What visy does

Visy is a privately held Australian packaging and recycling company founded in 1948 and headquartered in Southbank, operating as the second-largest packaging company in Australia with estimated revenue of approximately AUD 7-9 billion and 5,001-10,000 employees. The company manufactures and sells a diversified range of packaging products including cardboard boxes, glass containers, plastic packaging, beverage cans, food cans, and paper products produced at its own Tumut Kraft Mill in New South Wales. Visy also operates proprietary sustainable packaging innovations, most notably the registered Visycell® trademark (an alternative to expanded polystyrene foam) and the Paper Bubble recyclable paper-based bubble wrap launched in March 2026.

Beyond manufacturing, Visy operates extensive recycling and waste-management infrastructure, including Material Recovery Facilities (such as the Brisbane facility processing approximately 61,000 tonnes of household recyclables annually for Brisbane City Council) and serves as the network operator for Victoria's Container Deposit Scheme (CDS Vic), with depot partners such as Outlook Australia handling container sorting. The company also offers global logistics and trading services covering contract logistics, freight forwarding, and project forwarding for industrial clients.

Visy monetizes primarily through B2B product sales to major retailers (Woolworths, Coles), FMCG companies, and food and beverage manufacturers, supplemented by managed-services revenue from government recycling contracts and a small direct-to-consumer e-commerce channel (Boxes and More). GTM motion is enterprise field sales complemented by the eVISY customer portal, with no public pricing disclosed. The company is privately held with no parent company identified, and recent capital activity includes a 2018 Clean Energy Finance Corporation investment (~AUD 21.3M) and a 2013 ARENA grant (~AUD 384K). A notable recent transaction is the 2022 sale of Visy's 7.1-hectare former Brisbane glass site to the Queensland Government for AUD 165 million, with redevelopment planned by Lendlease beginning April 2027.

Name

visy

Legal name

Visy

Website

https://visy.com.au

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Visy is Australia's second-largest privately held packaging and recycling company, manufacturing cardboard, glass, plastic, cans, and paper products while operating national recycling infrastructure including Victoria's Container Deposit Scheme and Material Recovery Facilities for major retailers, FMCG firms, and government clients.

Ownership category

akta.pro rank

Product category

Industrial Packaging

NAICS

Corrugated and Solid Fiber Box Manufacturing (322211), Other Paperboard Container Manufacturing (322219), Plastics Packaging Materials and Unlaminated Film and Sheet Manufacturing (32611), All Other Plastics Product Manufacturing (326199)

SIC

Paperboard Containers & Boxes (2650), Glass Containers (3221), Metal Cans (3411), Paper Mills (2621)

akta.pro primary industry

Corrugated Packaging (Boxes, Sheets, Pads) (IMALACAA)

akta.pro secondary industries

Beverage Packaging (Bottles, Cans, Cartons, Kegs) (IMALAHAD), Recycled Corrugated Products (Boxes, Sheets) (IMAMAKAH)

Keywords

• Packaging manufacturing
• Recycling services
• Container deposit scheme
• Paper products
• Global logistics

Headquarters

HQ city

Southbank

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Packaging Manufacturing and Sales: Visy manufactures and sells a comprehensive range of packaging products including cardboard boxes, glass containers, plastic packaging, beverage cans, food cans, and specialty packaging. Revenue is generated through product sales to major retailers, FMCG companies, and industrial customers.
2. Paper and Pulp Products: Visy operates paper mills including the Tumut Kraft Mill, producing paper products for sale to industrial and commercial customers.
3. Recycling Services and Material Processing: Visy operates Material Recovery Facilities processing household and business recyclables, generating revenue from material processing and recycling services.
4. Global Logistics Services: Visy provides global logistics including contract logistics, freight forwarding, and project forwarding services to industrial clients.
5. Container Deposit Scheme Operations: Visy operates as a network operator for Victoria's Container Deposit Scheme (CDS Vic), collecting and processing beverage containers for recycling.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Visy manufactures and sells a comprehensive range of packaging products including cardboard boxes, glass containers, plastic packaging, beverage cans, food cans, and specialty/promotional packaging, while operating paper mills (e.g., Tumut Kraft Mill), material recovery and recycling facilities, container deposit scheme networks, and global logistics and trading services for industrial, retail, FMCG, and government customers.

Product overview

Visy is a comprehensive packaging and recycling company offering a diversified portfolio of sustainable packaging solutions and related services. The product portfolio includes core packaging products across multiple materials: cardboard boxes (with Visycell® sustainable foam alternative), glass, plastic, beverage cans, food cans, and paper products from the Tumut Kraft Mill. The company also provides specialties (POS displays), retail services, and automation/technology systems. Beyond manufacturing, Visy operates extensive service businesses including recycling (household and business), Victoria's Container Deposit Scheme as a network operator, global logistics (contract logistics, freight forwarding, project forwarding), and global trading. Recent innovation includes Paper Bubble, an Australian-made recyclable paper bubble wrap launched in March 2026 as part of sustainability initiatives.

