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ComparaOnline

Full company profile

uuid0002cio

Namestring
ComparaOnline
Websiteurl
comparaonline.com
Company typeenum
Private
Founded yearint
2009
Descriptiontext

ComparaOnline is a financial product comparison platform serving individual consumers across Latin America. Founded in 2009 and headquartered in Santiago, Chile, the company operates country-specific websites for Chile (comparaonline.cl), Brazil (comparaonline.com.br), and Colombia (comparaonline.com.co), enabling users to compare and purchase financial products including insurance, credit cards, loans, and other financial services within each market.

The company's core product is a web-based comparison platform with cloud infrastructure utilizing Cloudinary for digital asset management. The platform aggregates financial product offerings from multiple providers, presenting consumers with side-by-side comparisons to address information asymmetry in fragmented Latin American financial services markets. ComparaOnline generates revenue through affiliate and referral commissions when users purchase or sign up for financial products through the platform, making it a performance-based monetization model with no disclosed consumer-facing pricing. Its go-to-market approach is direct-to-consumer, relying on organic search traffic and country-specific SEO-optimized domains as primary distribution channels, targeting Latin American consumers seeking transparent financial product information.

The company has raised approximately $33 million across five funding rounds between 2012 and 2017, with investors including Kaszek, Ribbit Capital, IFC, Bamboo Capital Partners, Rise Capital, and Endeavor Catalyst. ComparaOnline has also pursued inorganic growth through acquisitions of CortaContas (2013) and ComparaMejor.com (2018). The leadership team is led by founder and CEO Sebastian Valin, with a C-suite including Mariano Trullenque (CFO & COO), Maria Sol González (COO), Bruno Niggli Giorgini (CMO), and Paulo Marchetti (CFO, Latin America). The company employs 251-500 people across its three-market footprint.

Short descriptiontext

ComparaOnline is a financial product comparison platform serving individual consumers in Chile, Brazil, and Colombia, enabling them to compare insurance, credit cards, and loans across providers and generating revenue through affiliate commissions.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
251–500
akta.pro rankint
HeadquartersSantiago, Chile
HQ citystring
Santiago
HQ countrystring
Chile
HQ regionstring
Latin America
Markets served

Serves global market

Offices3 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
financial product comparison, insurance price comparison, credit card comparison, loan comparison platform, fintech aggregator marketplace
Industry1 code
1Lead Generation, Comparison & Marketplace Platforms (Financial Products)
CodeFSAEAMAMPrimaryYes
NAICS code2 codes
  • Mortgage and Nonmortgage Loan Brokers52231
  • Web Search Portals and All Other Information Services51929
SIC code1 code
  • Loan Brokers6163
Product category
Financial Product Comparison
Social media profiles1 record
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Affiliate/Referral Revenue
TypeAffiliate Referral
Description

As a financial product comparison platform, ComparaOnline generates revenue through affiliate commissions when users purchase or sign up for financial products (insurance, credit cards, loans, etc.) through the platform.

comparaonline.com
Marketing channels1 record

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Marketing or Sales, Technology or R&D, Operations
GTM typeB2C
B2C
Offering typeDigital Commerce or Conte…
Digital Commerce or Content
Core offering1 text field

ComparaOnline operates a web-based comparison platform that enables consumers in Chile, Brazil, and Colombia to compare financial products including insurance, credit cards, personal loans, and other financial services from multiple providers. The company runs country-specific websites (comparaonline.cl, comparaonline.com.br, comparaonline.com.co) and earns revenue through affiliate and referral commissions when users are connected to and purchase financial products from third-party providers.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

ComparaOnline is a multi-country financial product comparison platform operating in Chile (comparaonline.cl), Brazil (comparaonline.com.br), and Colombia (comparaonline.com.co). The platform serves as a unified comparison service that enables users to research and purchase financial products across these three Latin American markets, functioning as a single core platform with country-specific deployments.

Product and service1 record
1ComparaOnline Platform
CategoryFinancial Comparison Platform
Description

A multi-country financial product comparison platform serving consumers in Chile, Brazil, and Colombia. It allows users to research, compare, and be connected to providers of insurance, credit cards, loans, and other financial services through dedicated country-specific websites.

