glazed Donut, etc.) — a positioning almost identical to Built Bar's confection-first approach. It is a direct competitor targeting the same better-tasting protein snack consumer, sold in grocery, convenience, and online.
- Barebells: Barebells is a Swedish protein bar brand selling candy-flavored protein bars (milkshake-inspired, caramel-cola, etc.) across Europe and the US. Its confectionery-led protein positioning, retail distribution model, and target consumer closely mirror Built Bar's approach.
- Lenny & Larry's: Lenny & Larry's sells protein cookies and bars with indulgent flavors through grocery and DTC. It competes for the same consumer seeking high-protein, taste-first snacks, and shares Built Bar's positioning around replacing traditional sweets with protein-fortified alternatives.
- Aloha: Aloha produces organic, plant-based protein bars sold via DTC and natural-foods retail. It is a direct competitor in the better-for-you protein bar category, though with a cleaner-ingredient positioning relative to Built Bar's confection-inspired flavor profile.
- Perfect Bar: Perfect Bar (owned by Mondelez) sells refrigerated protein bars with indulgent flavors via grocery and DTC. It is a direct competitor to Built Bar in the protein bar category, sharing the positioning of protein snacks that taste like candy/dessert rather than health food.
- Orgain: Orgain produces organic protein bars, shakes, and powders sold via DTC and grocery. It overlaps with Built Bar on protein bar category and better-for-you consumer base, though with a broader nutritional-supplement portfolio beyond bars.
- Premier Protein: Premier Protein (owned by BellRing Brands/SHB) sells protein shakes, bars, and powders through mass retail and foodservice. It competes with Built Bar on protein bar SKU and shares the same high-protein, low-calorie positioning aimed at health-conscious and active consumers.
Broad incumbents
- Clif Bar: Clif Bar (owned by Mondelez) is an established energy and nutrition bar brand with broad retail distribution and a wider product portfolio than Built Bar. It is a broader incumbent competing for the same snack-aisle shelf space and active-lifestyle consumer, though it is not a focused protein bar player.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Built Bar social profiles
Digital presenceBuilt Bar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Built Bar leadership team
Management profileNumber of profiles
Built Bar funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Built Bar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Built Bar
What does Built Bar do?
Built Bar (BUILT Brands, LLC) manufactures and sells BUILT Puffs, a line of soft, marshmallowy-textured protein snack puffs positioned as a high-protein, low-calorie alternative to indulgent desserts. The company offers its snacks in single-serve, multi-count boxes, variety packs, and a custom "Build Your Own Box" configuration through direct-to-consumer e-commerce and third-party retail channels.
Is Built Bar a public or private company?
Built Bar is a private company. It is classified as unknown and is currently operating.
When was Built Bar founded?
Built Bar was founded in 2018. It employs 251 to 500 people.
Where is Built Bar based?
Built Bar is headquartered in Spanish Fork, United States, in the North America region.
How does Built Bar make money?
One revenue line is on record: direct Product Sales.
Who are Built Bar's main competitors?
Direct peers on record are Quest Nutrition, RXBAR, ONE Brands, Barebells, Lenny & Larry's, Aloha, Perfect Bar, Orgain and Premier Protein. Clif Bar is listed as a broad incumbent.
Does Built Bar have an API?
No public API is recorded for Built Bar.
What industry is Built Bar in?
Built Bar's product category is Protein Snacks. Its primary akta.pro industry code is CRADABAG, Snack Bars (Granola, Protein, Cereal Bars), with a secondary code of CRADABAM, Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified). Its NAICS code is 3113 and its SIC code is 2060.