Evino

What Evino does

Evino is a São Paulo–headquartered, privately held direct-to-consumer wine retailer operating as the digital flagship of the Víssimo Group, a holding formed in early 2022 when Evino acquired 100% of rival Grand Cru. The legal entity is E-vino Comércio de Vinhos S.A. (CNPJ 17.392.519/0001-65), founded in 2013, and the company self-describes as Brazil's largest omnichannel wine retailer, with 251–500 employees. Its core product is a curated catalog of wines (tinto, branco, rosé, espumante, frisante, fortificado), spirits, and accessories distributed through the evino.com.br e-commerce storefront, iOS/Android mobile applications with app-exclusive pricing, and a network of 12+ company-owned and franchise WineBar retail locations in São Paulo, Belo Horizonte, São Luís, Teresina, Uberlândia, Salto, and Anápolis. Ancillary lines include the Evino Clube monthly subscription, Evino BOX subscription gifting, Evino Empresas for B2B corporate procurement and gifting, the Víssimo Group's foodservice distribution to restaurants, hotels, bars, supermarkets, and empórios under the Grand Cru import brand, and a live-commerce channel.

The underlying technology is a standard e-commerce and mobile-app stack with payment integrations to Google Pay, Apple Pay, credit-card installment billing from R$50, and boleto, plus WhatsApp-based customer support and Google Maps–powered store locators; no proprietary technology, AI/ML systems, patents, or trademarks are described in the available sources. Revenue mechanics are primarily one-time retail transactions supplemented by monthly Clube subscription billings, with marketing-driven conversion levers including birthday coupons, influencer codes (e.g., CAMPEAO15), free shipping above R$250, and a tiered loyalty program (Crédito na Conta / Agosto do Freguês). The customer base is overwhelmingly long-tail Brazilian individual consumers; B2B volumes flow through foodservice distribution and the Evino Empresas channel but no anchor enterprise logos are disclosed. Capital structure includes a March 2022 private-equity round led by Vinci Partners' VCP III fund with JCR Group and XP Private, plus Google for Startups participation in September 2022, supporting post-acquisition integration and the franchise-led retail expansion.

Name

Evino

Legal name

E-vino Comércio de Vinhos S.A.

Website

https://evino.com.br

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

251–500 employees

Short description

Evino is Brazil's largest omnichannel wine retailer, selling curated wines, spirits, and accessories via e-commerce, a mobile app, a subscription club, and 12+ WineBar stores under the Víssimo Group alongside Grand Cru.

Ownership category

akta.pro rank

Product category

Online Wine Retail

NAICS

Beer, Wine, and Liquor Retailers (44532), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Retail-Food Stores (5400), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine Shops (Off-Premise) (CRANAAAB)

akta.pro secondary industries

Tobacco, Alcohol & Cannabis Omnichannel (CRAFAEAM), Alcohol Importers & Brand Owners (Wholesale) (CRAOAIAB)

Keywords

• Online wine retail
• Wine subscription club
• Omnichannel beverage retail
• Wine ecommerce Brazil
• Premium wine distribution

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices12 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Retail Wine Sales: Evino generates revenue through direct retail sales of wines, accessories, and spirits via its e-commerce website, mobile app, and physical WineBar stores. The model is primarily one-time transaction-based with recurring engagement through the Evino Clube subscription club.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels6 records

Core offering

Evino is a Brazilian omnichannel wine retailer selling wines, spirits, and accessories through its e-commerce site, mobile app, network of WineBar physical stores, and Evino Clube subscription service. It curates a broad catalog across categories (tinto, branco, rosé, espumante, frisante, fortificado) and provides exclusive member discounts, free shipping above R$250, and B2B corporate sales via Evino Empresas. The company also distributes wines to restaurants, hotels, bars, and supermarkets through its parent Víssimo Group.

Product overview

Evino is Brazil's largest omnichannel wine retailer, operating as a unified platform combining e-commerce at evino.com.br, mobile applications, physical retail stores with wine bars, and the Evino Clube subscription service. The company acquired Grand Cru in 2022, creating the Víssimo Group holding company. The portfolio includes the core Evino e-commerce platform offering wines, spirits, and accessories; Evino Clube for subscription deliveries; Evino Empresas for B2B corporate sales; and Grand Cru for premium wine imports. Physical stores across major Brazilian cities integrate with the digital platform, while the Evino Blog provides educational wine content.

