FreshMenu
FreshMenu is a Bengaluru-based private cloud kitchen and food delivery startup that prepares and delivers prepared meals directly to urban individual consumers in India via online food delivery platforms and direct ordering channels.
- Company typePrivate
- Founded2015
- HeadquartersBengaluru, India
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What FreshMenu does
FreshMenu is a Bengaluru-based private foodtech and cloud kitchen startup that prepares and delivers meals directly to urban consumers in India through online food delivery platforms. Founded around 2014-2015, the company operates an asset-light model that allows multi-brand food production from shared kitchen infrastructure, targeting individual diners and time-constrained urban households seeking prepared-meal variety and convenience. Its go-to-market is direct-to-consumer via online aggregators and its own ordering channels, with revenue historically generated per transaction through food sales.
Financially, FreshMenu experienced a sharp post-pandemic contraction, with reported revenue falling from approximately INR 104.5 crore in FY20 to INR 50 crore in FY21, accompanied by management commentary indicating expense and loss reduction. In April 2022 the company raised $6.5 million from Florintree Advisors (led by former Blackstone India MD Cyriac Mathew) through a preference share issuance at a Rs 210 crore valuation — a sharp markdown from a prior Rs 405 crore mark and the company's first major round in roughly three years. The round also expanded the ESOP pool by over 149%, suggesting a focus on retention rather than aggressive expansion.
Operationally, FreshMenu has continued to maintain a Bengaluru-centric footprint with no disclosed geographic expansion and a lean leadership team spanning operations, product, and people functions under founder Rashmi Daga. Notably, the company's website (freshmenu.com) currently returns a Cloudflare DNS error pointing to a prohibited IP, raising material questions about current operating status despite the entity still being described as operational in available sources.
FreshMenu firmographics
Firmographics- Name
- FreshMenu
- Legal name
- FreshMenu
- Website
- https://freshmenu.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- FreshMenu is a Bengaluru-based private cloud kitchen and food delivery startup that prepares and delivers prepared meals directly to urban individual consumers in India via online food delivery platforms and direct ordering channels.
- Ownership category
- akta.pro rank
FreshMenu industry classification
Industry- Product category
- Cloud Kitchen Food Delivery
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Multi-Brand Cloud Kitchen Operators (THAFAJAA)
- akta.pro secondary industry
- DTC Frozen & Prepared Meal Delivery (AFAIANAJ)
Keywords
Where FreshMenu is headquartered
LocationHeadquarters
- HQ city
- Bengaluru
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
FreshMenu business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Food delivery and ordering: FreshMenu generates revenue through its cloud kitchen model, preparing and delivering food orders to consumers. The company experienced declining revenue from INR 104.5 crore in FY20 to INR 50 crore in FY21.
Go-to-market motion1 record
Distribution channels1 record
FreshMenu product offering
Product offeringCore offering
FreshMenu operates cloud kitchens that prepare and deliver fresh, ready-to-eat meals directly to urban consumers in India. The company runs a multi-brand food preparation model from shared kitchen infrastructure and distributes finished meals through its own online ordering platform and third-party food delivery aggregators.
Product overview
FreshMenu is a Bengaluru-based foodtech and cloud kitchen company that operated a food delivery platform. The company's website (freshmenu.com) was inaccessible during the data collection period, showing a DNS error via Cloudflare. Based on available source material, FreshMenu operated as a single food delivery product/service rather than a multi-product platform, offering prepared meals for delivery through its platform.
Differentiator
Problem solved
Functional benefit
Products and services
- FreshMenu Food Delivery
Companies that use FreshMenu
Customer profileSegments2 records
Ideal customer profiles1 record
FreshMenu technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
FreshMenu partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights4 records
FreshMenu competitors and assessment
Company assessmentDirect peers
- Rebel Foods: India's largest cloud-kitchen operator running brands such as Faasos, Behrouz Biryani, Ovenstory, and Sushi and More. Most directly comparable to FreshMenu given shared multi-brand cloud-kitchen model, Indian market focus, and delivery-led revenue mix.