Differentiator

Problem solved

Functional benefit

Brands

• Visycell®: A more sustainable alternative to expanded polystyrene packaging
• Tumut Kraft Mill

Products and services

• Cardboard Boxes
• Visycell®
• Paper Bubble
• Glass Packaging
• Plastic Packaging
• Beverage Cans
• Food Cans
• Paper and Pulp Products
• Specialties and Point-of-Sale Displays
• Recycling Services
• Container Deposit Scheme Operations
• Global Logistics
• Global Trading
• Retail Services
• Boxes and More
• Automation and Technology Systems

Quantifiable outcome

• Paper Bubble generates 34% lower carbon emissions compared to LDPE plastic bubble wrap
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered major and core.

• LendleasemajorStrategic or Co-development Partner · 25 June 2026Lendlease has been selected by the Queensland Government to redevelop the former Visy glass factory site in West End, Brisbane. The 7.1-hectare site will be transformed into a mixed-use precinct with 4,000+ apartments, open space, parkland, and an amphitheatre. Development begins April 2027 when Visy's lease concludes, with 800 apartments expected before the 2032 Brisbane Olympic Games. The Queensland Government had purchased the site from Visy in 2022 for $165 million.
• Brisbane City CouncilcoreStrategic or Co-development PartnerVisy operates the Material Recovery Facility where Brisbane's household recyclables are processed. In 2024-25, Brisbane collected approximately 61,000 tonnes of material from household recycling, with mechanical sorters separating recyclables and removing contaminants at Visy's facility.
• Outlook AustraliacoreImplementation/ SI/ Consulting PartnerOutlook Australia operates the CDS Vic Bayswater Depot, operated by Outlook Australia, where over 25 million containers have been hand counted and sorted as part of Victoria's Container Deposit Scheme. Visy serves as the network operator for the scheme.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Smurfit Kappa: Smurfit Kappa is one of the world's largest corrugated and paper-based packaging producers, with vertically integrated paper mills and recycling operations comparable to Visy's paper mill (Tumut) and MRF infrastructure. Comparable business model in containerboard and corrugated boxes.
• Sonoco Products: Sonoco is a global diversified packaging manufacturer with operations in metal cans, paperboard, and protective packaging. Directly comparable to Visy's food can and beverage can operations, and competes in similar end markets.
• Amcor: Amcor is the largest packaging company in Australia and a global flexible and rigid packaging leader. Visy is ranked #2 in Australia behind Amcor, competing directly across cardboard, plastics, and specialty packaging categories serving similar FMCG and retail customers.
• Berry Global Group: Berry Global is a major global plastic packaging manufacturer with broad product portfolio across rigid containers, flexible films, and consumer packaging. Comparable to Visy's plastics packaging segment and competes for similar FMCG customers globally.
• Mondi: Mondi is a European-listed global packaging and paper group with integrated pulp, paper, and corrugated operations. Comparable vertically integrated business model to Visy's paper mill and corrugated manufacturing footprint, with similar sustainability positioning.

Direct peers

• Sealed Air: Sealed Air is a global leader in protective packaging including Bubble Wrap (LDPE), the direct incumbent that Visy's new Paper Bubble product is designed to displace. Compete in protective/cushioning packaging for e-commerce, shipping, and industrial applications.
• O-I Glass: O-I Glass is the world's largest manufacturer of glass containers for food and beverage, directly comparable to Visy's Yatala Glass facility and broader glass packaging business serving similar FMCG and beverage customers.
• Pact Group: Pact Group is an ASX-listed Australian packaging manufacturer specializing in rigid plastics, containers, and packaging solutions. It competes with Visy's plastics and specialty packaging segments for FMCG and industrial customers in Australia and New Zealand.
• Orora: Orora is the third-largest packaging company in Australia (~$4.5-5B AUD revenue) and a direct competitor to Visy in corrugated packaging, glass containers, and packaging distribution. Both serve major Australian FMCG and retail customers with comparable product portfolios.

Regional players

• Cleanaway Waste Management: Cleanaway is Australia's largest waste management and recycling company, comparable to Visy's MRF operations and recycling services. Both compete for municipal recycling contracts and operate material recovery infrastructure in Australia.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/VisyForABetterWorld
• LinkedInlinkedin.com/company/visy-industries
• Instagraminstagram.com/visyforabetterworld
• Xx.com/VisyIndustries

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about visy