What SHE does

SHE Inc. (SHE株式会社) is a Tokyo-headquartered impact startup founded on April 11, 2017 by CEO Eri Fukuda, operating a hybrid online-offline career platform that targets women in Japan seeking to develop digital and creative skills and transition into independent careers. The core offering is SHElikes, a subscription-based learning platform with 50 job-category curricula (web design, video production, fashion buying, and others) that pairs self-paced content with career coaching and a talent-matching service (SHE WORKS) connecting graduates with corporate employers. The platform is extended by SHEshares (content media), SHEmoney (financial literacy), and SHEstation (community), all unified through a single SHE ID, and is anchored by physical experience centers in five Japanese cities — Tokyo (HQ, Minami-Aoyama), Nagoya, Osaka, Fukuoka, and Yokohama (opened May 11, 2026 at WeWork Minatomirai Ocean Gate).

The business model combines tiered individual subscriptions (Standard, Light, and Regular plans at 1/6/12-month terms with a 15,000 yen cancellation fee), upfront tuition for the SHElikes PRO Designer 4-month intensive course, recurring SHEmoney subscriptions, transaction fees from SHE WORKS placements, and government-subsidized revenue through a strategic partnership with Japan's Ministry of Economy, Trade and Industry (METI) under the Reskilling Career Up Support Project. Enterprise logos including Dentsu, Hakuhodo, Kao, Recruit, KDDI, Mitsui, Mitsubishi Estate, JTB, Aeon Mall Group, Hankyu Hanshin, Uzabase, Japanet Holdings, and Heraldny serve as both placement destinations for SHE WORKS graduates and, in several cases (Hakuhodo, KDDI, Mitsubishi Estate), strategic shareholders. Cumulative disclosed funding is approximately $16M across five rounds from 2017 through 2025, with backers including ANRI, MPower Partners, POLA Orbis, Global Brain, Hakuhodo DY Ventures, MARUI GROUP, Moon Creative Lab, and SIG Venture Capital.

SHE employs 11–50 staff and runs a multi-channel GTM combining product-led self-serve digital acquisition, community-led engagement via SHEstation and social channels, and a sales-led motion targeting corporate and government clients. AI is deployed at a feature level — primarily text-based generative AI for career-counseling transcription/summarization, resume critiquing, and personalized skill-job matching — without disclosed proprietary models or research output. Recent 2026 activity (Yokohama hub opening, apparel-buyer course with Merone, CEO's #1 Amazon bestselling book, and METI partnership PMI Award) signals an active growth phase following the February 2025 capital raise.

Name

SHE

Legal name

SHE株式会社

Website

https://she-inc.co.jp

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

SHE Inc. is a Tokyo-based impact startup operating a hybrid online-offline career platform for women in Japan. Through SHElikes, it offers subscription training across 50 digital and creative skill categories, paired with career coaching, job matching, and physical learning hubs across five cities.

Ownership category

akta.pro rank

Product category

Online Career Education & Coaching

NAICS

Professional and Management Development Training (61143), Computer Training (61142)

SIC

Services-Employment Agencies (7361), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Career Coaching, Mentoring & Placement Support Services (EDAAAKAO)

akta.pro secondary industries

Productivity & Office Software Skills (EDAAAIAC), Design & Maker Skills (Graphic Design, Calligraphy, Lettering) (EDAAAGAJ)

Keywords

• Women career development
• Online learning platform
• Digital skills training
• Talent matching services
• Career coaching platform

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. SHElikes Subscription Plans: Multiple tiered subscription plans (Standard, Light, Regular) with durations of 1, 6, or 12 months. Users pay membership fees (入会金) plus monthly service fees. Some plans are eligible for government subsidies through the Ministry of Economy, Trade and Industry's reskilling program.
2. SHElikes PRO Designer Course: 4-month intensive professional course with dedicated instructors and career coaches. Course fees are paid upfront or via installments. Early subsidy redemption program available for eligible participants.
3. SHEmoney Financial Education: Money school subscription service with Standard Plan (1-month auto-renewing) and comprehensive 12-month program combining basic (6 months) and advanced (6 months) curricula.
4. SHE WORKS Talent Matching: Matching service connecting job-seeking women with companies. Revenue generated from employer hiring fees and user placement services.
5. Trial Lessons and Events: Free trial lessons and paid workshops hosted at physical locations generate lead conversion and brand awareness.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

SHE operates the SHElikes career platform, a subscription-based digital learning and job-matching service that delivers 50 categories of digital and creative skill content (including web design, video production, and apparel buying) combined with coaching and work-acquisition support to enable women in Japan to build self-directed careers. The platform is reinforced by SHE WORKS talent matching for employers, SHEmoney financial education, SHEshares career media, and SHEstation community, supported by physical experience centers in five Japanese cities.

Product overview

SHE operates as a platform-plus-modules business centered on 'SHElikes,' a career platform that cycles learning and working. The core SHElikes platform offers 50 digital and creative skill courses with coaching and job placement. Tiered offerings include SHElikes PRO デザイナー for professional training with career coaching, SHEmoney for financial literacy, SHE WORKS for talent matching, and SHEshares for career content media. Physical location hubs (SHE Fukuoka, SHE Yokohama) provide offline engagement. A suite of terms and conditions governs each service, and a unified SHE ID provides cross-service access.

