VRO Hospitality
VRO Hospitality is a Bengaluru-headquartered multi-format F&B operator founded in 2018, running 10 flagship dine-in brands (Mirage, Cafe Noir, Plan B, etc.) and cloud kitchen concepts across 27+ outlets in India and Dubai, serving urban young professionals in metropolitan markets.
- Company typePrivate
- Founded2018
- HeadquartersBangalore, India
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What VRO Hospitality does
VRO Hospitality is a Bengaluru-headquartered multi-format F&B operator founded in 2018 by Dawn Thomas, Safdhar Adoor, and Sharath Rice. The company runs a portfolio of 10 flagship dine-in brands spanning upscale lounges (Mirage, Nevermind, Tycoons, Badmaash), casual restaurants (Cafe Noir, Taki Taki, One Night in BKK, Plan B, Hangover), and a cloud kitchen delivery arm (Burger & Beyond, Holy Doh, Smashed, Whacky Chang). The portfolio was assembled in part through opportunistic acquisitions during the 2020 COVID downturn, when the founders purchased distressed brands including Cafe Noir, Plan B, Fava, Caperberry, and One Night in Bangkok.
The company operates 27+ owned outlets across Bengaluru, Mumbai, Chennai, Kochi, Goa, Hyderabad, and Dubai, serving over 100,000 customers monthly with cuisine spanning Indian, French, Japanese, Pan-Asian, Thai, Italian, and American formats. VRO's underlying operating platform combines physical dine-in infrastructure with cloud kitchen delivery through aggregators like Swiggy, and the company has signaled a move into D2C packaged food products. Technology differentiators are described as integration/interoperability across brands and trademarked signature recipes (e.g., Holy Doh's signature crust) rather than proprietary software or AI.
VRO generates revenue primarily through dine-in food, beverage, and alcohol sales across its owned outlets, with secondary revenue from cloud kitchen delivery orders via Swiggy and a nascent D2C packaged food stream. The company reports approximately $1.5M in monthly revenue and 20% operating profit margins. It is funded by a $3M Series A (September 2021, led by CreedCap Asia Advisors) and a $10M bridge round (January 2024, led by Axis Bank and Gruhas with participation from Nikhil Kamath, Kunal Shah, NB Ventures, UC Inclusive, and Mouni Roy). The target customer is urban young professionals aged 25-45 in metropolitan Indian cities, with explicit plans to scale to 65 outlets and expand into North India and Dubai.
VRO Hospitality firmographics
Firmographics- Name
- VRO Hospitality
- Legal name
- VRO Hospitality Pvt Ltd
- Website
- https://vrohospitality.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- VRO Hospitality is a Bengaluru-headquartered multi-format F&B operator founded in 2018, running 10 flagship dine-in brands (Mirage, Cafe Noir, Plan B, etc.) and cloud kitchen concepts across 27+ outlets in India and Dubai, serving urban young professionals in metropolitan markets.
- Ownership category
- akta.pro rank
VRO Hospitality industry classification
Industry- Product category
- Restaurant & Hospitality Services
- NAICS
- Restaurants and Other Eating Places (72251), Full-Service Restaurants (722511)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- CPO (Central Production/Commissary) + Satellite Ghost Kitchens (THAFAJAH)
- akta.pro secondary industry
- Specialty/Vertical Virtual Kitchens (e.g., Pizza, Wings, Sushi, Vegan) (THAFAJAJ)
Keywords
Where VRO Hospitality is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Offices6 records
Markets served
VRO Hospitality business model
Business model- GTM type
- B2C
- Offering type
- Services
Revenue model
- Dine-in Restaurant Operations: VRO Hospitality generates revenue through its portfolio of upscale lounges, restaurants, and cafes operating across India. Revenue comes from food sales, beverages, and alcohol at physical locations.
- Cloud Kitchen & Delivery: Cloud kitchen brands operating out of existing outlets, generating additional revenue through food delivery services on platforms like Swiggy.
- D2C Food Products: VRO recently announced its foray into the Food and Beverage D2C space with spices and other food products.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
VRO Hospitality product offering
Product offeringCore offering
VRO Hospitality operates a multi-format portfolio of restaurants, cafes, lounges, and cloud kitchens under 10 flagship brands across 27+ outlets in India and Dubai. The company generates revenue primarily from dine-in food and beverage sales across diverse cuisines (Indian, French, Japanese, Pan-Asian, Italian, Thai, American) and from delivery via cloud kitchen brands operating on platforms such as Swiggy.