Differentiator

Problem solved

Functional benefit

Brands

• Grand Cru: Wine import and retail brand acquired by Evino in 2022, now part of Víssimo Group portfolio
• Evino Clube
• Evino BOX

Products and services

• Evino E-commerce Platform The primary online retail storefront at evino.com.br selling wines, spirits, and accessories to Brazilian consumers, with exclusive discounts, free shipping above R$250, and multiple payment options.
• Evino Clube (Wine Club Subscription) Recurring monthly subscription club delivering curated wine selections to members, with exclusive member pricing and personalized offerings.
• Evino Mobile App iOS and Android app offering exclusive app-only deals, early access to promotions, and order tracking for Brazilian wine shoppers.
• Evino Empresas (B2B Corporate Sales) B2B portal offering wine procurement, corporate gifting, and bulk purchasing solutions for businesses, restaurants, hotels, and event organizers.
• Evino WineBar Physical Stores Network of physical retail stores offering in-store wine purchases, tastings, and WhatsApp-based customer support across São Paulo, Belo Horizonte, São Luís, Teresina, Uberlândia, Salto, and Anápolis.
• Grand Cru (Acquired Brand) Premium wine import and retail brand acquired by Evino in 2022, now part of the Víssimo Group portfolio alongside the Evino brand.

Quantifiable outcome

• Over 50,000 glasses of wine filled daily
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

One partnership is on record.

• Grand CrucoreStrategic or Co-development Partner · 1 January 2022Evino acquired 100% of Grand Cru's operations in early 2022, and the two brands merged to form the Víssimo Group. This union created Brazil's largest and most qualified collection of national and imported wine labels. The Víssimo Group now encompasses franchises, company-owned stores, live commerce, app, e-commerce, subscription wine clubs, and foodservice distribution.

Scale indicators3 records

Recent moves8 records

Expansion highlights2 records

Direct peers

• Vivino: Global wine discovery and marketplace app with a large Brazilian user base; competes with Evino's app and curation experience and increasingly intersects with the buy-side wine journey.
• Wine.com.br: Brazil's other major online wine retailer and the most direct head-to-head competitor to Evino in Brazilian DTC wine e-commerce, with overlapping assortment, subscription, and promotional mechanics.
• Naked Wines: DTC wine subscription club with a similar curated, member-funded model to Evino Clube; comparable in recurring-revenue wine club mechanics and customer-lifetime-value orientation.
• Cantu Importadora: Brazilian wine importer and multi-brand distributor competing with Grand Cru's premium import business and Evino's B2B foodservice distribution channel.
• Decanter (Brazil): Brazilian wine retail chain with both e-commerce and brick-and-mortar stores, comparable to Evino's hybrid WineBar and digital footprint strategy.

Broad incumbents

• Magazine Luiza: One of Brazil's largest general e-commerce platforms, carrying wine and liquor SKUs; competes with Evino on assortment breadth and last-mile logistics for non-wine-specialist shoppers.
• Drizly: Large-scale online alcohol delivery platform (now part of Uber) that competes with Evino's last-mile wine delivery proposition in markets where it operates, though with a broader alcoholic beverage catalog.

Emerging players

• iFood: Brazil's dominant food delivery platform expanding into alcohol delivery via partnerships; represents a fast-scaling emerging channel that could disintermediate Evino's delivery value proposition.

Others

• Wineries of Brazil (association/portal): Industry portal aggregating Brazilian domestic wineries — adjacent ecosystem player representing the supply side that Evino curates from and that competes for direct-to-consumer attention.

Regional players

• Reserva (wine): Brazilian wine retailer and importer with a curated catalog and physical presence; overlaps with Evino/Grand Cru in premium national and imported label distribution.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/evino
• YouTubeyoutube.com/evino
• Facebookfacebook.com/evino
• LinkedInlinkedin.com/company/evino
• Instagraminstagram.com/evino

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds4 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Evino