ComparaOnline
ComparaOnline is a financial product comparison platform serving individual consumers in Chile, Brazil, and Colombia, enabling them to compare insurance, credit cards, and loans across providers and generating revenue through affiliate commissions.
- Company typePrivate
- Founded2009
- HeadquartersSantiago, Chile
- Headcount251–500
- GTM typeB2C
- OfferingDigital Commerce or Content
What ComparaOnline does
ComparaOnline is a financial product comparison platform serving individual consumers across Latin America. Founded in 2009 and headquartered in Santiago, Chile, the company operates country-specific websites for Chile (comparaonline.cl), Brazil (comparaonline.com.br), and Colombia (comparaonline.com.co), enabling users to compare and purchase financial products including insurance, credit cards, loans, and other financial services within each market.
The company's core product is a web-based comparison platform with cloud infrastructure utilizing Cloudinary for digital asset management. The platform aggregates financial product offerings from multiple providers, presenting consumers with side-by-side comparisons to address information asymmetry in fragmented Latin American financial services markets. ComparaOnline generates revenue through affiliate and referral commissions when users purchase or sign up for financial products through the platform, making it a performance-based monetization model with no disclosed consumer-facing pricing. Its go-to-market approach is direct-to-consumer, relying on organic search traffic and country-specific SEO-optimized domains as primary distribution channels, targeting Latin American consumers seeking transparent financial product information.
The company has raised approximately $33 million across five funding rounds between 2012 and 2017, with investors including Kaszek, Ribbit Capital, IFC, Bamboo Capital Partners, Rise Capital, and Endeavor Catalyst. ComparaOnline has also pursued inorganic growth through acquisitions of CortaContas (2013) and ComparaMejor.com (2018). The leadership team is led by founder and CEO Sebastian Valin, with a C-suite including Mariano Trullenque (CFO & COO), Maria Sol González (COO), Bruno Niggli Giorgini (CMO), and Paulo Marchetti (CFO, Latin America). The company employs 251-500 people across its three-market footprint.
ComparaOnline firmographics
Firmographics- Name
- ComparaOnline
- Website
- https://comparaonline.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- ComparaOnline is a financial product comparison platform serving individual consumers in Chile, Brazil, and Colombia, enabling them to compare insurance, credit cards, and loans across providers and generating revenue through affiliate commissions.
- Ownership category
- akta.pro rank
ComparaOnline industry classification
Industry- Product category
- Financial Product Comparison
- NAICS
- Mortgage and Nonmortgage Loan Brokers (52231), Web Search Portals and All Other Information Services (51929)
- SIC
- Loan Brokers (6163)
- akta.pro primary industry
- Lead Generation, Comparison & Marketplace Platforms (Financial Products) (FSAEAMAM)
Keywords
Where ComparaOnline is headquartered
LocationHeadquarters
- HQ city
- Santiago
- HQ country
- Chile
- HQ region
- Latin America
Offices3 records
Markets served
ComparaOnline business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Affiliate/Referral Revenue: As a financial product comparison platform, ComparaOnline generates revenue through affiliate commissions when users purchase or sign up for financial products (insurance, credit cards, loans, etc.) through the platform.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
ComparaOnline product offering
Product offeringCore offering
ComparaOnline operates a web-based comparison platform that enables consumers in Chile, Brazil, and Colombia to compare financial products including insurance, credit cards, personal loans, and other financial services from multiple providers. The company runs country-specific websites (comparaonline.cl, comparaonline.com.br, comparaonline.com.co) and earns revenue through affiliate and referral commissions when users are connected to and purchase financial products from third-party providers.
Product overview
ComparaOnline is a multi-country financial product comparison platform operating in Chile (comparaonline.cl), Brazil (comparaonline.com.br), and Colombia (comparaonline.com.co). The platform serves as a unified comparison service that enables users to research and purchase financial products across these three Latin American markets, functioning as a single core platform with country-specific deployments.
Differentiator
Problem solved
Functional benefit
Products and services
- ComparaOnline Platform A multi-country financial product comparison platform serving consumers in Chile, Brazil, and Colombia. It allows users to research, compare, and be connected to providers of insurance, credit cards, loans, and other financial services through dedicated country-specific websites.