Product overview
VRO Hospitality operates a multi-format restaurant, café, lounge, and cloud kitchen portfolio across India and Dubai. The company owns 10 flagship brands (Mirage, Taki Taki, Café Noir, Plan B, Badmaash, Tycoons, One Night in Bangkok, Nevermind, Hangover, and Holy Doh) alongside cloud kitchen delivery brands (Burger & Beyond, Smashed, Whacky Chang). The portfolio spans diverse cuisines including Indian fine dining, Japanese/Pan-Asian, French casual dining, Thai, pizza, burgers, and neighborhood bar concepts. VRO also acquired COVID-hit brands (Fava, Café Noir, Plan B, Caperberry, One Night in Bangkok) and operates multi-format venues from upscale lounges to casual cafes across 27+ outlets. The company positions itself as a hybrid F&B platform owning both offline dining experiences and online/delivery channels.
Differentiator
Problem solved
Functional benefit
Brands
- Mirage: India's Most Opulent lounge & Bar featuring South American & Pan Asian cuisine accompanied by exotic spirits.
- Taki Taki
- Cafe Noir
- Plan B
- Badmaash
- Tycoons
- Nevermind
- One Night in BKK
- Holy Doh
- Burger & Beyond
- Hangover
Products and services
- Mirage Upscale rooftop lounge and bar featuring South American and Pan-Asian cuisine with exotic spirits, targeting urban professionals seeking nightlife experiences.
- Taki Taki Authentic Japanese and Pan-Asian fine-dine restaurant with premium-quality ingredients and a well-stocked bar.
- Cafe Noir French casual dining café chain offering authentic French cuisine from breakfast to dinner, featuring Parisian breakfast spreads, French omelets, pain au chocolat, and classic continental fare.
- Plan B Bangalore's legendary house of wings with 10+ outlets offering beer, trademark chicken wings, and pocket-friendly food and drink specials.
- Badmaash Indian lounge and kitchen offering authentic Indian flavors with a modern touch, featuring Mughalai dishes like Butter Chicken and Kumbh Galouti with neoclassical interiors.
- Tycoons Iconic resto bar bringing retro vibes with old-world charm, offering contemporary flair and delectable cuisine with vintage artwork and retro music.
- One Night in BKK Thai cuisine restaurant featuring tequila and Pan-Asian dishes with an electrifying ambiance.
- Nevermind LGBTQIA-friendly bar and lounge in Indiranagar serving Continental, Asian, and modern Indian cuisine with retro nights, cocktails, live music, and distinctive decor.
- Holy Doh Wood-fired pizza brand combining NY-style thin crust with traditional Neapolitan recipes, using fresh local produce and seasonal ingredients. Signature recipes are trademarked.
- Burger & Beyond Premium delivery-focused burger brand described as soul food for explorers, available through Swiggy in Indiranagar, Bangalore.
- Hangover Friendly neighborhood bar concept offering affordable sit-down drinking experiences and good food at multiple locations in Bangalore (Koramangala and HSR).
- Smashed Cloud kitchen brand launched as part of VRO's diversification into delivery-focused concepts.
- Whacky Chang Cloud kitchen brand included in VRO's expansion plans for the delivery segment.
- Novakan Rooftop dining venue featuring mixology, music, and cuisine, launched in collaboration with Table Space at Vittal Mallya Road, Bengaluru.
Companies that use VRO Hospitality
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
VRO Hospitality technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
VRO Hospitality partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Table SpacecoreTable Space and VRO Hospitality collaborated on Novakan, a new rooftop venue at Table Space Terrace on Vittal Mallya Road in Bengaluru, featuring international talent in mixology, music, and cuisine.
Scale indicators9 records
Recent moves11 records
Expansion highlights6 records
VRO Hospitality competitors and assessment
Company assessmentBroad incumbents
- Barbeque Nation: Listed Indian casual-dining chain with 200+ outlets and a live-grill concept. Comparable to VRO as a large-scale multi-format dine-in operator, though more focused and lacking a cloud kitchen overlay.
