What BankBazaar does

BankBazaar, founded in 2008 and headquartered in Chennai, is an Indian fintech online marketplace operated as A & A Dukaan Financial Services Pvt. Ltd. The platform enables consumers to compare and apply for credit cards, personal loans, home loans, car loans, gold loans, fixed deposits, mutual funds, and insurance products, and provides free Experian-powered credit score checks that have served over 3 crore (30M+) users, supported by a content engine spanning the BankBazaar Blog, financial calculators, and proprietary research (Aspiration Index, Moneymood Report). Its technology stack includes AI-driven eligibility assessment and personalized offer matching, with ISO 27001 and PCI DSS certifications underwriting data handling. The platform reports 50M+ registered users and 10M+ mobile app downloads with a 4.5 app rating.

The company has built co-branded credit card franchises with YES Bank (FinBooster, launched 2023) and RBL Bank (SaveMax, launched 2023), positioning it as India's largest fintech co-branded credit card issuer. Revenue is generated through a marketplace commission model — referral fees from banks when consumers are matched to credit and loan products — supplemented by co-branded credit card economics including interchange fees and partnership revenue share. Go-to-market is product-led and self-serve via website and mobile apps, with heavy reliance on SEO, content marketing, and proprietary research to drive organic top-of-funnel acquisition.

BankBazaar is venture-backed by Amazon, Sequoia Capital, Experian, Eight Roads, and Walden International. In April 2025 it raised Rs 55 crore (~US$6.44M) at a ~Rs 1,700 crore (~$200M) post-money valuation from Muthoot Fincorp and Walden International, with the Muthoot participation underwriting a new gold loan vertical. The company reported 36% revenue growth for FY24 and has signaled IPO readiness, reinforced by the appointment of former RBI Deputy Governor S S Mundra as advisor.

Name

BankBazaar

Legal name

A & A Dukaan Financial Services Pvt. Ltd.

Website

https://bankbazaar.com

Company type

Private

Founded year

2008

Operating status

Operating

Short description

BankBazaar is India's largest fintech co-branded credit card issuer and online financial product marketplace, serving over 50 million registered users with credit cards, loans, insurance, and investment comparisons plus free credit score checking.

Ownership category

akta.pro rank

Product category

Online Financial Marketplace

NAICS

Activities Related to Credit Intermediation (5223), Credit Card Issuing (522210), Credit Bureaus (561450)

SIC

Loan Brokers (6163), Personal Credit Institutions (6141), Services-Consumer Credit Reporting, Collection Agencies (7320)

akta.pro primary industry

Credit Score Monitoring & Credit Building (FSAGADAE)

akta.pro secondary industries

Credit Cards & Revolving Credit (FSABAAAC), Retail Lending (Personal Loans, Auto, Credit Lines) (FSABAAAB)

Keywords

• Online financial marketplace
• Credit score platform
• Loan comparison portal
• Co-branded credit cards
• Personal finance comparison

Headquarters

HQ city

Chennai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Referral Commissions from Financial Products: BankBazaar earns referral fees or commissions from banks and financial institutions when users apply for and obtain credit cards, loans, and other financial products through the platform. This is a marketplace commission model where the platform drives qualified leads to partner lenders.
2. Co-branded Credit Card Revenue: BankBazaar markets co-branded credit cards (YES BANK FinBooster, RBL Bank SaveMax) and earns revenue through interchange fees, partnership shares, and credit card acquisitions. The company is a 'co-brand credit card issuer' as stated in press coverage.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

BankBazaar is an online financial product marketplace and India's largest co-branded credit card issuer that enables consumers to compare, evaluate eligibility, and apply for credit cards, personal loans, home loans, car loans, gold loans, fixed deposits, mutual funds, and insurance products from multiple banks and financial institutions. The platform also provides a free Experian credit score service that has served over 3 crore users and issues co-branded credit cards with YES BANK (FinBooster) and RBL Bank (SaveMax).