Scale indicator2 records

Each record includes

Type, Value, Description, Source

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
1Rastreator
TypeDirect peer
Description

Rastreator is a leading financial and insurance product comparison platform in Spain (with presence in LatAm). It is directly comparable to ComparaOnline in business model — affiliate-driven comparison of insurance, credit cards, and loans for consumers — and serves as a regional counterpart in the Spanish-speaking world.

2BankBazaar
TypeDirect peer
Description

BankBazaar is a financial product comparison marketplace for credit cards, loans, and insurance in India. It is directly comparable to ComparaOnline as an emerging-market, multi-product, affiliate-driven comparison platform serving consumers.

3Bankrate
TypeBroad incumbent
Description

Bankrate is a US-based financial product comparison and rates publisher owned by Red Ventures. It is a broader incumbent that operates at greater scale across financial product categories with a similar affiliate-driven content model.

4NerdWallet
TypeBroad incumbent
Description

NerdWallet is a publicly traded US financial guidance and comparison platform for credit cards, loans, banking, and insurance. It is comparable to ComparaOnline as a content- and affiliate-driven consumer finance platform, though operating at materially larger scale in a more mature market.

5LendingTree
TypeBroad incumbent
Description

LendingTree is a US online loan marketplace connecting consumers with multiple lenders. It is comparable to ComparaOnline in the loans portion of its product set, serving as a broader incumbent in the financial product lead-generation space.

6Credit Karma
TypeBroad incumbent
Description

Credit Karma (owned by Intuit) is a US personal finance platform offering free credit scores and comparison of credit cards and loans. It is comparable as a broader incumbent in consumer finance comparison, though its credit-data angle is more developed.

7Compare the Market
TypeDirect peer
Description

Compare the Market is a UK-based price comparison platform (historically insurance-led, now multi-product). It is directly comparable to ComparaOnline in business model — affiliate-driven multi-product comparison for consumers.

8GoCompare
TypeDirect peer
Description

GoCompare is a UK-based financial product comparison website covering insurance, energy, and financial services. It is directly comparable to ComparaOnline as a multi-product, consumer-facing comparison platform with similar affiliate economics.

9Rankia
TypeRegional player
Description

Rankia is a Spanish-speaking financial community and product comparison platform with strong presence in Brazil. It is comparable to ComparaOnline as a LatAm-focused comparison and consumer-finance information destination.

10ComparaMejor
TypeDirect peer
Description

ComparaMejor was a Mexican financial product comparison platform acquired by ComparaOnline in 2018. It is directly comparable as a Spanish-language financial comparison site in Latin America, now folded into ComparaOnline's regional footprint.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles5 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds5 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors7 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

ComparaOnline

Financial Product Comparisoncomparaonline.com

ComparaOnline is a financial product comparison platform serving individual consumers in Chile, Brazil, and Colombia, enabling them to compare insurance, credit cards, and loans across providers and generating revenue through affiliate commissions.

What ComparaOnline does

ComparaOnline is a financial product comparison platform serving individual consumers across Latin America. Founded in 2009 and headquartered in Santiago, Chile, the company operates country-specific websites for Chile (comparaonline.cl), Brazil (comparaonline.com.br), and Colombia (comparaonline.com.co), enabling users to compare and purchase financial products including insurance, credit cards, loans, and other financial services within each market.

The company's core product is a web-based comparison platform with cloud infrastructure utilizing Cloudinary for digital asset management. The platform aggregates financial product offerings from multiple providers, presenting consumers with side-by-side comparisons to address information asymmetry in fragmented Latin American financial services markets. ComparaOnline generates revenue through affiliate and referral commissions when users purchase or sign up for financial products through the platform, making it a performance-based monetization model with no disclosed consumer-facing pricing. Its go-to-market approach is direct-to-consumer, relying on organic search traffic and country-specific SEO-optimized domains as primary distribution channels, targeting Latin American consumers seeking transparent financial product information.

The company has raised approximately $33 million across five funding rounds between 2012 and 2017, with investors including Kaszek, Ribbit Capital, IFC, Bamboo Capital Partners, Rise Capital, and Endeavor Catalyst. ComparaOnline has also pursued inorganic growth through acquisitions of CortaContas (2013) and ComparaMejor.com (2018). The leadership team is led by founder and CEO Sebastian Valin, with a C-suite including Mariano Trullenque (CFO & COO), Maria Sol González (COO), Bruno Niggli Giorgini (CMO), and Paulo Marchetti (CFO, Latin America). The company employs 251-500 people across its three-market footprint.

