Wantedly
- Company typePublic
- Founded2012
- HeadquartersTokyo, Japan
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
Wantedly firmographics
Firmographics- Name
- Wantedly
- Legal name
- ウォンテッドリー株式会社 (Wantedly, Inc.)
- Website
- https://wantedlyinc.com
- Company type
- Public
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Wantedly industry classification
Industry- Product category
- HR Technology
- NAICS
- Employment Placement Agencies (561311), Employment Services (5613), Employment Placement Agencies and Executive Search Services (56131)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- Talent Acquisition (Recruiting) & Applicant Tracking (ATS) (BPACAPAD)
- akta.pro secondary industry
- RPO Technology, ATS Administration & Recruitment Operations (BPACABAN)
Keywords
Where Wantedly is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Wantedly business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscriptions (Wantedly Visit/Wantedly Hire): Premium subscription services for companies using Wantedly Visit for recruitment and Wantedly Hire for applicant tracking, with tiered pricing for different company sizes and features.
- Advertising (Wantedly People Video Ads): Video advertising within the Wantedly People business card management app, targeting business professionals with video ad products.
- Freemium Business Services: Free basic services with premium features, including the name card management app (Wantedly People) and company visit services.
- Featured Company Advertising: Special advertising menus like 'BI キャリアスタジオ with Wantedly' developed with Business Insider Japan for employer branding.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Wantedly product offering
Product offeringCore offering
Wantedly operates a social recruiting platform that connects companies and job seekers through values-based matching powered by mutual recommendation algorithms. Its product suite spans the employment lifecycle, including Wantedly Visit (company discovery and social recruiting), Wantedly People (AI-powered business card management), Wantedly Hire (learning recruitment management system with applicant tracking), and Engagement Suite (employee engagement measurement).
Product overview
Wantedly operates a suite of HR technology products spanning the employment lifecycle: Wantedly Visit is the core business SNS platform for company discovery and social recruiting, Wantedly People is a business card management app that digitizes professional contacts, Wantedly Hire is a learning recruitment management system for applicant tracking and post-hire evaluation, and Engagement Suite addresses employee engagement measurement. Together, these products form an integrated ecosystem supporting company discovery, hiring, and employee retention.
Differentiator
Problem solved
Functional benefit
Products and services
- Wantedly Visit A company visit and social recruiting platform enabling companies to showcase their culture and job opportunities, and job seekers to discover companies and request casual interviews based on values alignment.
- Wantedly People A business card management app for professionals that digitizes and organizes contact information through smartphone camera scanning, syncs with address books, and integrates with ScanSnap scanners.
- Wantedly Hire A learning recruitment management system that supports the full hiring lifecycle including job posting, applicant tracking, employee evaluation surveys, and event management for recruiting.
- Engagement Suite Employee engagement service suite that enables organizations to measure and improve employee satisfaction, workplace culture, and team performance.
Quantifiable outcome
- Companies using Wantedly Feed blog feature received average 2.5x more applications than those not using it
- +4 more outcomes
Companies that use Wantedly
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Wantedly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature5 records
Wantedly partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered minor and core.
- S.RIDE (エス・ライド)minorCollaboration agreement with taxi app giant S.RIDE. Joint development of services related to transportation and recruitment/job matching solutions.
- Dentsu (電通)coreBusiness partnership with Dentsu for advertising product development centered on Wantedly People name card management app. Joint development of new advertising solutions.
- Hong Kong ExpansioncoreInternational expansion to Hong Kong with Cantonese language version of Wantedly platform.
- Kyoto Bank (京都銀行)coreBusiness collaboration with Kyoto Bank to support small and medium enterprises facing young talent shortages in the Kansai region. First partnership with a financial institution in the Kansai area.
- Make School (USA)minorCapital and business partnership with Silicon Valley-based programming school Make School. Investment in programming education and talent development.
- Hosei University (法政大学)minorSupport for career experience programs at Hosei University's Career Design Faculty, led by Professor Tanaka Kennosuke.
- Yokohama Shinkin Bank (横浜信用金庫)coreBusiness partnership to promote matching between small and medium enterprises in Kanagawa area and Wantedly's user base (20-30 year olds), addressing succession and talent shortage issues.
- AirbnbminorCampaign partnership providing accommodation support for students traveling to Tokyo for job hunting activities, with 50% cashback on accommodation costs.