- Box8 (Box8 Eats): Indian cloud-kitchen and ready-to-eat meal brand operating in multiple metros with biryani and Indian-cuisine focus. Comparable on cloud-kitchen operating model, prepared-meal delivery, and Indian urban consumer targeting.
- CureFoods: Multi-brand cloud-kitchen company in India operating brands such as EatFit, CakeZone, and Sharief Bhai. Directly comparable in shared-infrastructure cloud-kitchen model and Indian prepared-meal delivery space.
- EatFit: Health-oriented cloud-kitchen brand (now part of CureFoods). Comparable to FreshMenu on the cloud-kitchen delivery model and urban Indian consumer target, with narrower health-focused menu positioning.
- Biryani Blues: Specialty cloud-kitchen / dine-in biryani brand with strong delivery presence across Indian metros. Comparable through cloud-kitchen delivery focus and Indian prepared-meal positioning, though narrower cuisine specialty.
Broad incumbents
- Swiggy: India's leading food-delivery aggregator with adjacent cloud-kitchen (Swiggy Access) and private-label kitchen programs. Comparable as a broader incumbent shaping the same marketplace through bundling demand with affiliated kitchen capacity.
- Zomato: Major Indian food-delivery and restaurant-discovery platform with growing cloud-kitchen / restaurant-tech offerings. Comparable as a broad incumbent in the same prepared-meal delivery value chain but diversified across categories.
- Jubilant FoodWorks: Master franchisee of Domino's Pizza in India and operator of brands including Popeyes, Dunkin', and Hong's Kitchen. Comparable as a delivery-led prepared-food operator in India with a multi-brand portfolio across cloud-kitchen and dine-in formats.
Emerging players
- Wow Momo: Indian QSR chain (momos and Asian cuisine) with growing delivery and cloud-kitchen presence. Comparable as a multi-format Indian prepared-food operator increasingly active in delivery/cloud-kitchen channels.
Others
- Licious: India's leading direct-to-consumer fresh and prepared-meat delivery platform. Comparable on the DTC prepared-food delivery model and Indian urban-consumer target, though focused on meat/protein rather than restaurant cuisines.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
FreshMenu social profiles
Digital presenceFreshMenu financial estimates
Financial estimateRevenue estimate
Valuation estimate
FreshMenu leadership team
Management profileNumber of profiles
Profiles5 records
FreshMenu funding detail
Funding detailFunding overview
Funding rounds8 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FreshMenu M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FreshMenu
What does FreshMenu do?
FreshMenu operates cloud kitchens that prepare and deliver fresh, ready-to-eat meals directly to urban consumers in India. The company runs a multi-brand food preparation model from shared kitchen infrastructure and distributes finished meals through its own online ordering platform and third-party food delivery aggregators.
Is FreshMenu a public or private company?
FreshMenu is a private company. It is classified as venture growth investor backed and is currently operating.
When was FreshMenu founded?
FreshMenu was founded in 2015. It employs 501 to 1,000 people.
Where is FreshMenu based?
FreshMenu is headquartered in Bengaluru, India, in the Asia region.
How does FreshMenu make money?
One revenue line is on record: food delivery and ordering.
Who are FreshMenu's main competitors?
Direct peers on record are Rebel Foods, Box8 (Box8 Eats), CureFoods, EatFit and Biryani Blues. Broad incumbents are Swiggy, Zomato and Jubilant FoodWorks. Wow Momo is listed as an emerging player. Licious is listed as an others.
Does FreshMenu have an API?
No public API is recorded for FreshMenu.
What industry is FreshMenu in?
FreshMenu's product category is Cloud Kitchen Food Delivery. Its primary akta.pro industry code is THAFAJAA, Multi-Brand Cloud Kitchen Operators, with a secondary code of AFAIANAJ, DTC Frozen & Prepared Meal Delivery. Its SIC code is 2090.