Lawazem

What Lawazem does

Lawazem is a Saudi Arabia-based B2B marketplace and procurement management platform, headquartered in Riyadh, that consolidates operational purchases (office supplies, stationery, groceries, cleaning materials, IT supplies, and office appliances) into a single digital buying workflow. The platform combines a self-serve marketplace (web at app.lawazem.com plus iOS and Android apps) with an integrated suite of procurement management modules: configurable Cart Approvals, Flexible Invoicing with consolidated monthly billing, Buy Now Pay Later at 30-day terms, Cost Centers Control for budget tracking by branch and department, Contracts Management, Delivery Management with SMS notifications and VAT invoicing, Custom Catalogs, Spend Analytics, SmartStock inventory management, and an Emergency Purchases (Cost+) pathway that routes non-catalog items through external suppliers at a 15% service fee. ERP integration and Request-for-Quotation capabilities are available on the Premium tier.

The company serves multi-branch enterprise organizations across six verticals (Travel & Hospitality, Manufacturing & Industrials, Government, Banking & Financial, Healthcare, and Education) and reports being trusted by 1,000+ customers, with named logos spanning airlines, banks, manufacturers, hospitals, schools, and government entities. Go-to-market combines product-led growth (self-serve registration) with inside sales handling inbound enterprise inquiries and a field-style enterprise motion with custom RFQs and ERP integration for large accounts. Revenue is generated through three streams: tiered SaaS subscriptions (Free, Starter SAR 499/year, Pro SAR 1,999/year, Premium SAR 4,999/year), marketplace product sales at no additional margin beyond product cost, and a 15% service fee on Emergency Purchases routed to external suppliers.

Name

Lawazem

Legal name

شركة لوازم للتجارة والتسويق LAWAZEM

Website

https://lawazem.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

Lawazem is a Riyadh-based B2B marketplace and procurement management platform serving Saudi Arabian enterprises across government, banking, healthcare, education, manufacturing, and travel verticals with consolidated purchasing, approval workflows, invoicing, and delivery of operational supplies.

Ownership category

akta.pro rank

Product category

B2B Procurement Marketplace

NAICS

Other Commercial Equipment Merchant Wholesalers (42344), Office Supplies and Stationery Retailers (459410)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Office Supplies, IT & Workplace Procurement Marketplaces (CRAFAHAF)

akta.pro secondary industries

Office, Janitorial & Facility Supplies (B2B) (CRAEAEAE), B2B / Invoice-Based BNPL (Trade Credit at Checkout) (FSAGAIAC), Wholesale/B2B Generalist Marketplaces (CRAFAAAF)

Keywords

• B2B procurement marketplace
• Office supplies marketplace
• Procurement management software
• Business purchasing platform
• Operational procurement software

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Subscription SaaS: Annual subscription fees tiered by buyer count and features. Plans range from Free (1 buyer) to Premium (unlimited buyers, SAR 4,999/year). Includes self-quotation, spend analytics, and varying levels of approvals, invoicing, and integrations.
2. Product Sales: Revenue from the sale of office supplies, stationery, and operational products listed on the marketplace. No additional fees beyond product cost. Pricing structure matches company size and monthly spend with promotional and tier-based discounts.
3. Emergency Purchase Service (Cost+): 15% service fee on external supplier orders for items not in catalog. Delivery direct from supplier to customer, with Lawazem handling order tracking and invoicing.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Lawazem operates a centralized B2B marketplace platform that enables businesses in Saudi Arabia to purchase operational supplies — including stationery, groceries, office appliances, cleaning materials, and IT supplies — through a single platform with integrated approval workflows, consolidated invoicing, cost center tracking, and delivery management. The platform also provides SaaS procurement management modules (cart approvals, flexible invoicing, spend analytics, contracts management, ERP integration, and emergency purchase routing) sold via tiered annual subscription plans.

Product overview

Lawazem operates as a unified B2B marketplace and procurement management platform designed specifically for operational purchases and office supplies in Saudi Arabia. The platform combines a core marketplace (offering stationery, groceries, office appliances, IT supplies, and hundreds of brand categories) with an integrated suite of procurement management modules including Cart Approvals, Flexible Invoicing, Buy Now Pay Later, Cost Centers Control, Contracts Management, Emergency Purchases (Cost+), Delivery Management, Custom Catalog, Spend Analytics, SmartStock, ERP Integration, and RFQ capabilities. The platform supports multi-branch, multi-department organizations across industries including travel and hospitality, manufacturing, government, banking and financial, healthcare, and education. Pricing tiers include Free (1 buyer), Starter at SAR 499/year (5 buyers), Pro at SAR 1,999/year (10 buyers), and Premium at SAR 4,999/year (unlimited buyers with ERP integration and RFQ).

Differentiator

Problem solved

Functional benefit

Products and services

• Lawazem B2B Marketplace Platform

Quantifiable outcome

• 150% quarterly growth in 2021
• +3 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature11 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Al Baydaa Group: Established Saudi office supplies and stationery distributor with deep enterprise relationships; competes head-to-head with Lawazem in the same vertical customer base.
• United Office Stationery: Long-standing KSA-based office and stationery supplier serving enterprise and government buyers; a traditional wholesale competitor that Lawazem's digital marketplace directly challenges.
• Sary (Jahez B2B): Saudi-headquartered B2B wholesale marketplace serving SMEs with groceries and operational supplies — the closest direct competitor to Lawazem's operational procurement marketplace in KSA.

Broad incumbents

• Amazon Business: Global B2B procurement marketplace with deep catalogs, established supplier networks, and aggressive pricing — the most threatening broad incumbent for any regional B2B marketplace including Lawazem.
• Noon: Leading MENA e-commerce platform that has expanded into B2B offerings; competes with Lawazem for digital procurement wallet share across Saudi Arabia and the wider region.
• Namshi: MENA e-commerce incumbent owned by Noon; relevant as a broad incumbent with established logistics, brand relationships, and pricing scale that could pivot into B2B procurement.

Emerging players

• Tabby: MENA BNPL provider whose B2B trade-credit offerings overlap with Lawazem's 30–60 day BNPL module and could either partner with or compete against its embedded credit feature.
• Tamara: Saudi-headquartered BNPL fintech expanding into B2B trade finance; another player in the embedded-credit space where Lawazem monetizes buyer payment terms.

Regional players

• Mumzworld: MENA-focused online retailer with B2B gifting and corporate-supply capabilities for enterprises; a regional player with adjacent B2B operational purchasing offerings.
• Zid: Saudi e-commerce SaaS platform enabling merchants to build online stores; an adjacent regional tech ecosystem peer sharing the Saudi B2B digital commerce market with Lawazem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/lawazem
• LinkedInlinkedin.com/company/lawazemb2b

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lawazem