ComparaOnline firmographics

Firmographics
Name
ComparaOnline
Website
https://comparaonline.com
Company type
Private
Founded year
2009
Operating status
Operating
Headcount range
251–500 employees
Short description
ComparaOnline is a financial product comparison platform serving individual consumers in Chile, Brazil, and Colombia, enabling them to compare insurance, credit cards, and loans across providers and generating revenue through affiliate commissions.
Ownership category
akta.pro rank

ComparaOnline industry classification

Industry
Product category
Financial Product Comparison
NAICS
Mortgage and Nonmortgage Loan Brokers (52231), Web Search Portals and All Other Information Services (51929)
SIC
Loan Brokers (6163)
akta.pro primary industry
Lead Generation, Comparison & Marketplace Platforms (Financial Products) (FSAEAMAM)

Keywords

  • Financial product comparison
  • Insurance price comparison
  • Credit card comparison
  • Loan comparison platform
  • Fintech aggregator marketplace

Where ComparaOnline is headquartered

Location

Headquarters

HQ city
Santiago
HQ country
Chile
HQ region
Latin America

Offices3 records

Markets served

ComparaOnline business model

Business model
GTM type
B2C
Offering type
Digital Commerce or Content
Cost components
Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

  1. Affiliate/Referral Revenue: As a financial product comparison platform, ComparaOnline generates revenue through affiliate commissions when users purchase or sign up for financial products (insurance, credit cards, loans, etc.) through the platform.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

ComparaOnline product offering

Product offering

Core offering

ComparaOnline operates a web-based comparison platform that enables consumers in Chile, Brazil, and Colombia to compare financial products including insurance, credit cards, personal loans, and other financial services from multiple providers. The company runs country-specific websites (comparaonline.cl, comparaonline.com.br, comparaonline.com.co) and earns revenue through affiliate and referral commissions when users are connected to and purchase financial products from third-party providers.

Product overview

ComparaOnline is a multi-country financial product comparison platform operating in Chile (comparaonline.cl), Brazil (comparaonline.com.br), and Colombia (comparaonline.com.co). The platform serves as a unified comparison service that enables users to research and purchase financial products across these three Latin American markets, functioning as a single core platform with country-specific deployments.

Differentiator

Problem solved

Functional benefit

Products and services

  • ComparaOnline Platform A multi-country financial product comparison platform serving consumers in Chile, Brazil, and Colombia. It allows users to research, compare, and be connected to providers of insurance, credit cards, loans, and other financial services through dedicated country-specific websites.

Companies that use ComparaOnline

Customer profile

Segments1 record

Ideal customer profiles1 record

ComparaOnline technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

ComparaOnline partnerships and signals

Strategic signal

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

ComparaOnline competitors and assessment

Company assessment

Direct peers

  • Rastreator: Rastreator is a leading financial and insurance product comparison platform in Spain (with presence in LatAm). It is directly comparable to ComparaOnline in business model — affiliate-driven comparison of insurance, credit cards, and loans for consumers — and serves as a regional counterpart in the Spanish-speaking world.
  • BankBazaar: BankBazaar is a financial product comparison marketplace for credit cards, loans, and insurance in India. It is directly comparable to ComparaOnline as an emerging-market, multi-product, affiliate-driven comparison platform serving consumers.
  • Compare the Market: Compare the Market is a UK-based price comparison platform (historically insurance-led, now multi-product). It is directly comparable to ComparaOnline in business model — affiliate-driven multi-product comparison for consumers.
  • GoCompare: GoCompare is a UK-based financial product comparison website covering insurance, energy, and financial services. It is directly comparable to ComparaOnline as a multi-product, consumer-facing comparison platform with similar affiliate economics.
  • ComparaMejor: ComparaMejor was a Mexican financial product comparison platform acquired by ComparaOnline in 2018. It is directly comparable as a Spanish-language financial comparison site in Latin America, now folded into ComparaOnline's regional footprint.