Product overview

BankBazaar is an Indian fintech online financial product marketplace and co-brand credit card issuer. The platform operates as a comparison and application portal offering credit cards (including co-branded products with YES BANK and RBL Bank), personal loans, home loans, car loans, gold loans, fixed deposits, mutual funds, and insurance products. Additional services include free credit score checking via Experian, EMI and financial calculators, bank IFSC code lookup, and government utility document resources. The company also publishes research reports including the annual Aspiration Index and Moneymood Report. The platform connects consumers with banking partners for loan applications and credit card approvals, featuring over 10 million app downloads.

Differentiator

Problem solved

Functional benefit

Brands

• YES BANK - BankBazaar FinBooster Credit Card: Co-branded credit card with YES BANK offering 5x rewards on online dining and no cap on reward points.
• RBL Bank BankBazaar SaveMax Credit Card
• Moneymood Report
• Aspiration Index

Products and services

• Credit Cards Comparison Platform Online marketplace for comparing and applying for credit cards from multiple banks including HDFC, SBI, IndusInd Bank, and co-branded options, targeted at individual consumers seeking credit cards.
• Personal Loans Online platform for comparing and applying for personal loans from multiple banks including Axis, HDFC, SBI, with eligibility calculators and interest rate comparisons for individual borrowers.
• Home Loans Online platform for comparing home loans, balance transfers, and PMAY schemes with EMI, eligibility, and interest rate calculators from banks like SBI and HDFC for individual home buyers.
• Car Loans Online platform for comparing car loan interest rates and applying for vehicle financing, with rates starting from 7.45% p.a. and repayment options up to 8 years for individual car buyers.
• Two Wheeler Loans Online platform for comparing and applying for two wheeler loans from multiple banks for individual consumers purchasing motorcycles or scooters.
• Education Loans Online platform for comparing education loan products from multiple banks to finance higher education for individual students and their families.
• Gold Loan (Muthoot Partnership) Gold loan product launched through partnership with Muthoot Fincorp, enabling customers to borrow against gold assets at competitive rates through the BankBazaar platform.
• Free Credit Score Free credit score checking service providing Experian credit reports with over 3 crore users, helping individuals monitor and improve their credit health before applying for financial products.
• Fixed Deposit Comparison Platform for comparing fixed deposit interest rates from various banks including SBI, HDFC, Axis, Post Office, and senior citizen FD options for individual investors.
• Mutual Funds Investment platform for comparing and investing in mutual funds with various scheme options for individual retail investors.
• Insurance Products Comparison and purchase platform for insurance products including term life insurance, car insurance, health insurance, two wheeler insurance, travel insurance, and home insurance for individual consumers.
• YES BANK - BankBazaar FinBooster Credit Card Co-branded credit card offering 5x rewards on online dining and no cap on reward points, issued by YES Bank and marketed by BankBazaar for individual consumers.
• RBL Bank BankBazaar SaveMax Credit Card Co-branded credit card offering savings on daily spends and up to 1,000 reward points, issued by RBL Bank and marketed by BankBazaar for individual consumers.

Quantifiable outcome

• 3 crore+ free credit score reports delivered
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Muthoot FincorpcoreStrategic or Co-development Partner · 1 April 2025Muthoot Fincorp invested Rs 15 crore as part of a Rs 55 crore funding round in April 2025, and partnered with BankBazaar to launch gold loan products. This strategic partnership enables BankBazaar to enter the gold loan segment while providing Muthoot Fincorp with digital distribution capabilities.
• YES BANKcoreChannel Partner/ Reseller/ DistributorBankBazaar markets the YES BANK FinBooster Credit Card as an exclusive co-branded product. BankBazaar drives customer acquisition while YES BANK provides the credit card infrastructure and issuance.
• RBL BankcoreChannel Partner/ Reseller/ DistributorBankBazaar markets the RBL Bank BankBazaar SaveMax Credit Card as an exclusive co-branded product. BankBazaar drives customer acquisition while RBL Bank provides the credit card infrastructure and issuance.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BankBazaar