Companies that use ComparaOnline
Customer profileSegments1 record
Ideal customer profiles1 record
ComparaOnline technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ComparaOnline partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
ComparaOnline competitors and assessment
Company assessmentDirect peers
- Rastreator: Rastreator is a leading financial and insurance product comparison platform in Spain (with presence in LatAm). It is directly comparable to ComparaOnline in business model — affiliate-driven comparison of insurance, credit cards, and loans for consumers — and serves as a regional counterpart in the Spanish-speaking world.
- BankBazaar: BankBazaar is a financial product comparison marketplace for credit cards, loans, and insurance in India. It is directly comparable to ComparaOnline as an emerging-market, multi-product, affiliate-driven comparison platform serving consumers.
- Compare the Market: Compare the Market is a UK-based price comparison platform (historically insurance-led, now multi-product). It is directly comparable to ComparaOnline in business model — affiliate-driven multi-product comparison for consumers.
- GoCompare: GoCompare is a UK-based financial product comparison website covering insurance, energy, and financial services. It is directly comparable to ComparaOnline as a multi-product, consumer-facing comparison platform with similar affiliate economics.
- ComparaMejor: ComparaMejor was a Mexican financial product comparison platform acquired by ComparaOnline in 2018. It is directly comparable as a Spanish-language financial comparison site in Latin America, now folded into ComparaOnline's regional footprint.
Broad incumbents
- Bankrate: Bankrate is a US-based financial product comparison and rates publisher owned by Red Ventures. It is a broader incumbent that operates at greater scale across financial product categories with a similar affiliate-driven content model.
- NerdWallet: NerdWallet is a publicly traded US financial guidance and comparison platform for credit cards, loans, banking, and insurance. It is comparable to ComparaOnline as a content- and affiliate-driven consumer finance platform, though operating at materially larger scale in a more mature market.
- LendingTree: LendingTree is a US online loan marketplace connecting consumers with multiple lenders. It is comparable to ComparaOnline in the loans portion of its product set, serving as a broader incumbent in the financial product lead-generation space.
- Credit Karma: Credit Karma (owned by Intuit) is a US personal finance platform offering free credit scores and comparison of credit cards and loans. It is comparable as a broader incumbent in consumer finance comparison, though its credit-data angle is more developed.
Regional players
- Rankia: Rankia is a Spanish-speaking financial community and product comparison platform with strong presence in Brazil. It is comparable to ComparaOnline as a LatAm-focused comparison and consumer-finance information destination.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
ComparaOnline social profiles
Digital presenceComparaOnline financial estimates
Financial estimateRevenue estimate
Valuation estimate
ComparaOnline leadership team
Management profileNumber of profiles
Profiles5 records
ComparaOnline funding detail
Funding detailFunding overview
Funding rounds5 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ComparaOnline M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ComparaOnline
What does ComparaOnline do?
ComparaOnline operates a web-based comparison platform that enables consumers in Chile, Brazil, and Colombia to compare financial products including insurance, credit cards, personal loans, and other financial services from multiple providers. The company runs country-specific websites (comparaonline.cl, comparaonline.com.br, comparaonline.com.co) and earns revenue through affiliate and referral commissions when users are connected to and purchase financial products from third-party providers.
When was ComparaOnline founded?
ComparaOnline was founded in 2009. It employs 251 to 500 people.
Where is ComparaOnline based?
ComparaOnline is headquartered in Santiago, Chile, in the Latin America region.
How does ComparaOnline make money?
One revenue line is on record: affiliate/Referral Revenue.
Who are ComparaOnline's main competitors?
Direct peers on record are Rastreator, BankBazaar, Compare the Market, GoCompare and ComparaMejor. Broad incumbents are Bankrate, NerdWallet, LendingTree and Credit Karma. Rankia is listed as a regional player.
Does ComparaOnline have an API?
No public API is recorded for ComparaOnline.
What industry is ComparaOnline in?
ComparaOnline's product category is Financial Product Comparison. Its primary akta.pro industry code is FSAEAMAM, Lead Generation, Comparison & Marketplace Platforms (Financial Products). Its NAICS code is 52231 and its SIC code is 6163.