- Speciality Restaurants: Listed Indian fine-dining operator running Mainland China, Oh! Calcutta, and Cafe Mezzuna. Comparable to VRO on premium experiential dining brands and multi-cuisine portfolio strategy.
Direct peers
- Wow! Momo Foods: Multi-brand Indian F&B chain operating Momo and Wow! China concepts across dine-in, cloud kitchen, and QSR. Comparable to VRO on multi-brand portfolio and hybrid online/offline distribution.
- Lite Bite Foods: Multi-brand Indian F&B operator running PizzaExpress, Street Foods by Punjab Grill, and other concepts. Direct peer to VRO on portfolio breadth and premium-casual positioning.
- Massive Restaurants: Operates premium Indian F&B brands including Farzi Cafe, Masala Library, and Pa Pa Ya. Highly comparable to VRO on upscale multi-brand portfolio strategy targeting urban millennials and experiential dining.
- Hosa Hospitality: Bengaluru-based multi-brand restaurant operator running Hosa, Foo, and similar concepts. Closely comparable to VRO on multi-brand F&B strategy in the same Bangalore market.
- Impresario Entertainment & Hospitality: Operates Social, Smoke House Deli, and other premium casual brands across India. Comparable to VRO on experiential, design-led multi-brand urban dining targeting young professionals.
- Rebel Foods: India's largest cloud kitchen operator running multiple virtual restaurant brands (Faasos, Behrouz Biryani, Oven Story). Directly comparable to VRO on the cloud-kitchen overlay strategy and multi-brand delivery model via Swiggy/Zomato.
Emerging players
- FreshMenu: Bengaluru-based cloud kitchen and food delivery operator. Comparable to VRO's cloud kitchen brands (Burger & Beyond, Holy Doh) on tech-enabled delivery model and shared Bangalore market.
Regional players
- Biryani Blues: North-India-focused cloud kitchen and dine-in biryani chain. Comparable to VRO on cloud kitchen / dine-in hybrid model, though regional to Delhi-NCR rather than South India.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
VRO Hospitality social profiles
Digital presenceVRO Hospitality financial estimates
Financial estimateRevenue estimate
Valuation estimate
VRO Hospitality leadership team
Management profileNumber of profiles
Profiles4 records
VRO Hospitality funding detail
Funding detailFunding overview
Funding rounds4 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VRO Hospitality M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VRO Hospitality
What does VRO Hospitality do?
VRO Hospitality operates a multi-format portfolio of restaurants, cafes, lounges, and cloud kitchens under 10 flagship brands across 27+ outlets in India and Dubai. The company generates revenue primarily from dine-in food and beverage sales across diverse cuisines (Indian, French, Japanese, Pan-Asian, Italian, Thai, American) and from delivery via cloud kitchen brands operating on platforms such as Swiggy.
Is VRO Hospitality a public or private company?
VRO Hospitality is a private company. It is classified as venture growth investor backed and is currently operating.
When was VRO Hospitality founded?
VRO Hospitality was founded in 2018. It employs 501 to 1,000 people.
Where is VRO Hospitality based?
VRO Hospitality is headquartered in Bangalore, India, in the Asia region.
How does VRO Hospitality make money?
Three revenue lines are on record. Dine-in Restaurant Operations are the primary driver. The others are cloud Kitchen & Delivery and D2C Food Products.
Who are VRO Hospitality's main competitors?
Broad incumbents on record are Barbeque Nation and Speciality Restaurants. Direct peers are Wow! Momo Foods, Lite Bite Foods, Massive Restaurants, Hosa Hospitality, Impresario Entertainment & Hospitality and Rebel Foods. FreshMenu is listed as an emerging player. Biryani Blues is listed as a regional player.
Does VRO Hospitality have an API?
No public API is recorded for VRO Hospitality.
What industry is VRO Hospitality in?
VRO Hospitality's product category is Restaurant & Hospitality Services. Its primary akta.pro industry code is THAFAJAH, CPO (Central Production/Commissary) + Satellite Ghost Kitchens, with a secondary code of THAFAJAJ, Specialty/Vertical Virtual Kitchens (e.g., Pizza, Wings, Sushi, Vegan). Its NAICS code is 72251 and its SIC code is 5810.