- Singapore ExpansioncoreInternational expansion to Singapore with localized service including English iOS app. Reached 1,000 registered companies within approximately 1 year of launch.
- Amazon Prime StudentminorCampaign partnership targeting Amazon Prime Student members with special offers for Wantedly services (2017-2018 period).
- Business Insider JapancoreJoint development and sales of 'BI キャリアスタジオ with Wantedly', an advertising product for effective employer branding.
- Just Giving Japan (ジャスト・ギビング・ジャパン)minorPartnership for NPO job listing privileges and donation-related services, expanding reach to nonprofit sector.
- Rikkyo University (立教大学)minorSupport for university internship programs to help students find career opportunities.
Scale indicators5 records
Recent moves11 records
Expansion highlights6 records
Wantedly competitors and assessment
Company assessmentBroad incumbents
- Indeed: Global job board and recruitment platform owned by Recruit Holdings; competes with Wantedly Visit for employer job postings and candidate sourcing across markets.
- Glassdoor: Employer review and job listing platform owned by Indeed/Recruit; competes with Wantedly's employer branding and company discovery use cases.
- LinkedIn: Microsoft-owned professional network with extensive talent acquisition, employer branding and ATS integrations; competes with Wantedly across professional networking and recruiter workflows in Japan and globally.
- Recruit Holdings: Japan-headquartered HR services and marketing conglomerate that owns Indeed and Glassdoor; competes with Wantedly across job matching, employer branding and recruiting technology.
- iCIMS: Global enterprise talent acquisition platform covering ATS and candidate relationship management; competes with Wantedly Hire in the broader recruitment management system category.
Direct peers
- HRMOS: Japanese HR tech suite covering hiring, onboarding and HR management; overlaps with Wantedly Hire as a recruitment management system for Japanese employers.
- BizReach: Japan-focused direct placement and headhunting platform for mid-career professionals; overlaps directly with Wantedly's recruitment marketplace for white-collar talent in Japan.
- Eight (Sansan): Japanese business card management and professional networking app from Sansan; directly competes with Wantedly People in the name card / contact management segment in Japan.
Emerging players
- Lapras: Japan-focused reverse-recruiting platform for engineers; overlaps with Wantedly Visit's values-based matching for tech talent in Japan.
- Youtrust: Japanese professional network leveraging trusted referrals for job matching; adjacent competitor to Wantedly's social recruiting model in Japan.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Wantedly social profiles
Digital presenceWantedly compliance and trust
Trust signalCompliance1 record
Wantedly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wantedly leadership team
Management profileNumber of profiles
Profiles6 records
Wantedly funding detail
Funding detailFunding overview
Funding rounds6 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wantedly M&A and investment
M&A and investmentM&A
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wantedly
What does Wantedly do?
Wantedly operates a social recruiting platform that connects companies and job seekers through values-based matching powered by mutual recommendation algorithms. Its product suite spans the employment lifecycle, including Wantedly Visit (company discovery and social recruiting), Wantedly People (AI-powered business card management), Wantedly Hire (learning recruitment management system with applicant tracking), and Engagement Suite (employee engagement measurement).
Is Wantedly a public or private company?
Wantedly is a public company. It is classified as public and is currently operating.
When was Wantedly founded?
Wantedly was founded in 2012. It employs 101 to 250 people.
Where is Wantedly based?
Wantedly is headquartered in Tokyo, Japan, in the Asia region.
How does Wantedly make money?
Four revenue lines are on record. SaaS Subscriptions (Wantedly Visit/Wantedly Hire) is the primary driver. The others are advertising (Wantedly People Video Ads), freemium Business Services and featured Company Advertising.
Who are Wantedly's main competitors?
Broad incumbents on record are Indeed, Glassdoor, LinkedIn, Recruit Holdings and iCIMS. Direct peers are HRMOS, BizReach and Eight (Sansan). Emerging players are Lapras and Youtrust.
Does Wantedly have an API?
No public API is recorded for Wantedly.
What industry is Wantedly in?
Wantedly's product category is HR Technology. Its primary akta.pro industry code is BPACAPAD, Talent Acquisition (Recruiting) & Applicant Tracking (ATS), with a secondary code of BPACABAN, RPO Technology, ATS Administration & Recruitment Operations. Its NAICS code is 561311 and its SIC code is 7361.