Differentiator

Problem solved

Functional benefit

Brands

• SHElikes PRO デザイナー: Professional designer course for learning digital and creative skills.

Products and services

• SHElikes Subscription-based career platform offering 50 categories of digital and creative skills (including web design, video production, and fashion buying) with coaching and job-acquisition support, designed for women in Japan seeking self-directed ('watashi-rashii') careers.
• SHElikes PRO Designer (formerly SHElikes MULTI CREATOR COURSE Designer) 4-month intensive professional designer training program with exclusive instructor support, career coaching, resume-writing assistance, and job introduction services; eligible for government subsidy under the METI Reskilling Career Up Support Project.
• SHE WORKS End-to-end talent matching and placement service that connects job-seeking women with Japanese companies, providing recruitment matching through onboarding support to address hiring, retention, and talent-success challenges.
• SHEshares Media platform publishing career tips and inspirational stories from women living authentic, self-directed lives, serving as a top-of-funnel content marketing channel for SHElikes.
• SHEmoney Subscription-based money school program that teaches financial knowledge and practice from the perspective of self-directed living; available as a 1-month auto-renewing Standard Plan or as a 12-month comprehensive program combining 6 months of basic and 6 months of advanced curriculum (not investment advisory or insurance brokerage).
• SHEstation Registered-user community service platform that provides a space for SHElikes members to connect, share experiences, and engage with peers in a female-focused community setting.

Quantifiable outcome

• First book reached #1 in 10 Amazon categories including Career Design, Leadership, Business Management

Named customers13 records

Segments3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

Four partnerships are on record, tiered secondary and major.

• 株式会社MeronesecondaryStrategic or Co-development Partner · 1 May 2026SHE partnered with Merone (a company supporting women's independence and wellbeing, led by CEO Kumiko Morikawa) to jointly develop and launch a new 'Apparel Buyer' lesson. The course teaches practical skills for starting an apparel buying business using smartphones, with Morikawa serving as instructor and supervisor.
• Adonis Lockett / The Smart Money Blueprint / PMB NetworksecondaryGTM or Marketing Partner · 16 February 2026SHE Bridges PR announced strategic partnership with finance thought leader Adonis Lockett featuring a 90-Day Visibility Launch Campaign to position him as a national authority in private money lending and real estate finance. SHE Bridges PR leads national media relations and executive positioning across business, finance, and entrepreneurship platforms.
• WeWork JapansecondaryStrategic or Co-development PartnerSHE Yokohama located within WeWork Minatomirai Ocean Gate facility, providing flexible workspace access and business infrastructure for the training center
• 経済産業省 (Ministry of Economy, Trade and Industry)majorStrategic or Co-development PartnerGovernment partnership for 'リスキリングを通じたキャリアアップ支援事業' (Reskilling Career Up Support Project) enabling subsidized training programs for women nationwide including rural areas

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• BizReach, Inc. Premium Japanese headhunting and direct-recruit platform serving professionals and employers. Comparable to SHE WORKS on B2B talent matching, although positioned at higher seniority tiers.
• en-japan Inc. Major Japanese online recruiting platform operating sites such as en転職 and en女脳 for women. Directly comparable to SHE WORKS on online talent matching with a women-focused sub-brand.
• TechAcademy (キラメックス株式会社): Japan-focused online tech and programming bootcamp with mentor support and career coaching. Comparable to SHElikes PRO Designer on subscription plus coaching plus job-placement model for career changers.
• Wantedly, Inc. Japanese career platform connecting individuals with companies through a profile-based matching model, with emphasis on mission-driven hiring. Directly comparable to SHE WORKS on the talent matching side, with overlapping B2C and B2B2C user flows.
• UZUZ, Inc. Japanese career support firm for new graduates and second-career entrants, combining training with placement services. Comparable to SHE on the bundled training-plus-placement model targeting career transitioners.
• Schoo, Inc. Japan's largest live online learning platform offering video-based courses across business, tech, and creative categories to working professionals. Closely comparable to SHElikes on subscription-based online skill education for adult career development.

Broad incumbents

• GLOBIS Corporation: Established Japanese provider of MBA programs, executive education, and corporate training. Comparable as a broader incumbent in adult professional and management training, though with a more business-school orientation.
• Udemy, Inc. Global marketplace for online skill courses, with strong presence in Japan. Comparable to SHElikes on subscription/marketplace-based digital skill learning, though with broader and less curated content.
• Coursera, Inc. Global online learning platform partnering with universities and companies to deliver courses and certifications. Comparable to SHElikes as a broad incumbent in subscription-based adult digital and professional education.
• Recruit Holdings: Japan's largest HR/media conglomerate operating Indeed, Rikunabi, and other recruiting and education properties. Comparable as a broad incumbent spanning career matching, learning content, and employer solutions — also a SHE customer via SHE WORKS.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/she_officials
• Instagraminstagram.com/she_officials

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds5 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SHE