Broad incumbents

  • Bankrate: Bankrate is a US-based financial product comparison and rates publisher owned by Red Ventures. It is a broader incumbent that operates at greater scale across financial product categories with a similar affiliate-driven content model.
  • NerdWallet: NerdWallet is a publicly traded US financial guidance and comparison platform for credit cards, loans, banking, and insurance. It is comparable to ComparaOnline as a content- and affiliate-driven consumer finance platform, though operating at materially larger scale in a more mature market.
  • LendingTree: LendingTree is a US online loan marketplace connecting consumers with multiple lenders. It is comparable to ComparaOnline in the loans portion of its product set, serving as a broader incumbent in the financial product lead-generation space.
  • Credit Karma: Credit Karma (owned by Intuit) is a US personal finance platform offering free credit scores and comparison of credit cards and loans. It is comparable as a broader incumbent in consumer finance comparison, though its credit-data angle is more developed.

Regional players

  • Rankia: Rankia is a Spanish-speaking financial community and product comparison platform with strong presence in Brazil. It is comparable to ComparaOnline as a LatAm-focused comparison and consumer-finance information destination.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

ComparaOnline social profiles

Digital presence

ComparaOnline financial estimates

Financial estimate

Revenue estimate

Valuation estimate

ComparaOnline leadership team

Management profile

Number of profiles

Profiles5 records

ComparaOnline funding detail

Funding detail

Funding overview

Funding rounds5 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

ComparaOnline M&A and investment

M&A and investment

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ComparaOnline

What does ComparaOnline do?

ComparaOnline operates a web-based comparison platform that enables consumers in Chile, Brazil, and Colombia to compare financial products including insurance, credit cards, personal loans, and other financial services from multiple providers. The company runs country-specific websites (comparaonline.cl, comparaonline.com.br, comparaonline.com.co) and earns revenue through affiliate and referral commissions when users are connected to and purchase financial products from third-party providers.

When was ComparaOnline founded?

ComparaOnline was founded in 2009. It employs 251 to 500 people.

Where is ComparaOnline based?

ComparaOnline is headquartered in Santiago, Chile, in the Latin America region.

How does ComparaOnline make money?

One revenue line is on record: affiliate/Referral Revenue.

Who are ComparaOnline's main competitors?

Direct peers on record are Rastreator, BankBazaar, Compare the Market, GoCompare and ComparaMejor. Broad incumbents are Bankrate, NerdWallet, LendingTree and Credit Karma. Rankia is listed as a regional player.

Does ComparaOnline have an API?

No public API is recorded for ComparaOnline.

What industry is ComparaOnline in?

ComparaOnline's product category is Financial Product Comparison. Its primary akta.pro industry code is FSAEAMAM, Lead Generation, Comparison & Marketplace Platforms (Financial Products). Its NAICS code is 52231 and its SIC code is 6163.

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Live signals
FinSMEsComparaOnline Raises USD$14m in Series C FundingComparaOnline, a Santiago-based insurance marketplace, raised $14M in Series C funding led by IFC and Bamboo Capital Partners. The funds will support expansion into new Latin American countries. The company, founded in 2009, operates in Brazil, Chile, and Colombia.PR NewswireComparaOnline locks up USD 14 million in Series C investment to continue to develop its marketplace for insurance and financial products in Latin AmericaComparaOnline, an online marketplace for insurance and financial products operating in Brazil, Chile, and Colombia, has secured USD 14 million in Series C funding with participation from new investors IFC and Bamboo Capital Partners alongside existing investors Kaszek Ventures, Ribbit Capital, and Rise Capital. The capital will be deployed to scale its technology platform with advanced machine learning capabilities, reinforce its market position in Brazil, and support broader expansion across Latin America. The International Finance Corporation, a member of the World Bank Group, and Bamboo Capital Partners view ComparaOnline as having strong potential to drive financial inclusion and transparency across Latin American markets.TechCrunchChilean startup ComparaOnline raises $14 million for its financial education tools for Latin AmericaChilean startup ComparaOnline has secured $14 million in financing from Bamboo Capital Partners and the International Finance Corp. to expand its financial education and comparison tools across Latin America. The company plans to utilize these funds to further develop its services for car insurance, travel insurance, consumer loans, and credit cards, with a primary focus on expanding its existing foothold in Brazil.TechCrunchFirst-Time Chilean Entrepreneur Raises $16M To Disrupt Latin America’s Insurance MarketSebastián Valin Acuña, founder of ComparaOnline, raised $16M in funding to expand into Brazil and Colombia. The Chilean auto insurance comparison site, which broke even by month 24, plans to enter Brazil, facing competition from Segurar.com. Valin aims to leverage its proprietary CRM and customer experience to lead the market.